...Rhetorical Analysis of The Letter from Birmingham Jail Influential leader of the Civil Rights Movement and active agitator for justice, Dr Martin Luther King, Jr. in his letter, “Letter from Birmingham Jail”, argues passionately that injustice anywhere automatically creates the timely situation for organized retaliation in seeking freedom for the oppressed. King was arrested and placed in Birmingham Jail after a peaceful protest in downtown Birmingham. King was “the foremost civil rights leader in America in the 1950s and 1960s” (Kirszner and Mandell 799). “An ordained minister who held a doctorate in theology, King was the head of the Southern Christian Leadership Conference” (799). “King and his followers met opposition not only from white moderates but also from some African-American clergymen who thought King was a troublemaker.” King’s opposition labeled his demonstrations and acts against segregation as “untimely”, “unwise”, and...
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...Raksha Rao Professor James Wynn Rhetoric and Public Policy 2 April 2014 Rhetorical Analysis: Euthanasia Particular Analysis There are three key audiences of the text for William F. May's “Rising to the Occasion of Our Death.” The first audience, in this case, would be legislative organizations or lawmakers who have researched and studied similar cases regarding euthanasia. Since May was as an ethics professor at Southern Methodist University, his tone is decidedly intellectual. An uneducated individual would find it more difficult to read his essay; for example, in declarations such as “Advocates of active euthanasia appeal to the principle of patient autonomy,” May's syntax and tone is formal, informative, and utilizes heavy technical jargon (May 662). In other words, it is authoritative, and enables the audience to view him as a credible source due to his syntactical confidence. Other organizations, lobbyists, or lawmakers who are researching evidence on euthanasia would certainly benefit from reading his expert opinion on the matter. Moreover, his desire to develop a “judicious, regulated policy” is a certain acknowledgement that he is attempting to legally call for regulations on euthanasia (May 662). The second audience that May is appealing to are conservative Christians, who are distinctively pro-life. As his article was originally published in well-circulated The Christian Century magazine, addressing this audience exposes members of May's audience who are...
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...Multimodal Analysis For the visual picture for this project, I choose to use two pictures that have numbers and stats, because my main audience for this paper is my friends or anyone who is taking Computer Science major and feel like it is really overwhelming and that he cannot do it and anyone who is taking that major and in the same does not take care of his health. Specially, that we have a hard major so we have to be seated for most of the time, which lead to a lot of problems, so I used pictures to appeal to their feelings and to show them by numbers, what will happen to them if they do not start taking care of themselves. Also in Computer Science major, we take a lot of math classes so we are used to seeing numbers all the time. I want to show them that I know what they are going through and that I am not someone who just want to get good grade on his paper for an english class and that is it. In my paper and my choose of visual for this project, I used ethos, logos and pathos. They are all used to make the audience understand the effect of exercising and understand that working out is no long just something you can do to be good looking, no it is something you must do to be healthy and prevent diseases....
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...Kaitlyn Grubb February 18, 2013 English 015 Rhetorical Analysis Break Away from Perfection Fresh, salty air succumbs every small crevice of your body. A sun drenched angelic beach stands in front of you, waiting to be discovered. The sunlight glitters on every grain of sand, revealing miniscule specks of gold beneath the surface. This beach is so innocent, so white, and so pure. The beautiful, enormous ocean waves are crashing against the cliffs as you watch the seagulls joyfully fly around in circles. Warm, golden sand runs between your toes while the gentle breeze glides through your wavy hair. Gorgeous, shiny shells are washed along the shoreline by the rippling of the water. This moment is absolutely breathtaking, and you cannot help to feel amazing in your white, strappy bikini. But suddenly, you are woken up from this magnificent dream and violently brought back to reality. You can no longer sit and enjoy this heavenly view, especially in that white bikini. The time has come…to change your tampon. Tampon commercials have become dull and misleading. The concept of that “time of the month” is now construed to be a glorious time, filled with love and beauty. Dancing, exercising, or running along the beach wearing white is just some of the many aspects of the hundreds of unrealistic commercials for feminine products. Fortunately, there is a new, daring brand that emphasizes the key trait of being honest and realistic. The Kotex brand brings a fresh life to tampon advertisements...
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...need to be not only considered explicitly and valued, but also that the value of these options can be substantial. In fact, many investments and acquisitions that would not be justifiable otherwise will be value enhancing, if the options embedded in them are considered. In this paper, we examine the merits of this argument. While it is certainly true that there are options embedded in many actions, we consider the conditions that have to be met for these options to have value. We also develop a series of applied examples, where we attempt to value these options and consider the effect on investment, financing and valuation decisions.3 In finance, the discounted cash flow model operates as the basic framework for most analysis. In investment analysis, for instance, the conventional view is that the net present value of a project is the measure of the value that it will add to the firm taking it. Thus, investing in a positive (negative) net present value project will increase (decrease) value. In capital structure decisions, a financing mix that minimizes the cost of capital, without impairing operating cash flows, increases firm value and is therefore viewed as the optimal mix. In valuation, the value of a firm is the present value of the expected cash flows from the assets of the firm. In recent years, this framework has come under some fire for failing to consider the options that are embedded in each of these actions. For instance, the net present value of a ...
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...because they wanted their clients to choose KPJ as their lifelong companion on its healthcare journey. Besides that, they also wanted to help their client, take care of them in every way in their healthcare needs. Mission * Deliver quality healthcare services KPJ’s mission is to deliver quality healthcare services serves to provide coordinated medical services to all customers across a continuum of care. This is way KPJ always strengthen its commitment to provide customers highest standards services and treatment through teamwork and unity between the Medical Consultants and the clinical as well as non-clinical staff. Core Values * Ensuring safety * Delivering service with courtesy * Performing duties with integrity * Exercising professionalism at all times * Striving for continuous improvement Introduction KPJ Healthcare Berhad (KPJ) leading healthcare service provider in Malaysia and operating 20 private specialist hospitals in Malaysia and two hospitals in Jakarta, Indonesia. Since the opening of the first hospital in Johor Bahru in 1981, KPJ has now served the community for three decades. Today, KPJ has its staff strength of 8,992 employees who support the medical services provided by 860 Medical Consultants specializing in various disciplines including Cardiology, Oncology, Plastic, Orthopaedic and Reconstructive Surgery. KPJ always continue to invest in the latest equipment to enhance medical and surgical outcomes. Financial Position In the fiscal...
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...Persuasive communications The European commission have recently released there latest figures reviling UK women are the fattest in Europe. Obesity rates have been on a slow climb for the last 10 years which is why it has become one of the NHS main focuses. According BBC health, “Obesity is caused by two simple factors - an unhealthy diet (typically too rich in sugar and fats and not enough fibre and carbohydrate) and not doing enough exercise to burn off the calories consumed.” In 2009, 16% of boys aged 2 to 15, and 15% of girls were classed as obese between the ages of 2-15 The Health and Social Care Information Centre. This large percentage of obesity amongst children needs to be addressed before it become out of hand acceptable in society. David Cameron announced earlier this year that obesity costs the NHS £4 billion a year and that is looking to grow. This issue does need to be tackled to stop the growth of obesity not only to save money but lives too. This essay will be outline Tesco’s ‘great school run’ and the NHS ‘get fit with the Olympics’ campaigns to encourage people to become more active and analyse how they communicate with their publics differently in striving for the same result. It will also look at the similarities and differences applying different theories to each of the campaigns to come to the conclusions of their overall effectiveness. With participation in sport dropping between 2009 and 2010 (Mintel) and obesity levels growing, changes need to be...
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...The Australasian Accounting Business & Finance Journal, February 2007 Gaffikin: Accounting Research and Theory: the age of neo-empiricism. Vol. 1, No.1.pp. 1-19. Accounting Research and Theory: The age of neo-empiricism Michael Gaffikin, School of Accounting & Finance, University of Wollongong ABSTRACT The theorising in accounting prior to 1970 was rejected as not providing sufficiently general theories. Informed by theories in economics and finance (and other disciplines such as psychology) and with the aid of computers, attempts to theorise accounting took a new direction. Large data collection and analysis emphasized a purportedly more systematic empirical approach to developing theory. Key words: accounting; neo-empiricism; capital markets research; behavioural finance; efficient markets hypothesis; positive accounting theory INTRODUCTION Around 1970 there was a dramatic change in the approach to accounting research. Several reasons have been suggested for this change in methodological direction by those reviewing the development of accounting thought. To many, a major distinction is a change in direction away from attempts to prescribe a theory of accounting to developing theory from a description of extant practices. To advocates of the latter, previous attempts to develop a theory of accounting were futile as there could never be agreement over many of the inputs into a theory such as the postulates, principles but most specifically the assumptions. Although a...
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...Steve Jobs and Father Jose Maria Arizmendiarrieta were both exemplary leaders. In just 35 years, Steve Jobs took Apple Computers from a mere idea to a $380 billion dollar enterprise. Father Arizmendiarrieta educated and aided the first founders of the Mondragón Cooperative that today employs more than 80 000 people. Great achievements from two man who simply cannot be defined by any one “textbook” leadership style. It appears that in real life leadership theories may be applied in synergy, allowing the flexibility for a leader to adapt their style as the situation requires. Whilst Steve Jobs and Father Arizmendiarrieta were both effective leaders, one stands out. Father Arizmendiarrieta led a population to self-sufficiency and whilst never the vast financial success of Apple, Mondragón’s continuing existence is the legacy of a truly superior leader. Five theories; trait, behaviours, power motives, charismatic and transformational leadership will be discussed in turn, each one examining the similarities and/or differences Steve Jobs and Father Arizmendiarrieta displayed and how these differences made Father Arizmendiarrieta the more outstanding leader. Trait leadership is one of the original leadership theories and has resurfaced recently with Zaccaro (2006) arguing that traits and attributes combined, can be a significant predictor of leadership ability. Personality traits can be divided into general and task related traits (Dubrin 2013, pp. 37-50). Effective leaders display...
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...ROGER B RUEDA WRITING CLASS 10 Kinds of Rhetorical Modes (1) Description Descriptive writing calls for close attention to details. Whether your subject is as small as a strawberry or as large as a football stadium, you should begin by observing your subject closely and deciding which details are most significant. Topic Suggestions: a basketball, baseball glove, or tennis racket a bowl of fruit a character from a book, film, or television programme a child's secret hiding place a city bus or subway train a closet a favourite restaurant a fridge or washing machine a Halloween costume a hospital emergency room a laptop computer a locker a mobile phone a painting a particular friend or family member a pet a photograph a pizza a rest room in a service station a small town cemetery a storefront window a street that leads to your home or school a treasured belonging a vase of flowers a waiting room a work table an accident scene an art exhibit an ideal apartment an inspiring view an item left too long in your refrigerator an unusual room backstage during a play or a concert the inside of a spaceship the scene at a concert or athletic event your dream house your favourite food your ideal roommate your memory of a place that you visited as a child your old neighbourhood (2) Narration At least one of the topics below may remind you of a particular incident that you can relate in a clearly organised narrative essay. a brush with...
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...Literary Theory: A Very Short Introduction ‘Jonathan Culler has always been about the best person around at explaining literary theory without oversimplifying it or treating it with polemical bias. Literary Theory: A Very Short Introduction is an exemplary work in this genre.’ J. Hillis Miller, University of California, Irvine ‘An impressive and engaging feat of condensation . . . the avoidance of the usual plod through schools and approaches allows the reader to get straight to the heart of the crucial issue for many students, which is: why are they studying literary theory in the first place? . . . an engaging and lively book.’ Patricia Waugh, University of Durham Very Short Introductions are for anyone wanting a stimulating and accessible way in to a new subject. They are written by experts, and have been published in 15 languages worldwide. Very Short Introductions available from Oxford Paperbacks: ANCIENT PHILOSOPHY Julia Annas THE ANGLO-SAXON AGE John Blair ARCHAEOLOGY Paul Bahn ARISTOTLE Jonathan Barnes Augustine Henry Chadwick THE BIBLE John Riches Buddha Michael Carrithers BUDDHISM Damien Keown CLASSICS Mary Beard and John Henderson Continental Philosophy Simon Critchley Darwin Jonathan Howard DESCARTES Tom Sorell EIGHTEENTH-CENTURY BRITAIN Paul Langford The European Union John Pinder Freud Anthony Storr Galileo Stillman Drake Gandhi Bhikhu Parekh HEIDEGGER Michael Inwood HINDUISM Kim Knott HISTORY John H. Arnold HUME A. J...
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...DRAFT! Rule in Bensalem: Francis Bacon’s Island “Utopia” in his New Atlantis Evan M. Lowe University of North Texas Abbreviations The following abbreviations for Bacon’s works have been employed for in-text citations in the name of textual cleanliness. Each work refers to the cited publication in the bibliography. In cases where applicable (eg. New Organon, Advancement), I have also indicated the place in the text by markers common to all editions -- book number, chapter, section, aphorism, essay number. The page number in the cited edition follows a comma where such information is helpful. AL The Advancement of Learning DA de Dignitate et Augmentis Scientarum Essays Essays or Counsels Civil and Moral (1625) GI The Great Instauration ;NA New Atlantis NO Novum Organum PFB Philosophy of Francis Bacon Preface Preface to the Great Instauration PW Plan of the Work (in Weinberger 1989) WA Of the Wisdom of the Ancients INTRODUCTION Understanding political judgment in Baconian terms necessitates an investigation of the question of who rules in Bensalem, Bacon’s island “utopia” presented in his New Atlantis. Only by answering this question might one know where to look for one who either possesses or is in a position to exercise such judgment. By locating the individual(s) who exercise political power, one might begin to come to an understanding of the qualities, disposition, and capacity – both moral and intellectual – of one who exercises judgment...
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...Literary Theory: A Very Short Introduction ‘Jonathan Culler has always been about the best person around at explaining literary theory without oversimplifying it or treating it with polemical bias. Literary Theory: A Very Short Introduction is an exemplary work in this genre.’ J. Hillis Miller, University of California, Irvine ‘An impressive and engaging feat of condensation . . . the avoidance of the usual plod through schools and approaches allows the reader to get straight to the heart of the crucial issue for many students, which is: why are they studying literary theory in the first place? . . . an engaging and lively book.’ Patricia Waugh, University of Durham Jonathan Culler LITERARY THEORY A Very Short Introduction 1 Great Clarendon Street, Oxford o x2 6 d p Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Athens Auckland Bangkok Bogotá Buenos Aires Calcutta Cape Town Chennai Dar es Salaam Delhi Florence Hong Kong Istanbul Karachi Kuala Lumpur Madrid Melbourne Mexico City Mumbai Nairobi Paris São Paulo Shanghai Singapore Taipei Tokyo Toronto Warsaw with associated companies in Berlin Ibadan Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in the United States by Oxford University Press Inc., New York © Jonathan Culler 1997 The moral rights...
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...7 ANALYZING THE AUTHOR’S PURPOSE AND TECHNIQUE he writer’s overall purpose determines the techniques he or she uses. The writer’s reason for writing a particular article or book may be manipulative, as in propaganda or advertising, or may be more straightforward, as in informative writing. In either case, understanding the writer’s underlying purpose will help you interpret the context of the writing. It will also help you see why writers make the decisions they do—from the largest decisions about what information to present to the smallest details of what words to use. The chapter concludes with instructions on how to write an analysis of purpose and technique. This kind of rhetorical analysis will provide the perspective required to keep you from being pushed by words in directions you don’t want to go. T 103 104 Part 1 Writing About Reading The Writer's Purpose Insofar as people know what they are doing, they plan their actions to achieve their purposes. Someone who selects the purpose of being rich will design and carry out a set of actions, legal or illegal, to gain the desired wealth. A person who wants to gain great wisdom will design an entirely different life course. Writers, whether they want most to be wealthy or wise, have specific purposes they hope to achieve by any piece of work. If they are skilled writers—that is, in control of what they write—they design each aspect of what they are writing to achieve their purpose. Being aware of the writer's...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0268-6902.htm An empirical comparison of non-Big 4 and Big 4 auditors’ perceptions of auditor independence Non-Big 4 and Big 4 auditors’ perceptions 917 Philip Law Department of Accounting, Faculty of Business Administration, University of Macau, Taipa, Macau Abstract Purpose – Perceived independence is one of the corner-stones in auditing theory. Despite prior research on auditor independence, the results are inconclusive. The lack of research in the Hong Kong ´ˆ auditing environment motivates this study, particularly following the Enron debacle. The purpose of this paper is to examine the non-audit services (NASs), competition, rank and types of auditors, in respect of the independence problem as it relates to the practices of Hong Kong auditors in the post-Enron environment. Design/methodology/approach – Four independent variables identified from literature gaps are examined, namely NASs, levels of competition, auditors of different ranks and types of auditors. Mixed ANOVA are employed to analyze survey responses from 207 “Big 4” and 185 “non-Big 4” auditors. Findings – Results of the study show that the provisions of NASs and high competition could have a negative influence on auditors’ perceptions of independence. Second, auditors’ perceptions that the influence of NASs on independence depends on an individual auditor’s rank are supported. Senior managers...
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