...the history of mankind? Who can say how much has not been written, drawn, sketched, designed, painted simply because there was no pen to hand? Editorial Count Anton-Wolfgang von Faber-Castell, Chairman and CEO of Faber-Castell AG The values of any well-managed family business must include sustainability, social and environmental responsibility, and human virtues such as tolerance, humbleness and honesty. My great-great-grandfather, Lothar von Faber, was a businessman of great social dedication, and his descendants have followed his example as a matter of duty. The Social Charter signed in 2000 prohibits discrimination and child labour and protects our employees against exploitation. The agreements of the International Labour Organization (ILO), to which the Charter commits us, are for me no more than natural standards for anyone engaged in business. In order to achieve long-term success, you have to think in terms of the future. For me as a businessman it is extremely important not to make profit at the cost of future generations. Amongst other things, I am creating sustainable sources of wood, our most valuable raw material, which do not have a negative impact on either people or the environment. It was for the same reason that, some 30 years ago, Faber-Castell set up a forestry project in Brazil which was certified by the Forest Stewardship Council® (FSC®) as being...
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...in service-related, rather than manufacturing, industries. Due to the high level of anticipated local demand, because of the increasing number of multinational companies, it succeeded to benefiting the commercial stationery market. Another driver of the market is the growing number of schools and educational establishments being built across the region, which is boosting demand from the education sector. Product Faber-Castell is well known for its brand of PITT Artist pens. The pens, used by comic and manga artists such as Adam Hughes, emit an India ink that is both acid-free and archival, and comes in a variety of colors. The following chart contains all the Faber-Castell product lines. Category Range of products Professional Art and Graphic Pencils (graphite and color), pastels, charcoals, erasers, sharpeners Kids & School Art and Graphic Pencils, watercolors, brushes,markers, crayons, modeling dough, oil pastels, papers Technical Drawing Mechanical pencils, refills Pens Fountain pens, ballpoint pens, refills From about 1880 to 1975 Faber-Castell was also one of the world's major manufacturers of slide...
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...distributor of FABER-CASTELL, the German Brand of World Class writing and Drawing instrument . The Moto of FCPL is “Quality Leads to Success”. FCPL has 115 people working in the field as sales officer and 20 women are working as brand promotion officer in different schools as well as in corporate sector throughout the country. Working in FCPL, I got a good chance to see how a Global Brand is marketed in the local market. There are currently around 15 companies in Bangladesh are in the market who are representing different stationary brands. All of there target is to capture the majority of the customers and becoming the market leader. And for that reason, they are constantly changing their marketing tactics to attract customers. But customers on the other hand, are becoming aware of the quality of these products. In most cases, quality products is viewed as a relationship builder between the present and future customers of the industry, so now a day customers prefer to buy those products whose quality is good and whom they can trust. Objective: As in FCPL my major responsibilities are making marketing strategies, implementing those strategies effectively & efficiently and keeping the product flow smooth, for which I want to find out how a Global Product is marketed in the Local Market and its’ impact on the Consumers. The findings of my research will be very much important for the decision makers of FCPL, who plan to spend huge money for the marketing of FABER-CASTELL products...
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...1. How would you define market segmentation? ( 5 marks) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another. Generally three criteria can be used to identify different market segment. Homogeneity 同质化, common needs within segment. Distinction区别, unique from other groups.Reaction活跃, similar response to market.For example, an athletic footwear company might have market segments for basketball players and long-distance runners. As distinct groups, basketball players and long-distance runners will respond to very different advertisements. 2. How do geographic segmentation and demographic segmentation differ? (10 marks) Geographic segmentation is based on climate, density, market size, world or states. Many companies use climate if their products or services rely on the weather, such as snow shovels, melting pavement salt, wave runners and boats. For example, USA is more interested in targeting geographic locations that are located near the park in a 100-mile radius. They believe some customers will fly in from out of state, so in addition, they will target large-density areas nearby. However, demographic segmentation is extremely important to all marketing departments since the data is easily available...
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...Trinity Lloyd Brady, K ENG 2D0 Thursday, December 17, 2015 Identity Crisis Your identity is what makes you the way you are. When you lose sight of your identity your beliefs and expressions are clouded, and insanity follows suit. In William Golding’s award winning novel Lord of the Flies this is revealed to the audience through multiple examples. The loss of your own identity can lead to insanity due to losing your physical identity, integrity, and accepting your true form, which Golding tells us, is insanity and savagery. To adapt to your surroundings, people usually alter or strip away their physical identity. For instance, clothes held the boys on the island to their physical identity, at first they kept them on to avoid getting sunburnt, but when they adapted to their surroundings, they strip away their clothes becoming slightly less civilized, the book states, “He [Ralph] undid the snake-clasp of his belt, lugged off his shorts and pants, and stood their naked, looking at the dazzling beach and the water” (Golding5). In society, rules were against stripping down, but since there was no authority on the island, Ralph sees no need to keep on the clothes he wore in civilization. In addition, Piggy’s glasses symbolize knowledge and reason. Physically the glasses are meant for vision, vision means sight, and sight is a metaphor for knowledge. When the glasses are broken, they are misused, no longer a symbol for knowledge and reason. “The chief led them, trotting steadily...
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...Good or Evil? The Fight For Dominance The fierce battle between the lightness and darkness of man’s heart has coexisted since the earliest of times. William Golding’s award-winning novel, Lord of the Flies, is one that captures this very judgment. A group of young British schoolboys who were once innocent and pure of heart are quickly devoured by the dark powers of destruction, savagery, and murder. However, even with these destructive powers at hand, the young schoolboys along with their distant memories of being in a civilized society, fight in an epic battle to try and prevent the full outbreak of evil. Golding illustrates the never-ending combat of “good” and “evil”, amidst the young schoolboys and the Beast; Ralph, the democratic leader, contrary to Jack, who favoured dictatorship; and the strength of civilization versus the forces of human nature. First and foremost, the story displays the constant conflicts between the innocence of the British schoolboys and the dark nature of what they come to know as the Beast. An example of this is when the twins Sam and Eric encounter the Beast in Chapter Six: "Beast From Air." In the beginning of the chapter, Sam and Eric, who were on duty to watch the fire, falls asleep as a dead parachutist falls from the war in the adult world and lands on the island. When they awake from their sleep, they noticed a “figure that hung with dangling limbs” (103) and mistake it as the Beast. Sam describes to Ralph that the Beast was ‘“furry”’...
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...A group of a few women born in the second decade of the century might together illustrate the diversity of the twentieth-century novelist's interests. Elizabeth Taylor (1912-1975), the author the novels The Soul of Kindness and Blaming, is a refined stylist whose swift flashes of dialogue and reflection and deft sketches of the wider background give vitality to her portrayals of well-to-do family life in commuter land. Some of her later novels are In a Summer Season (1961), and The Wedding Group (1968.) Elizabeth Taylor has humour and compassion as well as disciplined artistry, and has logically been compared with Jane Austen. So has Barbara Pym (1913-1980) who tasted fame, sadly enough, only at the end of her life (her real name was Mary Crampton). Another restrained and perceptive artist, she is a master of J f ingenuous and candid dialogue and reflection which are resonant with comic overtones. Critics I called her "modern Jane Austin. Excellent Women (1952) and A Glass of Blessings (1958) were reprinted in the late 1970s when Philip Larkin and David Cecil drew attention to the quality of her neglected work. Later novels, The Sweet Dove Died (1978) and Quartet in Autumn (1978), are no less engaging in their blend of pathos and comedy. One might well put beside these two English writers the Irish writer Mary Lavin (1912-1996), whose short stories focus on the ups and downs of family life with quiet pathos and humour. Her novels, The House in Clewes Street (1945)...
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...Running head: “The Journey of the Magi” “The Journey of the Magi” Tracy Smith October 5, 2012 Liberty University “The Journey of the Magi” “The Journey of the Magi” is a poem dealing with mystical and mysterious, spiritual growth and revival, life and death. This poem also deals with conversion and redemption. Here Eloit show the struggles to explore the different seasons. Eliot shows that the “dead of winter” is a spiritual place of unbelief and isolation. He also shows how the “temperate valley” is a place of non-acceptance. Eliot shows a monologue to convey a sense of difficulty and danger to spiritual conversion. An old man which is one of the Magi’s recollections reviews and reflects on his past. This also highlights that this is a journey to meet Christ before his death. The Magi’s experiences are retold in an intimate conversation that differs from the pretty images associated with Christmas. The poem’s main focus is the sinful nature of the world before Christ’s Birth. T.S. Eliot shows how cruel their journey is because of sin. This poem is in three parts. In the first stanza Eliot presents the hazards of the journey in such a way that they appear to be present day. He starts off talking about the foul weather, “ways deep”. The unreliable transport of the journey; “the camels sore-footed refractory,” He talks about the tourist prices as well. There is an enumeration of problems that Eliot mentions in the beginning of the poem that troubles the...
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...communication, navigational and even rescue to name a few. Satellites have contributed to weather by helping meteorologists predict the weather or see what’s happening at the moment. They contributed to communication by allowing telephone and data information to be passed. Satellites contribute to navigation by providing data for navigation the most famous are the GPS NAVSTAR. They provide rescue services by sending signals of those in distress allowing others to locate and help them. These are some of the few connections in which as the book says made people to connect worldwide Question 2) The New Public Sphere, In a well-developed paragraph (4-5 sentences), what does Manual Castells mean by Global Civil Society? The global civil society is the organized expression of values and interest of society. Manuel castells defined the global civil society in three definitions which are a global or international frame of reference in their action and goals, Social movements that aim to control the process of globalization, and the movement of public opinion”. Global civil society wants the government to seek the best for it citizens. Those involved in civil society advocates the publics opinion. They are like the voice of the people. Question 3) Overcoming the Three Digital Divides. In a well-developed paragraph (4-5 sentences) A) what are the three digital divides? B) Does the author believe the liberalization of...
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...Strategia di marketing di Faber-Castell - 8 dic 2010 Faber-Castell è uno dei maggiori produttori al mondo di penne, matite, altre forniture per ufficio (ad esempio, cucitrici, regoli calcolatori, gomme, righelli) [1] e artistici, [2], nonché strumenti di scrittura di alta gamma e lusso articoli in pelle. Essa gestisce 14 stabilimenti e 20 unità di vendita (sei in Europa, quattro in Asia, tre in America del Nord, cinque in Sud America, e uno ciascuno in Australia e Nuova Zelanda). La Faber-Castell Gruppo si avvale di un organico di circa 7.000 e opera in più di 100 paesi. [3] Anche se la sua produzione è iniziata in Germania, solo alcune delle sue penne di alta qualità sono ancora lì fabbricati. La maggior parte dei prodotti di consumo della società sono realizzati in Brasile. Faber-Castell USA ha sede a Cleveland, Ohio, e fa parte della rete globale di società di Faber-Castell che operano in paesi come l'Australia, il Brasile e Malesia [4]. Statistiche: Privato Azienda Incorporated: 1784 come AW Faber Dipendenti: 5.550 Vendite: 369 milioni di euro (278 milioni dollari) (2001) NAIC: 339.942 piombo matita e Arte Good Manufacturing; 339941 Penna e matita meccanica di produzione; 339.943 Marcatura dispositivo Manufacturing Società Prospettive: La matita di piombo continua a scrivere la storia nel 21 ° secolo. Profilo inconfondibile della matita continua ad evolversi e integra ogni moderno mezzo di comunicazione, sia esso un cellulare, computer portatile o PC. Semplice, robusto, non...
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...plan 1.Company analysis: The name of our company is "yazsil". Our produst is the new type of pencil combined with with a pen. It is the only product available on the market , in other words it will bring an entirely new way of writing to its customers. It will present itself as a convenient and unusual alternatif to the traditional pens. It makes a user to feel great and cool while using our product that's why it is suitable for students.We have objectives to become a leader in innovative product launching and to satisfy the needs of the more adventureous young consumers with anew eye-catching and functional product. 2.Market analysis: Yazsil’s top competitor for the multifunction pen industry are Faber- castell and Lamy, which are leading companies in world wide. Faber- castell and Lamy are the world's largest manufacturers of pens[->0], pencils[->1], other office supplies. They offer customers a high quality and functionabilty, but mostly it is suitable for artists and professionals as their product is very expensive. 3.Marketing mix: Product: Yazsil is a combination of mechanical pencil with a ballpoint pen. The pen has many colors and pencil lead has 2 sizes: 0.5 and 0.7mm. It is available in pear wood in brown or black with a black cap, light maple wood with grey cap and chrome-plated polished metal. All the materials of the Yazsil are intoxic, the ink is not refillable but it is possible to use substitude ink. The pencil part accepts only one lead at a time, spare leads...
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...FEEL CLEAN ALL DAY, EVERYDAY FEASIBILITY DECISION: FEASIBLE HANDY PENS, LLC. Business Feasibility Study EXECUTIVE SUMMARY In the convenience driven world we live in today it is no question that people are looking for more and more ways to make their lives easier. With that being said I would like to ask you a question. On an average day how many of you find yourselves using a pen? Our thoughts exactly, so one day we sat down and thought how great it would be to combine this compact device, which people already use throughout their daily activities, with something most people wish they could use on a daily basis. Well after some brain storming that’s exactly what we did. Our new product “Handy Pens” combines the convenience and familiarity of a pen with hygienic items we found to usually be more troublesome to carry in your pockets or handbags. For starters our pens include an attachment full of either a breath freshening spray to keep your mouth smelling minty fresh in the blink of an eye or a pen with an attachment filled with hand sanitizer keeping your hands germ free with the push of a finger. Barriers to entry in the stationary industry are low and we feel consumers would be excited to test out the innovative concept behind Handy Pens. We understand our weaknesses and plan to turn them into strengths, we acknowledge the threats ahead and are excited to change those into opportunities. The potential rewards in this industry outweigh the...
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...The Ballpoint Pen Guide February 20, 2015/28 Comments/in Accessories, Ballpoint Pen, Fountain Pens, Other Accessories, Pens, Reviews, Savoir Vivre, Wardrobe /by J.A. Shapira Pin It At Gentleman’s Gazette, we have a deep appreciation for all fine accessories. From the neck and bow ties we sell in our online shop, to pocket squares, cufflinks and business card cases; there really is no limit to our love for well crafted, sartorially-savvy products. One accessory that is dear to our hearts are fine writing instruments, and with that said, we are proud to introduce you to our new series on pens. In the past, we’ve discussed fountain pens on occasion, even publishing a very in-depth and comprehensive guide on Pelikan fountain pens. To kick off this new series, we’re going to begin by focusing on ballpoint pens. Something, that many pen aficionados often dismiss as being subpar to that of the other styles including fountain pens and even rollerball. However, I am inclined to disagree with the majority of these critics. While ballpoint pens are certainly not as special as fountain pens, they do have their merits which I’ll discuss in this segment. History I remember as a child thinking to myself that ballpoint pens must be a relatively recent invention. I’m not sure why I thought this, but I’d like to guess it was due to their increased popularity in the Canadian grade school system. While fountain pens continue to be used in parts of Europe; they haven’t been in the North American...
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...1 | BALLPEN, BALLPOINT, PANDA BLACK | PIECE | 2 | BALLPEN, BALLPOINT, PANDA BLUE | PIECE | 3 | BALLPEN, BLACK FABER CASTELL 0.7 | PIECE | 4 | BALLPEN, BLUE FABER CASTELL 0.7 | PIECE | 5 | BALLPEN, PILOT BP-S FINE BLACK | PIECE | 6 | BALLPEN, PILOT BP-S FINE BLUE | PIECE | 7 | BALLPEN, PILOT BP-S FINE RED | PIECE | 8 | BALLPEN, PILOT HI-TECHPOINT V7, BLACK | PIECE | 9 | BALLPEN, PILOT HI-TECHPOINT V7, BLUE | PIECE | 10 | BALLPEN, PILOT HI-TECHPOINT V7, RED | PIECE | 11 | BALLPEN, PILOT, G-TECH C4, BLACK | PIECE | 12 | BALLPEN, PILOT, G-TECH C4, BLUE | PIECE | 13 | BALLPEN, PILOT, G-TECH C4, RED | PIECE | 14 | BATTERY, ENERGIZER, AA, 1.5 VOLTS, ALKALINE (4'S) | PACK | 15 | BATTERY, ENERGIZER, AAA, 1.5 VOLTS (4'S) | PACK | 16 | BATTERY, ENERGIZER, 9V | PACK | 17 | BINDER CLIP 1 1/4" (12'S) | BOX | 18 | BINDER CLIP 1 5/8" (12'S) | BOX | 19 | BINDER CLIP 1" (12'S) | BOX | 20 | BINDER CLIP 2" (12'S) | BOX | 21 | BINDER CLIP 3/4" (12'S) | BOX | 22 | CDR, VERBATIM WITH CASING | PIECE | 23 | CLEAR SHEET PROTECTORS A4 SIZE SEAGULL 100'S | PACK | 24 | COPY PAPER, HP, A3 80GSM | REAM | 25 | COPY PAPER, HP, A4 80GSM | REAM | 26 | COPY PAPER, HP, LONG 80GSM | REAM | 27 | CORRECTION TAPE, 5MM X 6M (Joy) | PIECE | 28 | CORRECTION TAPE, PLUS, REFILLABLE | PIECE | 29 | CORRECTION TAPE, REFILLABLE 2'S | PIECE | 30 | DIVIDER A-4 ASSORTED COLORS (5'S) CARTON | SET | 31 | DVD-R 120MINS 4.7GB 1X-8X | PIECE | 32 | ENVELOPE, COSMIC,...
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...Section 1: Read the following passage and answer the questions that follow. 1 What is it about Madonna that made her such a trans-continental superstar? The answer to this question is as varied and covers as wide a range of factor as the subject herself. At the peak of her career she once said, Sometimes I get this scary feeling that I could do anything.’ She has an exceptional range of creative talents and has achieved success in several different fields – as a dancer, a singer, a songwriter, a choreographer, a record producer, a ‘tour’ artist and an actress. 2 Madonna trained as a dancer. She really trained for years, and it was her dancing skills which brought her to New York in the first place. This was no ‘disco-queen’ picking up a few steps at the local keep-fit class; her teachers were true professionals. Some of them were– Pearl Lang especially – at the summit of their careers. To be a successful dancer, one has to have a number of skills, but the prime one has to be a sense of musical rhythm. 3 All successful dancers are musical, and Madonna’s years of dance training have contributed greatly to her success. They gave her a professional approach to choreography, and therefore the making of videos, and enabled her to dance to a high standard – when she was given the chance – as well as sing. There can be no doubt that the physical daily discipline of dance training stood her in excellent condition when touring and spending whole days working in studios without a...
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