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Executive Summary

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Executive Summary

Background
Sunpharma, as a pharmaceutical company, is going to modify its business model to base revenue on customer satisfactory.
-Strengths & Opportunities -Threats & Weakness
1. Wider products assortment 1. Shortage of competent pharmacists
2. Good relationship with business partners 2. Fierce competition
3. Corporation cultural focus on people 3. Pharmacist lack of “soft skills”
4. Self-service design
5. Upcoming favorable legislation
HR challenges and recommendations
After fully understand the current environment, HR faces external challenges such as constrained workforce, fierce competition and unfavorable current law. Conditions within the organizations are insufficient budget, uncooperative pharmacists and invalid customer service management.
Aligning the environment, HR implements the firm’s strategy and develops policies and practices to support the company change, including the improvement of performance appraisal and payroll system, development of the learning organization, enhancement of the employee relations and partnership with universities.
Implementation plan
-Hire professionals from outside to held seminars and online resources:
The seminar will include communication, sales, and interpersonal skills. We will separate the whole seminar into four or five parts, and the schedule will be provided for pharmacists to choose. Those who cannot make to the seminars can select online training. All Pharmacists should attend the seminars, either online or attend the seminar. We can reimburse the travel or accommodation fees generated if they have full attendance.
-Network:
We will hold network meeting between

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