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Submitted By islandballa2003
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External Environment ICO Ford Motor Corp
The increase in global warming is affecting everyone: from the farmer, entrepreneur, small business owner, and large corporations, to the consumers. It is up to the larger corporations to help lead the way in handling the sustainability issues we are facing globally.
The concept of sustainability argues that a firm’s ability to continuously renew itself for long-term success and survival is dependent not only upon the greater economic and social system of which it is a part, but also upon the natural ecosystem in which the firm is embedded. (Wheelen & Hunger, 2012, p. 99)
Ford Motor Company takes this role very seriously in identifying and implementing solutions to help preserve the world’s delicate resources.
According to the Environmental Protection Agency (EPA), Carbon dioxide makes up for 82% of the U.S. Green Gas Emissions in 2013. The EPA has strict regulations and standards regarding how much CO2 emissions automobiles can eliminate. California has also been granted a Clean Air Act waiver. This allows California to implement its own emission standards (EPA, 2015). In Europe, they have a similar government agency called, the European Environment Agency (EAA). Ford Motors has to adapt with the increasing pressures from various government entities to produce fuel-efficient vehicles that have less impact on the carbon footprint. Ford Motors has introduced electric, hybrid, eco-boost, diesel, and flex-fuel options to their product line. Each giving customers the option to find the best vehicle for their geographical location.
Ford Motor Company took time to redesign their bestselling truck, the F-150, to make this vehicle more eco-friendly. They changed the trucks frame from steal to a military-grade aluminum alloy. This made the frame naturally rust resistant and lightened the vehicle’s overall weight by

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