IIMA FDP Alumni Conference - Ethics & CSR 20-21 December 2013 It was a tremendous experience as well as a proud feeling to be a part of IIM-A FDP Alumni Conference, like “A sea meeting to a river” The fog was being cleared by many highly learned and extremely experience personalities during these two days with their innovative approach which I felt glad to be present with them. Especially the words spoken by Padmashree K. Ramkrishna Rao sir were very touching. The way he tried to explain the complex topics, briefly with a common way that was really phenomenal. I learned about human values and their basic responsibility towards society with the help of gandian studies or believe we can say. I think that human values plays a significant role in ethics. The informative words shared by prof. G.Subramanyam sir on how the ethics and social responsibility simultaneously determine the organization image as well as affects the industry .which was really a learning experience especially what things are happen around us we must be aware of that like how “SATYAM” has almost destroyed its image because of unethical practices done by them which even badly affected the software industry.  Challenges in managing non-profit and social enterprises: Chair: primal sir and The panel was shared by ravi sir and rani man. Really it’s a challenging job to run a non-profit or a social enterprise. What I felt out of discussion is that running a social enterprise is even difficulty job compared to NGOs, because one of the major reason is people prospect toward these organizations and political interference. The discussion was very healthy and practical because it has covered all related issues.  Learning’s:  The present youth should lead from front to bring a change in society.  Negative forces will be affecting, but positively we have to lead.  Glorifying social responsibility: who are agents and why they do it? on the above topic a paper was presented by Vanay Changati, basically according to his research what he tried to share is why organizations are in a hurry to win awards and who are the agents awarding those companies and why?

He came with a conclusion that companies invest huge sum to get registered for winning awards and he wanted to know can’t be a company social responsible without winning awards.  Learning’s  As we know that the current generation deals with number only. It’s been a practice that we judge, rate; adopt a company on basis of the number of awards they won.  There may me companies equally social responsible even more without wining award but the “water is above nose level”. Who is going to understand the fact? That’s reason awards become universal accepted eligibility criteria.  At the same wining an award also it’s not a cup of tea.  CSR and social entrepreneur : issues, discussion and challenges This was presented by KIIT Delegates, basically they tried to draw a comparison among top business house at home and at worldwide its been a nice experience to gather information on such topics.  Learning’s  As we to know that an action can be illegal but morally right. And an action that is legal can be morally wrong. There is every possibility that the entrepreneur will face above dilemma they have to prioritize.

 Why do information system fail  ‘Too much greed and over innovative ideas to earn super profit tend to “IS” failure”  Lack of basic knowledge  People lack in proper communication  Inefficiency in decision making  Gap between top management and bottom management The reasons have to considered to avoid IS failure as stated by prof. V.Venkat Rao

 Hybrid business modal and social business models Actually this presentation was presented by prof. Anand Jaiswal though it’s a ongoing research work he covered to the fullest extent. As we know that business Is for business we do business. So what he tried to explain is there should be model where the entrepreneurs can focus simultaneously on profit

and to meet society needs. He tried to compare apollo with sankar netralaya on different parameters. He explained about Yusuf idea with a rectangular diagram Learning’s
 Now this high to adopt hybrid modals because it will have good impact on business environment too.  its not about the end results but we should focus on means.  Human values plays a vital role to adopt hybrid modal  CSR : mandatory or voluntary  CSR is a business process rather it’s a duty.  Can producing negative product and CSR go hand in hand?  There were many issues suggested by panel members to be discussed at government level.  Every business has to give back what they take from mother earth.  Business is within society , should be remembered  Regarding CSR mandatory rule there are some changes expected and it should be voluntarily done by corporate Genuinely it was heartfelt discussion by leben Johnson and delegate from Mr. SAMMER pepsi and from CSR field prof. Zakir Mulla  The role of diversities in ethics and social responsibility Diversities too plays a vital role in ethics in human being and in business

 The most liked presentation was about “rewarding and ethics” Though uma mam finished her presentation concisely but it was like effective documentary films Mam the reason why I liked is as you sated in your presentation that psychology has proven that rewards Motivates the best but there should be a limit.

“I believe people those who convert their words into action”
“Mam we had a discussion after conference you told that the students those who are present during 2nd session, I m going to give 1 mark for sure” mam your words motivated me ,and your way of rewarding for sincerity touched my heart. Mam as shared examples like HCL rewarded with

15Mercedes. And few companies give 95% of salaries

of total salaries to top management employees and rest to lower level. Like wise you have told I will give one mark more than other student but you did not say like that you rewarded us only without discrimination.

Thank you very much mam for organizing such a conference which made all to think that what GITAM can’t do? M V V N MURTY 1225113225 MBA “B” (2013-15)