...6 แนวคิดเชิงกลยุทธ์ ที่ควรมีสำหรับนักบริหาร โดย วิบูลย์ จุง : Wiboon Joong (wbj) หากคุณเป็นนักบริหารที่ต้องการประสบความสำเร็จในยุคโลกาภิวัฒน์ซึ่งมีการแข่งขันสูงเช่นในปัจจุบัน การเรียนรุ้ในเรื่องสิ่งต่างๆที่เกี่ยวข้องกับธุรกิจ เป็นสิ่งที่จำเป็นอย่างยิ่ง แต่การเรียนรู้สิ่งต่างๆรอบข้างนั้น ก็ยังไม่อาจที่จะทำให้ประสบความสำเร็จที่แท้จริง นักบริหารสมัยใหม่ที่จะประสบความสำเร็จสูงสุดได้ ควรจะต้องฝึกฝนตนเองให้มีทักษะความคิดที่เป็นเลิศด้วย ซึ่งแน่นอนว่า ทักษะความคิดที่ดีที่สุดสำหรับนักบริหาร ก็คงหนีไม่พ้น ความคิดเชิงกลยุทธ์ (Strategic Thinking) เพื่อทำให้ตนเองเป็นนักคิดเชิงกลยุทธ์ (Strategic Thinker) เพื่อจะได้ใช้ประกอบกับความรู้ที่มี เพื่อคิดหาทางแก้ไขปัญหา และ หาแนวทางที่ดีที่สุด สำหรับองค์กรต่อไป แนวคิดเชิงกลยุทธ์ เริ่มจากแนวคิดที่นำมาใช้ในการศึกสงคราม และ ได้นำเข้ามาสู่วงการธุรกิจ ซึ่งจะเห็นว่า แนวคิดเชิงกลยุทธ์เหล่านี้ มีมาตั้งแต่อดีต ก่อนสมัย ซุน วู หรือ สามก๊ก เสียด้วยซ้ำ ทั้งนี้ ทางยุโรป และ อเมริกา ได้มีการศึกษาเพิ่มเติม และได้รวมรวมแนวคิดเชิงกลยุทธ์ไว้มากมาย หลากหลายรูปแบบ แต่ที่น่าสนใจและสามารถนำไปต่อยอดแนวความคิดได้หลากหลาย และเป็นรูปธรรม มีอยู่ 6 แนวคิดคือ 1. ความคิดในมุมมองขององค์รวม (Holistic Thinking) และ ความคิดในเชิงบริบท (Context Thinking) ความคิดในมุมองขององค์รวม หรือ Holistic Thinking และ ความคิดในเชิงบริบท (Context Thinking) นี้ เป็นแนวความคิดเพื่อตอบโจทย์ในเหตุการณ์ต่างๆ อย่างรอบคอบ หรือ หาแนวความคิดให้ครบ ให้ถ้วนถี่ เช่น การเดินหมากรุกแต่ละครั้ง ก็ต้องคิดไปถึงการเดินต่อไปของฝั่งตรงข้ามอีกหลายช๊อตว่าเขาจะเดินได้อย่างไรบ้าง และ เขากำลังต้องการทำอะไร หรือ แม้นแต่การศึกสงครามที่ใช้กลยุทธ์ในการวางแผนการรบ...
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...How To Use Chopsticks Will you eat a sandwich with a spoon or use a fork to have an ice cream? No? Why? Because every food, to taste better, must be consumed using the right vessels and cutlery! Same is the case with Chinese and Japanese foods which seem to taste better when eaten with chopsticks. The origin of chopsticks can be dated back to China, around 3000 to 5000 years ago. Widely used in Japan, China, Korea and Vietnam to eat all kinds of foods, most of the chopsticks are made of bamboo while some are also made of ivory, plastic, silver and jade. They are considered as extensions of the fingers and are considered much better than spoons and forks in their usage. Although the respective Asian communities use chopsticks as effortlessly and naturally as Europeans use forks, it doesn’t really come that easily for the rest of us. Despite the fact that most of the world thinks of them as impossible feats, chopsticks actually provides your hands with a physical affinity with the food — something that our quintessential spoons, forks and knives can never boast of. Having said that, we also acknowledge that eating with chopsticks could require some training and hence the next section that talks about how to use chopsticks. Eating With Chopsticks * Clasp one chopstick between your thumb and middle finger. The chopstick must be in such a position that it is placed at the base of your thumb and at the lower joint of the middle finger. While the bottom chopstick remains intact...
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...Why Originally by Avril Lavigne Why Originally by Avril Lavigne Why, Do you have to do this to me? Why, couldn’t you just stay with me? How come, you have to leave Like you just don’t care at all Do you expect that I’d leave Like I just don’t care at all? I can feel, I can feel you near me Even when you’re far away I can feel I can feel you baby, why CHORUS You’re not supposed to go away I’ll miss you, I’ll miss you More and more each day It’s not supposed to be this way I’ll miss you, I’ll miss you, I’ll miss you Tell me, would we still see each other? Tell me, will you remember me forever? Tell me, bye Hey, listen to why I’m leaving Jona Sanchez, Cheska Cadacio, Erika Gallardo, Danielle Castillo, Allyza Acuna, Lawrence Dela Cruz, John Medina Jona Sanchez, Cheska Cadacio, Erika Gallardo, Danielle Castillo, Allyza Acuna, Lawrence Dela Cruz, John Medina I want to live a newer life than I’ve been living Try, to understand why I needed to go Do you expect me to believe I can feel, I can feel you near me Even when you’re far away I can feel I can feel you baby, why REPEAT CHORUS So go and leave us whenever you need to leave us Go on and sing about whatever you need to sing about And come back to us when you know just how you feel, you feel I can feel, I can feel you near me Even when you’re far away I can feel I can feel you baby, why You’re not supposed to go away I’ll miss you, I’ll miss you More and more each...
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...Milestone One: Daisy Rock Girl Guitars and Their New Product Launch Founded by the female guitarist Tish Ciravolo in 2000, Daisy Rock Girl Guitars (DRG) has positively influenced the lives of girls and women worldwide. Based on Ciravolo’s personal dream and aspiration that all females should be presented with the same privileges and opportunities as men, DRG was founded with the goal of empowering females in the music industry (DRG, 2018). This vision, coupled with the innovative use of lightweight materials and slimmer designs, carved DRG’s distinctive niche within the manufacturing and production of guitars for females in the music industry. In order to continue DRG’s profitability, a concise background and financial assessment of the company is necessary, along with applicable reasoning behind DRG’s new product launch of an ambidextrous guitar. Overview DRG currently offers a selection of beginning through professional acoustic, electric, acoustic-electric, bass, and ukulele guitar models. Doing business in over twenty-six countries worldwide, DRG has recently surpassed 200,000 unit sales. With a variety of styles, finishes, colors, accessories, bundles, and options to offer, DRG is a company that has been continuously innovative in design. For example, DRG recently added a left-handed guitar to their product offerings (DRG, 2018). Innovation is important in the design process, because it can rejuvenate a company, satisfy customers’ needs, and give the company...
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...best and the brightest, but also those who fit the culture. Workforce is the most important asset of any firm; Zappos scores here. Zappos recruits only “happy” individuals, puts them through a series of paid training programs, weeding out uncommitted individuals, and empowers its employees by letting them be creative and imaginative. Furthermore, employees are authorized to go to any extent to satisfy the needs of the customer. The firm’s undiluted focus on the three C's- clothing, customer service, and culture – is probably the most important reason for its tremendous growth and success. Given the focus of Zappos, these competitive advantages are sustainable. Online retailing has traditionally been about cutting prices; this is a zero sum game, in which the value is captured by the consumers and not by the players. Zappos’ strategy is to focus on customer service. Given the limited interaction with online shopping, Zappos’ positioning strategy is unique. Only a fraction of those placing orders online contact customer service; even those who never contact customer service are influenced by the perception Zappos has ingrained in its customers. While customers take time to decide on a product, they would like to have it...
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...À LA CARTE MENU – 2013 SIGNATURE DISHES S1. HOT PRAWN SALAD WITH FRESH FRUIT S2. BRAISED MINCED SPINACH SOUP WITH DICED FISH AND BEAN CURD SMALL 1,100 560 MEDIUM 1,500 860 LARGE 2,000 1,120 S3. SAUTÉED DICED VEGETABLES WITH PINE NUTS ON A BED OF LETTUCE 450 675 900 S4. BRAISED PUMPKIN AND TARO IN COCONUT MILK 400 600 800 S5. BIRTHDAY NOODLES S6. BRAISED FISH FILLET WITH EGGPLANT IN HOT POT 460 530 690 795 920 1,060 S7. SWEET AND SOUR PORK S8. AVOCADO SALAD ROLL 460 300 690 450 920 600 S9. CHILLED ASSORTED SHREDDED MUSHROOM AND CRABMEAT 540 810 1,080 Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD LIV E LOBSTER 1. COLD LOBSTER SALAD 2. LOBSTER SIMMERED IN SUPERIOR STOCK 3. STEAMED LOBSTER WITH GARLIC SAUCE 靛 4. WOK-FRIED LOBSTER WITH GINGER AND SPRING ONION 5. FRIED BABY LOBSTER WITH EGG WHITE 280 PER 100G 270 PER 100G 250 PER 100G 270 PER 100G 580 PER ORDER LIV E FISH 6. GAROUPA 7. PACIFIC GAROUPA (PLEASE ORDER ONE DAY IN ADVANCE) 8. PINK GAROUPA (PLEASE ORDER TWO DAYS IN ADVANCE) 190 PER 100G MARKET PRICE MARKET PRICE C OOKING METHOD FOR LIVE FISH : STEAMED WITH GARLIC, STEAMED WITH SOY SAUCE OR FRIED IN SWEET AND SOUR SAUCE :( , , , ) Prices are quoted in Philippine Pesos and are subject to 10% service charge and applicable government taxes. LIVE SEAFOOD FRESH PRAW N S/SHRIM PS 9. POACHED LIVE SHRIMPS 10...
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...General strategy: Be aggressive as it’s a zero-sum game. I think the first pitfall comes from teams who listen to the professor and treat it as a friendly competition, or take the advice to be a quality niche player. It’s possible to take over the market and grab every segment, which has the benefit of choking revenue from other companies while making yours look better. Since you’re trying to be first, your scorecard will establish the class curve and automatically give your team an A. Yes, for probably the only opportunity you will have in college, you receive an A by lowering the grades of your fellow classmates. Enjoy the ride. Round 1: Borrow long term debt to the hilt, and issue max stock and you should have around $56 million to play with. You’ll zoom ahead of your classmates as they’re too timid to fully commit and go all-in. College students in their early twenties have this misconception that low debt is a good thing, probably because they’ve been traumatized by student loans. Companies use debt for positive things such as growth and plant investment, similar to homeowners who take on a mortgage or take out equity on their home; it shouldn’t be seen as a bad thing. Before starting your practice rounds, read your capstone student guide a couple times to familiarize yourself with the game. It’s a desperate situation when you try to intuit or “feel” your way through the game. We had a few teams who didn’t do the research and lost their shirts. Remember what it felt...
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...Game Theory On Gallerie Apex Vs Bata Submitted to Abu Reza Mohammad Muzareba Lecturer Department of Marketing University of Dhaka Submitted by Group: Gamers Section: A Batch: 17th Department of Marketing University of Dhaka Submission date: 21th April, 2012 AbuReza Mohammad Muzareba Lecturer University of Dhaka Dept. of Marketing Subject: Letter of transmittal Dear Sir, Enclosed is a report on the Game theory Between Gallerie Apex and Bata. This report is about the internal and external business strategies of the pioneer footwear company Gallerie Apex and Bata. We were assigned to submit this report in 21th April 2012 to be submitted as a term paper for our Business Mathematics 2 course in the 3rd semester of our BBA program, from the department of Marketing of University of Dhaka. We have completed it whilst trying to meet all its broad and specific objectives within the allotted time. We are submitting the report to you only, as our course instructor and will be keeping a copy for any future references. We have organized our findings about the business strategies of the above mentioned trading companies. This paper includes an introduction to the company in focus, in terms of their business strategies and an analysis of those processes with some possible recommendations. It has been completed with a conclusion. At the end of the report...
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...technique, new devices appear, we are the first to know. In other words, in such a environment, we have more resources, more specialized information, more technologies to get, and more experience and lessons to draw earlier. Finally, knowledge, technology and experience are not all that we got here. Great competition also derives from the combined effect. Competition is vital for corporations to get competitive advantage. Gathering in one place, companies of same industry have the ruler of performance evaluation through comparison, and it also bring pressure to corporations. Good performers gain honor while poor performers feel pressure and even go broke. Constant comparison produced constant motivation. Competition is not a zero-sum game but a positive-sum game. We get information and incentives from opponents constantly and never stop improving management and seeking new opportunities. It turns out to be easier to enter the industry’s frontier. References： Randall MacLowry. (n.d.) American experience, Silicon Valley. Retrieved from...
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...Why be concerned about culture when it comes to safety? The answer: corporate culture influences all the important things that go on in a company. It determines how employees, suppliers, and customers are treated and work together; how well production or services are performed; how distribution is handled and how employee safety is addressed. What causes employee accidents? The most frequent answer is "carelessness of the employees." This is not surprising as committee of industrial safety, stated in the 1990's "The unsafe acts of persons are responsible for the majority of accidents". Even today knowing the important role culture plays on reducing accidents most managers still firmly believe "unsafe actions" or "at risk behaviors" are responsible for most employee accidents. The idea seems to be embedded in their DNA. In other words it is part of their culture. There are four essential elements for effective team management: The culture of the organization must lead, support and protect teams. People, managers and workers, must have or acquire the interpersonal and rational skills required to work effectively on a team. People must be given the opportunity to practice team skills before working on an actual team managed project and continually thereafter. It will take time and patience to develop and hone these skills. As teams progress they must be given the appropriate level of authority to implement ideas and recommendations without management oversight...
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...A species of marine arthropod lives in seawater that contains calcium in a concentration of 32 mmole/kg of water. Thirteen of the animals are collected and the calcium concentrations in their coelomic fluid are found to be 28, 27, 29, 29, 30, 30, 31, 30, 33, 27, 30, 32 and 31 mmole/kg. Test at 5% level of significance appropriate hypothesis to conclude whether members of this species maintain a coelomic calcium concentration less than that of their environment. A study was conducted to examine the beliefs held by adolescents regarding smoking and weight. Smoking Yes No Underweight 17 97 Overweight 25 142 Appropriate 96 816 Do the data provide sufficient evidence to suggest that weight perception and smoking status are related in adolescents? ( = 0.05 (Given that[pic] =5.991, [pic] = 12.592) In a study of Margan syndrome, the following severity scores of patients with none and marked dural ectasia were reported No dural ectasia : 18, 18, 20, 21, 23, 23, 24, 26, 28 Marked dural ectasia : 17, 24, 26, 30, 30, 33, 34, 35 Can we conclude at 5% level of significance, that the mean severity scores differ between the two populations represented in the study? (Given t15(0.025) = 2.13, t16(0.025) = 2.12, Z0.025 = 1.96) Two pain-relieving drugs were compared for effectiveness on the basis of length of time elapsing between administration of the drug and cessation of pain. Thirteen...
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...Game We will play the Bluffing Game next class. As a preparation, please think about the game, answer the questions on the opposite side, and turn in this sheet to the TA or on Moodle before 9:00 am 4/1/12. Description of Bluffing Game The game is a very simple sort of poker. Be prepared to play either role (A or B) Both players put $100 (hypothetical money) into “the pot” before play begins Player A receives a card. 1/3 of time it’s “Good Card”, 2/3 of time it’s “Bad Card”. (Player B does not get a card.) After getting the card, Player A can either bet $100 more (“Raise”) or Not If Not Raise, game ends and Player A wins the pot (for net winning +100) if Good Card and loses pot (for net –100) if Bad Card. This is a zero-sum game, so B loses whatever A wins and vice versa. If Raise, Player B either gives up (“Fold”) or puts in an extra $100 also (“Call”) oIf Fold, Player A wins the pot automatically (payoff +100) oIf Call, Player A wins the pot if Good Card (payoff +200) and loses the pot if Bad Card (payoff -200) How would you play? Suppose that, before the game is played, your opponent is given the chance to tell you “how she thinks the game should be played”. (Suppose for our purposes that she tells the truth.) 1. “The way to play is to Raise given a Good Card and Not Raise given a Bad Card. This maximizes one’s winnings and minimizes one’s losses.” * If you are player B, how would you play, given that this is how she thinks one should play...
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...Dim Sum Chinese Restaurants only represent a small percentage of restaurants in America comparing to other restaurant such as McDonald. Most Chinese restaurant menus list the dishes in their original Chinese names, but usually, the menu will have an English description of the dish. Chinese restaurants are usually decorated with items of Chinese culture, such as dragons, hanging lanterns and statues of Buddha. Chinese restaurants in the United States began during the California gold rush, which brought twenty to thirty thousand immigrants across from the Canton also know as the Guangdong region of China. Normally, Chinese restaurants are owned and operated by small, hardworking ethnic Chinese families. In Chinese cooking the “wok” is often said to be very important in food making, it's a large metal pan with a rounded bottom. China is a quite large country so it have several cooking styles for example, Szechuan, Hu nan, Cantonese and Northern Style in Beijing each with its own culinary style and flavors. Cantonese food is best known in the US and Canada for its dim sum small bites, steamed and fried dumplings stuffed with meat or seafood. Dim sums are individual portions of food traditionally served in small steamer baskets or on small plates. This style of food is also known as “yum cha”, which means tea drinking. Dim sum consist of many different variety of food. A traditional dim sum selection includes various types...
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...You can play the game as it exists, or you can try to change the game, either by changing the rules, changing the objective, changing who you're playing against, or by choosing to play an entirely different game." - Tom Murcko See Things From Their Point of View "Allocentrism is the practice of trying to see things from others' points of view. This is very useful in business just as it is in life. There are many possible uses: negotiation, persuasion, teamwork, sales, marketing, and just about every other aspect of business." - Tom Murcko Running Multiple Businesses "If you can run one business well, you can run any business well." - Richard Branson One Perspective on Business's Success and Failures "Business is not a zero sum game. For you to succeed, others don't need to fail. This is especially true of the internet. The most successful businesses aren't ones that grab market share away from their competitors, but rather ones that find entirely new ways to deliver value to users, and then to capture some (but not all) of that value." - Tom Murcko Egos Screwing Up Businesses "I've seen too many businesses run into the ground by impressive people who start to think they're smarter than everyone else. There are enough ways to screw up in business without bringing it on yourself because of ego." - Barry Rosenstein The Business Game "You can think about business as a game. You can play the game as it exists, or you can change aspects of the game: the players...
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...Curtis, Walters AC160365 J06.V.3.1 Ethics inCriminal Justice Assignment 4_05 March 2, 2017 J06.V.3.1 Ethics inCriminal Justice Zero -sum v. Non-zero sum A zero-sum game is a mathematical situation in which each participant's loose or gain a utility. It is balanced by gains or losses of that service of the other participants. If the member's total earnings are added up, and the l losses are subtracted, the sum will be zero. Thus, this is like cutting the pie, where taking a larger piece reduces the amount of pie available for others, is a zero-sum game if participants value each unit of cake equally it would be considered marginal utility. In retrospect, a non-zero-sum describes a situation in which opponents gains and losses can be...
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