Marketing Plan

Date of Plan : 1st January 2011 Fiscal Year : December 2011

Marketing Manager : Daniel Goh Contact information : 6577 7308 (Park Ops Team Manager) Contributor to the plan : Chanida Contact information : 6577 7309 (Park Ops Team Manager) Approved by : Joey Kuo (Park Ops Area Manager) Approval date : 15th January 2011

Offices & Other Information

REGISTERED OFFICE
IFG International Limited,
International House, Castle Hill,
Victoria Road, Douglas,
Isle of Man, IM2 4RB, British Isles
Tel : +441 624 630 600
Fax : +441 624 624 469

REGISTERED OFFICE
International House, Castle Hill,
Victoria Road, Douglas,
Isle of Man, IM2 4RB, British Isles
Tel : +441 624 630 600
Fax : +441 624 624 469

HEAD OFFICE AND SINGAPORE BRANCH
10 Sentosa Gateway, Resorts
World Sentosa, Singapore 098270
Tel : +65 6577 8888
Fax : +65 6577 8890

REGISTRARS AND TRANSFER OFFICE
IFG International (Registrars) Limited
International House, Castle Hill, Victoria Road, Douglas,
Isle of Man, IM2 4RB, British Isles
Tel : +441 624 630 600
Fax : +441 624 624 469

SINGAPORE TRANSFER AGENT
M & C Services Private Limited
138 Robinson Road, #17-00,
The Coporate Office
Singapore 068906
Tel : +65 6228 6660
Fax : +65 6225 1452

Company Summary Resort World Sentosa Private Limited is the leisure and gaming company that owns and operates Singapore’s biggest Integrated Resort, a 49-hectare development called Resorts World Sentosa. The mega resort is located on Singapore’s holiday island of Sentosa.
The S$6.59 billion must-see destination welcomed its first visitors at its soft opening in early 2010. Resorts World Sentosa started operations with the four hotels in January, the Resorts World Casino in February and Universal Studios Singapore® family theme park in March, along with the MICE facilities that include one of Asia’s largest Grand Ballrooms. It offers a wide range of entertainment and shows, as well as celebrity chef restaurants, brand-name boutiques and a half-kilometer long shopping and dining Strip named Festivewalk.
Two more hotels, the Marine Life Park and the Maritime Experiental Museum will be added in subsequent phases of the resort’s growth.
Resorts World Sentosa is a wholly-owned subsidiary of Genting Singapore Public Limited Company (PLC), a leisure and gaming company listed on the mainboard of the Singapore Exchange. Genting Singapore PLC is part of the Genting Group that is listed in Malaysia.

Current Situation

List of products/services offered from Resorts World Sentosa

ATTRACTIONS
Universal Studios Singapore®
Enter the thrilling world of movie magic as you “ride the movies®” on the roller coaster and other movie-themed attractions. Be dazzled and delighted by an immersive entertainment experience that brings the silver screen to life.

Marine Life Park
Whether you’re a scientist , university researcher or non-governmental organization (NGO) involve in marine-life related research, education and conservation projects, the RWS Marine Life Fund can help your cause.
Resorts World Sentosa is committed to marine conservation and provides sponsorship for researchers. NGOs and kids to conduct marine conservation projects around the world.

Maritime Xperiential Museum
The Maritime Xperiential Museum will take you back in time to one of the greatest eras in history: It is here that the tale of maritime adventurers, sea pirates, and the growth of sea trade between Asia, the Middle East and Europe is told. The museum provides a fascinating look at the history of the Maritime Silk Route along the Strait of Malacca and Asia's greatest ports and coastal cities from 9th to 19th century, when explorers discovered and opened up trade new maritime routes.
The museum's centerpiece is a huge 360-degree multimedia theatre, where visitors "board" an Arabia-bound sailing ship docked near Singapore 1,100 years ago. Laden with cargo, the ship runs into a storm. The sea roars, the skies darken and the ship rolls, pitches and turns. Lights dim as the vessel sinks, with "passengers" also experiencing that sinking feeling as the theatre floor descends. When the lights finally come on, the ship's passengers find themselves in the depths of the ocean, up close with the shipwreck and magnificent marine life.
Get ready to set sail with the Maritime Experiential Museum's tales of Asia's legendary seafarers.

FestiveWalk
The perfect venue for you to dine, shop, club-hop and have a smashing good time, FestiveWalk is the place to see and be seen.FestiveWalk is also the place to buy your Universal Studios Singapore tickets, take home must-have Resorts World souvenirs and experience some of the world’s top shopping and dining brands s making their debut in Asia.Best of all, this exciting strip is open 24/7, and comes alive at night with roving acts, and two highly-anticipated public attractions designed by multiple Emmy-award winner, Jeremy Railton.

ENTERTAINMENT
Shows and Events
From high-energy concerts to street performances and more, enjoy non-stop entertainment at Resorts World™ Sentosa.
Voyage De La Vie
"Voyage de la Vie"- "Journey of Life"- tells a Boy's metaphoric journey to adulthood. Join the boy on an adventure to discover his identity as he meets memorable characters like the mysterious Lantern Keeper and the Crystal Cat. Told through energetic dance, athletic circus acts, and catchy songs, catch Singapore's first theatrical circus spectacular at Resorts World Sentosa.

GAMING
Be dazzled by one of the world's newest gaming halls. Whether you relish a roll of the dice, appreciate good food, or simply love heart-pumping entertainment, Resorts World's gaming floor is the place where it all comes together.
More than just gaming, Resorts World Casino is where you can see Dale Chihuly's magnificent glass sculptures, taste some of Singapore's best culinary delights, and watch top-class shows - all these on top of a wide array of table games, slots and electronic games available.
Owned and operated by Asia's largest and oldest gaming operator, Resorts World Casino is unrivalled in its intimate knowledge of Asian gaming preferences. The place brims with activities 24/7 and is complemented by unparalleled customer privileges.
Our trained croupiers and hand-picked Guest Services Ambassadors will ensure our customers get an enjoyable experience.

HOTELS
Crockfords Tower
Crockfords Tower is a by invitation only all-suite hotel with 24-hour butler service and extensive amenities. Each suite is luxuriously fitted out in master architect Michael Graves’ signature style. Resplendent in rich reds and gold fabrics, the interior of the rooms is classy and spacious.
The bath area with classic marble flooring comes replete with a personal steam room and a “magic TV”- a television screen that doubles as a mirror when it is not in use. An array of personalised services is available exclusively to Crockfords guests.
Crockfords Tower is also home to the Casino, where guests can access 24-hour entertainment and the Resort’s finest restaurants.
HOTEL MICHAEL
Art lovers would appreciate this gem of a hotel, a tribute to one of America’s greatest contemporary architects, Michael Graves. The designer lends his elegant, distinctive strokes to every aspect of this boutique hotel, from lamps to crockery, to lounge chair and carpet.
Stepping into Hotel Michael is like entering an art gallery, with mural-adorned walls and artistic furniture pieces that tell a story in every honey maple-coloured room. Even the child-friendly bathroom is a work of art, covered with a flower motif mosaic-covered wall and unusual blue mosaic-tiled circular shower. To admire sweeping views of the resort or the Merlion, a stay at Hotel Michael is for those who see beauty in design and dare to be different.

HARD ROCK HOTEL
Rock and roll attitude meets five-star service at the Hard Rock Hotel Singapore. Breathtaking design, fashionable dining options, and the legendary entertainment experience only Hard Rock can offer make this the obvious choice for those looking for a stay that is beyond the ordinary.
If unique networking venues are what you need, the hotel is home to some of the resort's best meeting and conference facilities, and indoor exhibition space. This includes 26 meeting rooms and one of Asia's largest ballrooms with seating for 7,300 guests. All at the doorstep of Universal Studios Singapore ®, the world's largest oceanarium and Asia's newest casino resort.
FESTIVE HOTEL
Exuberant yet relaxing, Festive Hotel is ideal for vacationers seeking a welcoming and relaxing island stay. Other than the luxurious king-sized bed or twin beds, there’s also a bonus sofa bed that folds out to a double bed in all rooms and loft beds to cater to the children in most rooms, so it’s the perfect getaway hotel for families travelling with their kids.
Conveniently located beside the bustling FestiveWalk, non-stop entertainment and facilities are just a stone’s throw away. Children-friendly amenities are key highlights, such as the assortment of candies at the reception that will put a smile on any kid’s face. Welcome novelty packs and tailored bathrobes are also catered specially for the little ones. For parents with babies, we offer cribs and babysitting service is available at a fee.
The Festive Hotel experience begins at the guest floor corridors, where giant orchid motifs on the carpet lead you to the fun and colourful chambers waiting behind the doors.

EQUARIUS HOTEL
Sited at the fringe of a tropical rain forest, Equarius Hotel makes an ideal getaway for nature lovers and families. The hotel is close to the Equarius Water Park - a water theme park with water rides, slides and pools where kids could revel in, while parents can chill out in wave pools or bask in the sun.
At Equarius Hotel, guests can enjoy the vastness of the sprawling resort while getting up close and personal to nature. Guests who wish to opt out of the adrenaline-rush of rides at the water park can relax by the poolside and enjoy some personal time in the midst of Sentosa's lush verdant forest.

SPA VILLAS
At Resorts World Sentosa's Spa Villas, you can wake up to the sounds of waves and the beckoning calls of dolphins. The Spa Villas is the perfect lifestyle destination located at the tranquil western tip of the sprawling resort. It's a getaway for special holidays; be it a well-earned break, a wedding or a honeymoon. Complemented by award-winning Espa's wellness centre, the Spa Villas offer an exclusive sanctuary where guests can recharge or pamper themselves with a range of spa therapies. It is also the best spot to catch the sunset.
The Spa Villas is perfect for guests who want the best of both worlds: guests can enjoy lively entertainment, theme park attractions and the excitement of a big city all within a comfortable walking distance - and yet soak in a luxurious, private and romantic stay, complete with spa wellness and relaxation.

MEETINGS AND EVENTS
Resorts World Sentosa offers venues for MICE (Meetings, Incentive Groups, Conventions & Exhibitions) that few places can match. Showcase your business at the world’s biggest WaterWorld amphitheatre, or hold a stunning themed party in Egypt, or New York, or Hollywood, or the futuristic Sci-Fi City. Our event planners, and unique venues, will leave you spoilt for choice.

SHOP AND DINE
SHOPPING
Enjoy luxurious shopping at your convenience. With the Luxury Fashion stretch at The Galleria, shoppers can find exclusive luxury brands, the latest and finest fashion trends and specialty shops unseen elsewhere.
Step into the first Victoria’s Secret outside the US, or indulge in all things sweet at Candylicious. If you’re into the arts, we have the Michael Graces Store and Chihuly Studio to satiate your artistic cravings.

DINING
One resort, one World. There are more than 60 restaurants, cafes, food carts, clubs and bars to satiate your appetite. Be it traditional Cantonese cuisine, exotic Brazilian fare, or local delights like bak kut teh and chicken rice, every dining experience is designed to engage the five senses and it is an attraction in itself.
It doesn’t just stop there. As a true bustling global village offering gourmet fare, Resorts World Sentosa also features dining options by celebrity chefs, such as the legendary Joël Robuchon, who will offer waterfront fine- dining along FestiveWalk. Serving world-class cuisine in a one-of-a-kind setting by dedicated service staff – you’ll find that your idea of fine-dining in Singapore redefined.

GENTING REWARDS
Make a world of difference to your experience at Resorts World™ Sentosa with the only Integrated Resort membership you’ll ever need. As one of Asia’s most exciting family destinations, our offerings are always fresh and creative. From South East Asia’s only Universal Studios Singapore® theme park to an impressive line-up of local and foreign performances, first-of-its-kind attractions like our upcoming Maritime Experiential Museum and Marine Life Park to celebrity chefs’ restaurants and sumptuous food fare, every moment is made memorable.

KIDS CLUB
Welcome to Resorts World™ Sentosa Kids Club, where the fun never stops and the learning never ends!
At Kids Club, your kids are our special VIPs. Parents can be assured that your little ones will enjoy their stay at Resorts World Sentosa as much as you do.
Kids Club offers your child (from three years old and above), a host of programmes and activities to keep them entertained. From imaginative arts and crafts to interactive story telling sessions, your child will be in a safe learning environment that nurtures their creativity and growth.
Let your child explore the fun in music and movement, or watch their imagination come alive in creating finger puppets or clay painting. With an endless variety of activities for children to learn, play and discover, you can be sure there will never be a dull moment for your precious little one at Kids Club.

Our target markets
Asian markets are our target markets. For example, Malaysia, Indonesia, Thailand, Vietnam and China.
Resorts World Sentosa’s customers are from all works of life over the world, regardless of age, gender and income status, be it from organisations, individual or groups.

Important Emerging Trends for tourism

Economic Trend * Economic globalisation * Fluctuating Global Economy * Asian currency recovery * E-commerce * Effects of the events of September 11 * Polarisation of wealth

Social & Cultural Trends (Developed Countries) * Decline in the traditional family, more divorces, later marriages, increased number of singles and smaller households * Increasing number of hours worked amongst managers and professionals * More flexible work arrangements * More women in the workforce * Increased interest in a balance lifestyle

Natural Environment * Global warning * Increased awareness of environmental sustainability * Increased international and domestic interest in nature based tourism

Political Trends * Tourism not always recognised by government or the community (e.g economic policy and national accounts)

Technology Trends * Internet uptake * of Interactive television * Introduction mobile technology * Technological advances in vehicles and equipment, such as satellite mapping systems in cars

Competitive Tourism Environment * Global online revolution * Increased internet update is significantly affecting the tourism industry’s operational and marketing activities * Greater number of substitutes for travel