...Na Bai Prof. Noelle Perez Campaign II Oct. 14th, 2014 The impact of media on marketing campaigns Abstract: Today, the rise of various online media channels has greatly enriched the channels in media than before. How to properly use a variety of media , and how to take advantages of the media are most important issues for companies. This paper analyzes the impact of both offline and online media on marketing campaigns based on “TopShop” case study. Key Words: media, marketing campaign I. Media Category Now the media can be divided into two parts, offline media and online media. In offline media category, there are TV, print media, radio and OOH. While in online media, there are online digital, and social. Offline media has developed for long time, and is kind of mature media. However, online media a only just emerged in recent years, is still developing. A. Offline Media 1. TV. Such as network, cable, market or spot. 2. Print media includes Newspaper, magazines and direct mail. 3. Radio and OOH include billboards, video screens, in-store ads, and cinema. B. Online Media 4. Online digital includes email, tablets, mobile, and video. 5. Social includes blogs and social channels like Facebook, Twitter, and Instagram. II. General overview of the media impact Advertising and marketing campaign of companies definitely work, but exactly how different media channels contribute to the brand is...
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...Penggunaan exel Boo Boo Wow Lead you smart !!! ------------------------------------------------- Top of Form Bottom of Form Pages * Beranda Sponsor FOREDI UNTUK TAHAN LAMA SEX REKOMENDASI BOYKE! | Merapatkan VAGINA yang KENDOR | TURUN 3-5 KG dalam SEMINGGU..! Simpelet 3 | invest hanya 100 ribu, penghasilan hingga 10 jt/bl | KumpulBlogger.com:Menerima Bitcoin | Selasa, 14 Mei 2013 artikel lengkap, contoh rumus fungsi excel lengkap, materi pelajaran, mudah murah lengkap simple, pengertian definisi ringkasan contoh lengkap fungsi rumus formula excel microsoft, tutorial mudah, wow Rumus Fungsi Microsoft Excel Lengkap Contoh dan Penjelasan Inilah 31 bahkan lebih contoh contoh serta penjelasan rumus ( formula ) dan fungsi ( function ) secara lengkap dan singkat yang biasanya digunakan pada microsoft excel ddari versi 2007 sampai 2010. Fungsi ini secara acak ada fungsi text , fungsi logika , fungsi tabel , dan lain lain. Untuk yang belum tau apa itu rumus dan fungsi excel klik Pengertian Contoh Fungsi Rumus Excel Lengkap Microsoft. Inilah : 1. Fungsi VALUE digunakan untuk merubah nilai value menjadi nilai text, penulisannya : =VALUE(text) 2. Fungsi FIND digunakan untuk menghasilkan posisi substring dari sebuah string atau suatu nomor yang dicari,penulisannya : =FIND(cari text,pada text,mulai nomor) 3. Fungsi MID digunakan untu mengambil karakter tertentu dari sederet karakter, penulisannya : ...
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...Toys "R" Us, Inc. ___________________________________________________________________________________________ Toys "R" Us, Inc. Recent Developments Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Fast Facts Headquarters Address One Geoffrey Way, Wayne, 07470, United States of America Telephone + 1 973 6173500 Fax + 1 973 6174006 Website www.toysrus.com Ticker Symbol, Stock Exchange N/A Number of Employees 70,000 Fiscal Year End February Revenue (in US$ million) 13,543.00 SWOT Analysis Strengths Weaknesses Efficient distribution capabilities Dependence on selected vendors Industry recognition Seasonal nature of the business Multiple channel selling strategy Wide geographic presence Opportunities Threats Growth of web-based store concept Increase in counterfeit products Increase in consumer spending in the US Increase in organized retail crime Strategic collaborations Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Toys "R" Us, Inc. - Company Overview Toys "R" Us, Inc. (Toys"R"Us) is a specialty retailer of toy and baby products. The company’s product portfolio includes children’s apparel, juvenile, learning, entertainment, core toy, parenting and seasonal products. These products are sold under various private labels such as Fast Lane, Imaginarium, Dream Dazzlers...
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...Yulia B. Ilina Financial statements analysis This part of analysis will be conducted using financial ratios, percentage change in the balance sheets and income statements, as well as common size balance sheets and income statements for the years 2010 – 2014. Some values of industry averages were found in the Thomson Reuters Eikon database. Missing values were calculated using financial statements of the key players in the industry (ExxonMobil, Shell, Chevron and BP). Financial ratios Liquidity ratios Let us look at whether Gazprom can meet its short-term obligations using the resources it has at the moment. Current ratio measures the firm’s ability to pay its short-term and long-term obligations Current ratio= Current assestsCurrent liabilities. Fig.1 For Gazprom it equals 2,38, while the industry average is 1,16. This means that Gazprom can cover all its current liabilities with its current assets easily. It is higher than the industry average, which indicates that Gazprom can cover its current liabilities with its current assets easier than an average company from the industry. Gazprom can invest in many projects, however a too high CA might appear not liquid. Current ratio has been decreasing over the period from 2010 to 2014, so we can expect it to decrease further. This might limit the company’s abilities to take on additional projects. Quick ratio measures a company’s ability to meet its short-term obligations with its most liquid assets. Quick ratio= Current...
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...PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_ 1 | P a g e We take this opportunity to convey our sincere thanks and gratitude to all those who have directly or indirectly helped and contributed towards the completion of this project. First and foremost, we would like to thank Prof. Pitamber Dwivedi for her constant guidance and support throughout this project. During the project, we realized that the degree of relevance of the learning being imparted in the class is very high. The learning enabled us to get a better understanding of the nitty-gritty of the subject which we studied. We would also like to thank our batch mates for the discussions that we had with them. All these have resulted in the enrichment of our knowledge and their inputs have helped us to incorporate relevant issues into our project. Last but not the least we would like to thank God and our parents for their ...
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...Thesis for the Degree of Master of...? INCORPORATING LIQUIDITY RISK INTO VAR MODEL TO IMPROVE RISK MANAGEMENT AND APPLYING THE LIQUIDITY ADJUSTED VALUE AT RISK MODEL ON VIETNAMESE STOCK MARKET Student: Ten truong: Ten khoa hoc: September, 2012 INCORPORATING LIQUIDITY RISK INTO VAR MODEL TO IMPROVE RISK MANAGEMENT AND APPLYING THE LIQUIDITY ADJUSTED VALUE AT RISK MODEL ON VIETNAMESE STOCK MARKET by student Avised by Ten giao su Submitted to Ten khoa of Ten truong in the partial fulfilment of the requirements for the degree of Master of ...? Dissertation Committee ...Ten thanh vien hoi dong ABSTRACT In this paper, based on Bangia et. al (1999) Liquidity Adjusted Value at Risk, an explanation and demonstration for the importance of integrate liquidity risk component into Value at Risk Model are presented. The component is considered to be resulted from the exogenous liquidity risk, indeed, the bid-ask spread of a stock or a portfolio. This research is conducted from the analysis of an estimation of Value at Risk (VaR) and Liquidity adjusted Value at Risk for two portfolios containing stocks that are currently trading on Vietnamese Stock Market. After applying the Bangia Model to calculate, the backtesting will be executed to check the accuracy level of the results. The difference between the results of two portfolios, according to separate approaches will be the evidence to reach the conclusion of the research. Table of Contents List of...
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...contents 1 2 3 5 10 16 18 94 95 96 97 99 100 corporate information operational and financial highlights chairman’s statement review of operating and financial performance board of directors senior management financial contents (including corporate governance) interested person transactions material contracts use of proceeds shareholders’ information disclosure note notice of annual general meeting proxy form corporate information board of directors Mr. Joseph Yuvaraj Pillay Independent Director and Chairman Mr. Koay Peng Yen Executive Director and Group Chief Executive Officer Mr. de Vaz Don Emmanuel Maurice Rosairo Independent Director Ms. Rachel Eng Yaag Ngee Independent Director Mr. Hsieh Fu Hua Independent Director Mr. Lang Tao Yih Arthur Independent Director Mr. Lee Chong Kwee Independent Director Mr. Po’ad Bin Shaik Abu Bakar Mattar Independent Director Mr. Yap Chee Keong Independent Director Capt. Gerard Yeap Beng Hock Non-Independent Director remuneration committee Mr. Hsieh Fu Hua (Chairman) Mr. de Vaz Don Emmanuel Maurice Rosairo Ms. Rachel Eng Yaag Ngee Mr. Joseph Yuvaraj Pillay Mr. Yap Chee Keong risk management committee Mr. Joseph Yuvaraj Pillay (Chairman) Mr. Hsieh Fu Hua Mr. Lang Tao Yih Arthur Mr. Po’ad Bin Shaik Abu Bakar Mattar Capt. Gerard Yeap Beng Hock company secretary Ms. Joyce Fong registered office 17 Changi Business Park Central 1 #04-06/09 Honeywell Building Singapore 486073 Telephone number: +65 6422 2200 Facsimile number: +65 6422...
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...Customer Relationship Management VSF This book is dedicated to my children Emma and Lewis of whom I am enormously proud. Customer Relationship Management Concepts and Technologies Second edition Francis Buttle AMSTERDAM • BOSTON • HEIDELBERG • LONDON • NEW YORK • OXFORD PARIS • SAN DIEGO • SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2009 Copyright © 2009, Francis Buttle Published by Elsevier Ltd. All rights reserved. The right of Francis Buttle to be identified as the author of this work has been asserted in accordance with the Copyright, Designs and Patents Act 1988 No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone ( 44) (0) 1865 843830; fax: ( 44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http://elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier material. Notice No responsibility is assumed by the publisher for any injury and/or damage...
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...cover cover next page > Cover Business, Management and Finance Small Business; Entrepreneurship title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : Entrepreneurship and Small Business Burns, Paul. 0333914732 9780333914731 9781403917102 : : : : cover next page > file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%.../0333914732__gigle.ws/0333914732/files/cover.html [06.10.2009 1:01:58] page_i < previous page page_i next page > page_i next page > Page i Entrepreneurship and Small Business < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%...0333914732__gigle.ws/0333914732/files/page_i.html [06.10.2009 1:02:00] page_ii < previous page page_ii next page > page_ii next page > Page ii < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...0333914732__gigle.ws/0333914732/files/page_ii.html [06.10.2009 1:02:00] page_iii < previous page page_iii next page > page_iii next page > Page iii Entrepreneurship and Small Business Paul Burns < previous page file:///Z|/_==%CF%CE%C8%D1%CA==/Entrepreneurship%2...333914732__gigle.ws/0333914732/files/page_iii.html [06.10.2009 1:02:00] page_iv < previous page page_iv next page > Page iv © Paul Burns 2001 All rights reserved. No reproduction, copy or transmission of this publication may be...
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