Business Overview
Background on the Market
Stationery is a global market, which continues to grow in line with economic, socio-demographic and technological developments. Market intelligence provider predicts that the stationery industry will continue its rapid growth across much of the developing world. As well as having expanding markets for stationery, these regions are also assuming increasing importance as exporters and suppliers to other parts of the world.
As urbanisation increases in these markets, the movement of people from rural locations to the major cities is expected to continue. This will create opportunities for stationery suppliers as the urban workforce increases in size, especially since many of the new positions created are in service-related, rather than manufacturing, industries. Due to the high level of anticipated local demand, because of the increasing number of multinational companies, it succeeded to benefiting the commercial stationery market.
Another driver of the market is the growing number of schools and educational establishments being built across the region, which is boosting demand from the education sector.
Product
Faber-Castell is well known for its brand of PITT Artist pens. The pens, used by comic and manga artists such as Adam Hughes, emit an India ink that is both acid-free and archival, and comes in a variety of colors.
The following chart contains all the Faber-Castell product lines.
Category Range of products
Professional Art and Graphic Pencils (graphite and color), pastels, charcoals, erasers, sharpeners Kids & School Art and Graphic Pencils, watercolors, brushes,markers, crayons, modeling dough, oil pastels, papers
Technical Drawing Mechanical pencils, refills
Pens Fountain pens, ballpoint pens, refills

From about 1880 to 1975 Faber-Castell was also one of the world's major manufacturers of slide rules, the best known of which was the 2/83N.
Pricing
Faber Castell Graf von Faber-Castell line of premium fountain and roller pens sell for up to $800; a limited edition commands nearly $2,000.
The normal stationery product of Faber Castell ranged from 0.20-2,000 US Dollar. Of course for the normal stationary that used at office and school would not be reach the price of 100 US Dollar.
Distribution Situation
Faber-Castell is one of the world's largest manufacturers of pens, pencils, other office supplies (e.g., staplers, slide rules, erasers, rulers)[1] and art supplies,[2] as well as high-end writing instruments and luxury leather goods. It operates 14 factories and 20 sales units (six in Europe, four in Asia, three in North America, five in South America, and one each in Australia and New Zealand). The Faber-Castell Group employs a staff of approximately 7,000 and does business in more than 100 countries. Competitors
The main competitors of Faber Castell would be A.T Cross Company and Societe BIC.
A.T Cross is a traded American company that competes in the writing instrument, stationery and premium sunglass businesses. Cross manufactures and distributes writing instruments, journals and sunglasses worldwide. Its writing instruments and journals are branded Cross. he Cross Accessory Division ("CAD") has been a manufacturer and marketer of fine quality writing instruments since 1846. Sold primarily under the Cross brand, ball-point, fountain and selectip rolling ball pens and mechanical pencils are offered in a variety of styles and finishes.
The company has writing instrument marketing subsidiaries in the U.K., Spain, France, Germany, Holland, Japan, Hong Kong, Taiwan and Canada. A.T. Cross products, including award-winning quality writing instruments, timepieces, business accessories and Costa and Native Eyewear sunglasses, are distributed in retail and corporate gift channels in more than 140 countries in the world.
Societe BIC is a company based in Clichy, France, founded in 1944, by Baron Marcel Bich known for making disposable products including lighters, magnets, ballpoint, lens, shaving razors, and water sport product.
The company went public in 1958 with a reverse merger into the older Waterman Pen Companyof Seymour, Connecticut, in the United States, and later sold off the older operation. The company's U.S. subsidiary, BIC Corporation, accounts for more than half of the worldwide company's sales