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Chapter 8 Assignment – Strategy Formulation at IBM
Read Chapter 8 on international strategy formulation. For this assignment, let’s learn about international strategies using IBM as an example. Check out the IBM website so you learn more about their business and where their different businesses are located. Read at least one additional current article about IBM to help you with this assignment. Individually, respond to the questions below. Provide your additional source with your response. This assignment is worth 24 points and must be submitted to the dropbox by the date/time on your syllabus. 1. Of the 4 imperatives discussed in Chapt. 8 - economic, political, quality and administration - which would be the most important to IBM in its efforts to make inroads in the Pacific Rim market? Would this emphasis be the same as that in the U.S. or would IBM be giving primary attention to one of the other imperatives? Explain.

In its effort to make inroads in the Pacific Rim market, IBM would put their emphasis on economic imperative. In this market, computers are becoming generic goods. Consumers would made computer purchases in the prior years based on brand name, service, and support. However, nowadays, price has emerged as a focal point when it comes to purchasing computers because people realize and understand that they would not need to buy brand names in order to receive great quality.

IBM would use this economic imperative to emphasize in the U.S market as well along with political imperative because these two imperatives would coordinate well regionally and globally.

2. What international strategy does IBM use? Defend your decision.

For international strategy, IBM uses globalization. IBM plans have always been trying to capture their revenues throughout the world not just certain regions. IBM plans to turn away from hardware and

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