...world • Creating markets that are accessible to film makers • Helping content creators around the world to find a global audience We would also like to follow the nine values you use to guide your company: • Judgment • Productivity • Creativity • Intelligence • Honesty • Communication • Selflessness • Reliability • Passion In this report, we will address the following issues to provide a foundation for overcoming Netflix’s domestic challenges: I. Competitive Dynamics A. Key Competitors B. Competitive Response II. Strategic Management/Competitive Issues A. Key Strategic Issues B. Strategic Goals C. Stakeholders D. Measuring Success III. Recommendation for Action We believe that by assessing the competitive environment, analyzing strategic issues facing Netflix, and developing an action plan to compete effectively in this industry, we can provide a strategic plan to help you and your company remain the leader in this industry. COMPETITIVE DYNAMICS The dynamics of...
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...acquired $40 of overdue fees on an Apollo 13 movie rental from Blockbuster (A brief history of Netflix - CNN.com, n.d.). The business model for Netflix was created upon the methodology that customers will receive the movies of their choice in the mail while never incurring late fees. (Abraham, 2012 p. 1.8). Netflix added customer value and convenience by using processes already in place such as the US Postal Systems to capitalize on the delivery of their product. In this paper, I will outline a SWOT analysis of Netflix as well as prepare a strategic plan to grow the business over the next three years. Using SWOT analysis and strategic planning an organization performs organizational forecasting similar to advice given to a US hockey player once made concerning hockey, “skate where the puck is going to be, not where it has been.” (Schwartz, n.d.) Strategic planning is a systematic way of planning for the organizational future but upon the data based decisions from the SWOT analysis. The distinctive aspect between Netflix and their competition rests with the concept of Netflix bypassing the physical storefront retail route and dedication the business model around order fulfillment and distribution from a warehouse directly to the consumer. This entire retail process reduces the upfront cost of establishing stores throughout the target markets. In the beginning, Netflix...
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...Blockbuster Videos Environmental Impact Analysis Once considered the leader in the video rental industry, Blockbuster Videos now finds the business in a downward spiral and is now in the process of filing for Chapter 11 reorganization. Most of the stories about the demise of Blockbuster focused on Netflix and the move to digital technology, but the underlying reason Blockbuster failed was a lack of strong and credible leadership. While battling against its external environment such Redbox and Netflix, Blockbusters was also dealing with internal power struggles from top executives. From an external standpoint, there were several factors that led to Blockbuster’s decline. First, DVD costs declined substantially through increased economies of scale and reduced manufacturing costs. This led to a lower price for DVDs and had many consumers buying the videos outright, instead of opting to rent. Second, rental copies were expensive for Blockbuster to manage, which is why most of the company’s revenue came from late fees on returns. In addition, these DVD rentals are only made once and are costly to replace if lost or stolen. Third, large retail chains, such as WalMart, started to sell DVDs below wholesale, further diluting the market. However, despite all of these threats, the one external threat that had the largest impact was Netflix. Netflix stole market share by combining video sales with on-demand streaming videos at a fraction of the cost. Not only...
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...them the front-runner, and most stable on demand movie and TV watching system on the planet. In the middle 1980’s Blockbuster came on to the scene in small stores across America with videos and dreams, starting with the video home system (VHS) and then transitioning to the digital versatile disc (DVD) dominating the video rental business. It brought fantasy and imagination to almost every home in America and in some other countries. “Blockbuster dominated the video rental industry, possessing over 9,000 stores in 2002 (over 5,000 in the United States) and boasting $6.1 billion in sales (Blockbuster Inc., 2005)” (Abraham, 2012 p.1.8). When Netflix and Redbox came into the mix of home viewing entertainment, Blockbuster lost significant revenue with its stability beginning to weaken. In 1997, Netflix started followed by the Redbox, which entered into the competition in 2002. With both of these up and coming viewing franchising gaining popularity among consumers Blockbuster was forced to file for bankruptcy protection on September 23, 2010. Then in April of 2011, satellite television provider Dish Network bought 1,700 stores. Today there is only about 50 remaining store in existence. They are holding on with little to spare and located mostly in smaller remote areas of Alaska and Texas for those last of the hardcore video renters. It is only a matter of time before they become extinct. Netflix is currently viewed in over 40 countries with planned expansion to over 200 countries...
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...COINSTAR INC (CSTR) 10-K Annual report pursuant to section 13 and 15(d) Filed on 02/09/2012 Filed Period 12/31/2011 Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D. C. 20549 FORM 10-K x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Fiscal Year Ended: December 31, 2011 OR ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission File Number: 000-22555 COINSTAR, INC. (Exact name of registrant as specified in its charter) Delaware 1800 114 Avenue SE, Bellevue, Washington (Address of principal executive offices) (State or other jurisdiction of incorporation or organization) th 94-3156448 (I.R.S. Employer Identification No.) 98004 (Zip Code) Registrant's telephone number, including area code: 425-943-8000 Securities registered pursuant to Section 12(b) of the Act: Common Stock, $0.001 par value Name of each exchange on which registered: The NASDAQ Stock Market LLC Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes x No ¨ Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.: Yes ¨ No x Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities...
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...Table of Contents Company and Background....................................................................................................................................4 Rationale..................................................................................................................................................................4 Target Audience.......................................................................................................................................................4 Company History.....................................................................................................................................................5 Legal Status..............................................................................................................................................................5 Company Issues.......................................................................................................................................................5 Vision Statement......................................................................................................................................................6 Mission Statement....................................................................................................................................................6 Ethics.....................................................................................................................................
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...EXECUTIVE SUMMARY McDonald’s is a quick service restaurant founded in 1955 by Ray Kroc. From its early days of serving burgers, McDonald’s has grown into a global household brand. McDonald’s now has restaurants in over 100 countries and has become the 9th most powerful global brand according to Interbrand. McDonald’s aims to be “customers’ favorite place and way to eat and drink.” However, as the fast food industry has progressed, McDonald’s has lost its identity as that favorite place and is no longer at the cutting edge of the industry. McDonald’s makes every effort to localize its offerings to the consumer segments it appeals to around the world, catering to local tastes and flavors. The company also tries to segment by income level and cater to consumers on varying budgets with its Dollar Menu, premium items, and extra value meals. McDonald’s does not differentiate itself in any one category of fast food, with competitors dominating in taste in other categories, but it does stand out for its variety and convenience. Due to the fact that McDonald’s does not provide the best fare in any given category, it has relied heavily on positive advertising and messaging that targets emotions. McDonald’s messaging focuses on building the brand and highlighting the emotion of happiness. This can be seen in commercials and the long-time slogan of “I’m Lovin’ It,” for example. In order to understand what the brand truly means to consumers, our group conducted a number...
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...Contemporary Developments in Business and Management 1.0 Executive Summary This report is about the growth of a Malaysian brand low cost carrier - AirAsia Berhad on how they started this business and bring a huge change in the low cost carrier history globally. This report will discuss on how AirAsia business structure is, what is their culture and the expectation to maintain as well as get into the right track of tough time in airline services. The concept of low cost air travel was then new in Malaysia and how does they turned a loss to profit just in seven years? 2.0 Organization Overview AirAsia is the world most leading low cost carrier airline now as their name had earned a lot of recognition worldwide because consumer as their TOP priority with the tagline of "Now Everyone Can Fly", AirAsia has made flying affordable for more than 61million guest. AirAsia started their business in year 2001 with only MYR1.00 with the partnership with Tune Air Sdn Bhd and AirAsia was remodeled into a low cost carrier by January 2002 where their mission is to make air travel much more affordable for Malaysians took flight.Valued at MYR2.3 billion, AirAsia is today award winning and the largest low cost carrier in Asia. From a two aircraft operation of Boeing 737-300, AirAsia currently boasts a fleet of 78 aircraft that flies to over 60 domestic and international destinations. The airline has carried, thus far, over 61 million guests since its first day of operation. Low fares...
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...PROPOSAL Illuminated Communications IST210 SEC002 Table of Contents Executive Summary 3 Scope of Work 4 Project Management 5 Project Resources and Budget 8 User Analysis 10 Organization of Data 14 Database Administration 17 Database Backup and Recovery 19 Legal Issues 22 Works Cited 25 Appendix A – DDL Script 26 Appendix B – Sample Reporting 37 Executive Summary Illuminated Communications offers this solution to meet the growing demands of Flix2You. We understand the limitations of the existing database design and have proposed a new design that will provide Flix2You a more robust database environment intended to capture more customer data. This will address the primary concerns of Flix2You and allow for the understanding of its customer’s habits that it seeks to gain. Included in this document you will find our scope of work, as it has been determined based on the requirements that have been provided. With that we developed a project plan highlight the major milestones from project start to final sign off. Please note that Illuminated Communications will provide comprehensive testing, training, and support past go live to ensure our solution meet the demands of Flix2You. Understanding Flix2You users is important to our design process. We have included an in-depth user analysis to help us build our system to support the needs of all Flix2You user from upper management personnel to database administrators. Illuminated Communications has several...
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... DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy ● Financial Projections……………………………………………………….. 16 ○ Sales,Profits, Market Share, Unit Volume ○ Breakeven Analysis & Return On Investment (ROI) ○ Five Year Projections for Revenue, Costs, Profits ● Implementation Plan………………………………………………………… 18 ○ Time Frame of Objectives, How to Monitor, Resources needed ● Evaluation and Control……………………………………………………... 19 ○ How to Monitor and Correct...
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...Theories of Marketing Week 1 – lecture 1 History of marketing 1. Production : supplying markets 2. Selling: convince people that what the organization happen to have is what they need. 3. marketing : let’s ask people what they want and then produce it. What can I make that will serve my customers better? It needs to be something relevant, innovative or unique MKG definition it’s all about sales and market share : it doesn’t say anything about relationship NOW : how can I create value so I will be able to sale more, it’s the only way to survive. To stay alive you need to have a lot of capabilities and tools to survive What is marketing? Marketing includes more than just needs, it’s concerned with providing the right product to the right person at the right moment. That way it creates value. This way it also incorporates innovation. Functions & processes/activities are the things we do to deliver customer value. These can be strategic and tactical. History of marketing thought - philosophy * Production orientation, huge production lines trying to find bigger markets. Its all about efficient distribution. Demand is huge, supply was very small, they didn’t care about colour for example. Marketing was all about getting your product efficiently to the consumer. Marketing is a very contextual science, how do we deal with circumstances, and how do we become successful in these circumstances. * Selling orientation, extra activities...
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...Assignment 2: Case Analysis Elizabeth Chan Professor Jung Wan Lee MET AD655 ABSTRACT The Walt Disney Company (NYSE: DIS) is a diversified and worldwide family entertainment company with operations in five distinct business segments: Parks and Resorts, Studio Entertainment, Media Networks, Interactive, and Consumer Products. For almost 90 years, the company has used its creative content to inspire, enchant, and entertain its global audience. The company operates in more than 40 countries, employs approximately 156,000 employees, and hires cast members from around the world (Global 500, 2013). Its top three industry competitors are Time Warner, Viacom, and CBS. The company reported revenues of $42.3 billion in 2012 and ranked 66th on the Fortune 500 list that year (Walt Disney Co/The, 2013). As a multinational company, the Walt Disney Company has become a popular name in many households around the world. This paper will analyze Disney’s international business environments and its global strategies, and explore other opportunities the company should take advantage of in order to strengthen its title of being a world leader in family entertainment. COMPANY OVERVIEW What is the business? The company was founded on October 16, 1923 by Walt and Roy Disney and was originally known as the Disney Brothers Cartoon Studio. The company started off as animation and production company, and became a leader in the American animation industry when it introduced Mickey Mouse to the world...
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...continued on its journey to continually enhance the brand and support higher sales. In July of 1966, McDonalds listed on the NYSE. By 1970 they surpassed $1 billion in annual sales; the corporation’s vision for growth and their unique business model paved the way for a global footprint that would stir media frenzy. As a global economic presence, McDonalds is a superpower. There are famous stories reported across the globe such as when McDonalds served 30,000 hungry Russians on the opening day of McDonalds Moscow in 1990. This paper will demonstrate the global reach that McDonalds has by reporting and analyzing on the global FX and debt markets and how changes in currency rates and interest rates impact the company’s financials. The analysis will provide an overview of the firm and then delve deeper into the current global presence of the organization and breakdown certain specifics by region globally. In conclusion, we will offer some strategies that McDonalds can utilize to better hedge against currency and commodity price risk. Section 1 - Geographic distribution of revenue, sales, and profits globally McDonalds Corporation disclosed in their 2009 global financial report that they have 32,478 restaurants operating under the global McDonalds brand. The breakout of these...
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...INFORMATION, AN ORGANIZATION SIMPLY COULD NOT OPERATE. THIS CHAPTER INTRODUCES STUDENTS TO SEVERAL CORE BUSINESS STRATEGIES THAT FOCUS ON USING INFORMATION TO GAIN A COMPETITIVE ADVANTAGE, INCLUDING: • The core drivers of the information age • Data, information, business intelligence, knowledge • Systems thinking • Competitive advantages • Porter’s Five Forces model • Porter’s three generic strategies • Value chain analysis Many of these concepts and strategies will be new to your students. Be sure to explain to your students that this chapter offers an introduction to these concepts and they will gain a solid understanding of the details of these concepts as they continue reading the text. SECTION 1.1 – BUSINESS DRIVEN MIS Competing in the Information Age The Challenge: Departmental Companies The Solution: Management Information Systems SECTION 1.2 – BUSINESS STRATEGY Identifying Competitive Advantages The Five Forces Model – Evaluating Industry Attractiveness The Three Generic Strategies – Choosing a Business Focus Value Chain Analysis – Executing Business Strategies | | |SECTION 1.1 | |BUSINESS DRIVEN MIS ...
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...COMPANY ANALYSIS Prepared By Group 5: Alex Krengel, Annie Dudek, Rick Momboisse, Trish Paik, & Tyler Martin  Table of Contents I. Wall Street Journal Article and Executive Summary ..4 I A. Wall Street Journal Article 4 I B. Executive Summary ..5 II. External Analysis ..7 II A. Industry Definition ..7 II B. Six Industry Force Analysis ..8 II C. Macro Environmental Forces Analysis, Economic Trends, and Ethical Concerns ..15 II D. Competitor Analysis ..17 II D. 1 Netflix’s Competitors ..17 II D. 2 Netflix’s Primary Competitors ..17 II D. 3 Primary Competitors’ Business Level and Corporate Level Strategy ..18 II D. 4 How Competitors Achieve Their Strategic Position ..18 II D. 5 Willingness to Pay ..21 II D. 6 Comparative Financial Analysis ..22 II D. 7 Implications of Competitor Analysis ..23 II E. Intra-Industry Analysis ..24 III. Internal Analysis ..24 III A. Business Definition/Mission ..24 III B. Management Style ..24 III C. Organizational Structure, Controls and Values ..25 III C. 1 Organizational Structure ..25 III C. 2 Organizational Controls ..25 III C. 3 Organizational Values ..25 III D. Strategic Position Definition ..26 III D. 1 Corporate Level ..26 III D. 2 Business Level ..27 III D. 3 Resource & Capability Level ..28 Value Minus Cost Profile ..28 Value Chain ..28 VRIO Analysis ..28 Consumer Retention Analysis ..29 4Ps Analysis ..29 Product Life Cycle ..30 III E. Financial Analysis ..31 III E. 1 Netflix Financial Performance Analysis ..31...
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