...How To Market Facebook With Businesses Harry Pruitt Benedictine University Author Note Harry Pruitt, Student in Business, Benedictine University. Abstract We normally judge a book by its cover, so visuals can be very important. Online marketing through Facebook is no different. Most of our influences are through social media and more people are turning to social media to gain more business for their companies. Facebook has been successful in helping with business marketing, spending as little or as much as you want or need to. Facebook is the social platform for web based businesses near and far. Even though Facebook has its different problems, marketing within Facebook has been very successful thus far .Using different strategies and building creative profiles makes for a better business outcome. Bigger dreams become bigger goals, by staying on the right path you accomplish you objective and achieve your marketing goals as a business owner. How To Market Facebook With Businesses Facebook is an online social networking service. Facebook was founded in February 2004, by Mark Zuckerberg and some of his friends at Harvard University. The website was first used for Harvard University students only, but then it gradually excelled to various universities, high schools, and even 13 year old children. Before entering Facebook, the user must register and create a personal profile. The use of this social network is to add other users as friends, exchange messages, and receive automatic...
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...involved in using participants in a research study? Replication is a way that researchers ensure that their findings are valid. In order to do this they use replication, which is a completion of the study again using different participants. According to Cozby (22009), is a means to overcome any kind of generalization problems that occur in a study. The institutional review board (IRB) plays the role of ensuring that all human subject research is 554conducted in accordance with all federal, institutional, and ethical guidelines. CORRECT 2. What are the advantages and disadvantages of using college students as participants in research studies? Cozby (2009) states that the advantages of using college students as participants in research studies is that they possess high cognitive skills and know how to win approval from authorities. The disadvantages of using college students as participants in research studies is that they are young, have characteristics of teenagers, and are still developing socially, requiring peer approval. CORRECT 3. What potential problems can arise from generalization of results to different cultures or ethnic groups? Different races or ethnicities should not be assigned to different experiment groups. This could alter the results of the experiment. Cozby (2009), states that in certain tests and instances, different cultures may respond differently to different environments. While...
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...independence (Das, 2000). In this respect, it is apt to think about students in higher education with special educational needs such as visual, hearing, locomotor and intellectually abled/disabled, who are experiencing difficulties in pursuing higher education. According to the Persons with Disability Act 1995, students with disabilities should have access to education all levels including higher education and it also giving 3% reservation in all higher education institutions in India. And the University Grants Commission has already attempted to facilitate better accessibility in higher education for persons with disabilities to achieve better results by giving special grants. But out 348 universities in India only 54 Universities and colleges were identified by UGC to grant funds for making friendly /accessible environment for differently abled students with in the campus. In India most of the universities are not in a position to take the initiative or responsibility to create friendly environment for students with disabilities, due to their uncertainties like lack co-ordination, awareness about the policies and needs of students with disabilities. As result many of the students with disability are facing lot of problems in receiving higher education. Even though facilities, funds are available but their application is not up to mark. The below Literature shows that majority of students with disabilities indicated that they had encountered barrier to their education...
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...Perceptions of Grade VII Pupils: Tablet PC as a Replacement for Mathematics Textbook Ms. Irene Mae L. Manabat/ Dr. Juanita M. Cruz/ Marlon I. Tayag Systems Plus College Foundation, Angeles City, Pampanga, Philippines irenemaemanabat@gmail.com/ juanitacruz2004@yahoo.com/ lonskee2000@yahoo.com Abstract Tablet PC for mathematics was introduced this school year to the SPCF Grade VII pupils. This study assessed their perception on its use as a replacement for the mathematics textbook. Forty-eight pupils answered a 25-item Likert-scaled questionnaire adapted from several related researches. Eight factors were generated namely: Time-saving (loading=0.66, mean= 5.16); Instructional tool for learning mathematics (loading= 0.61, mean= 5.04); Interactive technological tool (loading= 0.65, mean= 5.53); More interesting way to learn mathematics (loading= 0.76, mean= 5.10); Minimal school bag load (loading= 0.73, mean= 5.85); Extended tablet usage (loading= 0.60 mean= 5.08); Visual learning of mathematics (loading= 0.72,mean= 5.95); Usability in higher mathematics (loading= 0.89, mean= 5.5). Cronbach alpha= 0.75 and 73% dependent variable variance is explained by independent variable variance. T-test in the final grades revealed no significant difference between all sections and between 2 best sections that used and did not use the tablet. Significance was indicated between 2 regular sections that used and did not use the tablet. Overall mean (5.30) indicated a moderately agreeable response...
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...Analysis of the Use of the Blue Ocean Strategy; Case Study Analysis on 14 Different Agencies Zainal Abidin Mohamed, Graduate School of Management/ Faculty of Economics and Management Universiti Putra Malaysia E-mail: zainal@econ.upm.edu.my ABStrAct Fourteen companies who have applied the use of Blue Ocean Strategy (BOS) participated in this study through the case study approach. Basically, the data were focussed on the four action framework of BOS namely eliminate, reduce, raise and create activities (ERRC) identified in each of the cases. The 14 companies were grouped into 6 categories and their ERRC activities summarised accordingly. Of the 76 activities that were raised and created, 42 were customer related of which 9 were new. Of the 40 in the created category, 20 were totally new while 6 were on governance and 5 long term investment projects. Keywords: Blue Ocean Strategy, Eliminate-Reduce-Raise-Create Framework, Competitor Irrelevancy, Competitive Advantage, Introduction The Blue Ocean Strategy is still relatively new and had been introduced only in 2004 by W. C. Kim and R Mauborgne. Its principles are simple but its operationalisation and implementation has yet to be properly synchronized. Courses and workshops trained by licensed BOS are still going on and the number of certified BOS graduates has yet to be felt. Nevertheless there are already agencies that declared that they are already in the midst of applying the said BOS principles. These are the target group...
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...Reflection Essay Student’s Name Institution Affiliation Date Reflection Essay Firstly, in the course of the semester, the discussions we had in class allowed us to talk about my thoughts and those of my cohorts. Simultaneously, the studies helped to shape my initial experiences into a more unpredictable comprehension of the content. As I added to my perusing attitudes and insight into what literature is about, I have developed the capacity to make necessary disclosures about anything that I write or even read. Secondly, the academic resources from my lecturers gave us the foundation information that we need to excel in writing, both on reading the class resource books, extensive lectures, and independent research. Likewise, they have assisted us to exhibit our thoughts in a contemplated and thoughtful analysis. On a frequent basis, they would instruct us on points that they have a particular enthusiasm for and have taken a shot at broadly. Their exploration and analysis can be considered as the foundation stage of our interest in writing. To start with, in the contemporary society, there is by all accounts a move towards auxiliary school subjects that have a solid connection to a tertiary course of study. Hence, a there are few parents and a few understudies who feel that the aspect of writing, particularly among high schools, college, and universities is of great importance. For instance, students who devote their time on just English Language alone, with its accentuation...
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...how students’ process of decision making with respect to selecting college majors and careers relates to their persistence in college, and (b) to tease-out practical implications of this research for improving the academic advisement, long-range planning, and retention of first-year students. The majority of new students entering higher education leave their initial college of choice without completing a degree (Tinto, 1993), and national attrition rates have been increasing since the early 1980s at two-year and four-year institutions, both public and private (Postsecondary Education Opportunity, 2002). At all types of higher education institutions, including highly selective colleges and universities, the most critical period or stage of vulnerability for student attrition continues to be the first year of college (“Learning Slope,” 1991). More than half of all students who withdraw from college do so during their first year (Consortium for Student Retention Data Exchange, 1999), resulting in a first-year attrition rate of more than 25% at four-year institutions, and approximately 50% at two-year institutions (ACT, 2003). Retention research suggests that student commitment to educational and career goals is perhaps the strongest factor associated with persistence to degree completion (Wyckoff, 1999). Given the increasing trend of new students to report that their number-one goal for attending college is “preparing for an occupation” (Astin, Parrot, Korn, & Sax, 1997)...
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...has a long history of use in educational psychology, yet few studies have examined the latent factor structure of the entire scale using data from a single administration of the instrument. Although using the subscales individually was encouraged by the creators of the instrument, the practice has produced piecemeal evidence for the latent factor structure. In the current study, we administered all 15 subscales of the MSLQ to a large population of postsecondary students enrolled in introductory geoscience courses and used confirmatory factor analysis to examine the latent factor structures described in previous MSLQ literature. Faced with unsatisfactory evidence for the hypothesized structures, we describe our respecification process and provide some commentary on a more parsimonious latent factor structure that may be of use in similar research projects. Keywords Motivated Strategies for Learning Questionnaire (MSLQ), motivation, self-regulation, factor analysis The Motivated Strategies for Learning Questionnaire (MSLQ) is a popular measurement instrument in educational psychology research. It has been used in literally hundreds of educational research projects to assess student motivation and strategy use (Duncan & McKeachie, 2005) and has gained recent, renewed attention in measurement literature (Cho & Summers, 2012; Credé & Phillips, 2011; Dunn, Lo,...
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...MARKETING RESEARCH TERM PAPER PROJECT Overview Throughout the semester you will be working in research teams of three to four students each. Your role is that of a marketing research (MR) supplier or research consultant who works for a client organization requiring research information to help make marketing decisions. Each team will prepare a written MR report based on survey research—gathering information from a sample of people from a target population using a questionnaire. Each research team will plan the research design, conduct the fieldwork, analyze the data, and write a research report. This project is designed to provide a major "hands-on" experience since MR is best learned by doing. It will enable you to apply the concepts covered in the textbook and in class and to integrate the inter-related series of steps in the MR process. Research Problem/Opportunity In every presidential election since 1964, young voters between the ages of 18 through 24 have consistently voted at lower rates than all other age groups, although young-adult voting rates have fluctuated from one election to another. Overall, America’s youngest voters have moved towards less engagement over time, as 18- through 24-year-olds’ voting rates dropped from 50.9percent in 1964 to 38.0 percent in 2012 (see Fig. 1). Voting rates have also historically varied according to gender. In every presidential election since 1996, women have voted at higher rates than...
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...of case verses lecture in Business Administration. In all school environments the importance of motivating a student to actually understand the course is the intended goal of all institutes. In this synopsis we will be looking at the independent and dependent variables described throughout the study. As well as the subjects used, how they were chosen and was the study valid and reliable. The idea to perform such a study was based on proving three hypotheses by reviewing what would be the better motivator to students, case versus lecture teaching. These hypotheses that were reviewed were: • “Case teaching develops the ability to reproduce knowledge learned skills better than lecture teaching. • Case teaching develops the ability to apply knowledge and learned skills to unknown problems better than lecture teaching. • Case teaching motivates students to learn managerial information more than lecture teaching does” (Bocker, 1987). The three hypotheses were developed to confirm that case teaching is better suited to teach students in a business administration degree than a lecture structure. In every experiment there is at least one independent variable and one dependent variable. An independent variable is what the researchers or experimenters change or enables in order to perform the analysis. A dependent variable is what the change effects or “what changes when the independent changes” (Cool-Science-Projects.com, 2011) Independent...
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...STUDENTS SATISFACTION AT SCHOOL OF BUSINESS ADMINISTRATION (TEXAS WESLEYAN UNIVERSITY) Submitted By: Submitted To: Mehera Mansoor Dr.Rod Erakovich Rachana Luitel Rupesh Thapa Swastika Tandukar INTRODUCTION In this world of cutthroat competition, each and every organization should deliver some quality service to sustain. This concept can be related to the educational institutions as well where the student satisfaction is perceived as the means to end. Student satisfaction has been the compelling interest to every colleges and university as they are encouraged to improve the learning environment for the students and demonstrate their institutional services. Laurie A. Schreiner (2009) stated student satisfaction is perceived differently at each level and also help to determine the persistence of the student in the universities. The term student satisfaction can be defined as student’s perception pertaining to the college experience and perceived value of the education received while attending an educational institution (Astin, 1993). Education is the key factor in determining the satisfaction level of the student however other issues like the environment, safety, technology, tuition fees, etc. calculate the student satisfaction. Satisfaction is the good predictor for the retention of the student (Astin 1993) that is proved to be beneficial for the university. PURPOSE OF THE RESEARCH The measurement of student satisfaction is essential to any institution...
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...I UNIVERSITY OF NAIROBI MASTERS OF ARTS IN PROECT PLANNING AND MANAGEMENT LDP 603: RESEARCH METHODS LECTURER: PROFESSOR GAKUU GROUP 2 ASSIGNMENT PRESENTED BY: NAMES REGISTRATION NUMBER MUSYOKA BENEDETTA NTHENYA : L50/79819/2015 ANN WAMBUI GICHORA : L50/79827/2015 GITOBU MWIRIGI JAMES : L50/79831/2015 MICHENI MERIBA MWENDE : L50/79816/2015 DONALD SAMUEL OLUOCH : L50/79910/2015 NDUNGU ARTHUR GACHERU : L50/79979/2015 CYNTHIA ONYANGO : L50/79888/2015 IDRIS MOHAMUD : L50/79826/2015 NGARIRA WINNIE : L50/79926/2015 MANIU DANSON : L50/80167/2015 QUESTION: Group 2: Differentiate between the various types of research and research classifications. DUE DATE: 3 August 2015 NTRODUCTION Research is a systematic inquiry to describe, explain, predict and control the observed phenomenon. Research involves inductive and deductive methods. Inductive methods analyze the observed phenomenon and identify the general principles, structures, or processes underlying the phenomenon observed; deductive methods verify the hypothesized principles through observations. The purposes are different: one is to develop explanations, and the other is to test the validity of the explanations. (Gall, 1996) Research is the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions (oxford dictionary) One thing that we have to pay attention to research is that the heart of the research is not on...
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...symptoms of organizations problem regarding the manufacturing and marketing of the outboard engines, the manager’s perception of the problem, and the research problem (Cooper, & Schindler, 2011, p. 13). Conner (1997) also posited the importance of building market research plan by starting the process with a clear statement of the decisions one have to make.(Conner, 1997, p. H15) The purpose of the research should be clearly stated followed by the research process detail. 2. Figuring out the research process detail, the researcher or the manager should provide complete research proposal (Cooper, & Schindler, 2011, p. 13). 3. Research design thoroughly planned would require the manager to ensure exploratory procedures outlined with constructs defined. Sample unit clearly described along with sampling methodology. And also data collection procedures selected and designed. (Cooper, & Schindler, 2011, p. 13) 4. For the manager to ensure high ethical standards applied, there should be safeguards put in place to protect the study participants, organizations clients and researchers. Recommendations should not exceed the scope of the study. And the study’s methodology and limitation section...
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...facilitate the research design process? 8. What ethical issues arise when selecting a research design? AUTHOR’S NOTES: CHAPTER FOCUS This chapter provides an overview of research design. A definition and a classification of research designs are presented. The differences between exploratory and conclusive research designs are discussed. The three basic types of research designs, namely exploratory, descriptive, and causal, are described and a comparative analysis of these designs is presented. The potential sources of errors in research designs are covered in some detail. The budgeting and scheduling of a marketing research project, as well as the preparation of a marketing research proposal, are covered. This chapter is similar to competing texts with regard to the material on the basic types of research designs. It is different in that it presents a comparative analysis of these designs and also gives a unified treatment of errors associated with research designs. This chapter could be taught by focusing on the opening questions sequentially. Greater emphasis could be placed on the differences between exploratory and conclusive research (Opening Question 2) and on the material on exploratory, descriptive, and causal research (Opening Question 3). The potential sources of errors in a research design should be...
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...!1 ENGLISH 1130 - 006: Academic Writing Douglas College (New Westminster Campus), South Building, Room 2690B Summer 2014 stephensonr@douglascollege.ca Phone: 604-527-5611 (Local 5611) Office: 2635, New Westminster Campus ! INSTRUCTOR: Dr. Ryan Stephenson Class Hours: Friday, 10:30 - 12:20 Office Hours: Friday, 9:30 - 10:20 Course Prerequisites: A minimum score on the Douglas College writing assessment, or equivalent, as listed in the College calendar. ! Courses for which this Course is a Prerequisite: In combination with another 1100-level English, with any CRWR course, or with English 1200, this course is a prerequisite for any 2300level English course. ! A Note on Hybrid Learning: ! ! You are enrolled in a hybrid section of ENGL 1130. Only 50% of your instructional time is delivered in class, with the remaining 50% delivered online. This means that you are expected to spend an average of 2 hours per week on the assigned Online Learning Modules. This time is over and above any time spent on readings and assignments. Hybrid learning is not for everyone. If you are not self-motivated and not able to keep yourself on track without a great deal of guidance, or if you do not feel comfortable using Blackboard or sending and receiving email attachments, then you should strongly consider taking a different section of this course. I will assume basic internet/online/computer competency. Technical difficulties should not prevent you from completing your work...
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