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Existing Product to Go Green

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Submitted By gdot80
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Grade Received - "A"

Address the following:
Pick an existing consumer product.
Pitch an idea to the product’s manufacturer to position it as Green. Sell the concept as if you are the marketing executive for the Green company looking to win the account.
Identify your competition, and discuss how your new and improved product is poised to compete (3 paragraphs total for the post).

In this discussion I will attempt to pick an existing consumer product and pitch an idea to product manufacturers to position it as Green by selling the concept as if I were the marketing executive for the Green Company looking to win the account. I will do so by identifying their competition and discuss how my new and improved product is poised to compete. I had a talk with a good friend of mine about two weeks ago about what some companies can do in order to go green. I will give some insight on what it was we conversation about in relation to this discussion. The type of consumer product that I chose is not necessarily the product, but what is used in order for consumers to enjoy their product. What I am talking about our aluminum cans. All of the major soft drink and alcohol industries use them in order for their consumers to enjoy their liquid refreshments. Not all people recycle and because of that there is a better way for these companies to reduce the amount of metal that are not recycled for these cans. Because I am hungry, I cannot just settle on trying to win one account but as many as I can. Not only would this idea help the environment but also can help them compete with one another. If I were to choose one account to win over I would target Pepsi. The idea that I would pitch to Pepsi would be for them to reducing the diameter of the soda cans. I am not sure how much the price of metal per pound is today, but I do recall that last year the price of metal was about

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