Activision Blizzard, Fiscal Year 2010

Lance Kilpatrick

Barbara McGuire

Accounting 100

19 August 2011

Activision Blizzard is a video game publisher with a large customer base because of its record shattering sales numbers, as well as, its online gaming division that is the most recognizable brand in the industry. It was a small LLC from 1982 until 2001, at which time it began public trading for FY 2002. The annual fiscal report to the stockholders for Activision Blizzard begins with a list recent achievements gained in the past five years followed by a letter from both the current CEO and co-chairman of the board. In that letter both men explained the vision for future developments, and also explained the success of the company in the form of the company's first ever dividend, and gave detailed information concerning the multiple records broken in sales, digital sales, first time online subscriptions, and online users. The second part discusses in detail using graphs and charts the actual numbers of sales made. This portion includes digital and physical sales, along with, subscription sales. Because of the nature of the product the company will experience an increase in sales into the foreseeable future. The third part of the financial report discusses a ten year summary of financial data and trends of the industry. While sales did dip in FY 2003 sales skyrocketed with the introduction of World of Warcraft, the number one selling online game of all time. Because of this product other titles have quickly gained favor among online users. The fourth section discussed the past three years financial data. Most specifically how the online gaming industry has fared compared to Activision Blizzard. Activision Blizzard has had moderate success compared to other companies mainly due to World of Warcraft, Call of Duty, and the Guitar Hero franchise.