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Executive Summary: Chester

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Our company, Chester, manufactures and sells sensors. We also market these sensors to other manufacturers and they use our sensors in their products. Our company was created when the government split a monopoly into 6 identical competitors. This industry which at one point had little competition due to monopoly is about to be a very competitive industry. This industry had inefficient operations and also poor product offerings to consumers. Our goal here at Chester is to position our products in the best way to help all types of consumers and manufacturers. While last year’s financial results were decent, our products are getting old, our marketing efforts are falling short, our production lines need revamping and our financial management is

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