...NAME: SHIVANGI GUPTA SECTION:D ENROLLMENT NO. : A1506914057 ASSIGNMENT EXECUTIVE SUMMARY HTC transformed itself an ODM to one of the leading provider of telecommunication devices. Empowered with strong R&D the company enters market as a first movers with numerous innovations which prized the company with high growth and many recognitions. While innovations, partnership with giant brands, strong manufacturing facility its strength HTC also have weakness of producing pricy products, having weak shipment network, using stumble marketing strategy. Moreover, the company faces threats of intense rivalry from competitors, being substituted by cheaper products and patent. Despite all of this the Taiwanese company has many opportunities. HTC is a ‘Question Mark’ in BCG matrix. It experiencing high bargaining power from customer, low bargaining power from suppliers, medium threats of substitutes, high threat of new entrant, high competition from rivals. The company adopted growth strategy as corporate level strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better...
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...Everyone Does It: Business Ethics Executive Summary Everyone Does It: Business Ethics Executive Summary The purpose of the report is to address the concept of business ethics. Vice President of Marketing and Sales for International Satellite Images (ISI) Jim Willis faces an ethical dilemma while drafting a proposal for negotiations of major satellite imagery contract. Synopsis of Case ISI is currently in negotiation with Higashi Trading Company (HTC) for satellite imagery. During a recent executive meeting, Jim learned that the ISI satellite subcontractor was having issues that would cause a developmental delay with the camera, postponing their launch date anywhere between twelve to eighteen months. This delay is a set back to their original proposed date and could potentially cost ISI the contract. Relevant Factual Information about the Problem or Decision the Organization Faced Jim brought the information of the delay to the attention of Fred Ballard, President of ISI, and sought his advice on whether a new launch date should be included in their proposal to HTC. Fred was adamant that Jim keep the original launch date on the proposal stating that it was standard industry practice to withhold negative information. Notifying HTC of delays and postponing their launch date could ultimately cause ISI to lose the contract and place the company in financial jeopardy. However, Jim’s concern is if HTC were to discover that the ISI team knew...
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...oBrochure More information from http://www.researchandmarkets.com/reports/1937897/ HTC Corporation - SWOT Analysis Description: HTC Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. HTC Corporation - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. HTC Corporation (HTC or “the company”) is engaged in the research, development and manufacture of smart handheld mobile devices. The company's major products include touch phones, personal digital assistants (PDAs) phones, and smartphones, among others. It offers products based on Windows Mobile, Android and Brew mobile platform operating systems. The company mainly offers products under the HTC brand and is involved in original design manufacturing (ODM) operations. The company operates in the Americas, Europe and Asia Pacific. It is headquartered in Taoyuan, Taiwan and employs 12,943 people. The company recorded revenues of TWD278,761.2 million ($8,850.7 million) during the financial year ended December 2010 (FY2010), an increase of 92.9% over 2009. The strong growth was primarily driven by strong growth in shipments, which doubled year on year in the wake of strong demand for smartphones globally. The operating profit of the company was TWD44,132.6 million ($1,401.2 million) in FY2010, an increase of 79.2% over 2009. Its net profit was TWD39,533.6...
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...42749409 Mail: ting19890129@gmail.com Date: 26/01/2013 Table of Contents Executive Summary 1. Background 2. Business concept 3. Analysis 3.1 Industry Analysis 3.1.1 SWOT Analysis HTC 3.2 Competitor Analysis 3.2.1 SWOT Analysis Apple 4. Business model 5. Strategy Plan 5.1 Strategy 5.2 Products 6. Recommendation References Executive Summary Nowadays, there are numerous companies established and raised in two decades. To give some examples, Apple, Samsung and HTC and so on are well-known companies. Following by the internet, these companies not only reinforce its service and sell in real stores but focus the online marketing. The project aims at analyzing the high tech company of HTC and advising the company to solve problems of online marketing. This project focuses on exploring its disadvantages by comparing with other competitors. The result indicates that HTC should improve its delivery service and online service so that it can attract more consumers. 1. Background This project was prepared for HTC to make online marketing better. The definition of online marketing can be defined as decisions of investment which investors made depend on whether behaviors of the company are ethical (Hudson 2005, p. 641). The company, HTC is a high technology corporation, is founded in 1997. Initially, HTC designed the world's first touch and wireless hand-held devices in 1998, and then manufactured some of smartphones...
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...A Progressive Digital Media business COMPANY PROFILE HTC Corporation REFERENCE CODE: D030D163-1966-4A48-AE13-80DC33BF7F54 PUBLICATION DATE: 9 Oct 2015 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. HTC Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts...............................................................................................................3 Business Description...........................................................................................4 History...................................................................................................................5 Key Employees.....................................................................................................8 Key Employee Biographies..................................................................................9 Major Products and Services............................................................................14 Revenue Analysis...............................................................................................15 SWOT Analysis...................................................................................................16 Top Competitors.................................................................................................21 Company...
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...I. Current Situation: A. Current Performance: International Satellite Images (ISI) had been building a satellite to image the world at a resolution of one meter. At the resolution, a trained photo interpreter could identify virtually any military and civilian vehicle as well as numerous other military and non-military objects. The ISI team had been preparing a proposal for a Japanese government contractor. The contract called for a commitment of a minimum imagery purchase of $10 million per year for five years. In a recent executive staff meeting it became clear that the ISI satellite camera subcontractor was having trouble with the development of a thermal stabilizer for the instrument. It appeared that the development delay would be at least one year and possibly 18 months. When Jim approached Fred Ballard, the President of ISI, for advice on what launch date to put into the proposal, Fred told Jim to use the published date since that was still the official launch date. II. External Environment: A. General Environment: For the problem ofISI satellite camera subcontractor it appeared development delay would be at least one year and possibly 18 months. For that reasonthe level of trust between the parties was very low since the Japanese insisted upon completion guarantees. External forces include: Industry practice is to publicize optimistic completion dates that are rarely met. The financial industry that has profitability expectations which may be impossible...
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...MN2061K Analysis of a Marketing News Story I. Introduction According to Bloomberg news article (Appendix.1) “HTC Mimics Apple Marketing Strategy to Regain Customers”. We can see that HTC understand the need to have a relevant marketing strategy to attract consumers and recover the lost grounds. HTC is a Taiwan based smartphone manufacturer that started out manufacturing mobile devices by allowing telecommunication operators to put their names on the phone. HTC expanded their focus with Microsoft's Windows Mobile operating system (OS) software based devices to devices based on the Android OS. In the Bloomberg’s Tech news section the journalist reported that HTC loss half of its market share due to fierce competitions from the industry leaders such as Apple and Samsung. II. What are the marketing issues that lead to the strategy shift? Branding According to (Kotler and Armstrong et al. 2013, pp. 245-6) “Brand is a name, term, sign, symbol, design or a combination of these, that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.” However HTC do not have a clear and coherent brand strategy (Graziano 2013) “The problem isn’t HTC’s smartphones, which have all received acclaim from critics — it’s the company’s lack of brand recognition among consumers. HTC is a fresh player in the smartphone industry compared to Apple, Samsung and LG and it hasn’t done a good job of branding to stand out...
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...Executive Summary: HTC was the first Taiwanese manufactuer company which had started its operations through manufacturing under other large operations. HTC was founded by two great engineer in Taoyuan country, Taiwan. The first vision of HTC was to introduce Windows CE, anew windows based platform that could operate on smaller PC devices. HTC was commissioned to be an original deaign manufacturer (ODM), in charge of engeering and designing the product for Compaq, which will sell product under Compaq’s brand names. HTC operated two distinct segments- ODM business and its mobile operator business. Wanting to build a direct relationship with the customer, HTC invented in a complimentary business. Yet creating a brand bore significant risks. Own brand sales means HTC would now directly take on inventory, marketing and support as well as warranty risks. HTC also started selling products in China. The closed nature of the U.S. market posed more challenges for HTC. Its success in the U.S. would depend on the operators’ willingness to subsidize its products and offer co-marketing support. Introductrion: HTC had generated a buzz for revealing two new handsets, as well as surprising the world with the announcement of HTC magic, the second phone that ran on Google’s new mobile platform, Android. Indeed, HTC was gaining more respect as a leading manufacturer of mobile phones. Twelve years ago, the company started out as a relatively obscure Taiwanese firm that made personal digital assistants...
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...No Me-Too Products? Why Not Me-Too Products! Prepared for Peter Chou CEO HTC Corporation Prepared by HKU-FUDAN IMBA No.670,Guoshun Lu October 8, 2012 No Me-Too Products? Why Not Me-Too Products! Executive Summary To stay competitive in an ever-evolving landscape and in response to the emerging trend of mobile computing a decade later, HTC should introduce “me-too products” and join the tablet PC bandwagon. My research shows that HTC is likely to remain the major player in smartphone and tablet PC manufacturing if it follow suit. First, tablet PC category is fairly new, HTC does not necessarily need to sustain this “no-me-too” rule as long as its product concepts are no less innovative than the current offerings by competitors. Second, the 3G smartphone market is far from saturated. With HTC’s brand and R&D ability, HTC can vastly improve its market share. Third, Good artists borrow great artists steal--Pablo Picasso To implement and maximize the Me-Too Products strategy, my recommendations are as following: 1. Ensure the originality and creativity of “Me-to Products” • “Learn” from Samsung and “Steal” from Apple • Not necessarily price war involved, stay cool and stay stylish • Disruptive innovation—develop “Textbook” for students and “Solus” for the senior citizens. • Stick to Google Android system 2. Remain the pioneer of mobile computing a decade later • Keep the R&D...
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...THOMSON REUTERS STREETEVENTS EDITED TRANSCRIPT 2498.TW - Q1 2012 HTC Corp Earnings Conference Call EVENT DATE/TIME: APRIL 24, 2012 / 12:00PM GMT THOMSON REUTERS STREETEVENTS | www.streetevents.com | Contact Us ©2012 Thomson Reuters. All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. 'Thomson Reuters' and the Thomson Reuters logo are registered trademarks of Thomson Reuters and its affiliated companies. APRIL 24, 2012 / 12:00PM, 2498.TW - Q1 2012 HTC Corp Earnings Conference Call CORPORATE PARTICIPANTS Peter Chou HTC Corp - CEO Chialin Chang HTC Corp - CFO Joey Cheng HTC Corp - Director, IR CONFERENCE CALL PARTICIPANTS Ben Lu Seligman - Analyst Will Power Robert Baird & Co - Analyst Richard Ko - Analyst Alban Cousin Arete Research - Analyst James Faucette Pacific Crest Securities - Analyst Dan McComb Viking Global Partners - Analyst PRESENTATION Operator Welcome, everyone, to HTC's 2012 Q1 results conference call and webcast in English. Today with us we have CEO, Mr. Peter Chou; CFO, Mr. Chialin Chang and IR Director, Mr. Joey Cheng. All lines have been placed on mute to prevent the background noise and after the presentation there will be a question and answer session. (Operator Instructions). For your information, this conference call is now being broadcasted live on the Internet. Webcast replay will be available within...
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...market share in N. America of 35% in March 2008 to 8.1% in April 2010 highlights Nokia’s decline. This led its Board of Directors to replace its CEO with Stephen Elop. Find below a SWOT analysis description and summary document on Nokia. Strengths Nokia has a lot of strengths going in its favor. It is the worldwide leader in mobile phone sales and in 1987 introduced one of the world’s first handheld phones while being a key developer of GSM (Global System for Mobile Communications). GSM is used predominantly as the cellular phone protocol worldwide except in North America which uses CDMA (Code division multiple access). Nokia has an international research capability that creates specific phone models to certain regions. This increases their value of the mobile phones as the customers are given a product that is tailored to their specific needs. Apart from the Mobile Phone segment, Nokia also owns NAVTEQ, which is a provider of Geographic Information Systems and Global Positioning Systems (GPS), and a lot of other mobile phone technology providers. Nokia recently hired Stephen Elop as its CEO. This move is a positive one as Stephen Elop brings with him a diverse telecommunications career and also networking connections with Microsoft, where he was a senior executive. Weakness Nokia’s capital structure is comprised of 64% debt ($25B) to 36% equity ($14B). This is a major weakness as its capital structure needs rely on more equity for financing to reduce risk. In N. America...
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...Droid 2 Marketing Plan Sanford Walker MRKT 5000 Mr. Fox December 15, 2011 Table of Contents Executive Summary……………………………………………………………………………..3 Analysis of company…………………………………………………………………………….3 Company Profile…………………………………………………………………………4 Marketing environment…………………………………………………………………………..4 Competitive forces….……………………………………………………………………4 Politics...………...………………………………………………………………………..5 Economics………………………………………………………………………………...5 Customer segmentation and Target positioning…………………………………………………..6 Droid 2 Marketing Mix…………………………………………………………………………...6 Product……………………………………………………………………………………6 Price and Place……………………………………………………………………………7 Promotion…………………………………………………………………………………7 SWOT Analysis…………………………………………………………………………………...8 Strength…………………………………………………………………………………...8 Weakness………………………………………………………………………………….8 Opportunities………………………………………………………………………………8 Threats……………………………………………………………………………………..8 Recommendations…………………………………………………………………………8 References………………………………………………………………………………………..10 I. Executive Summary The purpose of this report is to provide an analysis of the mobile phone segment of Motorola, Inc., which was separated from the rest of the company as Motorola Mobility Inc. on January 4, 2011. After analyzing Motorola’s financial position and their marketing strategy for their Droid 2 product, it was several opportunities identified for the company to improve their brand and product offering (Motorola, 2010.) The following are recommendations...
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...Apple Inc. in 2012 case study Executive Summary According to the case “Apple Inc. in 2012”, it was clearly illustrate that Apple Inc. is one the largest computer manufacturer in the world. The Apple company has a perfect concept and operating systems of manufacturing new products in which launch to the customers. Also, there are some other companies try to imitate the Apple Inc., but some of them were failed. The main purpose of this report is to seek the problems of the Apple Inc. and give an efficient recommendation for the company to help them get better development in the future. 1. Introduction Apple company began as “Apple Computer” and best known for sell Macintosh personal computers in the 1980s and 1990s. (David B, Y, Rossano, P 2012) When Steve Jobs became CEO of Apple Inc. in 1997, the company had changed from near bankruptcy to one of the largest and most profitable companies in the world. Also there are a number of challenges while Jobs need to face his successor. After that, Tim Cook became the new CEO of Apple Inc., he was decided to choose different approach in which distinguish with Steve Jobs to develop the company perform well in the future. However, with the different period, Apple Inc. to change their management very often in these years, such as Sculley, or Spindler, Amelio were served in the company in different period. The liquid management should be an issue in which connected with Apple Inc.. Furthermore, Apple Inc. was using the market...
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...Executive Summary : StarHub is one of the Service Provider in Singapore was founded on 7th May 1998 with turn over $2.42 billion SGD(2013) and around 3,000 + employees were working for StarHub until current year. And the HeadQuarters located in Singapore. StarHub is providing services in various products like Mobile Service, TV Service, Broadband Internet and Telephone Services. When StarHub acquired Internet service provider and it is renamed as StarHub internet. Industry Services : StarHub is divided into Supporting Products like Mobile Service, TV Service, Broadband Internet and Telephone Services and these extra products offered to add value and help to differentiate it from the competition. 1. Mobile Service : StarHub mobile services launched in year 2000 and it is having around 2+million customers in Singapore as per current year. the first mobile operator in Singapore to commercially launch BlackBerry, a hand-held wireless device providing e-mail, telephone, text messaging, web browsing and other wireless data access. Customers trials of 3G and 4G services as per current market. StarHub has launched Smartphones services for various products like I Phones, Samsung and HTC Phones. Starhub is providing offers during festival seasons or any IT fair exhibitions for all who wants to subscribe for all these smart phones. StarHub is providing services for both pre-paid and post paid services. And the difference between the post paid and pre-paid is nothing but...
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...LETTER TO HTC SHAREHOLDERS 4 34 50 RESULTS AND RISK MANAGEMENT CHAPTER 2 COMPANY PROFILE CHAPTER 3 BUSINESS OPERATIONS 104 CHAPTER 8 FINANCIAL INFORMATION CHAPTER 7 AFFILIATE INFORMATION AND OTHER SPECIAL NOTES 14 118 138 CHAPTER 1 LETTER TO HTC SHAREHOLDERS 1 LETTER TO SHAREHOLDERS LETTER TO SHAREHOLDERS 1 LETTER TO SHAREHOLDERS Dear shareholders, Faced with increasingly intense competitive pressure in the global smartphone market, HTC Corporation (HTC) has in the past year continued to allocate resources to product development, technological innovation, and marketing in order to satisfy consumer needs and at the same time solidify HTC's core developmental ability. 2012 saw HTC reach its 15th anniversary, marking an important milestone. In February, at Mobile World Congress (MWC) held in Barcelona, HTC started a camera and audio revolution with the announcement of its One series of smartphones. These smartphones introduced new technological advances such as "Amazing Camera" and "Authentic Sound," bringing consumers a brand-new user experience. In addition, in order to meet the needs of different consumers, HTC has successfully rolled out a variety of smartphones such as the DROID DNA, HTC J, and HTC Butterfly that deliver superior performance and eye-catching, user-focused designs. These smartphones were positively received by the market. In addition, HTC jointly launched with Microsoft the Windows Phone 8X by HTC and the...
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