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Question two; Part A.
Internal communication refers to all communications that take place between members of an organization and which occurs at all levels as well as all organizational units of the organization. Internal communication has a keen focus on the announcement of the management conclusions and packaging of all management thinking into messages for distribution on a wider scale to the “troops”, Quirke (2008). Internal communication can as well be simply defined as the sharing or exchange of information within an organization to enhance the success of the business and effective communications among all participants within the organization. Internal communications have also been called internal relations (Cutlip, Center & Broom, 2006) as well as internal public relations (Kennan & Hazleton, 2006; Kreps, 1989).
Internal communication within an organization may occur through speech and other internal communication tools such as Instant Messaging, Forums, Blogs, Twitter, Social Networking, mail, telephone, fax, radio, paging, closed circuit television, computer networks and internet connections as well as via electronic mail. My analysis of the later will center on Oman Oil Company S.A.O.C. (OOC), a high profile company in the energy sector located in Sultan of Oman and which is wholly owned and managed by the Government. Key to my subject is the identification of the various types of internal communication used by the Company with a keen focus on the benefits of good internal communication, effects of lack of good internal communication as well as mitigation strategies of improving internal communication.
Oman Oil Company S.A.O.C. (OOC) has an effective Human Resource department that ensures the success of internal communication. The Company therefore uses the following types of