...Case Study: Facebook 1) In my country of origin, Morocco, Facebook is used primarily by people from 15 to 35 years old. The social network played a big part in the outburst of social revolts referred to as “Arab Spring”, since it was one of the only mediums for the people to keep their freedom of speech in times of tyranny. But it also has a couple drawbacks, in my opinion, the major one being the lack of control of users over their own personal data. This can represent a big inconvenience in some situations such as applying for a job. Nowadays, with employers making sure to search deeper and deeper into their recruits’ past and present social networking activities, any mistake a person might have made, even a long time ago, could come back and haunt him for the rest of his life. I think that the social network, by promoting freedom of speech and allowing people to keep in touch with their loved ones, even though in today’s globalized world it’s easier than ever to be far from them, is a great tool for the people of a developing country like Morocco. However in years to come, the emphasis should be on the challenge that is personal data encryption and protection, as well as user awareness on theses issues. 2) Faced with the need to define their approach to global expansion, Facebook chose to remain loyal to its values, in order to keep their international credibility as well as to justify their extraordinary IPO ambitions. The company is looking for market with a...
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...Case Study: Facebook: It’s Not Just for Kids Facebook has become a social networking phenomenon. A place for people all over the world to connect, play games, share photos, and now days shop. While other social networking sites are meeting the status quo Facebook is setting itself apart by keeping the site new and exciting. Facebook is currently the fourth most trafficked site on the web. (Facebook: It's Not Just for Kids) However, even as Facebook is gearing up to expand they still have challenges to overcome if they want to stay on top of the social networking empire. People from all walks of life have discovered the joys of Facebook. However, a recent study by Spruce Advisors found that a large majority of Facebook users are extroverts and narcissistic. Facebook gives these personality types an additional platform to socialize and to promote themselves with the ability to upload an unlimited amount of pictures (there is nothing worse than a friend who uploads pictures of themselves three times a day!) and the ability to update their status every minute of the day. Many of these faithful Facebook fans have a large number of virtual friends and they tend to stay connected. On the other hand, Facebook gives the introverts a large assortment of games and other apps to utilize while still keeping them in contract with their small network of friends and family. The ability Facebook has to appeal to the extroverts and introverts in and of itself gives Facebook the potential...
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...Facebook: It's About the Money - Case study The birth of Facebook was in 2004 by Mark Zuckerberg, a Harvard student, who started Facebook as a means of allowing students to communicate with one another. It gained its popularity quickly through the university and education system and became a worldwide phenomenon(Ahmed et al., 2013). In just over ten years, Facebook expanded from a small networking site to a publically traded organization worth an estimated $50 billion. Part of its success is based on the fact that it is free to join and Facebook boasts it always will be. The estimated number of users/subscribers of Facebook at the time of this publication was stated to be over 1 billion (Laudon & Laudon, 2014). In 2011, the vast majority, eighty-five percent, of Facebook's revenue was derived solely from advertising sales with the remaining attributed to sale of Zynga games (Laudon & Laudon, 2014).Importantly, the revenue stream associated with Facebook’s success is leveraged on the collection of information provided by the users. Users of Facebook create on-line profiles and upload their photos, videos, communicate with one another, and join a variety of different groups on a myriad of different issues, using the “like” button to identify their likes (Ahmed et al., 2013). Without question, social media plays a large role in our lives every day, and Facebook is at the center of that movement. While Facebook provides a means to communicate with one another and a means...
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... The case that I am about to analysis is called “Facebook: The New Face of E-Commerce?” Mark Zuckerberg, 23, founded Facebook while studying psychology at Harvard University. A keen computer programmer, Mr. Zuckerberg had already developed a number of social-networking websites for fellow students, including Course match, which allowed users to view people taking their degree, and Face mash, where you could rate people's attractiveness. In February 2004 Mr. Zuckerberg launched "The facebook", as it was originally known; the name taken from the sheets of paper distributed to freshmen, profiling students and staff. Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. One of the main trends in 2012 social networks will be the rise of F-commerce or e-commerce through Facebook. Thus, this network becomes the only way, apart from the traditional online store on a web page, for a company to sell their products directly online without intermediates. The purpose of this paper is to discuss the Facebook as the new face of e-Commerce. In the last seven years, facebook has shown a tremendous ecommerce gateway trends. It is worth $5,257 million in the year 2009 having a customer base of 800 million, and 3000 employees across the globe. One of the most ambitious projects of the Facebook social network in last year was the birth and evolution of the F-Commerce, i.e. e-commerce on Facebook. I hope...
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...1. Why do people (end user) use Facebook and what do they do when they are there? Nadkarni & Hofmann (2012) investigated the factors contributing to Facebook (hereafter FB) use based on the researches on psychology, technical features of FB, demography and personality of FB users, and suggested a dual-factor model of FB use. In accordance with the model, FB users are motivated by two essential needs: (1) the need to belong and (2) the need for self-presentation. The need to belong can be referred as the innate drive to have a relationship with others and gain social acceptance, and the need for self-presentation as an impression management in which people attempt to influence the perception of their image. These two factors can work as a pair or singly for FB use. For example, the number of FB friends and a desirable presentation of self on FB positively associate with the degree of subjective well being and users’ self-esteem because of visualization of social networking (Kim & Lee, 2011). FB enables users to create own profiles including name, gender, date of birth, e-mail address, home town, personal interests, job information and photograph (Facebook, 2016). The interactions on FB are the friends list, the wall, pokes, status, events, photos, video, messages, chat, groups and like. The friends list is a significant part of FB, because it enables the endusers to create a public display of their accounts which viewers can click to expand the network. Like allows users to give...
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...Facebook Case Study 1. Facebook has a lot of data. The company uses this data to supposedly get more intimate advertising services. Facebook says that this is the main goal of the company, but if this were true they wouldn’t care about the old messages and old posts you delete. The fact that the company saves these things makes me worry. Why would a company need to keep things deleted? They were deleted for a reason and people do not want them to be seen. I understand the fact that to make it a better experience on facebook they need to know information about you, but there is no need to send it to companies that have no reason or intention to advertise. If a company wants to know something about you, they need to look that person up and find those things out just like a regular user. Once people hear about the way Facebook is using their personal data, the usage will decline. 2. There is no relationship between privacy and facebook’s business model. The whole reason facebook started to make money in the first place was because they fed peoples personal information to advertisers. There hasn’t been a form of privacy in the facebook company since day one. They are manipulating their authority they have to make them money regardless of if it hurts their users. No one should be denied a job because they liked the same page as a man that is a convict. Yet that is how facebook will end up because privacy is not an important part of their business model. 3. The weaknesses...
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...Case 12: Facebook All questions are given 1 point except Qn 7. 1. Definition and characteristics of social networking (services). -Definition: social network collects any information that individuals share in network and connect the dots of personnel who have similarities building social relations based on the power of connection. -Characteristics: Social network services carries three main purposes, which are advertising, employee and idea screening and application development and gaming. Advertising is the main revenue resource that social network generates profits from. Social network gives an opportunity to the firms who wish to catch the user’s needs to promote their products or services to the users who are exposed in the network. Social network firms also helps companies to search for potential competent employees with any useful information saved in their database and to monitor current employees’ activities to prevent any possible negative impact on the company. Lastly, by taking a role of bridge between gaming developers, application, or software and the users in social networks, social network made it possible for them to grow through their service place and social network companies also earned benefit from being partner with those providers. 2. Explain the five (5) forces of social networking industry. And analyze whether it is a profitable industry. (You may not get all the information for the 5 forces analysis from the case. Then you can...
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...The District Court incorrectly applied Tinker and its progeny to Michael’s creation of his Facebook page. Michael’s Facebook page did not create a substantial disruption. “A general ‘buzz’” on campus is not sufficient basis for restricting the speech of a student. J.C. v. Beverly Hills Unified Sch. Dist., 711 F. Supp. 2d 1094, 1120 (C.D. Calif. 2010). Students at Nero discussed Michael’s page, but the discussion did not cause a substantial disruption. Justice Alito’s concurrence in Morse notes the Court does not endorse a broad rule allowing restrictions on anything that may interfere with the “educational mission.” Morse, 551 U.S. at 423. Administrations cannot claim conflict with the goals of the educational institution as indication of...
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...11/5/2014 BUSA 4980 Facebook Case 12 The Beginning Facebook was founded by Mark Zuckerberg, a whiz kid born to a psychiatrist and a dentist. Signs of entrepreneurial behaviour started to show at the young age of eleven. Mark majored in computer science and psychology at Harvard. Writing a student program called CourseMatch to aided students in strategically selecting their courses. He the n created Facematch which gave students the ability to rate others on looks and then poll the results online. Due to its success, the college network was overwhelmed and was forced Facematch to shut down. His next endeavour was his greatest success. Thefacebook was created by his roommate Dustin Moskovitz, investor, Peter Thiel, and Sean Parker of Napster fame. What started off as a college student application, soon turned into a flagship for social networking not only students, but many users and companies. Strategic Profile and Case Analysis Purpose Facebook has been very successful since its inception. Even after going public in 2012 with initial scepticism by investors the company has beat the odds. Through successful acquisitions, Facebook has been able to not only maintain but enhance its service offerings to its users and advertisers. Facebook utilized several acquisitions to not only improve on or offer new services like its partnership with Zynga; but was also able to pilfer top talent from companies to implement in internal Facebook projects. This allowed Facebook to bypass new...
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...Chapter 1 Case Studies Answers CASE STUDY 1 - Facebook Questions 1. As an investor in a social network such as Facebook, which financial and customer-related metrics would you use to assess and benchmark the current business success and future growth potential of the company? From comments in the case study, the main revenue model is ad-based advertising (CPC and CPM). Facebook has said it will not sell customer data and there is no indication of affiliaterelated models. Customer-related metrics are related to engagement which indicates capability to sell ad space – not simply users, but active returning users and the number of pages viewed per day. The proportion of ad inventory sold is also important. A basic answer will provide • Understanding of financial metrics. Revenue, Costs, Growth. • Clear framework of different metrics types – efficiency vs effectiveness. • Audience Engagement and satisfaction metrics such as those mentioned in the case. A more competent answer will reference elements of profitability (e.g. ad revenue, alternative models, e.g. subscription (although clear data not sold) costs (e.g. R&D, Development) Operational costs of managing business (on a per active user basis). 2. Complete a situation analysis for Facebook focusing on an assessment of the main businessrisks which could damage the future growth potential of the social network. Typical risks are: • Ad revenue limited because of difficulty of engaging audience in ads. • Major privacy problem as with...
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...Case Study: Should He Be Fired for That Facebook Post? 1) What are the issue(s) arise in Downcity Motors? Elaborate it Insufficient in employee handbook According to the case study, Downcity Motors did not have a proper policy regarding the actions have been done by James Kenton. They have not yet updated their employee manual to cover the issue regarding the social media. The management actually has been talking about this for months, but they kept dropping down on the to-do list instead of take action regarding this issue. Do not consider the opinion of employees According to the case study, it has addressed that Kenton used to come to Susannah and Toby to discuss about the issue in the Mercedes Benz event and expressed his opinion. However, they decided to ignore their comment. Highly engaged employee like Kenton normally is enthused about their organization and care about its success. When they are less given chances to express their opinion in the organization, in the sense of participation, more likely it will demotivate the employees and employees do not feel their value to the company. Lack of two way communication in Downcity Motors Downcity Motors seems did not promote feedback channel from its employees. The organization seems using the autocratic management style where employees need to follow everything that decided by the upper management. Like Dell wants his daughter to fire Kenton with a strong word of “He got to go”. Besides, even when a particular...
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...Case Study on Online Privacy By Irina Raicu There once was an app called "Girls Around Me." After a sudden outburst of media coverage, it got pulled off the market. Read the summary of the controversy (below), as well as the articles to which it links; what questions do they raise for you? Case Study on Online Privacy In late March 2012, a flurry of blog entries and articles focused on an app called "Girls Around Me." The app, which was produced by a Russian developer and available through the iTunes App Store, presented itself as "a revolutionary new city scanner app that turns your town into a dating paradise!" The app's website asked, "In the mood for love, or just after a one-night stand? Girls Around Me puts you in control! Reveal the hottest nightspots, who's in them, and how to reach them… Browse photos of lovely local ladies and tap their thumbnail to find out more about them." The "lovely local ladies" were not people who had signed up to be associated with this app. They had either chosen to make their Facebook and Foursquare profiles public, or had simply not reset the default privacy settings on their Facebook and Foursquare accounts. By its own description, "Girls Around Me" mashed the publicly available data from Facebook and Foursquare and plotted it onto a map. Users of the app would see a map of their surroundings, with thumbnail photos from publicly available profiles of women who had recently "checked into" particular locations in the neighborhood. Some of...
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...Tire City Inc. » Case Solution - Casehero www.casehero.com/tire-city-inc/ Tire City, Inc. A little, quickly ... Set a reminder to receive an email after your university's case study deadline. Upload your case study solution. We will run it ... Tire City Case - Documents - Docslide.us docslide.us › Documents Nov 7, 2014 - Exhibit 1 Financial Statements for Tire City, Inc. For years .... onTune Case Study How customer use onTune in their complex environment. Tire City Inc - Course Hero www.coursehero.com › California State University › FIN › FIN 502 Tire City Inc. Current Financial Health Profitability Tire City has shown. ... Other Related Study Materials ... Tire City Case; LSU; FIN 3717; Fall 2013; 1 Matthew Geiser John Farrell Montgomery Gossen Mathew Gould Tire City Case Project S. Tire City Inc. Solution And Analysis, HBR Case Study ... www.thecasesolutions.com › Business Case Studies Feb 11, 1997 - Tire City Inc. Case Solution, Tire City Inc. Solution, Tire City Inc. Analysis, Tire City Inc. Case Study Solution, Small, rapidly growing retail ... 111101 ma i - SlideShare www.slideshare.net/SomeshPal/111101-ma-i Sep 5, 2013 - Concept & Processes of Accounting Case Waltham Oil and Lube Center, Inc. (Case 4-4, ... Case Springfield National Bank (Case 13.5, AHM) Tire City Inc. ... Digital Crisis Communications: Case Studies and Tips - July 2015. Finance 4210 > Pope > Notes > Tire City | StudyBlue https://www.studyblue.com/notes/note/n/tire-city/file/441380 Mar...
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...Diesel | Live, breathe and wear passionSearch The Times 100 - Business Case Studies Logo Home PageCase StudiesSTEMRevision TheoryTeaching ResourcesCompaniesCareersShopBlogLogin The Times 100 / Business Case Studies / By Industry / Fashion Business Case Studies by Industry - Fashion Below is a list of The Times 100 business case studies from companies within the Fashion sector of industry. Choose a case study from the lists alongside each company. By TopicBy EditionBy CompanyBy Industry The Times 100 fashion case studies asos.com Logo asos.com [+] The product life cycle and online fashion [+] Strategic growth in the fashion retail industry Ben Sherman Logo Ben Sherman — Using the marketing mix in the fashion industry This case study examines how Ben Sherman uses the marketing mix to help the business remain competitive and extend its market share and influence. — Edition 13 C&A Logo C&A [+] Creating value - brand management [+] Implementing Codes of Conduct Diesel Logo Diesel — Live, breathe and wear passion This case study looks at how Diesel promotes its products and the brand. — Edition 15 Dr Martens Logo Dr Martens [+] Building a fashionable brand image [+] Re-engineering a business process [+] Development of a brand through trade mark protection Levi's Logo Levi's — Reclaiming the identity of a brand This case study has shown how Levi’s has used effective brand management planning to reclaim the brand and to turn around the fortunes...
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...This past week, I read three social media case studies on Lady Gaga, the Ford Fiesta Movement, and the Greenpeace protests against Nestle` in the palm oil controversy. After reading “Lady Gaga: Born this way?” I was impressed by her utilization of social media to successfully interact with her fans. Her passion for her time-consuming work and building a following on social media took over many aspects of her personal life, prohibiting her from being able to own a home or even have a boyfriend. Growing up, Lady Gaga took full advantage of her privileged upbringing by receiving the best education and seizing opportunities that supported her musical talents. Once she was discovered, she actively built her image as an artist through the Internet and social media. Her success was attributable to connecting and interacting with her fans through websites such as You Tube, Facebook, and Twitter. She was able to build a bond with her fans that has not been matched by any other musician or artist. I was intrigued by her success outside of the music industry that seemed directly related to the social footprint that she built for herself. The case study talks about the “360 deal,” where music companies now share a portion of revenues from all aspects of an artist’s business. While I believe this to be a great business model for the music industry, and Lady Gaga has been tremendously successful in this model, I think it is premature to imply that her reinvigoration of outside brands...
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