...HBS CASE Guide to Harvard Referencing University of Hertfordshire Hertfordshire Business School Centre for Academic Skills Enhancement (CASE) Harvard Referencing Guide This updated guide has been produced by CASE Academic Advisers to promote accurate Harvard referencing in the Business School. Harvard referencing style has many varieties. This version has been developed to ensure conformity with the basic Harvard referencing conventions and in relation to feedback from HBS lecturers and students. Accurate referencing is ESSENTIAL because: 1) Your work must be ‘evidenced' with references to appropriate academic theory and practitioner experience. 2) Your reader must be able to see which ideas and words are your own and which are not. 3) Your lecturer must be able to check your sources and see which ones you have used to support your assertions. 4) Your lecturer needs to see if you have read and understood course material and how you have used the work of others to develop your own ideas. 5) Other readers might want to find and read some of the sources you have used. 6) If you do not reference, you might be accused of stealing the work/ideas of others - this is plagiarism. Revised: 03/10/14 1 © HBS CASE, 2014. HBS CASE Guide to Harvard Referencing You should note that Harvard is a modern ‘author-date’ referencing system and should not be used in the same document with the older numerical /footnote systems that use numbers in the text and...
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...HENRY TAM AND THE MGI TEAM CASE STUDY Introduction In our opinion, this case study is deemed an exercise in management technique. The case study is detailed with diverse factors and encompassing the breadth of management science. The Music Games International (Hereafter referred to as “MGI”) team comprised of seven (7) members as stated - The group is extremely diverse comprising of the following, Henry Tam and Dana Soiman were final semester students at Harvard Business School (Hereafter referred to as “HBS”) working on the business plan not just for the competition, and as a professional challenge as soon. For the founders, Sasha Gimpelson was known for his unconventional ideas. Igor Tkachenko, an accomplished musician and Roman Yakub, a composer. Alex Sartakov -introduced to the group through a mutual friend of Igor and Sasha, he had music background, Dav Clark was a MIT graduate had a software background and was also planning to enter the MGI case for the MIT business plan contest. To our understanding, the gist of Henry Tam and MGI Case Study refers to development of a business plan for MGI (as a submission to the annual business plan contest of HBS and, the business plan should be the blueprint for the future; to commercialize their products via educational learning tool and/or an entertainment/gaming portal). Question 1 What is your evaluation of the MGI’s team process? What were the roots causes of the team’s process problems? In evaluating the team's...
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...| Entrepreneurial Growth | | Fall Semester, 2013 Man 385.24 Unique #04780 | Professor John N. Doggett Class Days Monday and Wednesdays from 12:30 to 2:00 p.m. Class Room UTC 4.104 Office CBA 5.124k Office Hours Wednesdays, 5:30 to 6:30 p.m. or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Course Web Page via Canvas ------------------------------------------------- Teaching Assistants Grant Garlinghouse (grant.garlinghouse@mba14.mccombs.utexas.edu) Course Objectives I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to grow firms as astutely as possible will play a role in speeding the beginning of a new recovery. When companies like Cisco and HP abandon major market segments, it is even more important to think critically about how to grow a firm’s products. Given the chaotic period that we are entering, I have made several significant changes to this course. First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm. Second, I have assigned three books. These are some of the best books out there on how to think about innovation, competition and how to grow a business. They will become “let me read that again” go-to books that you will use long after you graduate from UT. To compensate for the heavy reading load, I have eliminated...
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...M IST LOUNGE HOME | e-paper | TODA Y'S NEWSPA PER | mint CODE Travel Books Culture Style Play Slideshows Insider Parenting P os ted: M on, J an 1 2 2 0 0 9 . 2 :1 9 A M I ST Corporate News E mail del.ic io.us digg news V ine P rint Satyam shows B-schools too need a code of ethics Most of the people primarily involved in the Satyam scam have a connection with reputed business schools Business Case | Premchand Palety font s ize Livemint Home ADVERTISEMENT The Satyam Computer Services Ltd scandal has show n w hat bad corporate governance can lead to. It w ill take some time before the story of the fraud unfolds fully but as of now, it seems to be much more serious than just the w indow dressing of the balance sheet. Probably Satyam created its contradiction in the true sense w ith Maytas Properties Ltd and Blogs Videos Radio Special Report Mint Reports Webcast Archive Partners Wall Street Journal Tools Mint Mobile RSS Feeds RSS Story mint e-paper Email Alerts Festival Contest Daily Newsletter Follow us on Twitter Follow us on Facebook ADVERTISEMENT Maytas Infra Ltd, and money w as siphoned off from the computer software services firm to buy real estate and bribe politicians that eventually led to its fall. In the process, shareholders’ w ealth and confidence have been devastated. The management has put the careers of its staff in jeopardy and the image of Indian companies has suffered greatly. Some years in jail for the key perpetrators of the...
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...Module 3 Case Study: The Internet as Social Media: Connectivity and Immediacy ITM501: Management Information System and Business Strategy Introduction Successful businesses are assembled on a common theme; customers! As is the case with just about everything in the world, the way in which businesses expand their customer base is an ever-evolving process. I believe the use of social media on the internet provides businesses with new and different useful information. Businesses have found a new place to market and brand themselves in social media sites. Having an available way to connect with customers in an informal way creates loyalty and awareness. However, a company that is vulnerable to hackers and hecklers feeling the squeeze on your newfound success. A social site provides information on what your company is doing and offers a platform to generate spiteful negative comments that could hurt the reputation of your business. These attacks may be controllable with reputation management and social media marketing strategies. Reasons why I took this position Social networking is also very important in the business sector because business is about making connections with people. If a business does not connect to all of their customers, they are bound to lose their clientele. People are looking for personal attention; they want to feel valued, taken care of, and most importantly, heard. They do not desire their needs and concerns to fall to...
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...TUI UNIVERSITY Angelica M. Johnson Module 3 Case Study ITM 501 Management Information Systems and Business Strategy Prof. Sam Biragbara March 14, 2014 Introduction The purpose of this case study is to examine whether the availability and use of social media on the internet really provides businesses with new and different useful information. We will explain the reasons why we feel this is true. Additionally, we will provide a counterargument to my original position, and finally, re-address my original position in light of the counterargument. Businesses and Social Media The availability and use of social media on the internet absolutely provides businesses with new and different useful information. The key question is; are businesses ready to use social media, and the information exchange opportunity it provides, to their advantage? The internet and social media is a fast moving train; businesses can either get on that train, deliberately evolving in this frightening economy, or get run over by the train and die a sure death (Rodriguez, 2011). What Not To Do United Airlines Customer service is something all businesses know is important; however, not all businesses invest and prioritize customer service in their vision or strategic plans. If a business is a service or product provider with a well known name and brand, not paying attention to customers could be a big mistake. One such service provider, United Airlines, committed one of those big mistakes...
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...Teaching Assistants Dave Isquick (David.Isquick@mba12.mccombs.utexas.edu ) Course Objectives The primary objectives of this course are to: a) advance your understanding of concepts and tools useful in the analysis and development of pricing and distribution strategy, and b) help you develop skills and gain experience in formulating these strategies. Learning methods The course uses (a) individual and team assignments with field work, (b) case study briefs and discussions (c) lectures and discussions of readings, (d) guest speakers, and (e) a pricing simulation. The classroom environment will be very interactive, so prepare to get involved. Students come from a variety of backgrounds with a large and diverse base of knowledge and experience. Therefore, the primary role of the professor will be to facilitate discussions that bring out pertinent issues and to better frame the analyses of these issues. Required materials Case Packet: The case packet is available through www.study.net. Instructions to get materials from study.net are included in the last page of this syllabus, before the course schedule. Pricing Simulation – Universal Rental Car – Harvard Business School: Sign up instructions will be provided to you in early October. It will cost $12.50. There will be a practice round available from Nov. 4-9....
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...social media is the next big trend in the marketing world and several studies have shown that these media or channels are often more effective than the traditional ones. Since the turn of the century, social media has steadily emerged ahead of the mass media as the most used media. Both print circulation and TV viewership have been falling consistently over the years; for instance, TV viewership has gone down almost 50% since 2002. In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight years (Edwards, 2013). For marketers, this is a huge advantage because the rapid transition from mass to social media presents the opportunity to create impactful, relevant marketing messages. This data-powered personalized marketing approach is not only much more effective, but also more costefficient and scalable. Recently, social media has become a term synonymous with business marketing. Although still in its early stage, there is still so much to social media that businesses have yet to discover. Social Media is fast evolving as one of the most reliable ways to connect and stay informed about the most recent developments in a particular industry. It offers a platform for discussions and information sharing about anything and everything, helping users build their online identity and reputation and so much more. This study...
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...9 -5 1 2 -0 1 1 REV: FEBRUARY 3, 2012 THALES S. TEIXEIRA ALISON CAVERLY Pepsi-Lipton Brisk In September 2010, Mary Barnard and Marisol Tamaro returned to their offices at Pepsi Headquarters after a meeting with their new advertising agency. Mekanism had just been hired to work on the re-launch of Brisk Iced Tea, a brand that had had its glory days in the ‘90’s and later had become stagnant. As of 2009, Brisk sales were rising and it attained a 10% market share in the fast growing ready-to-drink tea category, despite having virtually no advertising support. Pepsi decided that it would start investing heavily in the brand in 2011. To start off the year, a spot had been purchased for a Brisk ad to be shown during the Super Bowl, in early February. What Barnard and Tamaro needed to decide was how to carry the advertising momentum in the months following the most viewed sports event in American television. Should they stick with advertising on TV or try out a viral advertising approach in social media? Their budget wouldn’t allow for both media to be used. Barnard, Vice President at PepsiCo and the General Manager of the Pepsi-Lipton Tea Partnership (PLP), owner of Brisk, was in charge of the final decision and conferred with Tamaro, Brand Building Director for Brisk, on what to do. PepsiCo was the second largest food and beverage company in the world. So at $340 million in net revenues in 2009-10, PLP seemed like a drop in the ocean compared to the $10 billion1 from its holding...
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...Organizational Behaviour Journal 10th Dec'2012 Session 1: Introduction to the field of organizational behaviour Reflection : Even after working in Information Technology MNC's for almost four years, I never realised that organizational behaviour plays such a pivotal role in the survival of an organization and its employees. I got to know about how both the entities: organization and employee are interdependent and their survival depends on an important factor called Organizational Behaviour. I understood that to get a bird's eye view about any organization, first I need to understand about the organizational behaviour. Organization is a complex open system that depends on external environment for effective functioning. I believe that the intellectual capital is definitely a valuable asset and its sharing can be a growth factor for organization. For an effective management, we need to go through planning, organizing, leading and controlling aspects of a job in hand. Management and leadership must be important traits for a manager to enable team and organization to achieve more than just task completion. I need to develop soft skills and hard skills in a proper ratio i.e. conceptual, human and technical skills to be an effective manager in future. Also learnt how important are values and ethics to an organization and about its responsibility towards the society (CSR). Understood the fact that more globalization and increasing workforce diversity has changed the structure...
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...strategy and differentiation as business level strategy. It also gives high priority in innovation strategies. Influenced by innovation strategy its organizational structure is organic. HTC should continue to produce innovative and cutting edge technology driven product to sustain its competitive advantage. It also should focuses on producing low end phones and penetrate more markets around the world. The company should produces wider categories of products and develop better marketing strategies for wider audience. Finally it should also make patent war to end for own benefit. CONTENT PAGE S.NO. | CONTENT TITLE | PAGE NO. | 1. | INTRODUCTION | | 2. | STRATERGIES OF HTC | | 3. | WEAKNESSES | | 4. | INTERNATIONAL HUMAN RESOURCE STUDY | | 5. | CONCLUSION | | 6. | REFERENCES | | 1.0) INTRODUCTION HTC Corporation is a Taiwanese...
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...Introduction In 2002, product leaders from the Biotech start-up ICOS, and Eli Lilly prepared to take a new erectile dysfunction medication to the market. Cialis would be positioned in a market which was currently dominated by Viagra, an erectile dysfunction medication that had been introduced by Pfizer in 1998. In the following case analysis, I will examine the process used by Lilly ICOS, LLC to bring Cialis to market. Utilizing the Harvard Business School Case “Product Team Cialis: Getting Ready to Market” I will point out certain facts surrounding the case, and highlight key issues. Alternative courses of action around bringing the product to market will be identified and evaluated. Finally, a recommended course of action for the company will be discussed. Facts Surrounding the Case At the time that Cialis was developed as an erectile dysfunction (ED) treatment, that landscape was being dominated by a single player. Viagra, developed by Pfizer, was released four years prior and enjoyed great success over the previous three years. Viagra, whose main ingredient is Sildenafil, was generating over $1 billion in sales for Pfizer year over year for the previous three years (Ofek, 2010). While Viagra was successful in its initial years in the initial market, it was not without its problems. Patient satisfaction with Viagra was below 50% in all markets with the exception of Germany and Italy. Viagra was only effective for hours post dosage, and was affected by the consumption...
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...13/06/2011 Four Rules for Effective Negotiations … Harvard Business Publishing | For Educators | For Corporate Buyers | Visit Harvard Business School FOLLOW HBR: Register today and save 20%* off your first order! Details Subscribe Sign in / Register My Account Anthony Tjan On: Entrepreneurship, Strategy, Managing yourself Anthony Tjan Anthony Tjan is CEO, Managing Partner and Founder of the venture capital firm Cue Ball. An entrepreneur, investor, and senior advisor, Tjan has become a recognized business builder. Four Rules for Effective Negotiations 8:30 AM Tuesday July 28, 2009 | Comments (19) I've been involved in many negotiations in my career. They've all been different in some ways, and alike in others. But through them all, I've identified four "golden rules" to be the most helpful towards productive negotiation outcomes. The rules parallel different stages of a negotiation: 1. The background homework: Before any negotiation begins, understand the interests and positions of the other side relative to your own interests and positions. Put these points down and spend time in advance seeing things from the other side. 2. During the process: Don't negotiate against yourself. This is especially true if you don't fully know the position of the other side. Much is learned about what the other side really wants during the actual negotiation process. Stay firm on your initial set of positions and explain your rationale but don't give in too early...
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...MIS 301 Introduction to Information Technology Management FALL 2010 - Unique Numbers: 03905, 03910, 03915 Instructor tructorBin Gu – bin.gu@mccombs.utexas.edu Dr. Information, Risk, & Operations Management (IROM) Dept. Office CBA 5.228 Office Hours MW 4:00-5:00 pm or by appointment Qian Tang - qian.tang@phd.mccombs.utexas.edu Teaching Assistant CBA 1.308B Office TBD Office Hours Course Description Information technology (IT) has transformed all aspects of 21st century business and everyday life. New IT investments continue to be staggering. Worldwide, over $2.5 trillion is invested in IT. In the U.S., over 50% of capital expenditures are related to IT. Information systems influence business processes, organizational structures, and the ways people do business, work, and communicate. Emerging technologies have triggered new forms of organization and business process innovation; they have also impacted organizational structure, culture, politics, decision making, and society as a whole. IT is transforming how physical products are designed, how services are bundled with products, and how individuals interact with businesses and with other individuals. A silent transformation is occurring as more and more physical products use embedded IT to improve customer experience and product performance. The pervasiveness of IT is expanding global trade and changing how and where work is performed. It is vital that future managers—in every area of business—have a...
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...Department of Education, Sarsuna College (Affiliated to University of Calcutta) 4/HB/A, Ho-Chi-Minh Sarani, Sarsuna Upanagari, Kolkata – 700 061, West Bengal, India Guest Faculty Department of Education, Rabindra Bharati University, Kolkata-700 050 E-mail: pkm.edu@rediffmail.com Phone: +91 9836622451(M), +91 033-2452-3699/4104 (Office) Fax: 033-2473-7365 Website: http://orcid.org/0000-0003-2041-2603, http://www.hindawi.com/50378302/ www.sarsunacollege.ac.in ======================================================================= PERSONAL DETAILS Date and Place of Birth : 4th March, 1980 Kuldanga, Panchla, Howrah, West Bengal-711302, India Nationality : Indian Cast : General Permanent address : Vill. & P.O.-Kuldanga, Via-Andul, Mouri, P.S.-Panchla, Dist.-Howrah, Pin-711302, West Bengal, India Corresponding Address : Dr. Pintu Kumar Maji, C/O- Sri Lakshmi Kanta Maji, Vill &P.O.-Kuldanga, Via-Andul, Mouri, P.S.-Panchla, Dist.-Howrah, Pin-711302, West Bengal, India ACADEMIC QUALIFICATION 2013 Doctor of Philosophy (Ph. D.). Major: Education. Title: “A Study of the Locus of Control, Ecological Value and Environment Related Behaviour amongst Visually Impaired Students in West Bengal”. Area: Environmental Education and Special Education. Department of Education, University of Calcutta, West Bengal, India 2007 Master of Philosophy (M. Phil.). Major: Education. Title: “A Comparative Study of Environmental Awareness and related Behaviour amongst the Normally Sighted...
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