Exercise 6.1 Reviewing the Chapter
1) Document Design is important in business communication because when it is poor, both organizations and society suffer. It is important because an attractive document looks friendly, inviting, and easy to read. The visual grouping of ideas makes a document’s structure more apparent. Good document design can save time and money, build goodwill and reduce legal problems.
2) The four level of a document design are:
a) Intra- level which is Design choices for individual letters and words. Intra-level design choices include the font and its size you choose; whether you use bold, Italian, or colors changes to emphasize key words; and the way you use capital letters.
b) Inter-level which is Design choices for blocks of text. Inter –level design choices include the ways you use headings, white space, indents, lists, and even text boxes. The headings and bulleted lists that organize information on this page are inter-level choices.
c) Extra-level which is Design choices for graphics that go with the text. Extra-level design choices include the way you use pictures, photographs, data displays, charts, and graphs, and which you emphasize information on those graphics.
d) Supra-level which is the Design choices for entire documents. Supra-level design choices include paper size, headers and footers, and the index and table of contents, as well as color schemes and layout grids that define the look of all sections of a document.
3) Guidelines for Document Design:
• Use white space.
• Use headings.
• Limit the Use of Words Set in All Capital Letters.
• Use No More than Two Fonts in a Single Document.
• Decide Whether to Justify Margins.
• Put Important Elements in the Top Left and Lower Right Quadrants.
• Use Grid to Unify Graphic Elements.
• Use Highlighting, Decorative Devices, and Color in Moderation.
4) The basic guidelines