...techniques of organizations evolve to be able to leverage information as a valuable resource. Facebook is a great example to understand how a modern organization looks at the value of information. Apart from various other factors one of the driving factors for Facebook acquiring Whatsapp for $19 billion was to gain access to its user information. On announcing the deal CEO Mark Zuckerberg referenced this specifically: “There are countries [such as] Korea or Japan where another messaging service is bigger, but if you look across the world, WhatsApp – across Europe, Latin America, India, a lot of places in Asia – is the clear leader.” This deal resulted in facebook getting a broader reach and wider access to hundreds of millions of other customer and their information. One of the articles I found on time magazine analyzed the possible reasons behind the deal and it was quite compelling to learn how user information played such an important role in this acquisition (http://time.com/8806/facebooks-whatsapp-acquisition-explained/ (Links to an external site.)). With this acquisition WhatsApp can provide tons of data about the things we’re really interested which in turn can help target ads on other Facebook properties. Whatsapp continues to remain autonomous and operate independently within facebook. It also works without any advertisement interruptions. But the information that facebook has acquired with this takeover is nonetheless a valuable asset and a great tactical move by the management...
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...considered irrational decisions. People have the natural desire to be correct without weighing the consequences. One recent example of a company that has been criticized for potentially making a very irrational decision is Facebook. CEO, Mark Zuckerberg, announced that he is buying WhatsApp for 16 Billion in cash and stock, along with another 3 over a couple years, making it a 19 Billion dollar deal for the company. WhatsApp is a leading chat app that has grown quickly in the last few years. It allows people to send video, photos, and text messages. It is more popular in many countries outside of the United States. The app will also not promote any ads for users. The deal’s enormous price tag brings a lot of question into Zuckerberg’s rationale behind his decision and if the pros outweigh the cons. Consequentialism is focused on the basic consequences that come with decisions and determining net balance between the good consequences and the bad ones. Zuckerberg’s decision to buy WhatsApp is consistent with his goal of connecting the entire world, especially developing countries, through technology. The app has over 450 million users. There almost as many messages sent using the app as there are text messages sent in the entire world per year. It allows Facebook to improve the app and help people from all over the world to share information quickly and efficiently. Utilitarian ethics revolves around maximizing net benefits for all parties involved with the decision, which brings...
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...Oral Communication & Oral Report SWOT Analysis In the course of interacting with my parents, some things were clear thus, the opportunity to evaluate strengths, weaknesses, opportunities, and threats with an objective of improving my conversations in future encounters. Strengths During this conversation, I was able to exploit appropriate resonance of vocal sound, which was good towards the achievement of quality and effective communication. There was also appropriate blend in relation to pitch, speed, and volume during the conversation thus realization of the effective communication. I was able to understand what I was saying during the conversation because of integration of an appropriate style to interact with my parents. In addition, I was also able to utilise quality words in accordance with the listeners’ vocabulary with the aim of expressing respect to my parent during the conversation. I am also able to adapt to any conversation. Weaknesses One of the potential weaknesses during the conversation is the tendency to experience distractions. In addition, I need to work on my presentation skills because I was suspicious at the start of the conversation. Another element of discussion was the tendency of murmuring words thus limiting realization of effective communication. Opportunities I have the opportunity to listen to myself over again with the aim of improving the voice quality. Furthermore, I have an opportunity to adopt and implement an effective...
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...valuation • Increase in debt increases value through increase in interest tax yield ➢ Interest Tax shield gain is partially offset by increase in cost of equity ➢ There are complex processes involved in mergers and acquisition .It is difficult to compare betas measured against different indices due to differences in composition of index. ➢ Changing financial leverage affects the systematic risk that shareholder’s face. ➢ Risks when the acquirer and the Acquirer-Target merging entities are in two different countries For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. (Facebook acquiring WhatsApp) There are many reasons that a company consider before doing any merging or acquisition activity. Hence it can be safely considered that Facebook too has considered the factors related to the same. First of all, the number of users of...
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...sold individually in the marketplace, while some other intangible assets can be sold. Goodwill is not easy to measure, because it includes exceptional management, desirable locations, customer relations, and so on. The determination of the Goodwill is therefore most of the time very subjective. Companies only record the goodwill when there is an exchange transaction the involves the purchase of an entire business. When the company is purchased by another company, the goodwill on the transaction is calculated as follows: the company debits the identifiable acquired assets and credits the liabilities at their fair values, credits cash for the purchase price and finally records the difference as the goodwill. Give examples of companies who own the intangible asset(s) 1. Famous example is Microsoft completed the acquisition of all of the Nokia Devices and Services (“NDS”) in 2013. Microsoft acquired Nokia for $7.2 billion in 2013. This was a huge opportunity for Microsoft as Nokia's products are trustworthy and have goodwill in the market, with the Nokia Lumia, Nokia Asha, etc. Thanks to this merge, Microsoft has increased its level of synergy, goodwill, brand name, better marketing environment and capability to innovate faster (Verma, 2013). The short effect of this merge was seen in Q4, where Nokia service and devices contributed to $1.99 billion to revenues, but it negatively impacted the operating income with $692 million loss (Trefis team, 2014). 2. Infamous...
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...line 1) the authors state, “Innovative use of a firm’s information resources can provide companies with substantial and sustainable advantages over competitors.” However Carr (2003) in his classic article, “IT Doesn’t Matter” makes the following assertion “IT is a commodity that does not offer a competitive distinction and therefore does not provide a competitive advantage.” More recently in February 2014 Facebook purchased WhatsApp for $ 19 billion. Earlier they had purchased Instagram in 2012 for $1 billion. Similarly in 2011 Google (now Alphabet) acquired Motorola’s cell phone business for $12.5 billion and in June 2013 Google (Alphabet) paid $1.1 billion to purchase social mapping startup Waze. This acquisition, the 10th acquisition for Google (Alphabet) in 2013, allowed the company to become a dominant player in online maps. What do you think and why; does Facebook’s and Google’s (Alphabet's) acquisition of other companies provide it with sustainable competitive advantage? As you form your thoughts about this question think of the ecosystem in which Facebook and Google (Alphabet) function and see how module 1 materials can be applied to answer this question. Video application advances in social media over the last 12 months is such a great example of the hypercompetition in a marketplace that Pearlson and Saunders refer to in our textbook (1). From the quick evolution of Meerkat, to Twitters $100 million acquisition of Periscope, to Facebook’s soon to be...
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...Step-Up towards Privacy and Connectivity Concerns in WhatsApp Ms. Kavisha Duggal, Assistant Professor, Dept of Computer Science Lovely Professional University Phagwara, India Ms. Reema Ludhra, Student Dept of computer Applications, Lovely Professional University Phagwara, India Abstract-WhatsApp is an instant messaging application which runs on all the smart phones with internet access. Recently, hit the record of 10 billion total messages exchanged per day. Though, it is one of the most popular and favorite application of the smart phone users there are few issues involved in its working. The foremost issue I want to propose is the Last Seen Time stamp in the WhatsApp is updated with internet access time, rather it should fetch the time when the message is actually sent. In addition to this, I would like to propose the privacy concerns of the application. That is, anyone can be added to the WhatsApp chat group, without the permission of a particular user. Thus, this is the privacy concern among the application user. Keywords: WhatsApp; Connectivity issues; Privacy concerns. I. INTRODUCTION Today, WhatsApp is the most popular Application amongst youngsters. One can send text messages, images, videos etc on this cross-platform application that too free of cost. Only an internet connection is required to successfully run this application. It is a free application available in play stores of a smart phone. In very less time it has taken away the market...
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...created a massive platform that reaches over a billion people. Facebook has been successful driving revenue by developing algorithms and application programming interfaces. These revenue drivers turned their social networking platform into an advertising tool, connecting third-party businesses to quality consumers. Although Facebook’s user base and revenue are growing at very rapid rate, there is concern with their future strategy. This paper addresses that concern and the doubt that the revenue streams the company has developed will be sustainable in the long-term. Examining Facebook’s history, competition, financials and target markets will reveal a direction for the future. Recommendations are made for a long-term strategy to diversify revenue streams and maintain year over year growth in profitability through: global markets, emerging technologies and integration. Keywords: Facebook, social networking, technology, advertising, data, Internet user, global market, application development, mobile, beacon Analysis of Facebook to Develop a Business Strategy Maintaining Revenue Growth in the Future Mark Zuckerberg created Facebook in a dorm room at the campus of Harvard University in February 2004. Its initial purpose was to form a social network exclusive to Harvard, allowing the viewing of students’ personal details to the entire student body and to create a platform for communication. Within four months, Facebook had expanded to thirty colleges and had 150,000 users. With...
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...Social networks have become integral part of our lives. Social media evolved when people started to communicate. Communication with friends and family has been easy once we have access to internet since the introduction of social network sites years ago. With a few clicks of a button we are able to connect with people from around the globe and we can easily send information to a friend or get information. Social network sites (SNSs) such as Facebook, Youtube, Skype, Wechat etc, have attracted millions of users. These SNSs have become our daily practices. These sites consume a lot of people’s time by uploading or downloading, getting information concerning their career or academic work. People are always online every second, chatting with friends, watching online movies, doing research. Social site has become a habit for some people; they find it difficult to study for one hour without login to one network site. The information that people get from the SNSs have made some people very smart because while some have become very poor academically, because it is easy to get almost any materials for school...
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...determine how and why individual competitors make money. We will take a further look into several topics including what defines the industry, the industry lifecycle, economic indicators, and examine several of the industry leaders including Facebook, Google+, YouTube and Twitter. By detailing how these social networking sites made it to the top of their industry and continue to maintain a competitive advantage we will identify their strengths, weaknesses, opportunities and threats. Being a fairly new industry, we believe that this is a global industry that will continue to grow and be one of the quickest growing among all industries. It is reported that there are 2.5 billion Internet users globally, of these 2.5 billion, there is an estimated 1.9 billion using social networking sites. Although these social networking sites are very similar by definition, they all harvest their own differentiations, separating themselves from their competitors and maintaining their competitive edge. Industry Overview The use of social networking sites has seen huge growth since the early 2000’s, doubling in size since 2007, most notably with the creation of Facebook. The importance of social networking sites online has continued to grow and Facebook now even poses a serious threat to Google in terms of traffic. Social media is a way to transmit, or share information with a broad audience, in which everyone has the opportunity to create and distribute. Social networking is an act of engagement...
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...THE INFLUENCE OF SOCIAL NETWORKING AND READING HABIT ON ACADEMIC PERFORMANCE AMONG UNIVERSITY UNDERGRADUATES EKWERIKE ONYEDIKA 090651012 LAGOS STATE UNIVERSITY, OJO (JULY, 2012) ABSTRACT This paper discusses in details the Research proposal on the influence of social networking and reading habits among university undergraduates. In particular the research will focus on the question “does social networking and reading habits affects the academic performance of university undergraduates? If it does is the influence positive or negative? In this research proposal, the background, context, and theme of the study are presented: the objectives of the research and research statements are also stated. The scope and methodology to be used are also discussed and this paper also briefly reviews relevant and related literature. CHAPTER 1 BACKGROUND OF STUDY “Academic performance” is not a concept that is new, many social scientist and researchers alike have defined academic performance in various ways. Bruce Tuckman (1975) asserts that performance is used to label the observable manifestations of knowledge, skill, concepts, and understanding and idea. So performance is the application of a learning product that at the end of the process provides mastery. It is the acquisition of particular grades on examination; it shows or indicates the students’ ability, mastery of content, skills in applying learned knowledge to a particular situation. A student is generally judged on examination performance...
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...[pic] School of Business Term Project Students will complete a final project that assesses understanding of course material and encompasses the major leadership skills developed throughout the semester. As part of a team, students will assess and properly frame a series of problems, and offer solutions in the form of a final report and presentation. As part of this effort, you will build a team, find ways to manage conflict, and cultivate influence. To begin, choose a (maximum) 5-person team, and everyone should read the scenario on page 3. Next, each team member must choose one section to complete. Individual team members must then reread the chapter material associated with their section. Your paper should specifically refer to and incorporate relevant material from the class textbook, and add additional relevant critical thinking about the topic area. Seek out and make proper use of additional information as needed. Do not answer the questions by simply quoting text material. Rather, summarize the material and offer additional insights. Report Requirements ▪ Cover Page: Name, Date, Course/Section, Title. Staple your paper in the upper left-hand corner. ▪ The body of the report will contain a minimum of 7 full typed pages[1] and a maximum of 10 pages answering the topic areas of your choosing (the “Cover” and “Works Cited” pages are not counted toward the page minimum). o Reports must begin with a one to two paragraph introduction that...
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...With Big Data Comes Big Responsibility (https://hbr.org/2014/11/with-big-data-comes-big-responsibility) Big data and the “internet of things”—in which everyday objects can send and receive data—promise revolutionary change to management and society. But their success rests on an assumption: that all the data being generated by internet companies and devices scattered across the planet belongs to the organizations collecting it. What if it doesn’t? Alex “Sandy” Pentland, the Toshiba Professor of Media Arts and Sciences at MIT, suggests that companies don’t own the data, and that without rules defining who does, consumers will revolt, regulators will swoop down, and the internet of things will fail to reach its potential. To avoid this, Pentland has proposed a set of principles and practices to define the ownership of data and control its flow. He calls it the New Deal on Data. It’s no less ambitious than it sounds. In this edited conversation with HBR senior editor Scott Berinato, Pentland talks about how the New Deal is being received and how it’s already working—in a little town in the Italian Alps. HBR: How did you come to be concerned about data collection and privacy? Pentland: In my research at the Media Lab, I use wearable sensor technology that measures tone of voice, movement, gesticulation—innate behaviors—to collect very personal data about how people communicate with one another. When I started that work, I was impressed by the power of the data being generated...
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...1.0 INTRODUCTION 1. Background of the Study: The research investigates the impacts of social networking websites on undergraduate students’ performance at Technology College Sarawak. The variables identified are age, gender, education, social influence and academic performance. Questionnaire will be design based on the requirement to determine the reasons and factors that affect the students’ performance and will be distributed to 30 correspondents, which consist of students in Technology College Sarawak. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if one’s will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. An online social networking is a place where people build social relations by sharing information’s, interests, activities, or their real lives connections too. It allows users to communicate with each other without limits and boundaries. When it comes to online social networking, websites are commonly used. These websites are known as social sites. Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, politics and alternative lifestyles. Once the user is granted access to a social networking website they can begin to socialize...
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...References 22 8. Appendix 24 List of Figures Figure 2.1 Proctor & Gamble Mental Map 4 Figure 2.2 Organization Chart 6 Figure 2.3 Shopper Marketing Taxonomy 7 Figure 2.4 Value Proposition 9 Figure 3.1 Projected GDP % Growth and Inflation by Country 11 Figure 3.2 The advertising spending on Media 2013 12 Figure 3.3 Contribution to global growth in ad spend by medium 2013-2016 (US$m) 13 Figure 3.4 % of global smartphone users who have used the app in the past month (Q2 2013) 13 Figure 3.5 New Policy of Google Advertising (1) 15 Figure 3.6 New Policy of Google Advertising (2) 15 Figure 4.1 2012 Planning on Spending Advertising within the Social Media Space (%) 18 Figure 4.2 Advertising Spending on Facebook (Top 3 Brands) 19 1. Background Procter & Gamble is our target company in this project. We will start with the background, and then examine both the micro and macro environment. The conclusion and recommendation will be generated from the internal and external analysis. Some theories and marketing concept might be applied, through this project, we hope that better understanding of Procter & Gamble and theory application would be achieved. Since 1873, Procter & Gamble has built a rich heritage of touching consumers’ lives with brands that make life a better everyday. It is an American multinational consumer goods...
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