Shopping in physical store or online 1. Introduction/background
The topic I want to discuss is shopping in physical store or online. Nowadays, online shopping is very popularly, a lot of people like buy goods online. For example, I like to buy some snacks that from other countries but I can’t find it in shopping mall.
Actually, shopping online is a kind of shopping trend. Most of customers have the experience about shopping online. Especially, a part of them are crazy about shopping online. There a variety of online shopping website and APP. Alibaba Group is the most famous one. It let customers feel they can buy anything. Mushroom Street is mainly sell clothes、JUMEI is mainly sell cosmetic、VIPSHOP is mainly special offer.
The reason i choose this topic is the development of online shopping is getting better and better. The physical store is facing the powerful competitor. So, I want to analyze this two shopping mode through doing research. 2. Research question and research objectives There are a lot of research methods to know the details. I will do a research through use questionnaire. The respondents’ age、gender and job are different. These three points are important for my research.
I do research about three main questions. First, the customers rate between prefer shopping in physical store or shopping online. Second,the respondents think the advantages and disadvantages of shopping in physical store. Third, the respondents think the advantages and disadvantages of shopping online. 3. Justification for the proposed research and its contribution Up to December 2014, the number of China’s online shopping users reached 361 million. Increasing of 50.53 million from the end of 2013, the growth rate is 19.7%. The proportion of Internet users use the online shopping in China increased from 48.9% to 48.9%. Following is a chart about 2014