...Was the research well designed? Was it a good research? This case study detailed stages of research conducted by Starbucks, Bank One and Visa on the Duetto Card and overall the researches in all stages are well designed and are good examples of research. Firstly, the purposes of research, from understanding the perception of dual-function card concept, understanding user preference and finally to satisfactory level examination, are clearly defined. Secondly, the researches processes are detailed such as the steps to acquire participants, sampling method and the representativeness. Other researchers for card loyalty program can repeat similar research accordingly. Research design is thoroughly planned. For example, at the concept testing period, the feedbacks gathered from focus groups of existing customers is more relevant than asking the general public. Another good example is Bank One directly use observable business metrics to provide the return on marketing investment. Moreover, ethical standard is addressed during the research period. The intercept study outside the Starbucks store is discarded since they think they don’t own that space. Knowing the limitations of feedbacks, in the product optimization study, Bank One has compared the research results to norms that have resulted from more than 200 similar concept studies. On the other hand, for the quantitative online survey, the sample size should have been larger in order to give more reliable results. All three parties...
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...Online Buying Behaviour EXECUTIVE SUMMARY The project focused on finding out the Online Buying Behaviour of consumers between the age group of 18-30 years. The stated objective of the study was further broken down to secondary objectives which aimed at finding information regarding the popular product categories, frequency of purchases, average spending, factors affecting buying decision process etc. The exploratory research was carried out with 20 respondents with a set of 12 open ended questions. The exploratory findings helped us in determining the key factors which needed to be further explored for research. The secondary research questionnaire designed had 9 questions and was administered to 100 respondents. Each of the questions was designed to satisfy at least one of the secondary objectives of the research. The response format was of a mixed variety which also helped in better determination of outcomes. Post data reduction, Cross tabulation was used for analyzing the causal relationship between different pairs of factors. ANOVA was also applied to a pair of factors. The Regression Analysis between the dependent variable “Average Amount spent per purchase made online” and the independent variables of Frequency of Purchase of products and services online, owning a Credit Card, Marital Status, Education and Age, was done.. Then, Cluster Analysis was done on the data and based on the responses; we could divide the respondents in three clearly distinct groups. We named...
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...Acknowledgement We would like to recall with gratitude, the tremendous support and encouragement, which we received from our honourable faculty Mr. Nurul Hasan Khan. As an Instructor and Advisor to the report,he made critical reviews of our work as we progress through each stage, provided valuable insights and academic training to improve the quality of the work. We are grateful for his stimulating guidance and encouragement during the period of preparation this project. Without his guidance, this would simply not have been possible. We would also like to thank the manager(please include name) of Mainland Chine for their suppoer in conducting this research Executive Summary Table of Content Part 1 Introduction Company Profile Basic information Mainland China, located in Uttara, Dhaka, is an outlet of the international Chinese restaurant chain owned by Speciality Group based in Kolkata, India. The Dhaka outlet is the chain's first international restaurant outside India, it is their first revolving one and the first such one to be at the topmost floor of a 14-storied high-rise. The other concerns of Speciality Group are Sigri, Oh! Calcutta, Flame and Grill, Machaan--all serving different cuisines. Geographical terriotory: Currently Mainland China boasts 41 other outlets throughout India in cities like Mumbai, Kolkata, Chennai, Bangalore and so on. In Bangladesh, The chain plans to open operation in Gulshan, banana and Chittagong soon. Background: ...
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...Review the steps in the marketing research process. How would you classify the two sources of information Nick Thomas has consulted-trade publications and informations from Zen’s internal System? R1- The different sterketing research process are 1-Establich the need for marketing research 2-Define the problem 3-Establish research objectives 4- Determine research design 5-Identify information types and sources 6- Determine methods of accessing data 7- Design data collection forms 8- Determine the sample plan and size 9- Collect data 10- Analyse data 11- Prepare and present the final research reporps in the mat -For the first sources of information Nick Thomas has was to trade publication has to do with Primary classify which we think it has to do with steps 1,2 and 3 of the marketing research process why Secondary classify case of information is the internal report system we being from step 4,5,and 9 . II- Assume Nick Thomas decides that he must gather primary information to decribes the strength of consumers ‘ attitudes toward future oil price levels and global warming. Looking back at the 11-step process in this chapter,suggest what Nick may want to do in terms of the following: A-Why types of research design should Nick use? The type of research design Nick has to use is called...
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...Exploratory research: The chief purpose of exploratory research is to reach a better understanding of the research problem. This includes helping to identify the variables which should be measured within the study. When there is little understanding of the topic it is impossible to formulate hypotheses without some exploratory studies. For example, crop residues such a straw are high in lignin (a wood-like substance) and low in nutrients. This makes them a poor animal feed since the lignin acts against digestibility and the low nutrient content means poor food value. However, if treated in a strong alkali, plus a little heat, the lignin breaks down and the nutrient content increases. A company was established to exploit this technology and did so successfully for 4 seasons. After this period sales began to slow down. Three other manufacturers had entered the market by this time. The company, Animal Feed Systems, did not know whether the whole industry had slowed down or if only their product was suffering. Nor did they know if the problem was temporary in that perhaps the market comprised of "early adopters" had been saturated but it was only a matter of time before other farmers began to buy their systems when they saw how well they worked. It was also possible that if a problem did exist it could lie in any one of a number of areas: animal populations might be declining, distributors may not be promoting the product aggressively, customers may be experiencing difficulties in...
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...and why there are gaps in the system. These gaps could be organizational, technical, or both. To better understand the current state the analysis section should be divided into two parts: organization exploration and technical analysis. Estimated Timeframe: October-November Organization analysis: in this section of the analysis we want to examine why or why not employees might chose to adopt a program. To approach this question Boston Scientific should model their analysis off of traditional Market Research methods. The most relevant research types are: · Exploratory Research – the purpose of exploratory research is to determine if there is an opportunity for change. o Secondary data collection is an inexpensive means to better understand the scope of a problem. This might include researching and evaluating successful idea-share website (i.e. TedTalks, Vice, Kickstarter, SkillsShare). The Boston Scientific team could draw some meaningful insight from this type of research o Interviews with employees might help researchers better...
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...Jason Ho BAEP 599 Intel Research: Exploring the future Intel’s innovation and new product development process was predicated on a concept that was deemed old and no longer effective. Driven by Moore’s Law, the old roadmap-driven research method identified barriers that hindered usage of the continuing and increasing power of chips, and then built solutions to overcome those barriers. David Tennenhouse along with Hans Mulder implemented a new method, the ‘exploratory research’ strategy. The logic was to sample external environments and then amplify research around those identified as promising ventures. With Intel Research and Intel Capital under their wings, Tennenhouse and Mulder set out to bring in new innovations and ideas to Intel. However, a few roadblocks were in their way. The ultimate task for Tennenhouse and Mulder was not only to drive in new ventures, but also to develop a strategy to incubate and track the progress of their investments. In this paper, I will identify Tennenhouse’s strategy, as well as the hurdles that he had to overcome in identifying these strategies and implementations.I will then provide my interpretation and insight, as well as some suggestions to the problems that Tennenhouse and Mulder faced. Leveraging his experience from DARPA, Tennenhouse implemented an exploratory research strategy that placed emphasis on “sensing” the environment. His plan was to plant agents in areas that had an abundant amount of resources, information, and...
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...Preparing to Conduct Business Research Team B Brandie Andrews, Dayra Wright, Dustin Cornell, Kasey Otto, Lecia Kilpatrick, Mercedes London RES/351 September 22, 2012 Dr. Deborah Bacon Wal-Mart is one of America’s largest bargain stores. They are well known for their low prices that has set them apart from their competition for over 50 years. Historically, they have faced sagging growth that has pushed them to find ways to distinguish themselves from their competition. Price, depending on the economy, is a concern that can be quickly forgotten for American consumers. However, regardless of the economic climate, many consumers are willing to pay more for appearance, less overcrowded aisles, and shorter lines. To understand the causes of sagging growth, loss of market share to be able to combat it. It is important develop strong research questions and hypotheses. It is also critical to understand variables, ethical considerations, thoroughly understand the significance, scope, and feasibility of developing good business research. Asking strategic questions will help Wal-Mart develop the questions that they need to overcome market challenges. Products are changing and upgrading every day to the newest items to older ones with new features. What Wal-Mart needs to do is keep a consistent watch of the new products coming out in the grocery and retail segments so that they can provide their existing and new customers what they want. Will discounts and package deals online...
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...4 Physical Resources 4 External Market Research 4 Data Resource 4 Market Research Method 5 Exploratory Research 5 Descriptive Research 5 Casual Research 5 Types of Data Required 5 Primary Research Data 5 Secondary Research Data 5 Formal and Informal Research 6 Government Statistics 6 Trade and Business Association 6 Quantitative Research Data 6 Relevant Legislation 7 Introduction In this report, it will be discussed and reported about garden supply and nursery business, café business, and current development, also future development of the business. Marketing research as a first step is suggested to establish what the problem is, which it will be broken down briefly below. Background of Business David and his wife, Alison, have been in the garden supply and nursery business for the last 13 years. The business has prospered over the years. In the last 5 years, a small café has been opened inside the nursery, where about 3 years ago, the café operations was extended, includes trading hours extension, adding new menu, and extra tables and chairs, as well take-away food and sit-in dining are offered. Preliminary project scope Project name : Marketing research for garden and nursery business Project client/owner : David/Alison Project sponsor : David/Alison Project manager : Obed Project stakeholders : David, Alison, David’s daughter, staff members Objective the objective of this market research project is to maintain and increase the sales...
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...decide whether we should accept or reject the alternate. 6. Develop a conceptual model for the scenario below. Incidence of smoking in movies has started to increase again, after having declined for several decades. According to the National Cancer Institute smoking is seen in at least three out of four contemporary boxoffice hits. What’s more, identifiable cigarette brands appeared in about one-third of all movies in 2008. Exposure to smoking in movies is an important predictor of adolescent smoking initiation: smoking in movies has been shown to affect adolescents’ intentions to start smoking. In turn, the intentions to start smoking are determined by a more positive attitude toward smoking after seeing a film character smoke. Recent research has revealed that the relationship between seeing a film character smoke and the attitude toward smoking is stronger when a person’s identification with a film character increases. These findings are consistent with social learning theory, which predicts that attitudes and behaviors are modeled by observing the behaviors of others. Exposure to smoking in movies Attitude toward smoking Smoking intentions...
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...1) Client A: For Client A I would use the exploratory research as my research design. Exploratory Research entails a very informal research method, in order to gain more background information about the problem. In this case it is said “In these situations we know immediately the problem is that we don’t know what the problem is. There are many possible causes for this slippage.” After gaining their little knowledge of information they have on the cause of the market share to slip 15%, it is clear that this case would be an exploratory research. Also I would use a hypothesis in order to speculate the decline in market share in the past 12 months. Client B: For Client B I would use the Descriptive research design. Descriptive research mostly describes the answers to questions of who, what, where, when, and how. In this case Client B gives us enough information to work from. I would use the cross-sectional study. The cross-sectional study, measures in more of a large population and sample sizes. This study can be beneficial by narrowing down the time period associated with each campaign in each region, and the product category as well. Client C: For Client C I would use the Casual Research method. With Casual research, it mostly focuses on determining what will cause a change in consumer satisfaction, gain in market share, or increases in sales. In this case Client C is trying to determine what factors of their package design (size, shape, color, texture, etc.)to increase...
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...that would create value in their customers’ minds. In order to do this Starbuck’s can use research methods that would give them directions needed on making their marketing decisions. The exploratory design method is used to gather information that would enable firms to see more clearly what problems there may be in their marketing strategy, gather insight on consumer behavior, eliminate unusable ideas or methods, and form new ways to market their products (QuickMBA, 1999-2010). Depth-interviews and focus groups are methods exploratory research. Descriptive Research seeks to gives clarity on the users of specific products, size of population that uses these products, and also to predict the future demand of the products (QuickMBA, 1999-2010). Before surveying consumers, the descriptive research method would first establish who, what, when, and how of the research to be done (QuickMBA, 1999-2010). This method allows for the observation of consumer behavior for things such as brand loyalty. The causal research design method looks for the cause and effect of the correlation between alternatives. This method is used to analyze or experiment on a single market segment by introducing a product only in that particular area; to get the actual response of consumers to their marketing efforts under actual marketing conditions (Schiffman & Kanuk, 2013). Other methods used of this research design are small experiments that test the responses of consumers to alternate marketing...
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... INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4, NO 2 PROBLEMS ENCOUNTERED BY WOMEN IN EDUCATION SECTOR OF BAHAWALPUR. Owais Shafique (Corresponding author) Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan. Faiza Anwar, Sahaab Akbar, Uroosa Akhtar Khan Department of Management Sciences, The Islamia University of Bahawalpur, Pakistan. Abstract As we all know that education is crucial in the development of any country. The main focus of this research is to identify the problems faced by working women in education sector. We discovered that most of the parents and certain relatives are supportive towards their daughter serving in the education sector. All our respondents strongly believed that the married women face greater challenges than unmarried women. Although their husbands are co-operative but there children are prominently neglected. Despite the supportive attitude of their parents unmarried women still face challenges like transportation and managing time between personal and social life. Most of the respondents, married or unmarried, believed that their salary and promotion system is not satisfactory for which they blame “Favouritism ”. In spite of all the facts, our research concludes that the education sector of Bahawalpur for female teacher is fairly good. Keywords: Women, Education Sector, Bahawalpur, Pakistan. 1. Introduction Research is one of the most important methods to find...
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...The most appropriate research design for our chosen problem is descriptive. Descriptive research is concerned with finding out who, what, where, when, or how much. We chose not to use exploratory research because it is more appropriate for the total study in topic areas where the developed data are limited. We also chose not to use causal research because it focuses on the effect that a variable(s) has on another (or others) or why certain outcomes are obtained. Our study’s method of data collection is communication and the researcher control of variables is the ex post facto design. Longitudinal studies are the time dimension, statistical study for the topical scope, and field conditions for the research environment are most appropriate for our organizational problem. What data collection instrument(s) will be used? Survey? Interview? There are two methods of research in which we are preparing to use. One method of research is the observation method and the other is the focus group method. Both methods are an excellent choice when trying to take control of the losses of a business do to theft. The observation method which is sometime referred to as the field method will give Bloomingdale’s loss prevention team the ability to observer and gather first hand information from the loss prevention team on the behaviors of its employees’ theft problems and issues as well as the consumers. The biggest advantage of this method is that is gives the loss prevention teams an opportunity...
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...Business Research Methods Part 1 Danielle Benson, Eldaly Breban, Brian Forehand Egypt Grandison, Iryna Lewis, Erika Lynch Beverly Meeks, David Sawyer QNT/561 May 26. 2011 Dr. Geoffrey Mugalu Organizations face dilemmas whether it being internal; strictly with employees or external; strictly with customers. An organizational dilemma should be addressed by first; identifying the problem and then researching ways to correct it. In this paper you will see and organization faces with a dilemma. You will see management questions of concernment, research questions, and a sample design of data that will help correct the issue. Identify research question Delta’s customers at Atlanta’s Hartsfield Airport have a higher than normal complaint rate. The unusually high customer complaint rate is requiring additional company resources and increasing Delta’s costs. Organizational Dilemma Delta’s organizational dilemma has been identified as “Customers connecting thru Atlanta’s Hartsfield Airport on during the hours of 1pm-5pm, complain their bags are not arriving with them to their final destination.” Management Question Our management question is “How can Delta improve on-time baggage performance?” Exploratory information was collected from interviews with information gatekeepers in the customer service areas at Delta and brainstorming with baggage handling experts: * Ticket Counter Agents * Ramp Service Agents * Supervisors Bag Room * Bag room staff ...
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