...through physical and mental exercise and deep relaxation. Although known to be at least 5,000 years old, yoga is not a religion and fits well with any individual's religious or spiritual practice. Anyone of any age, religion or life condition can practice yoga and derive its benefits. Yoga is the practice of putting the body into different postures while maintaining controlled breathing. It is considered to be a discipline that challenges and calms the body, the mind, and the spirit. By focusing on the breath entering and leaving your body, you are performing an exercise in concentration. After learning the history and practicing the throughout this fall semester, I have a new found respect and outlook for yoga. I would like to share with you an experience my family and I had to endure and probably how I was lead to signing up for this class. I come from a very close-knit family and, as such, all my life, so far, my cousin has always been more like a sister to me. We had children at the same time and always remained close. Last fall her son, Mikey was diagnosed with cancer. I can't even begin to describe the overwhelming devastation and complete sadness this brought to our family. My cousin was on an emotional roller coaster, and I can remember asking her how she stays so strong and how she got through all the treatments and still kept it together---- her response was "yoga"....I was somewhat skeptical--- thinking to myself that an exercise, i.e., yoga, would aid in the...
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...Running head: Assignment 2 – Employing Strategy in a Competitive Environment - Fitness Connection Assignment 2 – Employing Strategy in a Competitive Environment - Fitness Connection Sample Student Strategic Management BUS 599, Winter 2013 Dr. Ingrid Wright February 3, 2013 Abstract As a business professional in the physical fitness industry, I have created an environmental scan for Fitness Connection in order for them to assess the threats and implement a plan of action to ensure that the impact is minimal. The components of the environmental scan are comprised of information addressing the following: 1) Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal. 2) Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace. 3) Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders. 4) Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace. 5) Evaluate how global competition may impact the business strategy and determine...
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...and scientists have always favored preventive measures to avoid the conditions which result in undergoing a rigorous treatment. In this view physical activity or fitness training programs have been found having significant effects in the prevention of strokes as well as at post care stage as treatment and a measure of rehabilitation in survivors of cardiac arrests. Further, it has been noted in recently conducted studies that quite a remarkable evidences are discovered in favor of physical activity as therapeutic as well as rehabilitative in nature. Organized physical activity in the form of exercise, tailor made programs according to the needs of the patients at post care stage and fitness training exercise therapy have been found considerably helpful in rehabilitation in the survivors of stroke. In addition, further research is proposed to explore the different types of organized exercise programs according to the physical and mental conditions of survivors and as preventive measures among them. Physical Activity in the Prevention and Treatment of Stroke Cardiac arrest is a one of the growing and leading causes of death around the globe. According to available data, more than 130,000 people suffer from heart attack, from mild to severe strokes, every year, (SIGN, 2008). One cannot ignore preventive measures; however, once a person goes through a severe form of arrest, he needs post...
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...BACKGROUND AND OVERVIEW Bally Total Fitness was created in 1996 with Lee Hillman as its first CEO. Bally traces its existence to the Health and Tennis Corporation, run by Dave Wildman. Wildman had begun to purchase ailing gyms and aggressively expanded and acquired several other brands as well. In the 1990s, as part of a diversification move, Bally Manufacturing, a gambling equipment company, decided to purchase Wildman’s collection of gyms and other brands. This diversification of brands created what was known as Bally Entertainment. Bally Total Fitness was then created in 1996 as the health club portion of Bally Entertainment. Lee Hillman started the company off in an unusual path, Mr. Hillman used a retrenchment strategy by selling off outlets, rationalizing Bally’s brand portfolio, and closing several clubs, which then returned the business to profitability. During Hillman’s course of leadership, Bally developed a very broad range of products and services, which increased revenues out of the company’s existing membership base and added profit to the bottom line. The company faced a triggering event when Bally’s CEO Lee Hillman stepped down suddenly in December of 2002. Bally’s chief operation officer at the time, Paul Toback, replaced Mr. Hillman and moved to the top of the company. Toback’s started as CEO explaining that he expected changes to the company to be “more evolutionary than revolutionary”. Under Hillman’s lead, Bally was operating essentially as two different...
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...Running head: MARKETING MANAGEMENT MKT522 First Draft Your Name Marketing Management MKT522 Date Professor Phil Shaps Table of Contents (Leave Page Blank) Executive Summary (Leave Page Blank) Situation Analysis Gladiator Tough is a business that focuses in creating products for fitness gurus. The company believes people who are active in fitness, need products that will keep them looking fresh, comfortable and empowered while they do their fitness activities. The main concern of this company is to comfort consumers while they exercise. There are about “three million sweat glands in a human body” and people need an object to absorb the moisture off their body (http://www.popsci.com/science/article/2011-01/fyi-how-much-can-human-body-sweat-it-runs-out). This is how the Gladiator Towel was created. The gladiator towel is light weight and absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand for...
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...Combat Fitness Training (CFT). A. Every Marine most be physically fit regardless of age, grade, or duty assignment. 1. Self disciple and personal commitment are required to maintain high level of physical fitness. 2. Marines who are not physically fit are damaged and reduce from the combat readiness of their unit. B. The Marines program consist of organizational and individual combat conditional program. which are Physical Training Test, Combat Training Test , and Remedial Conditioning Program. 1. The Combat Conditioning Program develops every Marine to perform job required garrison, training in combat. 2. Combat Conditioning Program promotes overall health and wellness to every Marine. This consist of regular exercises proper nutrition health education and physical and combat evaluation. In...
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...Bottled Water Market Penetration Name Institution Bottled Water Market Penetration Introduction The demand for bottles water has grown tremendously owing to its increased popularity. The industry has been growing at an average rate of 20% per year (Gleick, 2010, p. 15). Demand has grown over 500% in the last decade and a half. In the United States there is a demand of 79 liters of bottles water per person in a year, which has resulted in the sale of up to 30 billion in the sale of the product (Gleick, 2010, p. 17). This has been driven by increased population and the decreased quality of water supplies from the public mains. People have feared for their health and thus have opted for bottles water that is more purified and fresh. The consumption of bottled water in the United States fell in 2008 to 30 billion bottles compared to 2007 (Clarke et al, 2009, p. 28). Bottles water faces stiff competition from other beverages such as sodas. It is thus important that companies to reposition the product in order to get back to the positive growth trend. Repositioned Target Market The market for bottled water is quite large as water is a commodity that is essential to life. Bottled water may face competition from soft drinks and supplies from local authorities. Manufacturers of the product (bottled water) have used various methods in segmenting the market and obtaining potential targets. For instance, coca cola the manufacturer of Dasani, and Nestle have targeted...
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...Behavior Modification: I want to exercise 3 times a week for 1 hour. 1. The goal I set for myself is exercising 3 times a week for 1 hour a day. 2. My goal is to walk for 30 minutes right after school. I then will do another form of exercise for 30 minutes after dinner. 3. Charting my goals 4. If I meet my goal of exercising for 1 hour a day for 3 times a week, I will then reward myself with something that I want for that day. 5. I made many changes to this routine during the 4 week process. 6. I made a graph 7. My evaluation of my results are as follows: My first week, On Monday and Wednesday, I made it for only 30 minutes of exercise. I made excuses right after school on why not to walk. I then felt guilty, so I walked right after dinner. On Friday, May 24, I made it for the full hour. I was so proud of this accomplishment that it carried over to the following week. I made my goal for all 3 days. I felt very good about myself. This did not last for very long because on week 3, June 3 and 5th I once again fell short and only walked for 30 minutes. Not meeting my goal of 1 hour. June 7, I did make my goal. Again, my proud feeling carried over to week 4 and on June 10th and 12th I obtained my goal once again and did the full 1 hour of exercise. On June 14, I only did 30 minutes of...
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...Using aims and objectives to create a business strategy Using aims and objectives to create a business strategy Introduction Kellogg is the world's leading supplier of breakfast cereal with 39 brands and a 42% share of the UK market. Kellogg's success is achieved through the use of a carefully planned strategy. It sets clear aims and objectives and uses the strength of its brands to help it reach them. Kellogg manages its brands to ensure that each has a unique position in the minds of its customers. This is called product positioning. Kellogg has developed a range of products for the various segments of the UK's £1.1 billion cereals market. Developing aims Kellogg's managers realise that its aim needs to match the expectations of its consumers. Consumers, backed by research and publicity, increasingly want to lead a healthier lifestyle. Kellogg wanted to be part of this debate and to promote the message 'Get the Balance Right'. It also wanted to show that it was a responsible organisation. This idea of corporate responsibility was also built into planning. Its aim – the broad statement of where it wanted to be – was therefore to reinforce the idea of a balanced, healthy lifestyle. Objectives Once a broad aim is set, managers then set specific objectives that can be measured. Objectives need to be SMART, i.e. specific, measurable, achievable, realistic and time related. Objectives were set in three main areas: * encouraging and promoting physical activity for health...
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...Introduction The name of my retail establishment is a fitness center called Basic Fitness. Basic Fitness plans to cater to 50-150 members. The purpose and mission of basic fitness is to provide fitness and exercise equipment to adults in the community to help them stay physically fit and healthy thereby enhancing a healthy lifestyle. Our gym will be smaller and less rowdy than some of the other gyms in the area. By so doing our target market which will be older working and retired adults can work out and exercise in a peaceful environment that is not as noisy and overcrowded as the average gym. Basic Fitness’s sustainable competitive advantage is that we are a smaller gym that will focus more on our customers and try to make them feel special and get to know them on a personal level thereby providing outstanding customer service. Furthermore, since we will be a smaller gym we will have adequate but not too much equipment so as to prevent overcrowding. Product At Basic Fitness, we intend to provide standard equipment for customers to use at our gyms. Our equipment includes treadmills, exercise bikes, benches, free weights and stretching mats. We try to provide equipment that is easy to use and not too sophisticated for the average adult and senior citizen to use. Placement For our location we would plan to use the old Aldi building on South Avenue in Worthington. We think this is a good location because there is a lot of traffic passing by while on their way to some...
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...Exercise Isn’t Optional; it’s Mandatory for Good Health Article Details Published: May 10, 2013 Updated: May 10, 2013 Some people speak of a “runner’s high”—an intoxicating feeling derived from going the distance and pushing your limits. And then there are those for whom exercise is a chore, an item to be checked off a to-do list. Matthew Hayes, DO, of Duke Primary Care Waverly Place believes everyone can—and must—exercise, and that there’s some kind of exercise out there for everybody and everybody. He takes exercise so seriously that he gives each of his patients a prescription for it. “I prescribe specific ways to exercise— running, lifting, tennis, and more— based on what my patients like to do,” he says. “I make recommendations on frequency and duration of exercise based on the patient’s current fitness level. I then discuss intensity using target heart rate or how much exertion you feel. It can get fairly scientific in a high-level someone just starting out.” Hayes tells his patients that exercise is essential to good health and that making time for exercise has to be among the things you consider non-negotiable. You have to buy groceries. You have to pay bills. You also have to exercise—even if you have to trick yourself into doing it. Sneaking exercise into the day is something anyone can do, Hayes says. “Take the stairs, park farther away than you need to, walk to lunch. Try 10 minutes of core exercise and pushups to start the day or a 15-minute walk over your...
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...Fitness Components Fitness components are the building blocks of exercise and physical activity they are the qualities that athletes must develop to prepare physically for competition.Sports training programs are designed to build fitness components into appropriate proportions to match each specific sporting activity. Body composition is the distribution of muscle and fat in the body, its measurement is important in sports and health. Excess body fat may lead to obesity and increases the risk of getting many diseases. In sports if someone has excess fat it can lead to poor performance as it does not contribute to muscular force production, and it is extra weight that the body needs more energy to move about Body composition is often described as a two compartment system; lean body weight and fat weight. The fat weight is then expressed as a percentage of total body weight, where percent body fat = (fat weight / total body weight) x 100. Taking skinfold measurements is a common method for determining body fat composition. Accurate measurement technique is important. Here is the standard technique that is used. You should read this information in conjunction with the description of each of the standard measurement sites. * equipment: skinfold calipers, tape measure * procedure: Estimation of body fat by skinfold thickness measurement. Measurement can use from 3 to 9 different standard anatomical sites around the body. The right side is usually only measured (for consistency)...
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...kind. While the opportunity to take the class should remain, the choice to make such a class mandatory is imprudent and arbitrary, at best. If someone wishes to get themselves in shape, they can find the time to go to a gym, or find the time to run a track. As busy as a student’s life is, it is not so busy that some time cannot be put aside for their own health and physical well being. In fact, this should be one of a student’s most important priorities, and should not be difficult to pencil into a schedule. There are many ways outside of class that a student can get exercise. They could walk, run, swim, work out, play any variety of sports; the list can be unending. In short, activity can be done so it is both healthy and something a student wants to do. So why implement it as a mandatory activity that some students would not want to participate in? Some may feel that they already get enough exercise as it is: there would be no need to participate in a physical education class as they already have put in their work off school hours. College is extraordinarily expensive. As the number of college applicants applying to universities across the country continues to skyrocket, as does the tuition costs associated with going to college. In fact, this college plans upon raising its tuition for the upcoming Fall 2008 semester to fifteen thousand six hundred dollars. You would think that...
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...An important question regarding people today, from the ages of 9 to 90 is why is physical education important? Physical education is important for a number of reasons, one of the biggest reasons being that if someone is physical fit and participates in physical activity daily, the chances are, their going to live a longer, healthier life than one who is not physical fit and does not participate in physical activity on a daily basis. Another big reason is physical education and athletics help define a person and shape them and people can learn a lot about themselves by participating in activities, such as how well they handle situations, anger problems, and maturity. These reasons, among several other reasons which will be covered is why physical education is important and should be essential to everyone’s life. First of all, physical education is an educational process that uses physical activity as a means to help people acquire skills, fitness, knowledge and attitudes that contribute to their optimal development and well-being. Physical education should be introduced to children from the time their communication skills with the parents develops, although most children don’t experience what physical education is until they enter school, with which physical education is being taught in school. It’s important for parents to communicate to their children before they enter school on why physical activity is important because America is on the incline with obesity rates and...
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...Bruce Lee’s Top Reasons To Stretch •Stretch for improved health and fitness. Strong and supply joints are essential to being healthy and fit. •Reduce injury. A greater range of motion means that you are less likely to put the weakest points under too much strain when working out or competing. •Stretching is a good way to warm up and prepare the muscles for the task ahead •Stretching after a workout can reduce muscle soreness and quicken recovery •Being more flexible makes you a better athlete •A good stretch routine should be a pleasure to perform, and is a great way to start or finish the day Ideally you should stretch for 10 to 15 minutes before your main workout, but after warming up. As part of a stand alone fitness regime, you should aim to stretch 4 times per week to help strengthen and tone the body. Pilates and yoga can be considered advanced forms of stretching for this purpose. When stretching, you should apply constant gentle pressure that increases over time. Do not bounce. Always relax into the stretch. When doing seated forward stretches look forwards, not down, to avoid hunching the back. Bruce Lee’s Favorite Stretches These stretches are performed as a warm up by most martial arts clubs today. These were also Bruce’s standard stretches (photos coming soon!): •Seated Hamstring Stretch – stretches the rear thigh muscle •Hurdlers Stretch – stretches the hamstrings and groin •Seated Groin Stretch – opens the hips and stretches the groin and...
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