Saxion University of Applied Sciences
International Business and Management Studies
Mr. Thierry Tartarin
Mr. Roel Rietberg
By: Group 10 – DIM1VC
Garmy Busweiler (342693)
Lennart de Jonge (351359)
Jin Liu (326206)
Hien Nguyen (350829)
Yen Hai Pham (351894)
Navar Rodriguez (328198)
Table of Contents I. Executive Summary Page 5 II. Company description Page 6 1. History Page 6 2. Management Page 7 3.1. Ownership of the company Page 7 3.2. Mission and Vision structure Page 7 3.3. Organizational structure Page 7 3.4. Sustainability Policy Page 8 3.5. Qualifications and Key personnel Page 8 3. Export team Page 9 4.6. Member profile Page 9 4.7. Skills set and Knowledge Page 9 4. Financial Stability Page 10 5. Goals and Objectives Page 11 6.8. Corporate goals of Descol Page 11 6.9. Export goals and objectives Page 11 6.10. Constraints Page 11 6.11. SW analysis Page 12 III. Product/Service description Page 13 1. Domestic and International products/services Page 13 2.1. Typical profiles of end users Page 13 2.2. Product attributes Page 13 2.3. Life cycle of product Page 13 2. Growth potential Page 14 3.4. Domestic and Existing export markets Page 14 3.5. New product Research & Development Page 14 IV. New foreign market Analysis Page 15 1. Rationale for exporting Page 15 2. Rationale for selecting Austria Page 15 3. Country profile Page 18 4.1. Demographic Factors Page 18 4.2. Economic Structure Page 19 4.3. Politico-legal System Page 19 4.4. Environmental Issues Page 20 4.5. Socio-cultural Factors Page 20 4.6. Culture profile Page 21 4. Industry
