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Executive Summarycase8

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Executive Summary Google was founded in 1998 by Larry Page and Sergey Brin, two Computer
Science students who graduated from Stanford . The name google was chosen as a play on googol a mathematical term for the number one, followed by one hundred zeroes. Google’s mission was to organize its information and make it useful and accessible to everyone. The management believed it should put the users first. Google faced indirect and direct competition from several competitors.
Synopsis of Case Google was founded in 1998 by two graduate students. Google faced significant competition from competitors such as Yahoo, Microsoft, WebMD, Kayak, Monster.com, Amazon.com, and others. Google was subject to increased regulatory scrutiny that had a negative impact on the company. Google faced internet security issues and security breaches. Google was facing some important issues and concerns that could affect not only its future growth but its very survival. In order to ensure their survival the corporation needs to implement better planning procedures, establish plans for diversification, and train the undereducated employees, to increase work quality.

Relevant Factual Information about the Problem or Decision the Organization Faced Google currently faces several challenges that range from things such as legal action, international risk, internet security issues, revenue and growth sustainability, and recovering from losses. As Google continues to grow and continued purchasing other companies such as its acquisitions of YouTube, DoubleClick, and Postinie. It may not lead to more revenue and acquisitions may become difficult in the future. As the company continues to grow management will be challenged to find new and innovative ways to maintain a strong corporate future.

Recommendations The first recommendation would be for Google to continuously improve on its internet security and people’s data since everyone uses the internet search engine to gain useful information.

Alternative Recommendations A secondary recommendation would be for Google to use an enterprise risk management process by brainstorming, using scenario analysis, or performing self-assessments. Focusing on getting a code of ethics will enhance its relationships with its employees.

Conclusion Many companies such as google are often in situations where they are faced with international security risk, legal and regulatory problems, and internet issues in strategic management. In spite of Googles positive outlook, there were still many concerns that could negatively affect their future.

References
Wheelen, T. L., Hunger, D. J., Hoffman, A. N., & Bamford, C. E. (2015). Strategic Management and Business Policy. Upper Saddle River, NJ: Pearson.

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