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IKEA Marketing Mix
Marque Robinson
Marketing/421
08/23/2012
Valerie Vann
(Doctoral students must include the
Following on the title page instead:
Title, author’s name, and institution name) * * * * * * * * * * * * The history of IKEA starts in 1926 in Southern Sweden when the founder Ingvar Kamprad started selling matches to neighbors. While selling matches in bulk for cheap in Stockholm and re-selling them at a lower price than his competitors, therefore, he expanded his portfolio by selling flower seeds, greeting cards, Christmas decoration, pencils, and pens. * The placement of IKEA is a multi level distribution system that distributes its products to its customers without any channel intermediaries, in which; IKEA uses many ways of reaching its customers. IKEA distribution channel analysis is critical to the company, because of their channel of influence he price they charge for their items, by using a channel sketch to insight on retail prices that must be charged to make a profit from their products. Within IKEA distribution channel, performs functions, takes its margin, and sell their products to the next closes consumer. Therefore, Ikea channel powers are crucial to the success of the company in terms of researching where to sell their stylish products. * Ikea four P’s of marketing is simple. Ikea uses the market and differentiation so they can distinguish their products from different industry or furniture manufactures. Ikea uses features, what fit their customers, style of the furniture, reliability, packaging, service, and brand naming within their company. They also use differentiation during the entire marketing process, so they can lay the ground work for promotions. IKEA uses differentiation from its competitors by creating creative