Table of Contents Executive Summary 2 Introduction 3 I. Alternative strategies to achieve goal and objectives of the Apple 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 6 3. Evaluation the strategies according to the diversification 8 4. Evaluation the strategies according to the potential risks. 9 5. Evaluation according to the benefits and costs of the strategies. 11 II. Selection the strategy 12 1. The advantage and disadvantages of the strategies. 12 2. Suitability, feasibility and acceptability to stakeholders of the strategies 14 3. Ranking and scoring the strategy. 16 III. Compare the roles and responsibilities for strategy 20 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 24 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy 28 Conclusion 36 Reference 36

Executive Summary
Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004).
The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the directors are now interested in examining the various approaches to strategy evaluation and selection that are applicable to Apple Inc. In addition, the directors are also keen to analyze how strategy implementation can be realized in the company. * Evaluate possible alternative strategies such as substantive and limited growth or retrenchment strategies for Apple Inc. * Based on the above analysis, select an appropriate future strategy for Apple Inc * Compare the roles and responsibilities for strategy implementation in two different organizations * Identify and evaluate resource requirements to implement a new strategy for Apple Inc. * Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy

Introduction
In the very first page of Apple, it was called as Apple Computer, Inc., established in 1976 as a computer company with the outstanding computer - Apple Macintosh, However, it has expanded into majoring in more than just computers. In 2001, Apple launched iPod- the music player which open the significant new page for Apple, help it dominate the music players market. Additionally, along with iPod, the iTune music store was introduced in 2002. iPhone marked a milestone in 2007. This product informed that Apple joined the phone industry in which it becomes widely successful. Apple is famous for not only high quality products but also aesthetic designed ones. Besides, the distinctive advertising campaigns are also one of its success reasons. However, all these things are based on Apple’s compass: “Think different”.

I. Alternative strategies to achieve goal and objectives of the Apple
As the first report mentioned before, the brand APPLE has become more and more familiar with Vietnam market. Apple can see that they can invest, develop and gain profit from Vietnam market because there are many advantages in Vietnam such as: rich labour source, hard-working and interested in technology people, a strong developing economy and so on. From the first assignment, there are three objectives have been mentioned: * Increase the sale growth rate to 40% in 2008-2013. * Open two officials representative in Hanoi and Ho Chi Minh City. * Increase the service quality
Following the objectives, there are some strategies: * Having more distribution channels in Vietnam * Localize iStores and Apple Stores in Hanoi and Ho Chi Minh. * Doing research the customer’s behavior toward Apple’s service
1. Evaluation according to the methods of growth. No | Strategies | Method of growth | | 1. | Having more distribution channels in Vietnam | Joint venture | The standard of living of Vietnamese people increase gradually. Apple should joint venture with some distributors such as Vinaphone, Mobiphone or Viettel, FPT to transport the products to customers | 2. | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | Building up new businesses | - Focus on taking care of customers and rising up the reputation of Apple in customer’s mind.- Protect the customer’s rights within the boundary of Vietnam, avoid the fact that many fake iStores are overwhelming the market | 3. | Doing research the customer’s behavior toward Apple’s service | Joint venture | Apple should build up a department where collects the information concerning to customer in Vietnam. This department can support for Apple in many aspects, for instance: helps manager in making business decision, research the circumstance of market. |

* For the first strategy, Vinaphone, Mobifone and Viettel could be Apple’s partners as their strength in Vietnam. Besides, there are a lot of applications and tools in Vietnamese forums which might be work for Apple. To conclude, working with third-parties to make more Vietnamese applications is important. * For the second strategy, these stores mainly located on Hanoi, Ho Chi Minh City, and Hai Phong. Agree that these 3 cities are big city in Vietnam but there are many more developed cities in Vietnam that Apple can open stores such as Da Nang city. Furthermore, Apple’s products mainly bought in stores while buying through website was not supported. * For the third strategy, as to the method of growth in joint venture, the co-operation between Apple and the other companies is very useful. Apple can receive the support in supplying information from the partner about customer’s feedback
2. Evaluating the strategies according to market- product strategies.

No | Strategies | Types of market- product strategy | | 1. | Having more distribution channels in Vietnam | Market development | It is the process by which the firm seeks new market for its current products. When having more distribution channels, Apple has to find the new market for the product. With the development of economy in Vietnam, the condition of the people is raising, so the demand of the people toward the technological equipment will be increased. Thus, expanding the distribution channels to the other cities in Vietnam is the good strategy to develop the business. | 2. | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | Market development: | This kind market is applied for the new market and current product. For the Vietnam market, Apple is a new company to them although their reputation is known widely. New market will be the new challenge for Apple. First they need to focus on Hanoi and Ho Chi Minh cities, two biggest cities of Vietnam. From here, they need to start to investigate as well as find out about their current situation and appropriate policies for their products for profit in the future. | 3. | Doing research the customer’s behavior toward Apple’s service | Market development | It is the process by which the firm seeks new market for its current products. When having more distribution channels, Apple has to find the new market for the product. With the development of economy in Vietnam, the condition of the people is raising, so the demand of the people toward the technological equipment will be increased. Thus, expanding the distribution channels to the other cities in Vietnam is the good strategy to develop the business. |

3. Evaluation the strategies according to the diversification
There are two types of diversification: related diversification, and unrelated diversification. In the below table, the strategies will be identified their kind diversification, and its function. No | Strategies | Type of diversification | 1 | Having more distribution channels in Vietnam | Vertical intergration. It occurs when a company becomes its own supplier or distributors. With this method, Apple’s stores in Vietnam can be the distributor of for the other cities. Apple can control the process of supply to the each place that leads to reduce the cost for transportation, and prevent the products of Apple from overflowing in the stores, where are not under the control and management of Apple Inc. | 2 | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | Related diversification (horizontal integration). This kind of integration is the development of the activities, which are competitive with or, complementary with the current operation of the company. Look at first, two Apple stores can be considered as competitor of each other, but the truth is they are contributing for the sale volumes and benefits of the company. | 3 | Doing research the customer’s behavior toward Apple’s service | Related diversification (vertical integration).This kind of integration is the development of the activities, which are competitive with or, complementary with the current operation of the company. This strategy is in the objective of increasing the quality of customer service. Hence, it is supplement the benefits of the holding company of Apple in USA. Having the thorough grasp of information of Vietnam’s customer is very necessary. It is the base for Apple to start the first steps in making business in Vietnam as general. |

4. Evaluation the strategies according to the potential risks. No | Strategies | Potential risk | 1 | Having more distribution channels in Vietnam | They might be the business risk and the financial risks. The economy in the small cities of Vietnam always changes; it can impact on the effectiveness of the strategy in the process of the strategy performance. For example, the inflation is happening in Vietnam, the purchasing power of each place will be different. If Apple keeps the same strategy, it is very hard to achieve the good result, and goes along with the damages in the financial risk, such as the cost to carrying the strategy. | 2 | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | Apple should take a prompt action to this strategy due to the fact that there are many fake iStores all around Vietnam. This is a really serious problem towards Apple as their development in Vietnam market in the future. It not only ruins the reputation of Apple but also makes customers feel untrustworthy towards their expectation. Although Apple hasn’t made any announcement about their official iStores in Vietnam, but at least they should do something to make their customers feel that they are protected when using Apple products. | 3 | Doing research the customer’s behavior toward Apple’s service | The trend of the Vietnamese in technology and lifestyle is always changing. So if the information is collected from the paper, its exact is not high. Thus, Apple shall get the wrong data and information. This has the strong influences to the operation of Apple’s stores in Vietnam. For example, if the potential risk is easy to happen, typically can cause the business risk for Apple. Attitude of the employees impacts on many things, especially the evaluation of the customer toward the stores of Apple in Vietnam. The misunderstanding the importance of the attitude of staffs can cause the physical and prestige damages for the company. |

5. Evaluation according to the benefits and costs of the strategies. No | Strategies | Benefits | Costs | 1. | Having more distribution channels in Vietnam | - Control the process of supply to the places. Prevent the costs in many sections for the holding company, like delivery cost, transportation cost, and many more. - Enhance the close relationship with the stores of the other joint venture. The profit will be shared at all stages of the value chain. | - Transportation cost to delivery to the brands, or the stores of the joint venture company. - Advertisement cost to advertise the products of Apple in the small cities. This way is to introduce the new distribution channels of Apple.- Training employees in using the products and guiding them the way to introduce effectively to customers. | 2. | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | * Bring the reputation of Apple to Vietnamese consumers widely and more popular * Bring more loyalty customers to the company * Rise faith of customers in purchasing products | * Spend money on finding places and building and recruiting * Need time to recruit people working in the building * Expanding into other provinces costs a lot of money in finding places and recruiting people again. | 3. | Doing research the customer’s behavior toward Apple’s service | - Get the suitable strategies in designing the stores and marketing to introduce the customer to achieve the good result. - Identify the kind of customer that will have the demand toward its products. Apple shall have the solution to reach the good result in operation in Vietnam. | - Apple takes a lot of time to collect the information, clarify and remove the wrong information, and come up with the change of the lifestyle as well as the trend of the consumers. |

II. Selection the strategy
1. The advantage and disadvantages of the strategies. No | Strategies | Advantages | Disadvantages | 1. | Having more distribution channels in Vietnam | Reduce the costs in many sections for the holding company when they expand their business. The relationship with the some joint ventures companies with Apple will be closer and improved. Reduce the overflowing products of the stores which are not under the management and permission of Apple. | Apple have to increase the volume of products to meet the needs of the brands. It is cause the lack or surplus the goods. Besides, the competition among the suppliers will be weak that leads to the reduction in the result while the cost keeps on high. | 2. | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | -The financial ability of Apple Inc allows Apple to invest this amount of money to expand their market segment. -Build up a new business selling Apple products in Vietnam also control the quality of their products, protect the brand name of the company in Vietnam market.-Increases the profit and customized the vision, mission of Apple. There won’t be any risk of running off existing employees, vendors or customers. | -It will cost Apple a lot of financial and other kinds of resources such as human resource, etc-The legal procedures also need to be completed.-Apple will have to build the business relationships, product lines and workflows to enable them to service their customers—once they have them.-The risk will be higher and directly effect on Apple. | 3. | Doing research the customer’s behavior toward Apple’s service | - Apple can forecast the position of it on Vietnam’s market. Also, the company can know that the products are suitable or not with the lifestyle as well as technological skill of people. | Population of Vietnam is quite crowded, so to do research is hard and waste a lot time. - Vietnamese often think highly of the function of survey, so their answer is cursory. It leads to the exact in result of survey is not both high and effect. |

2. Suitability, feasibility and acceptability to stakeholders of the strategies No | Strategies | Suitability, feasibility and acceptability | 1 | Having more distribution channels in Vietnam | - Exploit the strengths in terms of finance and the prestige. - Create more chance to spread business in a potential market. - The products’ life cycle are short. Apple can reduce the glut that cause the increase of cost and loss in profit and loss account - Maybe it is difficult to bring profit for stakeholders in short time but gradually the prestige of Apple will increase - Bring long term profit in dividend for shareholders. - The customers in Vietnam will served by the professional employees, and the guarantee services trained carefully and professionally, so they can reliable in the service of Apple. | 2 | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | - Improve the current distribution system of the company. This is to satisfy the customers. And also help the company sell more products. - The relationship between Apple and its hardware suppliers is very tigh. It’s high feasibility to implement the manufacturing strategy to give the high quality products for the products development strategies. - Bring many profit to stakeholders such as reputation, revenue and closer relationship with customers so it is acceptable | 3 | Doing research the customer’s behavior toward Apple’s service | - Exploit company strengths and distinctive competences. - At present, some of subscribers such as Mobiphone, Viettel are the sole agents selling Apple products imported from other countries. It proves that the relationship between Apple and Vietnam’s companies is closer. Apple will be more and more improve the firm position for the prestige of the company in Vietnam, and increase the high percentage of success in increase the high quality of customer - The managers can make strategies that are suitable with the economic development of Vietnam. Apple can set a suitable level of pricing that has the advantages for both the customers and for Apple. The strategy will influence to owners decision. They examine whether the objective are optimistic, and achieves the high profit or not. From that, their acceptability is made- In term of customers, this strategy is an opportunity to send their opinions to receive the service with better quality. |

3. Ranking and scoring the strategy. Ranking and scoring matrix | No | Strategies | Scoring for each above criteria | | | Potential risk | Benefits | Costs | Advantages | Disadvantages | Suitability | Feasibility | Acceptability | Total | 1 | Having more distribution channels in Vietnam | 2 | 2 | 2 | 3 | 2 | 2 | 2 | 3 | 18 | 2 | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | 2 | 3 | 3 | 3 | 2 | 3 | 3 | 3 | 22 | 3 | Doing research the customer’s behavior toward Apple’s service | 2 | 1 | 3 | 3 | 2 | 2 | 2 | 2 | 17 |

Ranking and scoring matrix | ObjectivesStrategies | Increase the sale growth rate to 40% in 2008-2013 | Open two officials representative in Hanoi and Ho Chi Minh City | Increase the service quality | Score | Ranking | Objective weighting | 2 | 3 | 1 | | | Having more distribution channels in Vietnam | X | √ | √ | 4 | 2nd | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | √ | √ | √ | 6 | 1st | Doing research the customer’s behavior toward Apple’s service | X | X | √ | 1 | 3rd |

We can see that the “Localize iStores and Apple Stores in Hanoi and Ho Chi Minh city” strategy has the highest score, the second is the “Having more distribution channels” strategy and has the lowest score is the “Doing research the customers behavior toward Apple’s service” strategy. This order show the potential for each strategy to reach the objectives that the company set up at the beginning of the plan. It also shows the priority that the company should invest into each strategy to reach the objective of the company.

Aware of the important of these strategies for meet the objective of the company, Apple should consider to have some added activities to improve the efficiency of these strategy. Strategies | Adjustment | Having more distribution channels in Vietnam | Apple needs to apply facilities which goes along with training their employees about making use of the function of the products as well as how to keep the product in the good condition to prevent the breaking. Besides, Apple should consider about the design for the section of its products. Apple should combine all the transportation to deliver goods in time. This is identified according to the distance between the distribution channels to the stores in two cities Hanoi and Ho Chi Minh City | Localize iStores and Apple Stores in Hanoi and Ho Chi Minh | To expand for the operation of Apple in Vietnam, Apple needs to have the firm base. Apple can have some activities such as collect information and data about the economic circumstance of Vietnam in recent years, especially from the year of economic crisis. Apple needs to research the impact of economic crisis on Vietnam to have the solutions for the future threats. . Besides, business law of Vietnam is needed. As to each the company, when expanding the business in the new market, culture and law of this place is very necessary. It impacts on not only the operational system of the company but also on the profit, and revenue. The information concerning to these section will be useful. Besides, Apple can build the information searching department.-Research to find out the best suitable location for this store in HCM city-Start to build the infrastructure for the store -Finish build up and open the official Apple store | Doing research the customer’s behavior toward Apple’s service | Apple can have some activities, for instance: collect information and data about the Vietnamese economic circumstance of Vietnam in recent years. Apple needs to research the impact of economic crisis on Vietnam to have the solutions for the future threats. Besides, consumer law of Vietnam is needed. As to each the company, when expanding the business in the new market, culture and law of this place is very necessary. It impacts on not only the operational system of the company but also on the profit, and revenue. The information concerning to these section will be useful. If Apple open stores in two cities, Apple needs to maintain the strategy. It is able to be considered as a long term strategy in each objective. Apple can build up the office in which all opinions and feedbacks of customer will be received and noted. And all this information will be transferred to the information research department to consolidate and classify. |

III. Compare the roles and responsibilities for strategy
Roles and responsibility of the strategy are very important. Based on them, Apple knows their significance, and understands the responsibility in which the company has to take. In this part, two these aspects will be analyzed, and compare with the other strategy.

Two stages of the strategy will be analyzed according to below table:

Stage 1: 2008-2010: Prepare and start building the iStores in Ha Noi and HCM | Stage 2: 2011-2013: Finish and launch the stores | Dept | Roles | Responsibilities | Dept | Roles | Responsibilities | Marketing dept | Research to find out the customer’s expectation about the new location of the company and the external environment of business | -Conduct some necessary surveys such as customer’s survey, business environment survey, etc.-Analysis and draw the conclusion for the upper managers in the company to strategic plan.-Prepare the plan to marketing for the new location | Marketing dept | Implement the marketing strategy for the new stores and evaluate the results. | -Applied the marketing mix to decide the price, place, promotion, etc.-Applying the more effective of new location.-Analyze the changes in market demand for new stores to have the adjustment.-Monitor the process of marketing activities-Monitor the result of the marketing | Research and development | Researches for the location | -Idea Generation from the marketing’s researches.-Give the idea and plan to build stores | Research and development | Evaluate the quality and regulatory compliance | -Evaluate the operation of the new iStores and the meet expectation of customers. | Sale | Prepare the guide customer about the method of promotional program. | * Broadcast to customer about the form of promotional program: discounting or gifts. * Monitor the process of promotional program. | Sale | Broadcast and guide the marketing activities to customers. | * Supply the information promotional program to customers in the new stores * Increase the sales up to 15% | Human resources | - Announce about the new stores will be built up to attract the employees | - Recruit and train the skillful workers. -Support them with the new knowledge to produce the new products for the company.-Maintain the organization culture of Apple.-Reward the good person and punish the bad behavior person | Human resources | Recruit and train employees to fulfill their selling and marketing skills to put a good impression on customers about Apple. | - Recruit and train the skillful workers.-Train them the new knowledge about the new products. -Improve and enhance the sale person’s behavior attitude to satisfy their customers.-Maintain the organization culture of Apple.-Reward the good person and punish the bad behavior person | Finance | Ensure that there are adequate funds available to acquire the resources needed to help Apple build up stores | -Prepare the plan for approval of the shareholders and the upper management of the company.-Mobilize the capital from different sources of finance.-Ensure the balance and good health of cash flow of the company. | Financial | Ensure that there are adequate funds available to acquire the resources needed to help Apple implement their marketing and distribution activities | -Prepare the plan for approval of the shareholders and the upper management of the company.-Mobilize the capital from different sources of finance.-Ensure the balance and good health of cash flow of the company. |

IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc.

Objective | Department | Department’s objective | Department’s activities | Resources | Open two officials representative in Hanoi and Ho Chi Minh City | Marketing | Enhance the effectiveness for the advertisement of Apple’s new stores | * Research about the function and effectiveness of new location. * Perform clearly and express to customer about the new stores and its benefits. | * Intangible resource, or outside information * Finance, human resource. * Physical resource | | | Increase the quality of promotional activities for Apple’s brand to 20% | * Improve the serving quality of employees in promotional activities. * Suggest more the present campaigns for the promotional activities. * Invite the celebrities to be a Master of Ceremony for the promotional activity or program. | * Human resource. * Finance, physical resource. * Finance, intangible resource. | | Customer’s information department | Create the methods to receive the opinions and feedback of customer. | * Carry out the survey to examine the opinion of customer about the current feedback system. * Open the section for opinions of customer on the website of Apple. | Human resource. * Physical resource. | | | Open the offices or hot line to answer all wonders of customers. | * Build up the system in all Apple’s stores to receive the opinions of customers. * Open a hot line according to telephone to answer all questions. * On- line answer the wonders of customer according to the technological equipment. | * Physical resource. * Physical resource. * Finance. | | Sale | Using the new approaches to introduce and broadcast the promotional program of Apple’s service to customers. Increase the sales up to 15% | * Indicate directly the benefits of promotional program. * Organize some performance in the outside background of Apple’s stores to attract customers. * | * Physical resource * Human resource, intangible resource | | | | * | | | Human resource | Increase the management of the working quality of employees. | * Monitor the working behavior of the employees. * Note the mistakes of employees in the process of work. * Guide employees in communication with customers. * Use the software in managing the human resource | * Human resource, physical resource. | | | Improve the potential of the employees. | * Research about the strength and weakness of employees in the work * Train the employees having the potential ability. * Indicate employees about their weaknesses to rectify. | * Human resource and physical resource * Finance resource | | Finance | Ensure the funds are available.Maximize the benefit of revenue | -Prepare the plan for approval of the shareholders and the upper management of the company.-Mobilize the capital from different sources of finance.-Ensure the balance and good health of cash flow of the company.- Forecast the sale, production, expenses and all the budgets related * Calculate the benefit of all the stakeholder and balance | Physical resource.Human resource | | | | * | |

V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy

Objective | Department | Department’s objectives | Department’s main activities | Target | Time | Measurement | Open two officials representative in Hanoi and Ho Chi Minh City | Marketing | Enhance the effectiveness for the advertisement of Apple’s new stores | * Research about the function and effectiveness of new locations.. * Perform clearly and express to customer about the new stores and its benefits. | * Have a report about the data, and popular level of each new location * Perform the advertisement on the public new location.- All the services are performed in the advertisement. | - From February to May in 2008 - From Jun in 2008 to Jun 2009.- From Jun 2008 to Jun 2009. | The report with all data and information about the new location.The advertisement appears on all new locations.All locations performed in the advertisement. | | | Increase the quality of promotional activities for Apple’s brand to 20% | * Improve the serving quality of employees in promotional activities. * Suggest more the present campaigns for the promotional activities. * Invite the celebrities to be a Master of Ceremony for the promotional activity or program. | - Skills of employees in the process of serving increase to 15%.- Rise up the broadcast for new stores to 20%.- Invest 10% for this activity. | - From August to October in 2009- From November to December in 2009. - In December in 2009. | The good assessment from the customers. The good feedback from behavior of customers. Sign the contract with a celebrity in order to invite them to be a representative for them. | | Customer’s information department | Create the methods to receive the opinions and feedback of customer. | - Carry out the survey to examine the opinion of customer about the current feedback system.- Open the section for opinions of customer on the website of Apple. | - 100% of the survey needs to be completed and made by the customers. - Design a logical website, and have a large number of updated turns. | - From January to the end of February in 2010- From May to July in 2010 | 100% of survey was ticked by customers. The appearance of website on the Internet and the number of visitors. | | | Open the offices or hot line to answer all wonders of customers. | - Build up the system in all Apple’s stores to receive the opinions of customers.- Open a hot line according to telephone to answer all questions.- On- line answer the wonders of customer according to the technological equipment. | - Invest 10% for this section in employees, and equipment.- Have the individual hot line for Apple in Vietnam, and introduce to customers. - Expand the relationship with customer through the technological equipment to 20%. | - From July, 2010 to December 2011.From August, 2010From August, 2010. | The system is built and operates. A phone number for the hot line, and the call from customers. Questions of customer on the website | | Human resource | Increase the management of the working quality of employees. | - Monitor the working behavior of the employees. - Note the mistakes of employees in the process of work. - Guide employees in communication with customers.- Use the software in managing the human resource | - Increase the standard of working behavior to 6%.- Reduce considerably the weaknesses of employees.- Make employees to be clever in answer- Improve to 15% in computer skills of management | Starting from January in 2011. The end of each monthFrom March to Jun 2011In every month. | - The working behavior of the employees is managed more strictly.- Report about the mistakes of employees.- The progress in communication through the feedback.- Table of time and attendance of employees are made by software. | | | Improve the potential of the employees. | - Research about the strength and weakness of employees in the work- Train the employees having the potential ability.- Indicate employees about their weaknesses to rectify. | - Identify and have a report and summary about the features of employees. - Develop the potential ability in investing more the training. - Reduce the weaknesses to 6%, and increase the strengths. | From July in 2011 to December in 2011- From August in 2011 to December in 2013. - From September in 2011 to December in 2011. | - Have a report which is enough information of each employees.- The progress of potential ability in the work, and quality of work.- Share out the report, which shows the weakness of each employee. | | Sales | Using the new approaches to introduce and broadcast the promotional program of Apple’s new stores to customers. | * Indicate directly the benefits of promotional program. * Organize some performance in the outside background of Apple’s stores to attract customers. | - Increase the sales up to 15% | From March to Jun of 2012 | Report the revenue for the shareholders to ensure that the new stores work well | | | | | | | | | Finance | Ensure the funds are available.Maximize the benefit of revenue | -Prepare the plan for approval of the shareholders and the upper management of the company.-Mobilize the capital from different sources of finance.-Ensure the balance and good health of cash flow of the company.- Forecast the sale, production, expenses and all the budgets related * Calculate the benefit of all the stakeholder and balance | - Have a report about the budget for this activity.- Mobilize the investment from the shareholders. . Have a report about the budget for this activity. | From November 2012 to February of 2013.From February 2011 to June of 2013From June to December, 2013. | - The fluency in talking, and introducing in front of customers.- The evaluation of customer about the quality of information. - The number of customer comes to the performances. | | | | | | | |

Conclusion

The assignment about Apple Inc is significant one that helps students practice all the knowledge relates to the strategic process especially evaluation, selection and controlling implementation of Strategies. Moreover, Apple Inc is an outstanding company that gives the students an overview about how the business strategy should be. During doing the assignment, the information about Apple in Vietnam is a little, which limits the variety data about the resources of Apple in Vietnam. The limitation of time and number of world also prevent the assignment cover all the factors of each categories. All the analysis is in the key word forms in logic way and easy to understand.
Reference

BPP, Professional Education, Business strategy, 2004, chapter 8
BPP, Professional Education, Business strategy, 2004, chapter 9.
Tutor 2u, 2012, Marketing and business, Available at < http://tutor2u.net/business/strategy/resources.htm> [ 2nd February, 2012].