Do you enjoy crowded shopping centers, long lines and searching in vain for a certain gift? How about driving around aimlessly attempting to find a parking spot only to walk 2 miles to the store? Then there’s always the problem that when you finally get a parking spot, shove your way to the store, and push through people only to find out that the store is sold out of what you wanted. It’s enough to pull your hair out. That’s why online shopping has become the business idea of the century. In fact, in a December 2011 study Equation Research found that 87% of tablet users made at least one online transaction with their tablet device during the early holiday shopping season. Think about it: you can shop at home, at your leisure, in your pajamas in you want. There’s no driving, there’s no pushing, you don’t even have to step a single toe outside. You can get all your shopping done in a single hour with no stress. Online shopping is extremely convenient. That is what people like best about it. But customers are attracted to online shopping not only because of its convenience, but also because of the broader selection, competitive pricing, and greater access to information. You can shop twenty four hours a day, seven days a week. Other establishments require travel and must take place during their business hours. With online shopping, there’s no waiting for the store to open. There’s no waiting for an employee to check you out or assist you. You buy what you want, when you want. And most of the time, you can get better deals with online shopping. Many online shopping sites sell you items directly from the manufacturer, therefore reducing the middleman, which in turn can get you a better deal. One 2004 study found that online prices averaged to be 6-16% lower than offline prices. Many online stores offer discounts, coupons and rebates to lure you in and buy more.