...TABLE OF CONTANT CHAPTER | DESCRIPTION | PAGE NUMBER | 1 | Introduction | 2 | 2 | Company Overview | 4 | 3 | Globalization | 6 | 4 | National Differences in Political Economy | 8 | 5 | International Trade Theory | 9 | 6 | Foreign Direct Investment | 10 | 7 | Strategy of International Business | 14 | 8 | The organization of International Business | 16 | 9 | Entry Strategy and Strategic Alliance | 18 | 10 | Exporting, Importing and Counter Trade | 19 | 11 | Global Production and Logistics | 22 | 12 | Global Human Resource Management | 25 | 13 | Recommendation | 26 | 14 | Conclusion | 27 | 15 | Reference List | | Introduction PRAN-RFL GROUP is a private owned organization of Bangladesh running multiple businesses both in the national and international market. The purpose of this term paper is to analysis the international business aspect of PRAN-RFL GROUP. For preparing this report we went to PRAN-RFL GROUP for visit. There we interviewed assistant manager of export, MR. Zamaluddin Ahmed and we found out everything about their international business and also the major procedure of their business. In this report we tried to visualize the international business aspects of that organization and it is fragmented into different segments. Firstly, we gave a total overview of PRAN-RFL GROUP then we tried to show the overall environment both national and international. Then the trade theories which are related to them, FDI in their business. PRAN-RFL GROUP’s international...
Words: 6382 - Pages: 26
...Tactics of Commercial Activities PREPARED BY Saiful Islam Biplob | CAN-150221 | Date of Submission: Dec 07, 2015 Executive summery Exporting is a challenging job in the garments sector. Now it’s an adopting concept in garments industry. In this regard commercials play an important role in the RMG manufacturing company. The Commercial Officer is an executive-level position whose occupant is responsible for the commercial strategy and development of an organization. It typically involves activities relating to marketing, sales, product development and customer service to drive business growth and market share. As a corporate officer position, the commercials generally reports directly to the chief executive officer (CEO) and is primarily concerned with ensuring the integrated commercial success of an organization. The role typically must combine technical knowledge of the relevant field with strong marketing and business development skills. This means that they are closely linked to the organization's strategic management function, in drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. Merchandiser has to understand the buyer’s requirements after receiving specification in the sample order. In many cases, there are modifications pertaining to the specifications in the order to dispatch on time and the right quality. He has to talk with the in-house veterans...
Words: 5381 - Pages: 22
...Bangladesh Software Industry Chapter One Introduction Software industry is labor-intensive, has relatively low-entry barriers and few economies of scale and so offers lucrative opportunities for developing countries to join the ranks of the developed world. The scale and pace of growth in this sector is faster than in any other industry, and a number of developing countries having cheap, talented labor are attempting to emulate the success enjoyed by countries such as China, Thailand and India. The government in 1997 identified the software sector as a thrust sector for the overall economic growth of the country. Accordingly, a commission was formed under the ministry of commerce (later called JRC commission) to formulate some recommendations for the rapid growth of the software industry in Bangladesh. The commission identified four problematic functional areas namely: fiscal, human resource, infrastructure, and marketing, and provided some recommendations to overcome the barriers in software development in our country. By accepting these recommendations (however, some of these recommendations are yet to be implemented), the government had set a target to export yearly software worth two billion dollar (Tk 14,000 crore) by the year 2006. However the statistics (BCIT) reveal that the total earning from software sector during 2004-2005 was approximately Tk 88.34 crore. No doubt, this achievement lies far behind as it has been envisaged. In this research the main...
Words: 11826 - Pages: 48
...April 25, 2015 ESKAYEF BANGLADESH LIMITED 1. Defining Marketing Management relates with Company’s Marketing Management Definition of Marketing Management (Theory 2000 – 2011) Eskayef marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value. Eskayef believes that professional marketing is the hallmark of their commitment to customers. Definition of Marketing Management (Theory 2012 – 2016 ±) Eskayef marketing management depends on the size of the business and the industry in which the business operates. Effective marketing management will use a company's resources to increase its customer base, improve customer opinions of the company's products and services, and increase the company's perceived value. Eskayef believes that professional marketing is the hallmark of their commitment to customers. Eskayef accomplishes marketing objectives through efficient and qualified cadres of Product Executives, Sales Executives and Market Research Executives. Eskayef Bangladesh Limited also has mission and vision to achieve success in the long run in the international market. 1 April 25, 2015 ESKAYEF BANGLADESH LIMITED 2. ESKAYEF BANGLADESH LIMITED Eskayef Bangladesh Limited is one of the fastest growing pharmaceutical companies in Bangladesh and is engaged in the manufacture and marketing of a wide range of therapeutic drugs...
Words: 4558 - Pages: 19
...make a report on Export Strategy of Bangladesh. To complete the report we faced some obstacles, but managed to complete the case within the given time constraint. It would not have been possible without the guidance and assistance of certain people. At the very beginning I would like to express my gratitude to Almighty Allah for enabling me to prepare this report. I express my gratitude to Mr. ABM Siddique, for his kind permission to allow me for three months practical example. I am also thankful to all other departmental heads, official, teachers, for their sincere co-operation and support. Last but not the least; it would not be possible without the help of member of our group. This report is very much effective for a student to get the practical knowledge of the situation of export strategy in Bangladesh. Table of Contents |Sl. No. |Chapter |Topic |Page No. | |01 |One |Introduction |03 | | | |Background |03 | | | |Export policy of Bangladesh |04 | | | |Major Export Item In Bangladesh |05 ...
Words: 5939 - Pages: 24
...divided into two criteria based on their nature and functions. Such as direct and indirect export. The direct exporters send their manufacturing products abroad themselves. Some companies run their export management system by setting dealers in abroad. In export business the intermediaries are treated as indirect exporters. These classes of exporters do not manufacture any product but export. Most of them complete the direct export exporting by buying products from home market after receiving orders. They are known as export merchant. Again many exporters work as a percent agent. Many intermediaries export product by making contract with manufacturers. They seek for foreign buyer on behalf of the exporters and take orders. They are known as manufacturers export agent. These kinds of exporters also take commission from buyers if they get chance. It is not the matter the exporters are treated in which name they have to do business of course under the international rule and regulations. In every countries this business is controlled and regulated by the government. Without permission of government it is impossible to export any product. For this reason the exporters have to take export license from the government. Beside this a product list is published to clarify that which products are legal for exporting. The exporters cannot export any...
Words: 10307 - Pages: 42
...tremendous success of readymade garment exports from Bangladesh over the last two decades has surpassed the most optimistic expectations. Today the apparel export sector is a multi-billion-dollar manufacturing and export industry in the country. The overall impact of the readymade garment exports is certainly one of the most significant social and economic developments in contemporary Bangladesh. With over one and a half million women workers employed in semi-skilled and skilled jobs producing clothing for exports, the development of the apparel export industry has had far-reaching implications for the society and economy of Bangladesh. Literature Review: Several authors have analyzed aspects of the garment industry in Bangladesh. Of the various aspects of the industry, the problems and the working conditions of female workers have received the greatest attention. There are several studies including the Bangladesh Institute of Development Studies (BIDS) study by Salma Chowdhury and Protima Mazumdar (1991) and the Bangladesh Unnayan Parisad (1990) study on this topic. Both of these studies use accepted survey and research methodology to analyze a wealth of data on the social and economic background, problems and prospects of female workers in the RMG sector. Professor Muzaffar Ahmad looks at the industrial organization of the sector and discusses robustness and long-term viability of apparel manufacturing in Bangladesh. Wiigton (2000) provides a good overview of this industry...
Words: 5528 - Pages: 23
...is to present the current scenario of the pharmaceutical industry in Bangladesh. In Bangladesh, the pharmaceutical sector is one of the most developed hi-tech sectors, which is contributing in the country’s economy. After promulgation of Drug Control Ordinance -1982, the development of this sector was accelerated. The professional knowledge, thoughts and innovative ideas of the pharmaceutical professionals working in this sector are the key factors for this development. Due to resent development of this sector, it is exporting medicines to global markets including highly regulated European markets. This sector also providing 97% of the total medicine requirement of the local market. Leading pharmaceutical companies are expanding their business with the aim to expand export market recently few new companies have been established with hi-tech equipments and high professionals which will enhance the strength of this sector. Government declared “Pharmaceuticals as the product of the year (2008), in a bid to boost it export further, such a move is the first in Bangladesh and pharmaceuticals has been single out considering its tremendous prospect in the global market and diversification of basket as well as Bangladesh pharmaceuticals industry is the highest among the LDCs and growing with 50% annually. Bangladesh pharmaceuticals industry is one of the first growing sector in Bangladesh among the 50 LDCs. Bangladesh is the only country that is nearly self sufficient in pharmaceuticals...
Words: 2796 - Pages: 12
...01. What is trade Protectionism? Trade protectionism is basically a rules and regulations of a government to maintain or to make a limitation on the import of goods and services to protect/promote domestic product and also to create new jobs. Basically Protectionism is the economic policy of government to save our domestic product and industry by imposing tariffs on imported goods, restrictive quotas, and also variety of other government regulations to prevent foreign product not to take -over of domestic markets Here the government gives an instructions and objectives on which product can be imported in the country and which products cannot be imported from the other part of the nations. Domestic products mean the products, which is made in own industries. These are the industries face tremendous pressure to maintain competitive market prices of their products with foreign goods. That is why government uses trade protectionism to develop the domestic products and also helps the domestic product industries to compete in global market. The supporters of trade protectionism believe that it allows domestic producers to survive and grow, producing more jobs. Because if the domestic product industries develop well and have the ability to compete in the global market, later on there will be more jobs and people will be employed and also be skilled. In the 17th and 19th century, business people used to follow an economic principle called mercantilism. The main theorem...
Words: 1942 - Pages: 8
...A. Historical Background: Square is one of the well-known companies in Bangladesh. At present it has a huge number of products and it has employees more than 12000.Square pharmaceutical is a sister company of square group of industries. Mr. Samson H Chowdhury is the founder of this company. In 1952, he started a small pharmacy in Ataikula village, which is about 160 km off capital Dhaka in the northwest part of Bangladesh. Then he ventured into a partnership pharmaceutical company with three of his friends in 1958. They named the company “SQUARE”. They choose this name because four friends started this company and it signifies accuracy and perfection meaning quality. From then square started its journey and become a renowned organization. Eventually this small company of 1958 turned into a publicly listed diversified group of companies and employing more than 12,000 people. The current yearly group turnover is 300 million USD. And now Square Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been continuously in the 1st position among all national and multinational companies since 1985. It was established in 1958 and converted into a public limited company in 1991The sales turnover of SPL was more than Taka 7.5 Billion (US$ 107.91 million) with about 16.92% market share (April 2006– March 2007) having a growth rate of about 23.17%. B. Background of the Export: ➢ When, Why & How Square Pharmaceuticals stared its export business...
Words: 971 - Pages: 4
...1.0 Introduction 1.1 Overview of Pharmaceutical Industry In Bangladesh Pharmaceuticals industry is the heart of the healthcare sector of Bangladesh. After liberation in 1971, the industry was largely dominated by MNCs, and the country was highly import dependent. In 1982, through the formulation of national drug policy, and drug control ordinance, a defined guideline for the development of the industry was created. One of the fastest growing sectors with an annual average growth rate consistently in the double digits, the Bangladesh Pharmaceutical industry contributes almost 1% to the nation’s GDP. According to the UKTI (April, 2010) the total size of the pharmaceutical market of Bangladesh was estimated to be US$700 million in 2007. The retail market is about 90% of the total market. In that respect, the total market size is more than BDT 60 billion.(Chowdhury, 2010) The industry produced medication worth $715 million in 2007 with the market growing over 12% annually over the last half a decade and firms primarily focus primary on branded generic final formulations by using mostly imported APIs. According to the World Bank report (2008) about 80% of the drugs sold in Bangladesh are generics and 20% are patented drugs. The country manufactures about 450 generic drugs for 5,300 registered brands which have 8,300 different forms of dosages and strengths. These include a wide range of products from anti-ulcerants, flouroquinolones, anti-rheumatic non-steroid drugs, non-narcotic...
Words: 2034 - Pages: 9
...ASSIGNMENT ON TOYATA’S GOBAL PRODUCTION STRATEGY Submitted to: Mr. Md. Zillur Rahman Course Coordinator Course Code: MGT-601 Course Title: Strategic Management & Case Analysis Department of Business Administration Sylhet International University, Sylhet Submitted by: Shakhor Ranjan Dash Roll No. 11382 MBA 2-2 Submitting Date : 30.11.2012 Dell Case: Question 1 :: What are the advantages to Dell of having manufacturing sites located where they are? What are the potential disadvantages? Answer: Dell’s manufacturing sites are in Brazil, China, Malaysia, Ireland, and the U.S. Advantages of these locations are that some of them are low cost (Brazil, China, Malaysia and, relatively, Ireland), they have educated work forces that are highly productive, and they are near large regional markets. Dell Case: Question 2 :: Why does Dell purchase most of the components that go into its PC from independent suppliers, as opposed to making more itself? (Does does little more than final assembly of components into PC) Answer: Dell outsources because it enables Dell’s business model to be successful. Dell’s comparative advantage is in pricing, customization and rapid order fulfillment, all advantages gained through supply chain management and logistics. By outsourcing, Dell does not carry risks connected to inventory such as obsolescence, Dell can maintain flexibility in its manufacturing, and Dell has lower coordination...
Words: 5427 - Pages: 22
...2009-1-10-272 ............................... Sabrina Zaman ID: 2009-1-10-054 ............................... Saima Nusrat Shorna ID: 2009-1-10-055 ............................... Samir Ahmed ID: 2009-1-10-051 ............................... Md. Shafiar Rahman Rana ID: 2008-3-10-038 ................................ Acknowledgement: We express our heartfelt thanks to Mr. Md. Gazi Salah Uddin from whom we have received instructions and advice for making a report on this subject. We will pay regards to him for his kindest co-operation to prepare the report. Executive Summary Leather Industry developed in Bangladesh on a large-scale basis from the 1970s. It is also known as Tannery Industry. About 95% of leather and leather products of Bangladesh are exported abroad, mostly in the form...
Words: 7262 - Pages: 30
...Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Assignment on Marketing Strategy of Walton Refrigerator in Bangladesh Submitted to Humaira Matin Associate Professor Dept. of Banking and Insurance Faculty of Business Studies University of Dhaka Submitted By Amit Kumar Banik 51531013 Sohan Kowsar 51531085 Prahlad Kumar Shah 51531019 Safanur Sifat 51531026 Ali Hossain Maruf 51531050 Submission Date: 23.04.2016 Executive summary Walton is the pioneer of electric product manufacturing in Bangladesh with the slogan “Made in Bangladesh”. Starting from 2006, they are now the first multinational manufacturing company of Bangladesh. Overcoming all the hurdles they are now representing Bangladesh with their high quality product all over the world. Capturing the local market with their electronic products, now they are also manufacturing two wheeler vehicles. With low labor cost they are offering highly affordable price to the consumers. All their foreign competitors are having tough competition in all the sectors but Walton has made and unique brand image by branding Bangladesh. They have spread out their marketing and service network all over the country. Now they have the best marketing network in South Asia with superior service. Among all other good quality products their refrigerator is the most popular and widely accepted that has captured 70% of the local market share. With ISO certificate it is also started to capture the international market. With their...
Words: 4559 - Pages: 19
...selected product is “Walton Refrigerator and freezer”. We have six members in our “Over Viewer” group. Name and ID of group members: Abu Hossain Anik :2010-3-10-045 Sohan Kowsar :2010-3-10-128 Syad Abrar Ahamad : 2010-3-10-127 Ibrahim Hamid 2010-2-13-085 Mahamudul Mojid Mim 2010-3-13-048 Sanjoy Sarker 2010-3-10-046 Company profile: Walton HIL (Walton Hi-Tech Industries Ltd.) is the pioneer of Refrigerator, Freezer, and Motorcycle manufacturing technology in Bangladesh which is treated as one of the most sophisticated plants in South East Asia. It is also the manufacturer of Energy Saving Lamp and Microwave Oven. R. B. Group, Mother Company of Walton Hi-Tech Industries Ltd. (Walton HIL) is one of the country’s top and expanding business organizations in the arena of electrical, electronic products, which has been operating its business with a great reputation using the brand. Walton is directed by 5 owner-directors. The whole company is divided into 40 departments with almost 17000 employees. R. B. Group started its journey in 1977 with the views of social and economical commitment. Walton has established itself as a manufacturing company in 2003 and started their commercial production and sales since 2006 with the slogan...
Words: 1636 - Pages: 7
