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Executive Summary

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Executive Summary 1
Stand: Moderate
- There was a clear structure: problem, purpose of the report, brief details of approach, important results and findings before ending of with a conclusion. Identifying these points is important as they form up the basics of what is expected from a reader. It was of an appropriate length for easy reading and comprehension. On the other hand, the executive summary was a little too descriptive on how the ‘Easy Tap’ works. It is true that more description is not bad, as it will explain more about the purpose and providing solutions to the problem. However, a strong summary of the description is preferred as it could well capture the essence of what the author is trying to explain, before further description and explanation is done in the business plan.

Executive Summary 2
Stand: Bad
- The overall paragraph appears to be more like an advert rather than an executive summary. The words used were informal and there was subjective description. There was no solution and proper findings to prove what this whole executive summary was talking about. For example, if it is trying to promote ‘The Sleepsuit’, the name should already be mentioned earlier in the paragraph, instead of the last sentence which caught us off-guard. This executive summary fails to impress future investors or readers that the business plan is suitable or appropriate.

Executive Summary 3
Stand: Good
- The first read gave us a good understanding of what the executive summary is talking about. It first started with a definition, before stating their objective, problem and solution. Because of the logical flow of this paragraph, we could easily relate to the purpose of this report. The report is only exclusive to the executive board, showing formality and focus on the goal of their work. The executive summary provides major findings and concrete information which

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