...INTRODUCTION Product overview The Canon EOS 600D is an 18.0 megapixel digital single-lens reflex camera, released by Canon on 7 February 2011. It is known as the EOS Kiss X5 in Japan and the EOS Rebel T3i in the Americas. I was one of those who are thinking about getting the very first Digital Single Lens Reflex (DSLR) Camera, when I first laid my eyes on the Canon Kiss X5. At the time, there were only basic features of the product that I could access, based on limited knowledge about technical terms and shooting capacity in Photography. The Canon Kiss X5 is the newest in the Rebel series of cameras that have been produced by Canon, in order to satisfy the demand for great cameras by amateur customers. First we are going to examine the quality of the photos that can be taken. With a DSLR Camera, the quality of images stands beyond the concept of “mega pixels” (often boast about 7 to 10 for regular point shot digital cameras). We can be able to take photos in all lighting conditions with an ISO rating up to 6400 which is expandable to ISO 12800. The camera can also capture video with 1920 x 1080 full HD, is something that lots regular camcorders cannot claim to be able to do. So what makes the gear outstanding among its ancestors (with the same sensor system as the previous model Canon Kiss X4)? Perhaps it is because of the additional new features that can reveal creativity and facilitate the use of customer. By using Basic+, it provides settings whereby we can shoot by...
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...Essay On Literacy Almost all people nowadays do not read much or at all. In “From Reading at Risk,” it states that “reading in America has declined by all groups, and the rate of decline has accelerated.” According to the statistics from that article, between 1982-2002, the percent of adult population reading literature went from 56.9% to 46.7%, that is a 10.2% drop in 20 years. That is a massive decline. In that same statistic (do you mean article) it shows (deleted ‘that’) the number of literary readers between 1982-2002. The number of literary readers increased by 4 million from 1982-1992 and decreased by 4 million from 1992-2002. The article “From Reading at Risk, also states that “Literary reading has decreased by all ages and education groups. “ The chart about Literary Reading by Education (From Reading at Risk) shows that from 1982-2002 the grade school grade levels went from (Went from what?)21.2 to 7.2 and high school graduates went from 54.2 to 16.5 within the same time period. (do not use I) The most interesting part from that same chart was the part about college graduates. It shows that college graduates went from 82.1 to 15.4 between the years 1982-2002. To me it should be that college students should be reading more and not having a decreasing level, they need to have the ability to think critically when writing essays, etc..but, without that ability, they won’t be very successful with college life. (Look at the number you used. You are looking...
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...Language Learning ISSN 0023-8333 Attention to Form and Meaning Revisited Ronald P. Leow Georgetown University Hui-Chen Hsieh Wenzao Ursuline College of Languages Nina Moreno University of South Carolina The present study revisited the issue of simultaneous attention to form and meaning from a methodological perspective that addressed several potential methodological issues of previous research in this strand of inquiry. Seventy-two second-semester-level participants were randomly assigned to one of five experimental groups, including a control, and requested to read a Spanish text and also circle one of four targeted forms (10 occurrences each) in the input. To measure comprehension, a 10-item multiple-choice test was administered immediately after the reading. Both qualitative (think-aloud protocols) and quantitative analyses were conducted to address the following research question: Does type of attentional condition have a differential effect on adult second language reading comprehension? The quantitative analysis revealed no significant difference in comprehension among all five groups. To explicate the findings, the quantitative and qualitative data and analyses are discussed with regard to the issues of modality, depth or level of processing, and research methodology. Keywords simultaneous attention; levels of processing; form vs. meaning; hybrid design; input processing; The Primacy of Meaning Principle; think-aloud protocols There are several theoretical...
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...Internet Advertising ------------------------------------------------- Top of Form Bottom of Form No matter where across the globe any given human lives or even how much effort one may put into avoiding the utilization of the internet, there is no doubt that it is virtually impossible to completely avoid “connecting” to this technology. One of the most rapid shifts that has occurred along side of the advancing internet technology and application, is the utilization of the internet by organizations around the world when seeking to grow profitability through effective advertising. In fact, it is well known that such growth of the internet has set free the flow of information and simultaneously, “transformed the business of advertising” (Ratliff & Rubinfeld, 2011). Internet advertising has become perhaps the most primary method of an organizations approach to reaching their existing and potential customers while traditional offline methods merely act as a supplement. Donnelly and Peter (2015), point out that realized advantages that make this method of advertising so attractive are multiple to include; Interactive, Timely, Specificity of placement into key interest sections, High information content, Low cost per exposure, and Very favorable medium (p. 151). Ultimately, today it is virtually impossible to browse the web without being presented with several forms of online advertising in the shape of visual display ads such as pop-ups and pop-downs as well as the...
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...consideration. For advertising at fast food restaurants, the monitors inside the locations or nearby can run a loop of the trailer for the movie for consistent amount of time. In addition, when advertising at the mall, there are opportunities to reach the consumers advertising on the monitors in the food courts and throughout the center. The movie trailer for the children’s film can be displayed in the play areas in the malls. There are also electronic reader boards and movie theatres where the trailer can be seen by the customer. Another opportunity for integrating technology is the use of pop-ups on cell phones. The message can be communicated through pop-up messages each time the customer uses their phone to play a game, search the Internet or send a text message. The plan for integrating technology in the message materials will be to employ all the available sources to advertise and...
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...CHAPTER 1 Understanding Consumer Behavior TRUE/FALSE 1. GOOGLE CONDUCTS RESEARCH ON JAPAN’S CONSUMERS BECAUSE THEIR HEAVY USE OF CELL PHONES TO ACCESS THE INTERNET. Ans: T Page: 2 AACSB: Technology 2. Consumer behavior involves more than buying and using goods and services. Ans: T Page: 3 AACSB: Analytic 3. The average U.S. household spends $127 per day on goods and services. Ans: T Page: 5 AACSB: Analytic 4. Online shopping is growing by more than 30 percent every year. Ans: F Page: 8 AACSB: Technology 5. The primary reason, according to your text, that people prefer to shop online is that there is a wide selection. Ans: F Page: 10 AACSB: Technology 6. The four domains of consumer behavior are (1) psychological, (2) the process of making decisions, (3) the consumer’s family upbringing, and (4) consumer behavior outcomes. Ans: F Page: 11 AACSB: Analytic 7. In consumer behavior, recognizing a problem occurs when consumers realize they have an unfilled need. Ans: T Page: 12 AACSB: Analytic 8. Culture refers only to the typical or expected behaviors or norms of religious groups. Ans: F Page: 13 AACSB: Analytic 9. Jack is an avid gamer and meets John, who plays similar video games. Jack would consider John as a part of his reference group. Ans: T Page: 14 AACSB: Analytic 10. One reason marketers study consumer behavior is because it helps them to create new products. Ans: T Page: 16 AACSB: Analytic ...
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...Midterm Examination Written Responses Presented in ITS-331 Designing for Security By QUESTION 1 In Chapter 1 of Weaver, Weaver, and Farwood (2013), we considered various THREATS to network security, the FUNDAMENTAL goals of network security, and how LAYERED approaches to defense contributed to the overall security posture of an organization’s information infrastructure. Chapter 2 explored Transmission Control Protocol / Internet Protocol (TCP/IP), the Open Systems Interconnect (OSI) Model, and how various protocols operated within, as well as across OSI layers to enable telecommunications to function. In a scholarly peer-reviewed journal article entitled: "Cyber security in the Smart Grid: Survey and challenges," Wang and Lu (2013) examined security requirements, network vulnerabilities, attack countermeasures, secure communication protocols and architectures in the U.S. Smart Grid. Based upon what you read in Chapters, one, and two of Weaver et al. (2013), as well as the journal article, COMPARE and CONTRAST Vulnerabilities, Attacks, or Threats shared from the text against those provided within the journal article. IDENTIFY Three Similarities AND Three Differences that exists between the text and literature. Wang, W., & Lu, Z. (2013). Cyber security in the Smart Grid: Survey and challenges. Computer Networks, 57(5), 1344-1371. Weaver, R., Weaver, D., & Farwood, D. (2013). Guide to Network Defense and Countermeasures (third Ed.). Boston, MA: Course Technology...
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...Unit 11: Advertising and Direct Marketing Advertising: Advertising is any paid form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform or persuade members of a particular audience. For many, advertising is the most familiar and visible element of the promotion mix. Because it can convey rich and dynamic images, advertising can establish and reinforce a distinctive brand identity. This helps marketers bond with customers and boost sales. Advertising is useful in communicating factual information about the product or reminding consumers to buy their favorite brand. Advertising sometimes suffers from a credibility problem because cynical consumers tune out messages they think are biased or are intended to sell them something they don’t need. Advertising can be expensive; therefore, firms need to take great care to ensure their messages are effective. Mass consumption and geographically dispersed markets make advertising particularly appropriate for marketing products using the same promotional messages to large audiences. Types of Advertising: Product Advertising Product advertising is an advertising message that focuses on a specific product. This is the type of advertising the average person usually thinks of when talking about most promotional activities. Institutional Advertising Institutional advertising is an advertising message that promotes the activities, personality, or...
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...Are Children Smarter Because of the Internet? The internet has become a vital part of everyday life from young to old people, and for most children and teenagers, using the internet has joined watching television and talking on the phone as the normal for everyday life. According to a 2005 Pew Research Center report, 87 percent of 12 to 17 year olds are now online. That is a lot of exposure to information, and at the same time misinformation to an easily impressional demographic. So it begs the question, are children smarter because of the internet? So how do we define what “smarter” actually means? Smarter can mean many different things to different people. Smart is often defined as the general mental ability to learn and apply knowledge to manipulate your environment. But other definitions include the ability to evaluate and judge, the ability to comprehend complex ideas, the capacity for original and productive thought, the ability to learn quickly and learn from experience, and even the ability to comprehend relationships. Intelligence or smarts are measured by an Intelligence Quotient or IQ test, which has shown increases in IQ from generation to generation. The Flynn effect is research that was conducted by James Flynn, who discovered that IQ scores increased from one generation to the next for all countries in which the data has existed. His research has shown that countries have seen generational increases between 5 and 25 points. A potential cause of IQ gains...
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...Dictionary (1990) we find the following definition: ‘Make an announcement in a public place; describe or present goods publicly with a view to promoting sales.'; Right after that we find advertisement defined as: ‘A public announcement (formerly by the town-crier, now usually in newspapers, on posters, by television, etc)' It was Daniel Starch (1926), one of the early pioneers of advertising theory in the twentieth century, who back in the 1920s, reminded us that the Latin root for advertising is advertere. This roughly translates as ‘to turn towards'. L.E Boone and D. Kurtz, (1998) Advertising is a specific type of marketing that brings a product to the attention of consumers and may be delivered through a variety of media channels such as television, radio, print, billboards, personal contact and the internet. Advertising is a very effective method to convey the company's message to its target market. In olden days there was no such concept of advertising because people would only buy products. They were only concerned about the utility of the product. The scenario changed with the passage of time and the marketers started something different. They associated the products with emotions, life style, style etc. With the passage of time the market got bigger and it was difficult to have one product for all the market so the marketers divided the markets into different groups having different needs and wants. This method is known as segmentation. So the market segment...
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...paired with another stimulus (conditional stimulus = bell) that elicits a known response serves to produce the same response when used alone. Optimal conditioning: Creation of a strong association between the conditioned stimulus (CS) and the unconditioned stimulus (US) => 1. forward conditioning (the CS should precede the US); 2. repeated pairings of the CS and the US; 3. a CS and US that logically belong together; 4. a CS that is novel and unfamiliar; and 5. a US that is biologically or symbolically salient. →Neo-Pavlovian condition: The consumer (information seeker) uses logical and perceptual relations among events to form a sophisticated representation of the world. • Conditioning also generates more attention to subsequent advertisements and other promotions in the environment. Instrumental Conditioning • Learning occurs through a trial-and-error process. • Instrumental conditioning helps explaining complex, goal-directed activities. • Requires link between a stimulus and response • The stimulus is learned that has the...
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...is to determine The Impact of Using Audio Visual Presentation in Storytelling to Attention Span of Kinder 2 a South Crest School S.Y 2014-2015 1. What is the demographic profile of selected respondent in terms of 1.1 Age 1.2 Gender 1.3 Economic Status 2.How many student does have : 2.1 1-5 minutes of attention 2.2 6-10 minutes of attention 2.3 11-15 minutes of attention 2.4 16-20 minutes of attention 3. What are the skills that develop in watching the audio visual presentation? 3.1. Verbal information 3.2 Intellectual Skills 3.3 Cognitive strategies 3.4 Motor Skills 4.4 Attitude 4. Do the use of Audio visual presentation in the story telling affect the attention span of kinder 2 at South Crest School? CONCEPTUAL FRAMEWORK INPUT | PROCESS | OUTPUT | 1. What is the demographic profile of selected respondent in terms of 1.1 Age 1.2 Gender 1.3 Economic Status2.How many student does have : 2.1 1-5 minutes of attention 2.2 6-10 minutes of attention 2.3 11-15 minutes of attention 2.4 16-20 minutes of attention3. What are the skills that develop in watching the audio visual presentation? 3.1. Verbal information3.2 Intellectual Skills 3.3 Cognitive strategies 3.4 Motor Skills 4.4 Attitude 4. Do the use of Audio visual Presentation in the Storytelling affect the Attention Span of kinder 2 at South Crest School? | Assessment Tools * Questionnaire * Audio...
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...August 2013 Vocabulary acquisition is an essential part of young children’s literacy development, particularly their reading skills. It has been seen that acquiring a normal vocabulary is prerequisite for reading comprehension (Becker, 1977; Chall & Conard, 1991: Chall et al., 1990). This means that for a child to become a successful reader by the time he enters elementary he must be able to acquire the vocabulary necessary for his age. However, unlike phonics and other literacy skills, building basic vocabulary requires continuing support and there must be ongoing effort to introduce and explain new vocabulary (Hassan, 2012). Although the usual approach of presenting students with list of words to be mastered has been proven effective, research tells us that a great deal of vocabulary acquisition can take place through reading (Cho &n Choi, 2008; Elley, 1989, 1991; Vivas, 1996; Mason & Krashen, 2004; Krashen, 2004; Wang & Lee, 2007). As early as infants, children are being exposed to printed storybooks where they encounter new words to enhance their vocabulary. Research shows that reading to babies and toddlers yields promising results. Children who were exposed to story reading at an early age demonstrate greater language comprehension and larger vocabularies (Jacobson, 2006). Early childhood educators are now looking at other possibilities as to how story reading can become more effective as well as more interesting to young children to support...
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...INSTRUCTOR:Kioko Ireri, Ph.D. SUMMARY PURPOSE Delivered for the fulfillment of a Bachelors Degree in Mass media SCOPE: The Report covers the Active Viewing Theory, its contribution to understanding media effects on audiences documented challenges from research scholars. Presented To: Kioko Ireri, Ph.D. Assistant Professor of Journalism & Mass Communication Patron, Journalism Club, Journalism Department United States International University-Africa. Introduction This theory finds its roots in Bandura’s 1977’s social learning theory which states that some prim aspects of television programming normally get and retain the attention of the viewers. It is therefore from here that Bandura suggested that once a child is exposed to the television programs, perceptive watching followed by an almost automatic attention and interpretation. This is a theory then that rests under media effects category. The many researchers who have put its hypothesis to research over the years have all tried to ascertain whether it is true indeed that viewers get directly involved with the media messages they consume from the media (Television) This theory however hasn’t really been accepted across by all media researchers as some have come out to question the perceived active television watching by the audiences saying that in reality television viewing as relates to the audience is more of reactive and passive as opposed to the one on one involvement suggested in the theory...
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...Wartella, and Daniel R. Anderson Summary Electronic media, particularly television, have long been criticized for their potential impact on children. One area for concern is how early media exposure influences cognitive development and academic achievement. Heather Kirkorian, Ellen Wartella, and Daniel Anderson summarize the relevant research and provide suggestions for maximizing the positive effects of media and minimizing the negative effects. One focus of the authors is the seemingly unique effect of television on children under age two. Although research clearly demonstrates that well-designed, age-appropriate, educational television can be beneficial to children of preschool age, studies on infants and toddlers suggest that these young children may better understand and learn from real-life experiences than they do from video. Moreover, some research suggests that exposure to television during the first few years of life may be associated with poorer cognitive development. With respect to children over two, the authors emphasize the importance of content in mediating the effect of television on cognitive skills and academic achievement. Early exposure to age-appropriate programs designed around an educational curriculum is associated with cognitive and academic enhancement, whereas exposure to pure entertainment, and violent content in particular, is associated with poorer cognitive development and lower academic achievement. The authors point out that producers and parents...
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