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Explanatory Synthesis

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Explanatory Synthesis Paper Advertising refers to an approach to marketing that is often aimed at persuading a given audience through the media to continue doing something or to take actions that relate to ideological support or commercial offering. Advertising as a form of marketing communication has evolved over the years whereby it has gone through major changes and improvements to achieve the desired goals by corporations and businesses. Also, among the significant changes in advertising includes the shift from traditional approaches to advertising to the digital advertising on digital environments and platforms provided by the advanced technologies. However, despite the shift in advertising from the earlier approaches and methodologies, the traditional advertising styles have contributed a lot to the current issues in advertising. Among the current issues in advertising includes the focus on the development of brands and their images as opposed to the traditional focus on products. With the development of new types of products and laws and regulations, corporation and business focus more on the development of company and business brands and images as opposed to products since it adds more value to a company. This is in the sense that strong brands for companies give the respective firms good reputation and memorability among consumers hence leading to the development of consumer loyalty. In addition, the rise of branding was caused by the failure of other traditional advertising approaches that made the entire process ineffective and more costly for corporations. Therefore, as a solution, organizations developed branding to solve the problem hence increasing their sales and profitability of a company. The concept of branding focuses mainly on the development of a company brand name and

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