...Exotic Smokes Cigarette Company Consumer Behavior Outline MKT/554 June 13th, 2011 Exotic Smokes Cigarette Consumer Behavior Exotic Smokes Cigarette Company (ESCC) has employed TRIAAD Research Group to analyze and outline consumer behavior, needs, and desire for fruit and candy flavored cigarettes. ESCC will target 18-25 year old customers implementing a $25 million dollar advertising campaign. Competition and Tobacco Information Tobacco is a global industry native to America and can be grown on any warm and moist continent. Presently there are six main manufacturers of cigarettes in the United States consisting of; RJR Nabisco, Inc, B.A.T. Industries, Loews Corporation, Liggett Group, and Phillip Morris. China, India, and Brazil were the three top sellers of tobacco in 2000 with the United States being fourth. Joanna Johnson (2010) states the British American Tobacco (BAT) reports the market share leaders as Phillip Morris International (PMI) - 16%, British American Tobacco (BAT) - 13%, Japan Tobacco International (JTI) - 11%, and Imperial Tobacco - 6%. Top Five International Brands • Marlboro • Winston • Mild Seven • LM • Kent Top US Tobacco Companies • Altria • Lorillard • Reynolds American Consumer Perception A quote posted by "I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic...
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...Exotic Smokes Cigarette Company Consumer Behavior Outline Competition and Current Information There are several tobacco companies leading the industry internationally. The companies in turn maintain several brands of tobacco products. The leading tobacco companies are Phillip Morris, British American Tobacco, Japan Tobacco International, Altria Group, Imperial Tobacco Group, Reynolds American, ITC, Lorillard, KT&G, and Gudang Garam ("Statista", 2013). Looking at the tobacco products developed by these companies flavored tobacco fillings for cigarettes, cigars, hookah, and chewing are available but not many ready-made cigarettes. R.J. Reynolds Tobacco’s Camel delivered an Exotic Blend cigarette line from 1999 to 2003 introducing fruity and sweet flavors (HARRIS, 2015). Due to the regulations and backlash R.J. Reynolds Tobacco discontinued manufacturing the Exotic Blend cigarette line. There are presently electronic vapor companies that fabricate flavored e- cigarettes. The United States Food and Drug Administration have not ruled against these products. Examples of flavors produced by these companies that may be similar to the Exotic Smokes Cigarette Company are cantaloupe, apple, peach, strawberry, and mango ("VaporFi", 2015). The top five Vapor companies are as follows VaporFi, Halo Cigs, Migs Cigs, Apollo E-Cigs, and South Beach Smoke ("Quit Smoking Community", 2015). There is no competition for flavored cigarettes within the United States, but there are laws prohibiting...
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...market flavored cigarettes to the target market group. Address the following in your paper: What marketing strategies would be used to market flavored cigarettes within the following subcultures: African American, Hispanic, and Asian? What environmental factors need to be considered when marketing within each subculture? What are the cultural and cross-cultural differences that influence the marketing strategies selected for each subculture? Using your research, justify the reasons for your marketing selection strategies as recommended for each subculture. Ethnic subculture is a tightly knit group of consumers who are held together by common cultural or genetic ties, and is identified both by its members and by others as being a distinguishable category. The group members tend to be tightly knit, and they are likely to imply meanings that go beyond the spoken word. De-ethnicization of which refers to a process where a product like flavored cigarettes that are possibly formerly associated with a specific ethnic group is detached from its roots and marketed to other ethnic subcultures. These are all important factors for TRIADD Research Group to keep in mind when determining marketing strategies to specific ethnic subcultures. One goal that the TRIAAD Research Group has for Exotic Smokes Cigarette Company in its marketing strategy is for the company to become a mainstay in every subculture that it markets to. In the case of marketing flavored cigarettes to an ethnic subculture...
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...Erin Mayo June 27th, 2016 Exotic Smokes Company Consumer Behavior Outline MKT 554 Introduction As the Vice President of Marketing Development for the TRIAAD Research Group, I would like to present you with an outline of consumer behavior for Exotic Smokes with the introduction of fruit and candy flavored cigarettes. Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company’s goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public. By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will...
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...three areas of ethical concerns for marketing flavored cigarettes. The first concern is the marketing to younger consumers or minors, that are not legally able to purchase tobacco products, The second is the ban on favored cigarettes other than menthol, but there is no ban in regard to flavored cigars or blunts. The third and final concern is the marketing company’s responsibility to their contractual obligations with The Exotic Smokes Company. These three concerns are essential to the success of the marketing strategy and plan. The Target Market There is a ban that prohibits the advertising and selling of tobacco products to minors. The Exotic Smokes Company wants to reach a demographic that is perilously close to the ban of advertising to minors. The marketing has to be specific targeting the college age consumer or young business professionals to avoid costly litigation. Ban on Flavored Cigarettes The marketing company must advise the Exotic Smokes Company as to the ban on flavored cigarettes. The marketing company must not advertise a banned tobacco product. With full knowledge that the product is in direct violation and continuing to market the product is unethical and will potentially open the marketing company up to litigation. The marketing company is ethically obligated to discuss the Exotic Smokes options, such as changing the product to a flavored cigar or discontinuing the flavored cigarette production. Contractual Obligations The marketing...
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...Exotic Smokes Cigarette Company University of Phoenix Exotic Smokes Cigarette Company Consumer Behavior Outline 1. Introduction a. Competition for Exotic Smokes i. Electronic cigarettes ii. Smokeless tobacco products (Villanti, Richardson, Vallone, & Rath, 2013) iii. Flavored cigars (King, Dube, & Tynan, 2013) b. Current information on flavored cigarettes iv. Per the Food and Drug Administration (2013), there is a ban on the manufacture, shipping, and sale of flavored cigarettes except for menthol. All clove and fruit flavored cigarettes are illegal. v. Electronic cigarettes and vapor flavorings are legal c. Consumer perception vi. Flavors hide the tobacco taste vii. Two fifths of cigar smokers reported using flavor cigars (King, Dube, & Tynan, 2013) 2. Project Definition – Marketing Strategies for launching the product d. Product differentiation with various flavors e. Flavor hides tobacco taste f. Flavor enhances taste of beverages 3. Program Objectives – The study is to identify the interest in flavored cigarettes and gather information to ensure marketing strategies will be successful to launch the product. g. Interest in flavored cigarettes h. Which flavors would the consumer be willing to try? i. Has the consumer tried flavored cigarettes before? viii. Do they smoke flavored cigarettes now? ...
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...areas of ethical concerns for marketing flavored cigarettes. The first concern is the marketing to younger consumers or minors, that are not legally able to purchase tobacco products, (Layton, 2010). The second is the ban on favored cigarettes other than menthol, but there is no ban in regard to flavored cigars or blunts. The third and final concern is the marketing company’s responsibility to their contractual obligations with The Exotic Smokes Company. These three concerns are essential to the success of the marketing strategy and plan. The Target Market There is a ban that prohibits the advertising and selling of tobacco products to minors. The Exotic Smokes Company wants to reach a demographic that is perilously close to the ban of advertising to minors. The marketing has to be specific targeting the college age consumer or young business professionals to avoid costly litigation. Ban on Flavored Cigarettes The marketing company must advise the Exotic Smokes Company as to the ban on flavored cigarettes. The marketing company must not advertise a banned tobacco product. With full knowledge that the product is in direct violation and continuing to market the product is unethical and will potentially open the marketing company up to litigation. The marketing company is ethically obligated to discuss the Exotic Smokes options, such as changing the product to a flavored cigar or discontinuing the flavored cigarette production. Contractual Obligations The marketing...
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...Herlande Moise MKT/554 Consumer Behavior Exotic Smokes Cigarette Company Consumer Behavior Outline Professor Jim Lyons March, 23, 2015 1- Introduction: - Family Smoking Prevention and Tobacco Control Act. - Banned flavored cigarettes. - Approved flavored cigarettes. - Consumers and Politicians' view of flavored cigarettes. 2- Project Definition: Marketing Strategies: - Target 18 -25 year olds. - Change view of products. - Adults enjoying a more fun way to smoke. - Have a "Cannabis" model: Flavored cigarettes are cool, fresh and sexy. 3- Objectives -Identify target market: - Identify the segment responsive to the marketing efforts of the company. - Identify target market favorite flavors. - Identify prices. - Distribution chanels. 4- Scope: The scope is identifying in the U.S. customer groups and market segments most likely to consume flavored cigarettes. - The target group: - Single male/female. - Middle-class. - 18-25. - In college or college educated. - Geographical Limits: - Some geographical limitations may include boundaries within United States, such as, allotted time for each study. 5- Conclusion References: DeNoon, D. J. (2009). FDA Bans Flavored Cigarettes. Retrieved from http://www.webmd.com/smoking-cessation/news/20090922/fda-bans-flavored-cigarettes Advertising and Marketing. (2010). Retrieved from http://publichealthlawcenter.org/topics/tobacco-control/sales-restrictions/flavored-products ...
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...thinking that shisha pipes(link is external) (also called hookahs) are safer than cigarettes due to their exotic smells and attractive waterpipes, according to the British Heart Foundation(link is external) (BHF). The warning comes as the BHF seeks to raise awareness of the risks involved in smoking shisha. The same amount of smoke can be inhaled during a typical hour-long shisha session as from more than 100 tobacco cigarettes, the BHF found. Yet 84 per cent of survey respondents thought it was equivalent to ten or fewer cigarettes. Researchers found that the majority of users are unaware that shisha smoking is linked to the same kinds of diseases as cigarette smoking, including cancer, heart disease, respiratory disease and problems during pregnancy. Around 15 per cent of people aged 25 to 34 - some of the most common users - believe there are no health harms from shisha at all, and 44 per cent think it is less harmful than cigarettes. Dr Mike Knapton, associate medical director at the BHF, said: "Contrary to popular belief, shisha is not safer than smoking cigarettes. Don't be duped by the sweet smell and wholesome sounding fruity flavours - if you use shisha you are a smoker and that means you're putting your health at risk. "It's linked to the same serious and life-threatening diseases as cigarettes and there are added risks because you often smoke it for far longer than you would a cigarette and you're also exposed to toxins from the wood or charcoal used to burn the tobacco...
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...Consumer Behavior Paper and Questionnaire Constance Ordish MKT/554 May 7, 2012 Ruby A Rouse, PhD Consumer Behavior Paper and Questionnaire Most of the negative publicity found on the Internet about flavored cigarettes centers on the marketing of the cigarettes and not the product itself. Among smokers between ages 18 to 25 the cigarettes are met with warm welcome. Smokers welcome the change from normal cigarettes and like more flavor options to choose from. The previous methods of marketing flavored cigarettes are under fire. It is commonly believed that the tobacco companies are targeting children and teenagers to hook these customers at a tender age to create lifelong consumers. “Collier County Health Department says it’s a shameless ploy that’s gaining steam. “They know that children are attracted to sweet products, and if they get them hooked on the sweet products then they have a lifetime user,” Rachel Kleist of the Collier County Health Department….According to a 2010 statewide survey, the candy-flavored tobacco trend is catching on. 17.6% of Collier County youth between the ages of 11 and 17 have tried it and 19.9% in Lee County.” ("Cigarette Flavours", 2012). To counter the previous reputation of flavored cigarette marketing to children, Exotic Smokes will make every effort to develop a marketing campaign directed to smokers within its targeted consumer group and not any younger than 18. The ads will be presented only in magazines generally read by the target...
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...the barriers to enter the market nationally are very high. The economies at scale in manufacturing, distribution costs, and marketing at the national level make it very difficult for start-up companies to enter into the national market. There are substantial costs in raising the capital needed to build manufacturing facilities that can mass-produce tobacco products at the national level. Also, the costs of packaging goods such as cigarettes, at a mass level can generate high costs. Brand identity can also pose a barrier to entry for new entrants. Advertising restrictions imposed on electronic media by the U.S. government make it hard for any new entrant to gain brand awareness and also make it difficult for current top players in the market to increase their brand awareness. While many companies once relied on brand incentives in order to increase customer loyalty, they agreed to no longer use these incentives in the Master Settlement Agreement (MSA) in 1998. Also with many already established brands such as Altria’s Marlboro Cigarettes brand already have a huge stake in the market place. They have generated a lot of brand loyalty and awareness making it difficult for a new company to generate enough brand awareness to enter the...
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...Why People Shouldn’t Have Exotic Animals As Pets Snakes, Tigers, Monkeys, are just few of the exotic animals that are kept as pets. People shouldn’t be able to have exotic animals as pets because they are extremely dangerous, it's not there proper habitat,and it increases the risk of illness and injury. Exotic animals are dangerous. The animals get violent as they get older and that increases the overall injury rate. Some of the dangerous exotic animals are big cats, monkeys, snakes/ reptiles, and many more. The total amount of people injured in the last 10 years is 543 people. And there has been 75 total deaths. Big cats are the worst exotic animals due to injuries and deaths. Big cats alone have 164 injuries and 21 human deaths. People shouldn't...
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...Dear editor , my thoughts on owning an exotic animal is a no. Exotic animals have so many responsibilities . Those animals make so much mess. You have to clean up around them after buy them food and even pay for trips to the vet. They can be very expensive and time consuming. These are reasons why exotic animals are dangerous. While owning one is just cruel. Owning a domestic pets is not . Owning an exotic animal is very daring and dangerous activity. Exotic pets can be very cute once small but when fully grown they can be unmanageable. Fully grown pets are very risky to have. Dangerous pets can hurt or even eat there owners. Keeping an exotic pet in a cage is very cruel. A cage to them is like prison. If you keep them in a cage they wont...
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...Why do you want to do stripes? I want to do STRIPES because I understand the danger that irresponsible drinking includes. Living on-campus has given me opportunities to meet many new friends, many of which drink irresponsibly regularly. I have heard of many horror stories concerning individuals who are left stranded, are forced to walk long distances in the middle of the night intoxicated, or even those who resort to drunk driving. Considering how many students drink and how many require help after a night of intoxication, a little help can go a long ways. One of the founding pillars of STRIPES is that we are non-judgmental towards our patrons. What does being non-judgmental mean and why do you think this is essential to our organization? Being non-judgmental means that one does not offer judgment or thoughts but rather acts objectively. In the case of STRIPES, it would mean that those involved would merely work to the best of their ability to assist those in need, no questions asked and no judgment given. Helping for the sake of helping those who need it. This is especially essential to STRIPES because they would want all students to be comfortable using the service as it is a representation of safety and trust. Members are expected to volunteer at least five nights per semester. Considering the typical night is from 9 pm to 4am but often runs later, will your schedule allow you to fulfill these basic requirements? Yes, I have no plans to be busy from 9 pm to 4am...
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...Davis Mrs. Smith ENGL 1101 15 November 2011 Exotic Animals Are More than Just Pets The exotic animal trade is a growing industry in which exotic animals are bred, sold, and traded in massive amounts. Millions of exotic animals are being kept in private residences, small roadside zoos, and traveling wild animal exhibits. Sadly, beautiful and majestic animals are being held captive in unfortunate living conditions. They are being deprived the enrichment and companionship that they require to develop and flourish effectively as if they were living in the wild. These mistreated animals can be extremely dangerous to human health, the safety of the public, and the animals themselves. Many exotic animal attacks have been front page news; most recently, the release and killing of forty-nine exotic animals in Zanesville, Ohio, was said to be the worst exotic animal incident in United States history. This dangerous incident and those like it need to be thoroughly investigated, and legislation must be improved to avoid future incidents. Stricter laws will ensure exotic animals are being cared for humanely and the public is protected. Common exotic animals that are being purchased for private ownership or entertainment purposes are large game cats, bears, wolves, zebras, reptiles, birds, and nonhuman primates. The genetic anomalies of zedonks, crossbreeding zebras with donkeys, are even being advertised for sale (Green). All of these exotic animals may seem cute and cuddly in zoos and...
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