...Bachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 12 May, 2013 30% of final mark Individual write-up, video and a group component via Moodle forum. 1 minute video (mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. Not respecting the video file format will result in a zero grade for this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism...
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...Bachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 12 May, 2013 30% of final mark Individual write-up, video and a group component via Moodle forum. 1 minute video (mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. Not respecting the video file format will result in a zero grade for this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism...
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...polBachelor of Business (BS701) Applied Communication (BSB5008) Level 5 Assessment 2: Report – Analysis of a communication problem Due Date: Weighting: Type: Length: Learning outcomes: 9 am 18 November. 2012 30% of final mark Individual write-up and video with a group component via Moodle forum. 1 minute video (avi or mp4 format) (no video = no marks) 800 (+-10%) words report (not including bibliography or Moodle forum) Not respecting the word count will result in a reduction of 5 percent of the total value of this assessment. 1, 2, 3, 4, 5 Task: Dr. Fons Trompenaars has developed a model that describes countries from a cultural perspective using 7 dimensions. Advertising agencies use these dimensions to understand their target audience better and tailor their advertisements based on these dimensions. Advertising agencies from abroad do not always understand the culture of this region. You, as an advertising consultant, have been asked by your manager to analyse the Gulf Arab audience using some of the dimensions of this model and develop a 1 min video to sell a product or service of your choice to the Gulf Arab audience based on its cultural make up. You need to write a report that justifies the communication you have used to sell the product or service to the Gulf Arab audience based on your research on the cultural make up of the Gulf Arab audience on the dimensions: Universalism vs. Particularism, Neutral vs. Affective, Achievement vs. Ascription and Individualism...
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...Notes Desk Your Academic Encyclopedia Skip to content * Home * About Business Communication and its Types → Types of Communication Posted on March 8, 2009 by admin Communication Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behavior. In communication process, a sender(encoder) encodes a message and then using a medium/channel sends it to the receiver (decoder) who decodes the message and after processing information, sends back appropriate feedback/reply using a medium/channel. Types of Communication People communicate with each other in a number of ways that depend upon the message and its context in which it is being sent. Choice of communication channel and your style of communicating also affects communication. So, there are variety of types of communication. Types of communication based on the communication channels used are: 1. Verbal Communication 2. Nonverbal Communication 1. Verbal Communication Verbal communication refers to the the form of communication in which message is transmitted verbally; communication is done by word of mouth and a piece of writing. Objective of every communication is to have people understand what we are trying to convey. In verbal communication remember the acronym KISS(keep it short and simple). When we talk to others, we assume that others understand what we are saying because we know what we are saying. But this is not the...
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...elements) C is the channel capacity in bits per second 3) Shannon’s Law: C = W log2(1 + S/N) Where W is the bandwidth in Hz, S/N is the signal power to noise power ratio, C is the channel capacity in bits per second 4) The ratio P2/P1 expressed in decibel is: 10 log10(P2/P1) -------------------------------------------------------------------------------------------- 1. Given the following communication diagram, identify each of the blocks appropriately as DTE, or DCE, or CC (communication channel) Personal Modem Telephone Modem Personal Computer System Computer 2. A channel has a signal to noise ratio of 2047.Shannon’s capacity for the channel is 11 kbps. What is the bandwidth of the channel? C = W log2(1 + S/N) 11000 = W log2(2048) 11000 = W * 11 W=1000 Hz 3. Which of the following is a form of software flow control? a) XON/XOFF b) RTS/CTS c) Selective ARQ d) Continuous ARQ 4. Given three channels A, B, and C with Bit Error Rates 10-6 , 10-5 , and 10-9 respectively. Which channel is better? And what is the number of errors that you will likely see on that channel when you transmit a one giga-bit file? A: 1 bit error in 10**6 bits; 1000 bit in error likely ...
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...Organizations: b. Communication 2. Physiological Barriers of listening are: a. Hearing impairment 3. Which presentation tends to make you speak more quickly than usual? b. Oral 4. What is the main function of Business Communication: c. Persuasion 5. The responsibilities of the office manager in a firm that produces electronics spares is: d. All of the above 6. Labov’s Storytelling Model based on: a. Communication through speech 7. Diagonal Communication is basically the: b. Communication between the CEO and the managers 8. How to make Oral Communication Effective? d. All of the above 9. Direct Eye contact of more than 10 seconds can create: a. Discomfort & Anxiety 10. Encoding means: a. Transmission Part Two: 1. Define 7C‟s of effective communication There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows: 1. Completeness - The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication has following features: Complete communication develops and enhances reputation of an organization. Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. A complete communication always gives additional...
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...before you is a written account of all actions that have taken place over the last 4 months. This Academic report summarizes 6 Learning Arrangements in regards to Strategy & Communication. LA 1; Introduction to Strategy LA 2; Conducting a Situational Analysis LA 3; Developing a Strategic Direction LA 4; Formulating a Strategy LA 5; Implementing a Strategy LA 6; Monitoring & Evaluating Strategic Performance Purpose The purpose of the report is to give an in depth view on the case company ‘Dienst Facilitaire Bedrijven’ of Tilburg University, and formulated a strategy with could improve the current situation. Recommendations The main recommendations are; reformulating and reviewing the current mission and vision in addition to setting a strategy in which a niche is filled. Focusing on customer intimacy which follows the slogan; DFB does it, just the way you like it!! DFB will be changing its generic strategy from Cost Leadership to Differentiation Focus. Table of content 1.Introduction to Strategy 4 1.1 Strategy 4 2. DFB 5 2.1 Mission 5 2.2 Vision 5 2.3 Values 5 3.Conduction a situational analysis 6 3.1 Situation analysis 6 3.2 SWOT 6 3.3 The 3 C’s by Ohmea 7 3.3.1 Corporation 7 3.3.2 Customer 7 3.3.3 Competition 7 3.4 DESTEP 7 3.4.1 Demographic 7 3.4.2 Economic 7 3.4.3 Social 8 3.4.4 Technological 8 3.4.5 Ecological 8 3.4.6 Political 8 4.Formulating a Strategy 9 4.1 Porters generic strategies 9 4.2 Critical Success...
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...website. Week One: Communication Theory Communication Variations Details Due Points Objectives 1.1 Identify four basic elements in the communication process. 1.2 Analyze the five C’s of communication. 1.3 Identify two key elements that make individual communication successful. 1.4 Explain six roadblocks to successful communication in groups. 1.5 Discuss the impact of sexual orientation and age on communication. 1.6 Describe the cultural impact on one’s perception of health and its impact on communication. Readings Read the Week One Read Me First. Read Ch. 3, 5, & 10 of Communicating About Health. Read this week’s Electronic Reserve Readings. Participation Participate in class discussion. Ongoing Minimum of 4 days per week 1 Discussion Questions Respond to 2 weekly discussion questions. DQ 1: Thursday DQ 2: Saturday 1 Course Design Guide HCS/320 Version 2 2 Learning Team Instructions Create the Learning Team Charter. Begin developing the Communication Channels Paper due in Week Three. Thursday (Day 3) 2/23/2012 Individual Pre-class Survey Write your responses to the following questions based upon your experience. · What is communication? · What is the purpose of communication? · What is good communication? · What is your understanding of the differences between verbal and nonverbal communication? · What is your experience with team or group communication? · Describe your experience with utilizing formal written communication. Monday (Day...
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...Effective Communication in the Workplace Lila Richardson Strayer University Dr. Michael Simms BUS 100-Introduction to Business October 24, 2015 Abstract Fundamentals of Effective Communication in the Workplace This paper will describe a time when I experienced effective communication in a business environment. I will discuss three (3) reasons why I perceived the communication to be effective, and explain the resulting impact on the business. What is effective communication? According to businessdictionary.com effective communication is a two way information sharing process which involves one party sending a message that is easily understood by the receiving party. Effective communication requires that the verbal (spoken words) and the nonverbal (body language, gestures and actions) agree with one another. For example, if a manager verbally says he is interested in the employees suggestions but never create a way or opportunity for employees to express their thoughts, the message will contradict each other. This leads to confusion and fustration. On the inc.com Peter Economy stated that "Anyone can learn to be a more effective communicator by learning some very simple and effective habits". According to the 7 C's that Peter Economy illustrated on the inc.com your communication should...
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...compares himself to his father by claiming his father is brilliant and did not have any trouble in school versus himself who is struggling to pull C’s. Jim feels that no matter how hard he tries he will never be an A student because he is using a self-servicing bias that college is more difficult than when his father went to college and he has no control of the difficulty (Wood, 2012). Jim is attributing his grades to external forces, such as more difficult material, and believes that no matter how much studying he will not receive better grades. 2. Explain, using examples from the video and course concepts, how Jim’s self-concept impacted his interaction with his father. Was it positive or negative? Jim’s self-concept had a negative impact on his interaction with his father. Jim states that he does not know how to convince his parents that he is doing everything that he can do. Wood (2012) explains that perceiving another person as domineering can create a feeling of insecurity in ability to communicate. Jim could attribute his parent’s concern that he is spending too much time with friends and not enough time studying as domineering and may not feel comfortable explaining that he is doing the best that he can. Jim is using self-servicing bias in his communication by claiming that his parents just do not understand (Wood, 2012). 3. Explain, using examples from the video and course concepts, how the father’s self-concept impacted his interaction with Jim. Was it positive or negative...
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...| * A2 – Course Outline: Time | Module Title | Module objective/s | 9:00AM – 9:30AM | Introduction * Trainer & Trainee Introductions * Housekeeping rules * Agenda | Trainer will begin by introducing herself with trainees introduction of themselves with a brief description so they are familiar with who they will be working with. | 9:30AM – 10:30AM | Module 1 - Retail Lending -Introduction to the Loan Portfolio, the definition, profitability, cross selling, 8 C’s of Credit & matching. | Trainees will listen closely to the topics discussed by taking notes of the 8 C’s of Credit. | 10:30AM – 10:45 | BREAK | BREAK | 10:45AM – 11:15 | Trainer will begin describing the lending process and reviewing the list of responsibilities assigned as a member consultant/lender. As a short group discussion will follow to identify any misunderstandings. | Participants will begin to making a list individually; they then will explain to the trainer what they would like him/her to elaborate on with a 15 min time block. | 11:15 – 12:00PM | Work Sheet – Going through the lending process in the following stages: The Inquiry, The Interview, The Loan Application, The Investigation, The...
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...promotion - personal selling Introduction Personal selling can be defined as follows: Personal selling is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on developing a relationship with the potential buyer, but will always ultimately end with an attempt to "close the sale" Personal selling is one of the oldest forms of promotion. It involves the use of a sales force to support a push strategy (encouraging intermediaries to buy the product) or a pull strategy (where the role of the sales force may be limited to supporting retailers and providing after-sales service). What are the main roles of the sales force? Kotler describes six main activities of a sales force: (1) Prospecting - trying to find new customers (2) Communicating - with existing and potential customers about the product range (3) Selling - contact with the customer, answering questions and trying to close the sale (4) Servicing - providing support and service to the customer in the period up to delivery and also post-sale (5) Information gathering - obtaining information about the market to feedback into the marketing planning process (6) Allocating - in times of product shortage, the sales force may have the power to decide how available stocks are allocated What are the advantages of using personal selling as a means of promotion? • Personal selling is a face-to-face activity; customers therefore obtain a relatively high degree...
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...Southern New Hampshire University Introduction to Marketing MKT-113-V6786 Compare and Contrast Essay on the Philosophy behind the 4 P's & 4 C's Tyronne Parrish The difference and similarities of the comparing and contrasting of the 4p’s and 4c’s of marketing, this includes the product, price, place and promotion. The product plays a major role for the average customer who is willing to purchase and perhaps utilize the product. The world has an acquired taste for the newest, the latest the most attractive offerings from appealing kids, in which events can be a dollar for a public viewing, offering free deserts to people of all ages. The price most of the time determines how well the product sells for example; you have a polo shirt for $14.00 and the same kind of shirt just as nice with strips for $12.00, the customer might lean in favor of the $12.00 shirt and perhaps show how saving $2.00 may go a long way for a single person or a family of 5. The place of the store, the physical location has determining factors such as the local traffic, walking, riding or on a bus route. The survival of the critical months of marketing and advertising a sticking by the budget can have a tremendous affect on the location of a business. Right now, you can have a physical store and also an on-line e-commerce retail store to sell your products. This path on-line retailing maybe the way some businesses might want to consider for the present and the future. The promotion has a...
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...a lot of money. 3. I know a little accounting can help me to calculate accounts. 4. Economic and business management. 5. Economic and business management. 6. Some learning business website. 7. Maybe one or two years. 8. Dalton college 9. Understand the industry determine the goals determine the related courses Learning course know the market open a shop 10. A I am beginning to understand how to read a whole book. I am beginning to read instructions. I am beginning to read the questions on my assessment tasks. I am...
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...ORGANIZATIONAL COMMUNICATIONS Quarter: winter 2015, Deadline for Submission of Assignment: Feb 12, 2015 Attempt all questions given below. Your answers should not be copied, word-for-word, from the textbook. You may use the terms, concepts, examples from the textbook, but these must be written as your own, independent expression. 1. Briefly explain the three theories of communication suggested by Mary Munter. 2. Explain the psychological, semantic and physical barriers to communication. 3. Write the most common pitfalls of the following channels of communication: a. Downward Communication b. Upward Communication c. Lateral Communication d. Writing Communication 4. What are four C’s of character traits? With the help of a model, provide a brief description of each. 5. Describe techniques of motivating your audience. 6. What is the difference between thinking and structuring? What three guidelines should underline the thinking process? 7. What is feedback? What are the keys to giving and receiving the feedback effectively? 8. Analyze the elements of nonverbal communication 9. Write a note on the structure of a presentation. 10. What are the task functions and process functions of chairing a meeting? Explain. Q. 1: Briefly explain the three theories of communication suggested by Mary Munter. Ans: There are three basic theories of Communication • Electronic Theory • Social Theory • Rhetorical Theory 1. Electronic Theory: ...
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