...is a free essay on "Exotic Smokes" from Anti Essays, your source for free research papers, essays, and term paper examples. Exotic Smokes Cigarette Company Consumer Behavior Outline MKT 2 Exotic Smokes Cigarette Company Consumer Behavior I. Introduction A. TRIAAD Research Group is working with Exotic Smokes Cigarette Company to conduct an in-depth study of customer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. Flavors: Tropical, Strawberry, Apple, Vanilla, Grape, and Watermelon B. The competition includes RJ Reynolds, Camel, Kool’s Smooth Fusions, and Salem’s Silver Label. C. Current perceptions of flavored cigarettes: the youth is attracted to candy flavors and are more prone to purchasing cigarettes due to flavor. It is also said that it contributes to youth becoming regular smokers. Young smokers believe that flavored cigarettes are less harmful than non-flavored cigarettes. They are just as addictive and have the same harmful effects as regular cigarettes. II. Project Definition A. Advertising budget: $25 million B. Marketing Strategies: 1. Magazine Advertisements 2. Billboards along the side of the roads 3. Posters in Subways 4. Advertisements on the side of buses 5. Direct Mail Promotions 6. Bar and Club Events: offering free samples at events C. Product and Brand Identity 1. Package Design: the company will present their...
Words: 316 - Pages: 2
...Exotic Smokes Cigarette Company Consumer Behavior Outline MKT/554 June 13th, 2011 Exotic Smokes Cigarette Consumer Behavior Exotic Smokes Cigarette Company (ESCC) has employed TRIAAD Research Group to analyze and outline consumer behavior, needs, and desire for fruit and candy flavored cigarettes. ESCC will target 18-25 year old customers implementing a $25 million dollar advertising campaign. Competition and Tobacco Information Tobacco is a global industry native to America and can be grown on any warm and moist continent. Presently there are six main manufacturers of cigarettes in the United States consisting of; RJR Nabisco, Inc, B.A.T. Industries, Loews Corporation, Liggett Group, and Phillip Morris. China, India, and Brazil were the three top sellers of tobacco in 2000 with the United States being fourth. Joanna Johnson (2010) states the British American Tobacco (BAT) reports the market share leaders as Phillip Morris International (PMI) - 16%, British American Tobacco (BAT) - 13%, Japan Tobacco International (JTI) - 11%, and Imperial Tobacco - 6%. Top Five International Brands • Marlboro • Winston • Mild Seven • LM • Kent Top US Tobacco Companies • Altria • Lorillard • Reynolds American Consumer Perception A quote posted by "I’ll tell you why I like the cigarette business. It cost a penny to make. Sell it for a dollar. It’s addictive. And there’s a fantastic...
Words: 1097 - Pages: 5
...Erin Mayo June 27th, 2016 Exotic Smokes Company Consumer Behavior Outline MKT 554 Introduction As the Vice President of Marketing Development for the TRIAAD Research Group, I would like to present you with an outline of consumer behavior for Exotic Smokes with the introduction of fruit and candy flavored cigarettes. Consumer behavior is important to business for many reasons. In order for any company to prosper and find a target market certain elements must be researched in order to obtain a fully operational and successful strategy in order or to reach the consumer with an understanding of the product itself along with a history and understanding of the company’s goals and intentions. Exotic Smokes Cigarette Company is looking to expand its consumer base and in order to do so we must study the appropriate methodologies in order to become better acquainted with the consumer. The success of this strategy will be based mostly on personal interaction with the consumer and the public. By studying the habits and formulating opinions and facts based off the information obtained, the target can then be narrowed down to a specific group of individuals that we want to desire the product. Attitudes and intentions are the key valuable elements that need to be taken into consideration. This is mainly due to the decision making process that the consumer has. These skills they have for how and why they choose one product over another are the key focal points that this proposal will...
Words: 668 - Pages: 3
...Exotic Smokes Cigarette Company Consumer Behavior Outline Melissa G Tindall University of Phoenix MKT/544 Fall Semester Lung cancer and illness associated with smoking (even second-hand-smoke) continue to climb; however, there is still popularity with flavored cigarettes within certain age groups. Exotic Smokes Cigarette Company has requested a study on how to attract the 18 to 25 year old age group, to candy and fruit flavored cigarettes. This outline will discuss competition, marketing strategies, program objectives and the scope of the research. The competition is rather scarce, as flavored cigarettes are banned in the United States (Quinn. 2009). So, if the ban is lifted in 2013, this makes the Exotic Smokes company a step ahead of all others. Now is the time to look into European competition, as it is possible for those in the states to bring these cigarettes back in a checked bag. If the ban is lifted, they may purchase these brands in the states instead of the ESCC brand. Honeyrose Herbal Cigarettes would be the obvious brand to look into, they offer flavored cigarettes such as Strawberry, Cherry, and Chocolate (Clove Smokes. 2012). Camel had recently made cigarettes with flavors like mocha mint, lime and vanilla (Szabo. 2005), however they are banned from the market as well. Other flavors were created by companies like Brown and Williamson and Kool. Once the market opens up again, they will be back on the market. The marketing strategy should be fairly...
Words: 606 - Pages: 3
...Exotic Smokes Cigarette Company University of Phoenix Exotic Smokes Cigarette Company Consumer Behavior Outline 1. Introduction a. Competition for Exotic Smokes i. Electronic cigarettes ii. Smokeless tobacco products (Villanti, Richardson, Vallone, & Rath, 2013) iii. Flavored cigars (King, Dube, & Tynan, 2013) b. Current information on flavored cigarettes iv. Per the Food and Drug Administration (2013), there is a ban on the manufacture, shipping, and sale of flavored cigarettes except for menthol. All clove and fruit flavored cigarettes are illegal. v. Electronic cigarettes and vapor flavorings are legal c. Consumer perception vi. Flavors hide the tobacco taste vii. Two fifths of cigar smokers reported using flavor cigars (King, Dube, & Tynan, 2013) 2. Project Definition – Marketing Strategies for launching the product d. Product differentiation with various flavors e. Flavor hides tobacco taste f. Flavor enhances taste of beverages 3. Program Objectives – The study is to identify the interest in flavored cigarettes and gather information to ensure marketing strategies will be successful to launch the product. g. Interest in flavored cigarettes h. Which flavors would the consumer be willing to try? i. Has the consumer tried flavored cigarettes before? viii. Do they smoke flavored cigarettes now? ...
Words: 399 - Pages: 2
...Herlande Moise MKT/554 Consumer Behavior Exotic Smokes Cigarette Company Consumer Behavior Outline Professor Jim Lyons March, 23, 2015 1- Introduction: - Family Smoking Prevention and Tobacco Control Act. - Banned flavored cigarettes. - Approved flavored cigarettes. - Consumers and Politicians' view of flavored cigarettes. 2- Project Definition: Marketing Strategies: - Target 18 -25 year olds. - Change view of products. - Adults enjoying a more fun way to smoke. - Have a "Cannabis" model: Flavored cigarettes are cool, fresh and sexy. 3- Objectives -Identify target market: - Identify the segment responsive to the marketing efforts of the company. - Identify target market favorite flavors. - Identify prices. - Distribution chanels. 4- Scope: The scope is identifying in the U.S. customer groups and market segments most likely to consume flavored cigarettes. - The target group: - Single male/female. - Middle-class. - 18-25. - In college or college educated. - Geographical Limits: - Some geographical limitations may include boundaries within United States, such as, allotted time for each study. 5- Conclusion References: DeNoon, D. J. (2009). FDA Bans Flavored Cigarettes. Retrieved from http://www.webmd.com/smoking-cessation/news/20090922/fda-bans-flavored-cigarettes Advertising and Marketing. (2010). Retrieved from http://publichealthlawcenter.org/topics/tobacco-control/sales-restrictions/flavored-products ...
Words: 274 - Pages: 2
...[pic] Consumer Behavior Outline for Exotic Smokes Cigarette Company The IMC Plan Project for On the Mark Accounting and Tax Service, LLC means starting at zero with the IMC campaign planning. The CEO of the company knows that acquiring and retaining clients is an ongoing process, and now is the time to complete an analysis to determine what, if any, changes need to be made to the marketing communication efforts. There are many reasons a formal campaign plan should be created: it will provide the CEO a sensible process to identify the most important exchange issues on which the company should focus; it notifies everyone involved with MC, what is expected of them; it will assist in guaranteeing the MC effort is incorporated and concentrated on the most important message issues; these plans inform top management personnel how and why the funding will be spent and what the company will gain in return; and the plan will provide the CEO and marketing management a criterion against which development and final results can be measured (Duncan, 2005, pp. 170-171). Executive SUMMARY to: Mike Yesner FROM: REBECCA BRYSON SUBJECT: IMC PLAN PROJECT DATE: 6/11/2013 CC: Purpose and Scope of Document The purpose of this document is to introduce an IMC Campaign Plan to the board of directors at On the Mark Accounting and Tax Service, LLC. First, marketing managers must identify target audiences; second, the CEO and management team must analyze the SWOTs of the...
Words: 440 - Pages: 2
...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
Words: 66056 - Pages: 265
...1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE IN MAGIC? Ritual, Superstition, and Why We Buy 6: I SAY A LITTLE PRAYER Faith, Religion, and Brands 7: WHY DID I CHOOSE YOU? The Power of Somatic Markers 8: A SENSE OF WONDER Selling to Our Senses 9: AND THE ANSWER IS… Neuromarketing and Predicting the Future 10: LET’S SPEND THE NIGHT TOGETHER Sex in Advertising 11: CONCLUSION Brand New Day APPENDIX ACKNOWLEDGMENTS NOTES BIBLIOGRAPHY ABOUT THE AUTHOR COPYRIGHT FOREWORD PACO UNDERHILL It was a brisk September night. I was unprepared for the weather that day, wearing only a tan cashmere sweater underneath my sports jacket. I was still cold from the walk from my hotel to the pier as I boarded the crowded cruise ship on which I was going to meet Martin Lindstrom for the first time. He had spoken that day at a food service conference held by the Gottlieb Duttweiler Institute, the venerable Swiss think tank, and David Bosshart, the conference organizer, was eager for us to meet. I had never heard of Martin ...
Words: 66056 - Pages: 265
...\CONSUMER BEHAVIOUR Basic concepts and definition Objectives: By the end of this lesson you will be able to: Explain why marketing managers should understand consumer behavior Define and explain basic concepts in the study of consumer behavior. Introduction Why is it difficult to market any product to consumers? The reason is simple: Consumers are complex and constantly changing. Not only is it difficult to figure what marketing program will work but also what worked yesterday may not work today. Thus marketers must constantly improve their understanding of customers. Understanding consumer behavior and knowing your customers is never simple. Customers may say one thing but do another. They may not be in touch with their deeper motivation. They may respond to last minute influences. Some companies like Kenya Airways, Equity Bank, Microsoft, Coca-Cola e.t.c have stood to profit from understanding how and why their customers buy. On the other hand not understanding your customer’s motivations, needs and preferences can hurt. In Kenya, companies like Elliott’s and Sang Yong Motors failed. Consider also the case of Kodak when it introduced its Advantage camera and proudly marketed it as a high-tech product but to a generation (usually referred to as middle-aged baby comers) for which the bells and whistles of new technology had lost their appeal. It was a costly bust. Basic definitions and concepts Marketing: Just to remind ourselves we can say that...
Words: 21798 - Pages: 88
...time, I’m obviously encouraging DIY experimentation. Allow me to clear up the apparent contradiction. See, I intend for this report to be, among other things, a bit of a shot across the bow of the troubled ship that is the nutritional supplement industry. Here’s a field that can do so much good but that exhibits so little true innovation. When anyone can privatelabel the same substandard supplements everyone else is selling and “win with better marketing,” it doesn’t seem there’s much incentive to raise the bar. The best way to shake up such a market is to educate the buyers. When consumers are aware of better ways to ingest their nutrition, the supplement sellers have to respond or go out of business. Life will be made even harder for them when they realize that consumers can make better supplements than they are selling right at home. Harder still when consumers are equipped to evaluate for themselves just how effective the supplements they take are. (More about all this later …)...
Words: 9520 - Pages: 39
...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
Words: 160652 - Pages: 643
...MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Microsoft®...
Words: 160652 - Pages: 643
...c MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C STUART OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Melissa Sabella Director of Editorial Services: Ashley Santora Editorial Project Manager: Kierra Bloom Editorial Assistant: Elisabeth Scarpa Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Anne Fahlgren Marketing Assistant: Melinda Jensen Senior Managing Editor: Judy Leale Project Manager: Becca Richter Senior Operations Supervisor: Arnold Vila Creative Director: Jon Christiana Senior Art Director: Blair Brown Text and Cover Designer: Blair Brown Media Project Manager, Production: Lisa Rinaldi Media Project Manager, Editorial: Denise Vaughn Full-Service Project Management: S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Bindery: Courier/Kendalville Cover Printer: Courier/Kendalville Text Font: Palatino Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook...
Words: 227255 - Pages: 910
...IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling:...
Words: 96487 - Pages: 386
