...* Tensions in defining communication * Level of Observation/Abstractness * Intentionality * Normative Judgment * Communication Definition * Systemic * Process * Symbols * Meaning * History of Communication Studies * Communication Science Approach * Empirical * Preferred Methods * Quantitative v. Qualitative * Types of Methods * Hypothesis * Research Question * Theory * Taxonomy * Goals of Theory * Description * Explanation * Prediction * Cultural Understanding * Reform * Criteria for evaluating research * Scope * Appropriateness * Heuristic Value * Validity * Parsimony * Openness * Utility * Reform * Key Differences in Early Models of Communication * Hypodermic Needle: Media watchers are directly effected by the media content * Lazarsfeld’s Response: Disaproved the idea * Later Models of Communication * The media does not directly effect the people, it affects others who influence others * Influence leaders: People who care a message * Wilbur Schramm’s Model of Communication: sender and reciever * Transactional Model of Communication: Both participants do both roles. More dynamic * Perception * Cognitive Schemas * Implicit associations * Self image * Self Concept * Self-fulfilling...
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...TRAINING MODULE FOR SUBORDINATE LEVEL: Communication Skills Program Objectives The objectives of this training are to enable the participants to: ✓ Understand the benefits of improved communication skills ✓ Appreciate own communication style in business dealings with others ✓ Know the differences between verbal and non verbal communications ✓ Understand and practice effective speaking to encourage co-employees to give of their best and to help manage upwards ✓ Appreciate when written communication is most appropriate ✓ Demonstrate enhanced listening skills ✓ Understand everyone’s point of view ✓ Will have higher self-esteem Content |Activities |Time | |Assembly time |7:00AM – 8:00AM | |Seminar proper |8:00AM – 8:30AM | |Opening prayer | | |Singing of our National Anthem | | |Opening Remarks | | |Introduction of the...
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