Utility: The quality or state of being useful
Value: The amount of money that something is worth: the price or cost of something
Promotion: The act of moving someone to a higher or more important position or rank in an organization
Product: Something that is made or grown to be sold or used
Cobranding: To market or issue (as a credit card) in conjunction with another company so that the product bears the name of both-
Product Line: In internet commerce, two firms working together to market a good or service. In co-branding, a website with a significant visitor or user base advertises one or more items provided by another firm.
Advertising: A series of different products which form a group, all made by the same company
Pull Strategy: The activity or profession of producing information for promoting the sale of commercial products or services.
Pull Strategy:
Finance: A branch of economics concerned with resource allocation as well as resource management, acquisition and investment. Simply, finance deals with matters related to money and the markets. To raise money through the issuance and sale of debt and/or equity.
Liquid Asset: A type of asset that can be easily converted into cash.
Leverage Ratios: The degree to which an investor or business is utilizing borrowed money. Companies that are highly leveraged may be at risk of bankruptcy if they are unable to make payments on their debt; they may also be unable to find new lenders in the future. Leverage is not always bad, however; it can increase the shareholders' return on investment and often there are tax advantages associated with borrowing. Also called financial leverage. What the debt/equity ratio measures
Trade Credit: Open-account, short-term (usually 30 to 90 days) deferred payment terms offered by a seller to a buyer as a standard trade practice or to encourage sales. In some trades such as