External and Internal Environments

Isaac Juarez
BUS499

Professor: Cynthia Daniel
4-29-2014
Whole foods is a major distributor of organic goods. They focus on all aspects of the grocery shopping experience but with an added heath twist. Everything from meat, dog food, baby food, and vegetables are all sold at Whole foods which draws in the crowd that puts their health in front of savings. The demographic segment is going to be at the top of the list of the general environment followed by the social segments. The demographic segment is concerned with age, population, income, and ethic mix just to name a few. Because the external environment is always changing, Whole foods makes it their top priority to change with the times. Many Whole Food stores have positioned themselves to support the local ethnic groups by offering foods and other products that relate more closely to that ethnic background. Being able to blend Whole Foods in with which ever demographic areas have certain needs gives Whole Foods a distinct advantage over the super-sized grocery stores that are selling the same product at all locations. Whole Foods is able to make a connection with the local community and provide a more personal experience. The social aspect of the environment is a big factor in the Whole Foods influence because of their organic and environmental way of life. Many people protest animal cruelty and the use of harmful additives to meat as well as genetically modified foods that could be harmful to both adults and children. Over the past few years Whole Foods was able to gain a new market in dog food. Different companies were being blamed for selling dog food with harmful additives which caused the death of many pets. Whole Foods was able to join the fight against false labeling and offer a quality product that is perfectly natural and healthy for pets. Going green is another