...Dove Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann’s, Becel, and the Heartbrand logo, a visual identifier on ice cream products. Other brands included Pond’s, Suave, Vaseline, Axe, Snuggle, Bertolli, Ragu, Ben and Jerry’s, and Slim-Fast. With annual revenues of $50 billion, Unilever compared in size to Nestle ($69 billion), Procter and Gamble ($68 billion), and Kraft Foods ($34 billion.) Unilever was formed in 1930 when the U.K.-based Lever...
Words: 4539 - Pages: 19
...Campaign for Real Beauty. For some marketing observers the campaign was an unqualified success, giving a single identity to the wide range of health and beauty products. But the vivid identity owed much to the campaign’s use of the unruly, unmapped world of Internet media.1 Were there risks to putting the “Real Beauty” story out on media like YouTube, where consumers were free to weigh in with opinion and dissent? On blogs and in newsletters, marketing commentators argued that Dove’s management was abdicating its responsibility to manage what was said about the brand, and was putting its multibillion-dollar asset at risk.2 Unilever A leading global manufacturer of packaged consumer goods, Unilever operated in the food, home, and personal care sectors of the economy. Eleven of its brands had annual revenues globally of over $1 billion: Knorr, Surf, Lipton, Omo, Sunsilk, Dove, Blue Band, Lux, Hellmann’s, Becel, and the Heartbrand logo, a visual identifier on ice cream products. Other brands included Pond’s, Suave, Vaseline, Axe, Snuggle, Bertolli, Ragu, Ben and Jerry’s, and Slim-Fast. With annual revenues of $50 billion, Unilever compared in size to Nestle ($69 billion), Procter and Gamble ($68 billion), and Kraft Foods ($34 billion.) Unilever was formed in 1930 when...
Words: 4830 - Pages: 20
...Republic of the Philippines DEPARTMENT OF EDUCATION K to 12 Basic Education Curriculum Technology and Livelihood Education Learning Module HOUSEHOLD SERVICES EXPLORATORY COURSE Grades 7 and Grade 8 TABLE OF CONTENTS Page What is this Module About? ................................................................................................. 2 How do you Use this Module ............................................................................................... 3 LESSON 1 – Use and Maintenance of Cleaning Tools and Equipment............ 4 - 25 LESSON 2 - Practice Occupational Health and Safety Procedures ................ 26 - 61 LESSON 3 – Maintain an Effective Relationship with Clients/Customers ..... 62 - 89 Answer Keys ................................................................................................................ 90 - 95 Acknowledgment ............................................................................................................... 96 HOUSEHOLD SERVICES K to 12 – Technology and Livelihood Education 1 What Is This Module About? Welcome to the world of Household Services! This Module is an exploratory and introductory course on Household Services which leads you to Household Services National Certificate Level II ( NC II)1. It cover 3 common competencies in Household Services that a Grade 7/Grade 8 Technology and Livelihood Education (TLE) students like you ought to possess, namely: 1) Use and maintenance...
Words: 20295 - Pages: 82
...CREATIVE DANCE History of Creative Dance Creative dance is perceived differently by different sectors of the education system. In many provinces, creative dance is part of the physical education curriculum. More recently, two provinces— British Columbia and Saskatchewan— have considered placing dance under the rubric of arts education. The aspect of creative dance that is emphasized reflects the position creative dance is assigned in the curriculum. When in the physical education curriculum, creative dance lessons typically focus on development of the motor skills involved, with little concern for the experience’s aesthetic potential. In arts education, the primary focus is creative dance’s aesthetic potential. Advocates view creative dance not only as having potential for developing motor skills or aesthetic sensibility, but as a means to improve students’ self-concept and as a valuable component of an integrated curriculum. Upon closer scrutiny, however, these different ways of justifying creative dance may prove contradictory. “Creative dance” is a particular form of dance. This form is typically taught in elementary schools because unlike other dance forms, it does not require years of training. Basically, creative dance involves the use of movement elements to express thoughts and feelings. Dimondstein (1974) expands on this definition when she considers dance to be “the interpretation of a child’s ideas, feelings, and sensory impressions expressed symbolically in movement...
Words: 7311 - Pages: 30
...Cruise Operations Management, 2006, 178 pages, Philip Gibson, 0750678356, 9780750678353, Elsevier, 2006 DOWNLOAD http://bit.ly/1imfdkL http://www.amazon.com/s/?url=search-alias=stripbooks&field-keywords=Cruise+Operations+Management Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike. A user-friendly and practical guide it discusses issues such as:· The history and image of cruising· How to design a cruise and itinerary planning· Roles and responsibilities on a cruise ship· Customer service systems and passenger profiles· Managing food and drink operations onboard· Health, safety and security Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion. The structure of the book is designed so the reader can either build knowledge...
Words: 4650 - Pages: 19
...discussion Papers Discussion Paper 2007-3 March 1, 2007 Transaction Cost Economics: An Introduction Oliver E. Williamson University of California, Berkeley Abstract: This overview of transaction cost economics is organized around the “Carnegie Triple” – be disciplined; be interdisciplinary; have an active mind. The first of these urges those who would open up the black box of economic organization to do so in a modest, slow, molecular, definitive way, with the object of deriving refutable implications and submitting these to empirical testing. The second recommends that the student of economic organization be prepared to cross disciplinary boundaries if and as this is needed to preserve veridical contact with the phenomena. The injunction have an active mind is implemented by being curious and asking the question “What is going on here?” The paper concludes with a discussion of operationalization. JEL: D2, D73, D86, L2 www.economics-ejournal.org/economics/discussionpapers © Author(s) 2007. This work is licensed under a Creative Commons License - Attribution-NonCommercial 2.0 Germany Transaction Cost Economics: An Introduction Oliver E. Williamson This overview of transaction cost economics differs from prior overviews to which I have contributed in two respects: it presumes little previous knowledge of the transaction cost economics (hereafter TCE) literature; and it is organized around the “Carnegie Triple” – be disciplined; be interdisciplinary; have an active...
Words: 8351 - Pages: 34
...Literary Theory and Schools of Criticism Introduction A very basic way of thinking about literary theory is that these ideas act as different lenses critics use to view and talk about art, literature, and even culture. These different lenses allow critics to consider works of art based on certain assumptions within that school of theory. The different lenses also allow critics to focus on particular aspects of a work they consider important. For example, if a critic is working with certain Marxist theories, s/he might focus on how the characters in a story interact based on their economic situation. If a critic is working with post-colonial theories, s/he might consider the same story but look at how characters from colonial powers (Britain, France, and even America) treat characters from, say, Africa or the Caribbean. Hopefully, after reading through and working with the resources in this area of the OWL, literary theory will become a little easier to understand and use. Disclaimer Please note that the schools of literary criticism and their explanations included here are by no means the only ways of distinguishing these separate areas of theory. Indeed, many critics use tools from two or more schools in their work. Some would define differently or greatly expand the (very) general statements given here. Our explanations are meant only as starting places for your own investigation into literary theory. We encourage you to use the list of scholars and works provided for each...
Words: 11786 - Pages: 48
...THE ART OF PERFORMANCE A CRITICAL ANTHOLOGY edited by GREGORY BATTCOCK AND ROBERT NICKAS /ubu editions 2010 The Art of Performance A Critical Anthology 1984 Edited By: Gregory Battcock and Robert Nickas /ubueditions ubu.com/ubu This UbuWeb Edition edited by Lucia della Paolera 2010 2 The original edition was published by E.P. DUTTON, INC. NEW YORK For G. B. Copyright @ 1984 by the Estate of Gregory Battcock and Robert Nickas All rights reserved. Printed in the U.S.A. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system now known or to be invented, without permission in writing from the publisher, except by a reviewer who wishes to quote brief passages in connection with a review written for inclusion in a magazine, newspaper or broadcast. Published in the United States by E. P. Dutton, Inc., 2 Park Avenue, New York, N.Y. 10016 Library of Congress Catalog Card Number: 79-53323 ISBN: 0-525-48039-0 Published simultaneously in Canada by Fitzhenry & Whiteside Limited, Toronto 10 9 8 7 6 5 4 3 2 1 First Edition Vito Acconci: "Notebook: On Activity and Performance." Reprinted from Art and Artists 6, no. 2 (May l97l), pp. 68-69, by permission of Art and Artists and the author. Russell Baker: "Observer: Seated One Day At the Cello." Reprinted from The New York Times, May 14, 1967, p. lOE, by permission of The New York Times...
Words: 38936 - Pages: 156
...BUILDING EVIDENCE-BASED ARGUMENTS DEVELOPING CORE PROFICIENCIES ENGLISH LANGUAGE ARTS / LITERACY UNIT GRADE 7 “Doping can be that last 2 percent.” OD LL DUCATION www.odelleducation.com OD LL DUCATION Page 1 EVIDENCE-BASED ARGUMENTATION Literacy – the integrated abilities to read texts closely, to investigate ideas and deepen understanding through research, to make and evaluate evidence-based claims, and to communicate one’s perspective in a reasoned way – is fundamental to participation in civic life. Thus, the importance of a literate citizenry was understood and expressed by Thomas Jefferson early in the life of our democratic nation. Today, students face the prospect of participating in a civic life that stretches beyond the boundaries of a single nation and has become increasingly contentious, characterized by entrenched polarization in response to complex issues. Citizens have access to a glut of information (some of which is nothing more than opinion passed off as fact) and are often bombarded by bombast rather than engaged in reasoned and civil debate. Learning the skills and habits of mind associated with argumentation – how to conceive and communicate “arguments to support claims, using valid reasoning and sufficient evidence” [CCSS W1] as well as how to “delineate and evaluate the argument[s]” and “the validity of the reasoning and relevance and sufficiency of the evidence” presented by others [CCSS R8] – is therefore...
Words: 23215 - Pages: 93
...Instructor’s Manual to Accompany The Longman Writer Rhetoric, Reader, Handbook Fifth Edition and The Longman Writer Rhetoric and Reader Fifth Edition Brief Edition Judith Nadell Linda McMeniman Rowan University John Langan Atlantic Cape Community College Prepared by: Eliza A. Comodromos Rutgers, The State University of New Jersey New York San Francisco Boston London Toronto Sydney Tokyo Singapore Madrid Mexico City Munich Paris Cape Town Hong Kong Montreal NOTE REGARDING WEBSITES AND PASSWORDS: If you need a password to access instructor supplements on a Longman book-specific website, please use the following information: Username: Password: awlbook adopt Senior Acquisitions Editor: Joseph Opiela Senior Supplements Editor: Donna Campion Electronic Page Makeup: Big Color Systems, Inc. Instructor’s Manual to accompany The Longman Writer: Rhetoric, Reader, Handbook, 5e and The Longman Writer: Rhetoric and Reader, Brief Edition, 5e, by Nadell/McMeniman/Langan and Comodromos Copyright ©2003 Pearson Education, Inc. All rights reserved. Printed in the United States of America. Instructors may reproduce portions of this book for classroom use only. All other reproductions are strictly prohibited without prior permission of the publisher, except in the case of brief quotations embodied in critical articles and reviews. Please visit our website at: http://www.ablongman.com ISBN: 0-321-13157-6 1 2 3 4 5 6 7 8 9 10 - D O H - 05 04 03 02 CONTENTS ...
Words: 78100 - Pages: 313
...Research and Writing, Custom Edition. Published by Pearson Custom Publishing. Copyright © 2006 by Pearson Custom Publishing. Taken from: Writing Research Papers: A Complete Guide, Eleventh Edition by James D. Lester and James D. Lester, Jr. Copyright © 2005 by Pearson Education, Inc. Published by Pearson Longman, Inc. New York, New York 10036 To the Point: Reading and Writing Short Arguments by Gilbert H. Muller and Harvey S. Wiener Copyright © 2005 by Pearson Education, Inc. Published by Pearson Longman, Inc. Copyright © 2006 by Pearson Custom Publishing All rights reserved. Permission in writing must be obtained from the publisher before any part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system. All trademarks, service marks, registered trademarks, and registered service marks are the property of their respective owners and are used herein for identification purposes only. Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 ISBN 0-536-97722-4 2005240359 AP Please visit our web site at www.pearsoncustom.com ISBN 0-558-55519-5 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company Research and Writing, Custom Edition. Published by Pearson Custom Publishing. Copyright © 2006 by Pearson Custom Publishing. 1 Reading Arguments ontemporary American culture often seems...
Words: 70562 - Pages: 283
...THE ROLE OF LANGUAGE CODESWITCHING IN INCREASING ADVERTISING EFFECTIVENESS AMONG MEXICAN-AMERICAN YOUTH by MELISSA MAIER BISHOP Presented to the Faculty of the Graduate School of The University of Texas at Arlington in Partial Fulfillment of the Requirements for the Degree of DOCTOR OF PHILOSOPHY THE UNIVERSITY OF TEXAS AT ARLINGTON December 2006 Copyright © by Melissa Maier Bishop 2006 All Rights Reserved ACKNOWLEDGEMENTS A wise professor told me before starting my PhD work to not forget my distractions. Therefore, this work is dedicated to my three favorite distractions—my husband Jeff and my two sons, Abel and Peyton. Thank you, Jeff, for all of your encouragement, your support, and your shoulder to lean on and your ear to listen during the past five years as we’ve come together on this journey. Thank you, Abel and Peyton, for sharing me with my studies and for often keeping me company while I studied for my exams and wrote my papers. Thank you also to my wonderful committee who were all so encouraging and patient with me, especially my Chair, Dr. Mark Peterson. Your excitement for my ideas inspired me as well as your belief in me. You have an unselfish and self-sacrificing nature that shines through you, and you are a gift to all of your students. Many thanks also to Dr. Roger Dickinson, who was a great support to me over the past five years and a big reason I decided to join the program in the first place. Thanks to my parents and to Jeff’s parents...
Words: 21464 - Pages: 86
...Communication Theory because it’s a first-rate book and because we enjoy talking and writing about pedagogy. Yet when we recall the discussions we’ve had with colleagues about instructor’s manuals over the years, two unnerving comments stick with us: “I don’t find them much help”; and (even worse) “I never look at them.” And, if the truth be told, we were often the people making such points! With these statements in mind, we have done some serious soul-searching about the texts that so many teachers—ourselves included—frequently malign or ignore. As we have considered our quandary, we have come face-to-face with the central paradox that characterizes the genre: Teaching manuals tend to be distant, mechanical, impersonal, and lifeless, when in fact good teaching is immediate, flexible, personal, and lively. In this manual, therefore, we have attempted to communicate to fellow teachers...
Words: 159106 - Pages: 637
...e press How to use How to use this eBook Presents WINGS OF FIRE Published by UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED Copyright © 2003 UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED All Rights Reserved Distributed by Sulekha Epress e press Sulekha, Sulekha.com, Epress, Sulekha Epress, Epress logo and Sulekha logo are trademarks of Smart Information Worldwide Inc. NOTICE: This eBook is licensed to the original purchaser only. Duplication or distribution to any person via email, floppy disk, network, print out, or any other means is a violation of International copyright law and subjects the violator to severe fines and/or imprisonment. This book cannot be legally lent or given to others without the written permission of Sulekha. CONTACT US: Sulekha, 4926 Spicewood Springs Road, Suite 101 Austin, TX 78759, USA Sulekha, 96 Dr Radhakrishnan Salai, 2nd Floor Chennai, 600 004, India epress@sulekha.net You are viewing this eBook in the Full Screen mode. Press the Page-Down button to browse to the other pages. Press the Escape (Esc) button to exit this Full Screen view. You will then be able to see the document with all the regular Acrobat Reader features. You can return to the Full Screen view through the menu path View > Full Screen. You can also use ‘Control+L’ (Ctrl+L) to get the Full Screen view. This eBook allows you to do the following: Print any number of pages (use the print icon) Adjust the view of the document (use the...
Words: 58640 - Pages: 235
...Downloaded from www.lifebooks4all.blogspot.com e press How to use Downloaded from www.lifebooks4all.blogspot.com How to use this eBook Presents WINGS OF FIRE Published by Copyright © 2003 Distributed by UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED UNIVERSITIES PRESS (INDIA) PRIVATE LIMITED You are viewing this eBook in the Full Screen mode. Press the Page-Down button to browse to the other pages. Press the Escape (Esc) button to exit this Full Screen view. You will then be able to see the document with all the regular Acrobat Reader features. You can return to the Full Screen view through the menu path View > Full Screen. You can also use ‘Control+L’ (Ctrl+L) to get the Full Screen view. This eBook allows you to do the following: Print any number of pages (use the print icon) Adjust the view of the document (use the zoom-in and zoom-out icons) Navigate in multiple ways (use the next page, first page and last page icons) For Help, use the menu path Help > Reader Help to get more details. You can also write to epress@sulekha.net for any clarifications or doubts. We love to hear from customers like you. All Rights Reserved Sulekha Epress e press Sulekha, Sulekha.com, Epress, Sulekha Epress, Epress logo and Sulekha logo are trademarks of Smart Information Worldwide Inc. NOTICE: This eBook is licensed to the original purchaser only. Duplication or distribution to any person via email, floppy disk, network, print out, or any other means is a violation of International...
Words: 59312 - Pages: 238
