...conducting a study on the Effects of Facebook Addiction to Relationship within the Immediate Family. In order for us to fully understand the topic, we would like to ask for your participation and cooperation in this study. This would only take you 5 minutes to finish answering this. All information that you will provide in this survey will be kept confidential. Thank you. ------------------------------------------------- Name: Yr. and Section: Age: Gender: Address: 1. Do you have Facebook account? ___Yes ___No (Please do not continue answering this) Below are series of statements that were derived from the questions in Facebook Addiction Test (FAT). FAT is a 20-item questionnaire that measures mild, moderate, and severe levels of Facebook Addiction. To assess your level of addiction, please put a check mark to rate how often these statements happen to you. Use the following guidelines: 1 = Rarely 2 = Occasionally 3 = Frequently 4 = Often 5 = Always (DNA) Does Not Apply | 5 | 4 | 3 | 2 | 1 | DNA | 1. I find to stay on Facebook longer than I intended. | | | | | | | 2. I neglect household chores to spend more time on Facebook. | | | | | | | 3. I prefer the excitement of the Facebook to intimacy with my partner. | | | | | | | 4. I form new relationships with fellow Facebook users. | | | | | | | 5. People in my life complain about the amount of time I spend Facebook. | | | | | | | 6. My grades...
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...using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? A. An online survey of a cross section of Internet households. Advantages: The population from which the sample is drawn is representative of all internet households. So the population includes people aren’t users of lip balm and also users of competing lip balms. Disadvantages: Cost- to sample of internet households is far higher. Many households receiving the survey may not respond. Some people see this as junk mail and delete them without even opening them. Longer time to get results. It may take weeks to obtain survey data. B. An online survey of Carmex Facebook likers. Advantages: Low Cost, Quick response time. Easy to respond by just click on the flavor that they like the most. Disadvantages: May reach out to people who don’t really use Carmex. Some customers may not even have Facebook. Which means that they may be getting people are users of Carmex opinion. 2. (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? A. On a Facebook brand page, “engagement” measures how active its Facebook audience is with a specific brand through activities like posting a comment, liking a status or by replying to one of the posts on brand page. In contrast, “likes” measures the number of new “likers” and it other words, the size of the brand’s Facebook audience. B. For...
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...tastecard: International Market Feasibility Study * Content’s Page 1.0. Executive Summary 3 2.0. Company Background and Target Market 4 3.0. Business Environment (PEST Analysis) 5-7 4.1. Political Factors 5 4.2. Economic Factors 5-6 4.3. Social Factors 6 4.4. Technological Factors 7 4.0. Market Demand Analysis 8-11 5.5. ‘Daily Deals’ and Discounts Demand 8 5.6. Growth of Chained Foodservice Operators 9-11 5.7. Mobile Technology Advancements 11 5.0. Current Supply Side (Market Gap) 12-13 6.8. La Four Chette 12 6.9. Groupon – France 12-13 6.0. Market Entry Strategy 14-15 7.10. Entry Strategy 14 7.11. The Value Chain Framework 14-15 7.0. Product Adaptation 16-18 8.0. Pricing Strategy 19-20 9.0. Distribution Options 21 10.0. Promotion and Communications 22 11.12. Social Media Websites 22 11.13. Pay Per Click Advertising 22 11.14. Partnerships with established brands 22 11.0. References 23-26 12.0. Appendices 27-30 * List of Figures Figure 1.0 – Strength of Economic and Technological Factors in France 6 Figure 2.0 – Consumer Foodservice by Independent Vs Chained Outlets 9 Figure 3.0...
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...Essentials of Management Information Systems, 10th Edition, Prentice Hall, New Jersey Founded by Tim and Nina Zagat, the Zagat Survey has collected and published ratings of restaurants by diners since 1979. Zagat publishes surveys for restaurants, hotels and nightlife in 70 major cities. Today, as more people use their smartphones for information on the go, Zagat is moving its content online and onto the mobile platform. It has been a struggle. Zagat has come a long way from its roots in the early 1980s when the food loving Zagats started compiling lists of their favourite restaurants for personal use and to share with their closest friends. To generate the first survey, the Zagats polled 200 people and increased that number over time. Executives, tourists and New York foodies alike found the list to be indispensable. Spurred by this success, the Zagats decided to publish a book with their survey themselves. The few booksellers that took a risk in stocking the book were rewarded with sales so robust that the Zagat Surveys became best sellers. The pair also published similar lists for other major cities, including Chicago, San Francisco and Washington DC. In addition to print books, Zagat opened a unit that creates custom guides for corporate clients, like the ones at Citibank. For a long time, this business model was sufficient to ensure that Zagat Survey was successful and profitable. When the dot-com bubble came along, venture capitalists were attracted to Zagat for its...
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...the Relationship of Facebook Usage and Loneliness Research Proposal (it was NOT conducted) Abstract The popularity of Facebook among internet users has increased, yet at the same time people start noticing the negative life influence that Facebook brings to its users. The present study furthers our understanding in how the use of Facebook affects one’s feeling of loneliness among fresh graduates who are experiencing life changing events. We look at the number of Facebook friends users have, the amount of time they spend on Facebook, the number of status posted, the number of post liked by others, and the number of pieces of personal information they share. We expect to see a strong correlation between general Facebook use and users’ sense of loneliness. However, the number of like received from others might not have a direct relationship with users’ loneliness. Result of our study could be applied to the educational field, where both teachers and students could benefit. Introduction As social media is getting more popular, Facebook is one of the few social networking sites that have generated great attention. It provides people a platform for communication and a wide range of functions, such as posting status reflecting their daily lives, liking other’s status or photo by clicking the thumb, and to share users’ personal data with others. According to the Statistics Portal (2014), Facebook is the world's leading social networking websites with 1,280 million...
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...Girl been cheated on facebook has been seriously concern. 1.0 Introduction Are you familiar with facebook? It’s one of the most popular social networking sites today. Everyone can get a lot of fun or can catch up on long lost friends, make new friends, chat up new love interests, and even find business contacts. The site allows everyone to create profiles that include almost anything they want to post and dynamically links their information others with similar information. While facebook allows for easy, people may not recognize the potential consequences of submitting personal information to a public site. 1.1 Problem statement Nowadays, facebook has become very important part of our life. It is helping us in many ways and also harming us in other ways. With the help of facebook you can connect to different people from anywhere in the world because almost every people around the world using facebook. Facebook also is the best way for finding you old friend when a friend goes away to any other place. You can also communicate with your old friend very easily without any cost. There also have some disadvantages of facebook beside all these advantages. Some of the main disadvantages is you will addicting on facebook. This often kills you valuable time. Using facebook for your need is fine but when you waste most of your valuable time then it is not good. People can stalk you and get your personal information by using facebook. It is highly recommended not to share your personal...
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...Case: Carmex® (A): Leveraging Facebook for Marketing Research Instructions: 1. Please read the case located at the end of the chapter. 2. Please click on the link above and watch the video. 3. Answer the following questions: Questions: 1. What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? a. Some advantages of an online survey of a cross section of Internet households are lower costs, instant results, instant updates, and better responses. Some disadvantages is that not all households have Internet access, if the survey is sent via email, it may be considered junk mail. Also, some people just fill out the surveys to get the promotional offer and will just fill out anything. b. Facebook: Since it is social media, people get on there for other reasons. Irrespective survey outcome, customer, base in retained. The people that fill out the facebook surveys actually know the products, they aren’t just completing for the free stuff, and the information doesn’t get lost in spam emails. Some disadvantages of surveys are the broad consumer base risk. There are no new consumers as part of the survey. 2 (a) On a Facebook brand page, what are “engagement” and “likes” really measuring? (b) For Carmex, which is more important and why? a. On Facebook, “engagement” shows how active...
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...sites nowadays is what they called facebook. Facebook is a social networking website intended to connect friends, family and business associates. It is the largest among the networking sites, with the runner up being MySpace. It began as a college networking website and has expanded to include anyone and everyone. Facebook was founded by 2004 by Harvard student Mark Zuckerberg and originally called thefacebook. It was quickly successful on campus and expanded beyond Harvard into other Ivy League school. With the phenomenon growing in popularity, Zuckerberg enlisted two other students, Duston Moskovotz and Chris Hughes, to assist. Within the months, thefacebook became a nationwide college networking site (Josie Myers, 05 December 2011). Dealing to this social networking site, facebook is not really bad at all. Somehow it gives advantages to people such as giving better communication to your friends and even family abroad. It also helps you to find jobs in a convenient ways. But then again there is always a disadvantage in other side of the situation. According to outsider’s view, facebook addiction would seem odd and irrational. A rapid analysis of facebook services portrayed that getting addicted with facebook is natural phenomenon. Facebook is based over online community which lessens the rejection risk and pain as compared to the real work and helps for human emotions stimulation. These are the basic services which lead towards facebook addiction. There are...
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...College Research Paper Contents 1.0 Introduction 1.1 Key Questions 2.0 Methods 2.1 Primary Research. 2.2 Facebook Privacy Questionnaires. 2.3 Internet research from Facebooks own Help and Information pages 2.4 Confirm the validity of information obtained on Facebooks pages from alternative Internet resources. 2.4 Privacy issues and guides sourced from Library sources. 3.0 Results & Discussions 3.1 Facebook a short History 3.2 Survey Results 3.3 News Media discussion on Privacy/Trust 4.0 Further Discussion & Conclusions 4.1 Privacy 4.11 Facebook Adverts 4.12 Facebook Applications and 3rd Party Applications 4.2 Trust 4.3 Recent Events Regarding Privacy 4.31 What has not changed? 4.4 Final conclusions 5.0 Bibliography 6.0 Appendix List of illustrations’ Fig 1: Total Internet Usage Fig 2: Targeted advertising Fig 3: Advertising Demographics Fig 4: Age related targeted advertising Fig 5: Online gaming advertising Fig 6: Facebook Applications and 3rd Party Applications Fig 7: New Privacy Announcement Fig 8: New Privacy Update Fig 9: Privacy Sharing Fig 10: Privacy Search 1.0 Introduction Is the growth in Social Network websites a good thing? With new services from Google and Microsoft soon to join the established social networking sites Myspace, Twitter, Bebo, Plaxo and Facebook are users right to trust these companies (in all cases Global Corporations) with their personal data. What are these Social Networking sites using this data for...
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...Three Environmental Scan…………………………………………….. Page Four Questions and Answers……………………………………….. Page Five Appendix A………………………………………………………….. Page Eight Brief Overview Since 1973, Carmex has been manufacturing lip balms. The company has grown significantly, and in the past five years they’ve been making new efforts to become more competitive. Carmex used social media in the past to help market their products. With three new potential flavors, they can only put two into quantitative testing. Carmex will concentrate on using Facebook to help them determine which two flavors to move forward with, and to help drive their Facebook metrics. ------------------------------------------------- In order to narrow the flavor choices from three to two, the marketing team made a decision to do this through Facebook “likes” and “engagements.” The marketing team also decided to use contests and promotions in order to help increase the number of Facebook “likers.” When using this method, a problem arises. The problem being that these people may not actually be fans of the product and at the end of the promotion they have the ability to “unlike” Carmex’s brand page. ------------------------------------------------- To increase “engagements” a poll will be used. Consumers will then be able to...
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... 3. Positive and negative effects of information flow of social network Rationale: Nowadays, most of the teenagers whose age between thirteen and nineteen, use or communicate with their friends through social network every day, due to some advantages of convenience, fast information flow and trend, etc…. In 1997, the first recognizable social network site was launched, SixDegrees.com. It allowed users to create profiles, list their Friends ,which began in 1998. It is beneficial to teenagers to keep contact with and make friends easily. Whether ICQ and AIM was built, that kind of the social network has became more popular. During 21st century, lots of social network excepted ICQ and AIM was built like Facebook , Weibo , Skype , MSN , QQ , twitter, which become the most popular social network and a lot of people are addicted to that kind of the social network especially teenagers. What does social network attract lots of people to use it? It is because of many useful function which help people to develop their social circle and keep interact with other, it become popular in the society. Social network sites (SNSs) such as such as Friendster, CyWorld, and MySpace allow individuals to present themselves, articulate their social networks, and establish or maintain...
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...Facebook Facebook is used in many different ways; for sharing memories, important life events and keeping in touch with friends and family. All your “friends” are a click away and therefore people can keep in touch with close friends, family and acquaintances, besides this it allows you to make new friends and find people you have only met once. Facebook is simple and easy to use, which is why it has become so popular within all age groups, some more than others. Your friends are all gather in one place, which makes Facebook very needed and the easier way to keep friendships going. The term friendship on Facebook is very different from the way we use the term in our everyday life. On Facebook our Friends, don’t necessarily need to be someone we have met before, or even talked to before. People can befriend you based on the way you look or simply because you share the same interest in movies, books, series etc. Even though the idea of Facebook is brilliant and there are 1,110,000,000 active Facebook users , there are also, according to surveys, a lot of people who are not as satisfied with Facebook as it seems. These issues variant from privacy setting to the kind of friendship Facebook promotes. Privacy settings Facebook One of the major concerns regarding Facebook is privacy settings. Users are not sure what people who are not their friends can see, and what this information can be used for. There is currently 83 million fake profiles, these profiles include Facebook...
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...Completed: 14th April 2010 College Research Paper Contents 1.0 Introduction 1.1 Key Questions 2.0 Methods 2.1 Primary Research. 2.2 Facebook Privacy Questionnaires. 2.3 Internet research from Facebooks own Help and Information pages 2.4 Confirm the validity of information obtained on Facebooks pages from alternative Internet resources. 2.4 Privacy issues and guides sourced from Library sources. 3.0 Results & Discussions 3.1 Facebook a short History 3.2 Survey Results 3.3 News Media discussion on Privacy/Trust 4.0 Further Discussion & Conclusions 4.1 Privacy 4.11 Facebook Adverts 4.12 Facebook Applications and 3rd Party Applications 4.2 Trust 4.3 Recent Events Regarding Privacy 4.31 What has not changed? 4.4 Final conclusions 5.0 Bibliography 6.0 Appendix List of illustrations’ Fig 1: Total Internet Usage Fig 2: Targeted advertising Fig 3: Advertising Demographics Fig 4: Age related targeted advertising Fig 5: Online gaming advertising Fig 6: Facebook Applications and 3rd Party Applications Fig 7: New Privacy Announcement Fig 8: New Privacy Update Fig 9: Privacy Sharing Fig 10: Privacy Search 1.0 Introduction Is the growth in Social Network websites a good thing? With new services from Google and Microsoft soon to join the established social networking sites Myspace, Twitter, Bebo, Plaxo and Facebook are users right to trust these companies (in all cases Global Corporations) with their personal data. What are these Social Networking sites...
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...Chili’s server whom was fired after a Facebook post by a 2012’s article in The Huffington Post “Chili’s server fired after Facebook rant,” also according to a 2010’s article “Workplace Privacy-Labor Relations Board Files Complaint against Company over Facebook Post,” found on Epic.com, an American Response Member who was consequenced after postings towards her supervisor on her Facebook, I will write about a survey conducted online with the U.S. and Canada...
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...during this period of studies. Having people like you in my life has made all of this possible. My heart goes out to each and every one of you. To Prof. Christo Bisschoff, thank you for the guidance, wisdom and encouragement throughout the study. You have made this a truly enjoyable experience. “Om Namah Shivaya “ 2 ABSTRACT In this day and age, with the very strong impact of globalization, digitalization and social media, advertising is changing. Many companies and advertising role players are forced to implement new consumer and business models and apply innovative business strategies. Social media marketing has become a norm for most companies. The process of marketing is used through social media sites like Twitter, Facebook and YouTube. By utilising the social aspect of the web, social media marketing is able to connect and interact on a much more personalised and dynamic level than through traditional marketing. The target audience is a...
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