INTI INTERNATIONAL UNIVERSITY
COURSE STRUCTURE
Programme: Bachelor of Business (BBUS)
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Name of Course/Module :
E-Commerce
Course Code:
MGT3227
Rationale for the inclusion of the course/module in the programme :
This module is designed to provide an insight into the area of e-commerce. Electronic commerce lies at the forefront of modern marketing and strategic management, altering the competitive landscape for large and small corporations alike. The Internet and new media are reshaping industries, creating new opportunities, and challenging existing commercial models and relationships.
Total Face to Face
Total
Total Student Learning Time (SLT)
L
T
P
O
A
B/O
IL
L = Lecture
T = Tutorial
P = Practical(Lab)
O= Others
A= Assessment
B/O=Blended /Online learning
IL= Independent learning

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42

12

2

10

102

Credit Value:
4
Prerequisite (if any):
Nil
Learning outcomes:
On completion of the course, students will be able to:
1. Discuss on the concepts and importance of the building blocks of e-commerce.
2. Demonstrate an ability to identify and analyse of the e-commerce prospects and their practical business significance 3. Analyse the issues related to the best practice of E Commerce contributing towards the organization, consumer and society.
Synopsis:
This course is designed to provide students with a basic understanding of the underpinnings of electronic commerce in order to make informed decisions about the future their firms and industries and issues related to e-commerce including strategy development, competitive advantage, current and emerging technologies, pricing, distribution channels, promotion, and advertising.
Mode of Delivery:
Lecture, Tutorial, online discussion.

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Assessment Methods and Types:
Assignment, Test, Final Examination
Test & Quizzes: 20%;