Social media in marketing Social media sites are generally of great importance to marketing managers and entrepreneurs. A critical look at today’s world will reveal to you that Facebook on its own has over 1.4 billion users (browser media, socialnomics, Macworld, 17 May 2014). As a marketer, this should be more than just an opportunity for marketing, it should be their stronghold. Most branded marketers have seized this opportunities by creating pages on Facebook and advertising each of their new products whenever they have a chance to. For the average Facebook user this has been enlightening especially since they are able to know the diversity and prices of products available in the market without much struggle. Marketing through Facebook has made window shopping a bit old fashioned. People can ‘window shop’ at the click of a button. It is even possible to know what products are on sale and which shopping centers are trending through Facebook.
As statistics will prove, 57% of all adults worldwide use Facebook. These are the same adults who provide for their family needs. This generates a need for marketers to reach out to them through Facebook and advertise their products to them. Of the 57%, 64% will visit the site daily; it goes without saying that this would be a cheap and convenient way to reach to these strong markets. Facebook is continually adding new features that would be relevant to marketers and clients. One such feature is the graph search. Through this feature, one can: find colleagues to connect with, find friends who like their pages, network within Facebook groups, find fans’ interests through wall posts on one’s page, identify other pages that the fans like. This can help broaden the fan base. It is also possible to compare fan bases and therefore identify prospect markets. Through this very fan bases, one can attract new customers for the