.............................................................................................................. 2 INTRODUCTION AND PROJECT OBJECTIVES ................................................................................. 2 MARKET ANALYSIS ................................................................................................................................. 3 RETAIL IN INDIA.................................................................................................................................... 3 TEXTILE INDUSTRY IN INDIA ............................................................................................................ 5 COMPETITOR ANALYSIS ....................................................................................................................... 6 COMPETITORS TO VIRYA.................................................................................................................. 6 BUSINESS STRATEGY AND IMPLEMENTATION.............................................................................. 7 BUSINESS MODEL OF VIRYA ........................................................................................................... 7 SOURCING OF MATERIAL FOR RECYCLING ........................................................................... 8 PRODUCTS ........................................................................................................................................ 9 PAIN POINTS COVERED ................
Words: 4467 - Pages: 18
...of managerial and academic issues based on analytical and empirical or case research International Marketing Strategies in India: An Application of Mixed Method Investigation Prathap Oburai and Michael J Baker Executive Summary KEY WORDS International Marketing Strategy Grounded Theoretic KEY WORDS Approach Privatization Case Research Methodology Indian Banking Internationalization drives and export orientation are prominent in the organizational strategies of a number of leading Indian firms and multinationals located in India. This is a significant indicator of the growing competitiveness of firms, industries, and the nation. This paper examines the sources of competitive advantage in a few selected sectors and firms and explores the internationalization possibilities and potential. International marketing strategies are complex and tend to vary widely across nations, industries, and firms. The elements that form the ingredients of international strategies are numerous and their importance is tightly interwoven to contexts. With a view to enrich the existing body of international marketing theory, the authors investigate the international marketing strategies adopted in 12 different business sectors in India in an attempt to explore and explain the similarities and differences found in this varied set of industries. The examples span the old economy industries such as the assembly and manufacturing enterprises that are both skill-and capital-intensive and also the...
Words: 9123 - Pages: 37
...IN-COMPANY TRAINING REPORT ON MARKETING STRATEGY OF TOMMY HILFIGER COMPLETED IN TOMMY HILFIGER LTD SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR TRAINING SUPERVISOR: SUBMITTED BY: MR. SAUMYA GHOSH MANDEEP SINGH (Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132 Session: 2007-2010 RNIS COLLEGE OF MANAGEMENT DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR-125001 PROJECT REPORT ON MARKETING STRATEGY OF TOMMY HILFIGER COMPLETED IN TOMMY HILFIGER LTD SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR TRAINING SUPERVISOR: SUBMITTED BY: MR. SAUMYA GHOSH MANDEEP SINGH (Senior Marketing Manager) Batch: 2007-2010 Enrollment No.: 07511213132 Session: 2007-2010 RNIS COLLEGE OF MANAGEMENT DIRECTORATE OF DISTANCE EDUCATION GURU JAMBHESHWAR UNIVERSITY OF SCIENCE & TECHNOLOGY, HISAR-125001 STUDENT DECLARATION I hereby declare that the Summer Training Report conducted at “Marketing Strategy Of Tommy Hilfiger” submitted in partial fulfillment of the requirement of bachelor of business administration (BBA) RNIS College...
Words: 17393 - Pages: 70
...NATIONAL MANUFACTURING COMPETITIVENESS COUNCIL Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making Final Report March, 2009 Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making DISCLAIMER CRISIL Risk and Infrastructure Solutions Limited (CRIS), a subsidiary of CRISIL Limited, has taken due care and caution in preparation of this Report. This Report is based on the information obtained by CRIS from sources, which it considers reliable. CRIS does not guarantee the accuracy, adequacy or completeness of any information contained in this Report and is not responsible for any errors or omissions, or for the results obtained from the use of such information. This Report should be used in its entirety only and shall not be reproduced in any form without prior permission from CRIS. CRIS and any of its directors, representatives or employees do not accept any liability for any direct, consequential or perceived loss arising from the use of this Report or its contents. CRIS specifically states that it has no financial liability whatsoever to the users of this Report. Final Report Enhancing Competitiveness of Indian Manufacturing Industry: Assistance in Policy Making TABLE OF CONTENTS LIST OF FIGURES...................................................................................................................................i LIST OF ABBREVIATIONS..........................................
Words: 56857 - Pages: 228
...Economic Study on Textile Industry A REPORT on Indian Textile Industry Indian Textile Industry The textile industry is the largest industry of modern India. It accounts for over 20 percent of industrial production and is closely linked with the agricultural and rural economy. It is the single largest employer in the industrial sector employing about 38 million people. If employment in allied sectors likes ginning, agriculture, pressing, cotton trade, jute, etc. are added then the total employment is estimated at 93 million. The net foreign exchange earnings in this sector are one of the highest and, together with carpet and handicrafts, account for over 37 percent of total export earnings at over US $ 10 billion. Textiles, alone, account for about 25 percent of India’s total forex earnings. India’s textile industry since its beginning continues to be predominantly cotton based with about 65 percent of fabric consumption in the country being accounted for by cotton. The industry is highly localized in Ahmedabad and Bombay in the western part of the country though other centers exist including Kanpur, Calcutta, Indore, Coimbatore, and Sholapur. The structure of the textile industry is extremely complex with the modern, sophisticated and highly mechanized mill sector on the one hand and the hand spinning and hand weaving (handloom) sector on the other. Between the two falls the small-scale...
Words: 5947 - Pages: 24
...Pak-AIMS (Institute of Management Science | Top Three Export Commodities of Pakistan | | Program: MBA (Evening) Submitted To: Sir Abdul Qayyum Qureshi Submitted By: Muhammad Tayyab Roll # 111405 Top Three Export Commodities of Pakistan Rice: Rice Export in 2012-13: PAKISTAN’S basmati rice exports are showing signs of an upswing after suffering a plunge in the first six months of this fiscal year because of domestic higher prices, poor marketing and lower prices of India’s basmati. In January 2013, basmati exports were up by 15 per cent, reaching 43,718 metric tonnes compared to 38,294 tonnes in January 2012. Traders are optimistic that the commodity would regain normal levels before the end of the current fiscal year as the price gap between Indian and Pakistani basmati rice has started narrowing. India has been selling rice at a price lower than Pakistan’s – at $100 per tonne against Pakistan’s $1,100-1,150 per tonne. According to Rice Exporters Association of Pakistan (Reap) Pakistan exported 21,000 metric tonnes basmati rice during the first week of March 2013. Total rice exports during July 2012 to February 2013 have already touched more than $1 billion mark, and during the July-March period, the country exported around 350,000 tonnes, and two million tonnes non-basmati rice. Meanwhile, China has become a major market for Pakistani non-basmati rice, and a record sale of 72,623 tonnes, worth $30 million, took place in January 2013 alone. Besides...
Words: 9121 - Pages: 37
...Geo Textile Fabrics and Ground Covers 8 Reverse Printed BOPP Bags 8 Special PP bags and Leno bags 8 Proposed Projects 9 Polymer Compounding 9 Injection Moulded Articles 9 The Present Strategy 9 Business Model 9 Strengths 9 Weaknesses 10 Value Chain – Operations 10 Distribution 10 Sales and Marketing 11 FIBC (Export) 11 FIBC (Domestic) 11 Geo Textile Fabric and Ground Cover 11 Reverse-Printed BOPP Bags 11 Research and Development 12 Business Strategy 12 Core Competence 12 New Products 12 Diversified Applications 12 In House Research and Development 12 Connecting with End Customer 12 Corporate Strategy 13 Corporate Structure 13 References 14 Executive Summary Introduction In this report we present an analysis of Flexituff International Ltd from a strategic management standpoint. Starting from the company vision, mission and values statements, we have perform an analysis of their internal and external environments. We have studied their value chain and identified their key success factors. The industry analysis also reveals the key strengths and weaknesses of Flexituff International Ltd. We have also studied their organizational structure and its effect on the company’s strategic operations. Furthermore, value drivers for Flexituff International have been identified that leads us to their business level strategy, their international market footprint and expansion plans leads us to their corporate level strategy. Supplementary independent strategies of growth...
Words: 2693 - Pages: 11
...technologies, to developing path-‐breaking products, to fostering sustainability. Business Scenario As you are all aware, India has emerged as a significant player in the textiles sector, and is currently ranked as the second largest exporter of textile products behind China. As I mentioned in my last year’s address, certain structural changes are taking place in the industry, which are helping India improve its competitiveness and market share in the global arena. We are thus seeing more and more clients increase their sourcing pie of textile and apparel from India. In home textiles, the India advantage has been even more prominent and I believe, things are only going to get better in the coming years for the industry. At Welspun, we continue to be a supplier of choice for our clients as evidenced by our growing market share. Over the last few years, we undertook significant...
Words: 3333 - Pages: 14
...of Form [pic]Indian Textile Industry and Garment Exports November 28, 2012 Disha Leave a comment The Indian textile industry is one of the largest industries in the world, with a huge raw material and textile manufacturing base. The industry occupies a unique position as a self-reliant industry, from the production of raw materials to the delivery of finished products. This large and ancient industry has carved out a special niche for itself as a facilitator of the county’s economic growth and participative development. Textile industry in India is a highly versatile sector, with smaller firms providing flexibility needed for smaller orders; the larger firms have the capacity to service the world’s biggest buyers. The Government of India has also undertaken several favourable policy initiatives, which have resulted in the growth of the sector. “Indian textile industry contributes about 14 per cent to industrial production, 4 per cent to the country’s gross domestic product (GDP) and 16.63 per cent to export earnings,” as per Ministry of Commerce and Trade, India. Major destination for Indian garment exports The USA is the number one destination for the exports of Indian apparels. During 2011, the garment imports to the USA from world were around US$ 81.51 billion. India exports garments of worth US$ 3.53 billion to the USA, which accounts for 4.33 per cent share in the USA’s total garment imports. AEPC: An official body of apparel exporters Apparel Export Promotion Council...
Words: 18280 - Pages: 74
...Term paper submitted in partial fulfillment of the requirements of the Undergraduate Degree in Bachelor of Business Administration (Honours) J. D. Birla Institute at the Jadavpur University at Kolkata DECLARATION I declare the following: The word count of the dissertation is 11,200 words (approx) The material contained in this dissertation is the end result of my own work. Due acknowledgement has been given in the bibliography and references to all sources be they printed, electronic or personal. I am aware that my dissertation may be submitted to a plagiarism detection service where it will be stored in a database and compared against work submitted from this institute or from any other institutions. In the event that there is a high degree of similarity in content detected, further investigations may lead to disciplinary actions including the cancellation of my degree according to Jadavpur University rules and regulations. I declare that ethical issues have been considered, evaluated and appropriately addressed in this research. I agree to an entire electronic copy or sections of the dissertation to being placed on the e-learning portal, if deemed appropriate, to allow future students the opportunity to see examples of past dissertations and be able to print and download copies if they so desire. Signed: Date: Name: Sweta Prahaladka Roll no - 119 Supervisor: Mr. Shantanu P.Chakraborty ACKNOWLEDGMENT A project...
Words: 11438 - Pages: 46
...Introduction 1.1 Indian Textile Industry India is a traditional textile-producing country with textiles in general, and cotton in particular, being major industries for the country. India is among the world’s top producers of yarns and fabrics, and the export quality of its products is ever increasing. Textile Industry is one of the largest and oldest industries in India. Textile Industry in India is a self-reliant and independent industry and has great diversification and versatility. The textile industry can be broadly classified into two categories, the organized mill sector and the unorganized decentralized sector. The organized sector of the textile industry represents the mills. It could be a spinning mill or a composite mill. Composite mill is one where the spinning, weaving and processing facilities are carried out under one roof. The decentralized sector is engaged mainly in the weaving activity, which makes it heavily dependent on the organized sector for their yarn requirements. This decentralized sector is comprised of the three major segments viz., powerloom, handloom and hosiery. In addition to the above, there are readymade garments, khadi as well as carpet manufacturing units in the decentralized sector. The Indian Textile Industry has an overwhelming presence in the economic life of the country. It is the second largest textile industry in the world after China. Apart from providing one of the basic necessities of life i.e. cloth, the textile industry contributes...
Words: 9221 - Pages: 37
...New textile policy brings in Rs 3,800 cr investment The Hindu Business Line: October 22, 2012 Mumbai: The textile sector is on the upswing in Maharashtra due to the new textile policy. Since April, the State has managed to attract Rs 3,834 crore in investments in 411 new textile projects, said State Textile Minister Arif Naseem Khan on Monday. Addressing the media after reviewing the process of policy implementation, Khan said that the new projects would provide about 30,000 jobs in the State. Most of the investment has happened in cotton spinning and ginning units. Textile companies are keen to set up units in Vidarbha, Marathwada and the Khandesh due to the ready supply of cotton, he said. “Due to the policy, the sector is likely to get Rs 40,000 crore investment in the next five years and generate employment for 11 lakh people,” Khan said. Khan said that the policy was not a single-window policy but a ‘zero-window policy,’ in which projects would not come to the Government for clearance, The due diligence is done by banks. If a company manages to get its loan sanctioned under the Technology Upgradation Fund Scheme from banks, then it is eligible for subsidy, he said. The Union Government initiated the Scheme in 1999, and it has attracted over Rs 4 lakh crore investments in the sector, as of date. Textile Secretary Sunil Porwal said that all the 411 projects have achieved financial closure. For the Rs 3,834 crore investments, about Rs 400 crore will be the subsidy...
Words: 2566 - Pages: 11
...The Textile Apparel & Clothing Industry in India Market Research 2009 Market Research on Textile Clothing & Apparels Prepared for Italian Trade Commission, Trade Promotion Section of the Consulate General of Italy Mumbai By ACE GLOBAL PRIVATE LIMITED NEW DELHI, INDIA Table of Contents 1. Introduction................................................................................................................... 1 1.1 Objectives ................................................................................................................... 1 1.2 Coverage ..................................................................................................................... 1 1.3 Methodology ............................................................................................................... 2 Secondary Research ...................................................................................................... 2 Primary Survey .............................................................................................................. 2 1.4 Draft Report ................................................................................................................ 3 2. Market Characteristics................................................................................................... 4 2.1 Market Size ................................................................................................................. 4 2...
Words: 3013 - Pages: 13
...organizations. In India, the concept of mergers and acquisitions was initiated by the government bodies. Some well known financial organizations also took the necessary initiatives to restructure the corporate sector of India by adopting the mergers and acquisitions policies. The Indian economic reform since 1991 has opened up a whole lot of challenges both in the domestic and international spheres. The increased competition in the global market has prompted the Indian companies to go for mergers and acquisitions as an important strategic choice. The trends of mergers and acquisitions in India have changed over the years. The immediate effects of the mergers and acquisitions have also been diverse across the various sectors of the Indian economy. Till recent past, the incidence of Indian entrepreneurs acquiring foreign enterprises was not so common. The situation has undergone a sea change in the last couple of years. Acquisition of foreign companies by the Indian businesses has been the latest trend in the Indian corporate sector. The Indian IT and ITES sectors have already proved their potential in the global market. The other Indian sectors are also following the same trend. The increased participation of the Indian companies in the global corporate sector has further facilitated the merger and acquisition activities in India. The various factors that...
Words: 2459 - Pages: 10
...Commission, on 8 February 2001. I benefited from discussions with Dr V.R. Panchamukhi, and from comments of Dr S.P. Gupta and other participants at the Meeting The usual disclaimer applies. India’s Trade in 2020: A Mapping of Relevant Factors Introduction India's trade has generally grown at a faster rate compared to the growth of GDP over the past two decades. With the liberalization since 1991 in particular, the importance of international trade in India’s economy has grown considerably. As a result the ratio of international trade to GDP has gone up from 14 per cent in 1980 to nearly 20 per cent towards the end of the decade of 1990s. Given the trends of globalization and liberalization, the openness of Indian economy is expected to grow further in the coming two decades. The more exact magnitude of India's trade in 2020 and its proportion to India's national income would be determined by a variety of factors. Many of these factors are in the nature of external shocks and are beyond the control of national policy making. One illustration is the recent surge in the crude oil prices in the international market to unprecedented levels that have impacted the country’s imports in a significant manner. In addition, the implementation of various WTO agreements are...
Words: 9141 - Pages: 37
