...1.0 Executive Summary AAA Transportation is a non-emergency medical transportation company. Non-emergency medical transportation businesses transport individuals, generally the elderly and disabled, who are not in an emergency situation but need more assistance than a taxi service provides. It has been delivering services for people with needs for over 15 year. For years the company’s main income came from transporting aged and disabled, where the main insurance was Medicaid. As the times are changing now, when more and more insurance providers and private management companies to perform non policy NEMT functions for services, Volga had to start winning its share in ever competitive New York Market. Taking into consideration that NEMT companies are prohibited from soliciting customers, AAA Transportation as a service provider has to increase the number of its wheelchair equipped vehicles, add vehicles with stretcher and add sedan’s to already existing fleet of 15. With the help of it marketing plan it intends to contract with various Long Term insurance companies who provide not only long term insurance help but offer transportation services. To get contracts with those companies we would have to prove that we excel in our services and provide our customers with timely and professional services. We also plan to expand geographically , where the services were only provided in one of New York Boroughs, we plan to expand to rest of the five boroughs of NYC. A sound marketing plan...
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...How to Write an Executive Summary: Why Write It? Investors, lenders, executives, managers and CEOs are busy. Always. That means that the executive summary is an essential gateway for your business plan to get read. Think about it this way: if you had an endless list of things to do, and someone handed you an 80-page document and said "read this! you'd probably first want to know why. "The most important reason to include an executive summary is that in many cases, it is the only thing the reader will read," says Pablo Bonjour, founder & CEO of Katy, Texas-based SMG Business Plans, a company that offers entrepreneurs assistance in writing business plans. According to Bonjour, investors will read the executive summary to decide if they will even bother reading the rest of the business plan. It's rare for an investor or lender to read an entire business plan, at least in the initial stages of analysis and consideration for funding, so having a strong executive summary is key. When you're writing your business plan, your goal is to get your foot in the door and face-time with the investor. "Assuming that your business is a good fit for the investor, a strong executive summary will get you invited in for a meeting," Hirai says. "A poor executive summary will leave you standing in the cold." Dig Deeper: How to Write a Great Business Plan How to Write an Executive Summary: The First Paragraph Just like a movie might begin with a fight scene or a magazine article opens...
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...ENTREPRENEUR WORKBOOKS Business Planning and Financing Management Series Building Block 2 The Business Plan and Executive Summary MaRS is a member of MaRS Discovery District, © December 2009 See Terms and Conditions MaRS – Business Planning and Financing Management Series THE BUSINESS PLANNING AND FINANCING MANAGEMENT WORKBOOK Introduction: What to expect In his book Outliers, Canadian author Malcolm Gladwell looks at the relationship between statistical probabilities and the chance of success in your chosen field of work or sports. His essential claim is that you need around 10,000 hours of practice to become really good in a particular field. This workbook guide will not take 10,000 hours to complete, so you should not expect that you will become an expert in business planning and financing management by going through the activities outlined within. Rather, the purpose of the workbook guide is to help you understand and focus on the key issues in the field of business planning and financing management, and to introduce you to frameworks within which to think and discuss essential areas of your business. The process offered will provide sufficient grounding in the topic so that you will know what questions to ask advisors and consultants, and, in the case of consultants, how to evaluate their work. Additionally, this workbook guide provides a launch point for a number of vital business decisions you will have to make to develop your start-up. As a best practice, it...
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...An executive summary summarizes, or reviews the main points of, a longer document or report for a reader that does not have time to read the entire report. An effective executive summary analyzes and summarizes the most important points in the paper or report, and will often make a recommendation based on the analysis. Executive summaries are “stand alone” documents that are almost always read independently of the reports they summarize. When preparing to write an executive summary, ask yourself the following questions: * Who will read your executive summary? Sometimes your executive summary may have an “intended” audience: your professor might require you to write it for a CEO, department head, or supervisor, for example. On other assignments, your audience won’t have a specific identity, but always keep in mind that the reader of an executive summary needs to know all of the important information in the main document without reading the actual document. Even if you know that your instructor will be reading everything that you submit, write the executive summary as a “stand alone” document. * What is the main document’s main topic, theme, or idea? Most reports have a “thesis” or central point that they are seeking to communicate. Try to sum this up in two or three sentences. If you are having trouble with this, imagine that someone has asked you, “what’s this report about?” and that you have to explain it in only a few sentences. Once you’re able to say what the main...
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...The executive summary is often considered the most important section of a business plan. This section briefly tells your reader where your company is, where you want to take it, and why your business idea will be successful. If you are seeking financing, the executive summary is also your first opportunity to grab a potential investor’s interest. The executive summary should highlight the strengths of your overall plan and therefore be the last section you write. However, it usually appears first in your business plan document. What to Include in Your Executive Summary Below are several key points that your executive summary should include based on the stage of your business. If You Are an Established Business If you are an established business, be sure to include the following information: • The Mission Statement – This explains what your business is all about. It should be between several sentences and a paragraph. • Company Information – Include a short statement that covers when your business was formed, the names of the founders and their roles, your number of employees, and your business location(s). • Growth Highlights – Include examples of company growth, such as financial or market highlights (for example, “XYZ Firm increased profit margins and market share year-over-year since its foundation). Graphs and charts can be helpful in this section. • Your Products/Services -- Briefly describe the products or services you provide. • Financial Information...
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...Mini Business Plan for a Construction Company Francis Marino Everglades University Online June 25, 2013 ABSTRACT This case study assignment is about creating a mini business plan for a proposed construction company. By researching all aspects of what a business plan is, the contents/information that goes into a business plan and how to properly form a business plan, will allow me to create the mini business plan that this case study requires. This business plan with include information on the company description, executive summary, market analysis, business structure and the last section with be about the financials of the proposed company. PROPOSED BUSINESS PLAN Company Description & Executive Summary: FJM Enterprises, LLC is a small construction company located in Magnolia, NJ. The company is in the startup phase and is considered a commercial construction & mechanical contractor. The company is self-certified as a Service Disabled Veteran Owned Small Business (SDVOSB) and is currently in the process of obtaining certification with Veteran Affairs in order to conduct business with that organization. The primary focus of work and bidding will be on H.V.A.C., boilers, cooling towers, and all aspects of construction relating to federal, state, and set aside contracts (Business Plan Executive Summary, SBA.gov, 2013). FJM Enterprises offers wide-ranging services intended to allow the company to do anything and everything it takes to complete a project...
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...with proper explanations. PART II Select the correct answer (You can high light) 1. A business plan is best described as a a. | crystal ball picture. | b. | money plan. | c. | contingency plan. | d. | game plan. | 2. The primary outside users of business plans are a. | employees. | b. | investors and lenders. | c. | customers. | d. | government agencies. | 3. Which group would be the most interested in a business plan for a new venture? a. | Customers | b. | Lenders | c. | Supervisors | d. | The Internal Revenue Service | 4. Jill is writing a business plan for a small home based operation. If well written, the business plan will assist her in determining if a. | the business aligns with personal goals. | b. | an investor would be a perfect fit for the proposed company. | c. | suppliers can be found for the operation. | d. | outsiders can be made into insiders. | 5. The document that assists an entrepreneur and the management team focus on important issues and activities is a. | the organization chart. | b. | the budget. | c. | the sales analysis. | d. | the business plan. | 6. A business plan a. | is best for telling insiders about the company. | b. | is more important than the final outcome. | c. | is not the business. | d. | will ensure success. | 7. A good business plan leads to a successful company when the entrepreneur and management team a. | identify all unexpected...
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...HOW TO WRITE A BUSINESS PLAN Planning for Success You've no doubt heard the expression, "Failing to plan is planning to fail." Many entrepreneurs write a business plan only when they need to secure start-up financing. However, your plan is far more than a document for banks and investors to read; it's an invaluable roadmap for launching and growing your business. In order to put your business concept on paper, you need to think through and research the many factors that are needed to make sure your business is a success. With a plan, not only can you spot potential weaknesses, opportunities, and threats, your plan can help you make informed decisions about your venture before you commit yourself legally or financially. Here, we've summarized the key sections that you'll find in a business plan. The Seven Key Sections of a Business Plan 1. Executive summary Your executive summary should be 1–2 pages long, and provide an overview of your business concept, key objectives of your business and your plan, ownership structure, management team, your product or service offering, target market(s), competitive advantages, marketing strategy, and a summary of your financial projections. Your executive summary should be written last, after you've written the rest of the plan; each paragraph should be a summary of the more detailed, related section of the plan. 2. Business Overview In your overview, include details regarding your business’s history, vision and/or mission, objectives...
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...How to Write an Executive Summary on a Marketing Plan by Ken McCarron, Demand Media [pic] The purpose of including an executive summary in a marketing plan is to introduce the company and explain all the key elements of the plan in a shorter form. Anyone reading this summary will get a firm understanding of all aspects of the business; such a summary is perfect for those who aren't able to read the entire plan. It's always a good idea to prepare the executive summary last so all important details from the marketing plan can be included. Each section should be clearly marked in whichever order you think fits best with your company's mission and goals. Ads by Google Fastest VPN for China Be Free, Truly Anonymous & Secured. Unblock Any Site. Fast Connection! expressvpn.com Step 1 Describe all the different products and services your business offers. Write clearly and to the point. List each item and give a short description of how that product or service will be used in your business. Step 2 Describe how long you've been in business, as well as your annual sales figures, customers and any accomplishments you want people to know about. If this is a new business, describe the qualifications you have to run it successfully. Related Reading: What Is an Executive Summary Business Plan? Step 3 Introduce your business partners and management team and their respective qualifications. Step 4 Explain the structure of the business. List different departments and if there is or will be...
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...Analyse a business plan Business Plan 1 – The following answers parts 1 to 4, including a comparison with the criteria for an effective business plan and the associated strengths and weaknesses. The business plan ‘Quality Training’ has been implemented for the purpose of providing high quality training to clients to improve the productivity and performance of participants. To analyse the business plan, we will be assessing the report in its relevant sections. Firstly, the cover sheet identifies the key element of the business name. However, other relevant details such as the author – assumed to be the joint owners Michael Chapman and Elliot Berkley – contact details and a brief statement of the purpose have all been incorrectly omitted. Accordingly, it appears that the cover page of the report is not fulfilling its objective and providing the reader with a comprehensive understanding of the report when first viewed. Accompanying the cover sheet is the executive summary. The general purpose of executive summaries is to provide a comprehensive summary of the reports features, which can be read in isolation. Hence, the executive summary begins with summarising the main points of the business plan. However, this has been undertaken in an extensive and incoherent manner. The executive summary then proceeds to outline the objectives – written guide, intended audience, scope – then follows with the objectives of the overall company. The mission and keys to success are...
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...Executive Summaries by Pamela Hubbell The Executive Summary is a one to two page summary of the findings, conclusions, and recommendations of the report or document it precedes. Information in the summary should be presented in the same order that it appears in the report. In some cases, the Executive Summary will be all that the audience will read; therefore, it needs to present the essential points efficiently. Your goal is not only to summarize the contents of the plan, but also to generate the reader's interest so he or she will continue reading the plan. When your objective is to secure funding for a new business, begin with a brief description of the business, product, and market. Then summarize the qualifications of the people involved in the business. Finally summarize what is being requested (money), how it will be used, and what are the expected returns on investments. Write the Executive Summary last. For more detailed information, refer to the Executive Summary page: http://www.umuc.edu/writingcenter/writingresources/exec_summaries.cfm Writing the Executive Summary When preparing the Executive Summary after the report is written, you should do the following: Review the report Summarize the purpose of the report, the problem addressed, and your findings, conclusions, and recommendations Support your recommendations by listing the major headings and briefly summarizing these sections. Eliminate all nonessential detail and use minimal technical language...
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...Morris MG 210 Entrepreneurship Dr. Dana Leland April 20, 2014 Project #1: The Business Plan When should an entrepreneur write a business plan? Writing a business plan ahead of time, before you open your doors for business, appear to help the performance of the business subsequently. Business plans are all about walking the walk. People who write business plans also do more stuff so doing more stuff, such as researching markets and preparing projections, increases the chances an entrepreneur will follow through. a well-written plan is great for attracting talent. When a prospect asks to understand your business, you can hand them a plan that gives them an entire overview. The written record of your goals coupled with a track record of delivering against those goals sends a message loud and clear: You understand your business and can deliver the results you promise. Great employees will respond to that message-as will banks and investors the next time you need to raise money. (http://www.entrepreneur.com/article/230350, n.d.) When might it not be necessary to write a business plan? Some entrepreneurs fail to write business plans because they don’t want to test their ideas too much, for fear they won’t withstand the scrutiny. Taken seriously, a business plan will show that some businesses should not be started, a possibility some entrepreneurs don’t want to confront. Most of the business plans had nothing to do with what the businesses eventually became. People who said they...
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...Process Design Matrix/Executive Summary OPS/571 April 4, 2016 Process Design Matrix Executive Summary This process design matrix and executive summary will focus on two companies. The first company is Executive Services T-Shirt Manufacturing which is a home-based custom T-Shirt screen printing service. The second company is Kool Kreative Hookah, a company that supplies unique hookah pens to customers and business owners online. This executive summary is needed for both companies to prevent the lack of process performance management. Performance management means addressing any and all performance issues, meaning feedback for performance that is not up to par with procedure as well as praising employees for a job well done.” (Mayhew, R. 2013). Process performance management includes service approaches, that consist of production line, self-service, and personal attention approaches. This summary will also cover product approaches for their process performance measurements that consist of, batch assembly line and continuous flow approaches. This executive summary of process performance measurement will detail the products, services, and any of the processes that are necessary to produce quality services and products. To conclude this summary, this summary will help both companies understand, manage, and improve the company’s processes. Executive Services T-Shirt Manufacturing and Kool Kreative Hookah are home and office based businesses that aim to provide quality items...
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...Business Structure Advice Leroy Washington FIN 571 February 22, 2016 University of Phoenix Instructor – Hillman Lo The purpose of this paper is to provide prospective business owner, John Owner, with as much information as possible in his quest to start a new business. This paper is being written in response to Mr. John Owner’s email as shown below: Dear Consultant, I am currently starting a business and developing my business plan. I am in need of some advice on how to start forming my business. I am uncertain exactly how it will be financed and whether or not I want to take on partners. I am interested and willing to learn the intricacies of my options to determine how to best proceed with my plan. Please advise me regarding what my options are, the advantages and disadvantages of each option, and possible tax consequences for each scenario? Respectfully, John Owner Elements of a Business Plan 1. Executive Summary. The Executive Summary provides a succinct synopsis of the business plan, and highlights the key points raised within. The Executive Summary must communicate to the prospective investor the size and scope of the market opportunity, the venture's business and profitability model, and how the resources/skills/strategic positioning of the Company's management team make it uniquely qualified to execute the plan. The Executive Summary must be compelling, easy-to-read, and no longer than 2-4 pages. 2. Company Analysis. This section provides...
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...N. Williams Business Plan Case Study MGT/300 Marilyn Pike December 12, 2011 In business having a written plan is the key to the success of the business. When an individual is able to provide a proposal for the business it shows investor that they are serious about the business. The business plan will speak for the individual far better than they would be able to verbally. Kurt and John are individuals that want to launch a magazine in Eastern Europe. The business idea is a sound idea however Kurt and John are unsure if the current business plan that they have will spark the interest of any investors. Kurt and John are looking for some assistance with the business plan how they can improve the one that they currently have. Business Plan Outline When creating a business plan there a number of things that need to be included in the business plan to insure the success of business. The first thing that needs to be included is the executive summary. The summary will be an overview of the intents of the business. The executive summary basically is a short version of the business proposal. The executive summary should be informative; generally when investors look at a business plan the first thing that is read is the executive summary. Investor normally can tell from the summary if they are interested in the business. In the Kurt and John Bauer case they would need to include how they want to launch a business in Eastern Europe and the different strategies plans for an international...
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