...Welcome to the new millennium, where the world has been taken over by social media. When talking about social media, one cannot discredit the fact that Facebook has become the industry leader. Besides the fact that Facebook has the largest following across the world they now have become a publicly traded company. Nearly a decade ago Mark Zuckerburg set out to connect his fellow classmates at Harvard in a way that no college student has seen before. Well through all of his hard work and dedication Zuckerburg has created the largest social networking site that has forced all others to close their doors. In the industry that Facebook is in there are many competitors that have come along and tried to match what they have been able to accomplish but many have fell short, others have been able to stick around because they have not tried to compete but rather co-exist in the same world and use the same users. 1. Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates. When thinking of the segments of the general environment in relation to Facebook, there are two main segments that make sense. For Facebook the social environment would rank the highest right alongside the technological environment. These two segments mean everything to this company because of the industry they are in. Let us begin with the social environment...
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...key to whether or not a business is successful. Off the top of my head, five factors could be: competitors, threat of entry, suppliers, substitutes and customers. However, these are very vague and general terms that can apply to any business in today’s market. Let’s go specific and apply examples of competitors, customers and substitutes to my organization Facebook. In terms of competition, Facebook itself is a huge corporation who leads the world in having the most used social platform. Having such a status, Facebook name alone drives out a lot of other competitors; leaving only a few left to challenge the juggernaut. However, the few that are left are also big names as well (Google, Yahoo, Microsoft and AOL) (1). So having a few competitors is always a good thing but the one thing that keeps Facebook on top is their friendly user access on most mobile devices. In terms of customers, Facebook has the biggest user base far none in comparison to other social networks. Aside from advertising, another way Facebook makes use of their large user base is using virtual currency. Instead of using a credit card or Paypal, Facebook is using credits in order to provide a more seamless mode of payment (1). This especially fairs well with their #1 game developer for most of Facebook’s apps Zynga. According to Zynga, this helped initiatives to rise...
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...acquisitions face by company which is acquiring and target companies as which are listed below:- ➢ Synergies sometimes do not generate real cash flows as expected. ➢ Financial Risk arises from the amount of debt (taken to acquire other corporation) in a company’s capital structure. Impact of changing debt on valuation • Increase in debt increases value through increase in interest tax yield ➢ Interest Tax shield gain is partially offset by increase in cost of equity ➢ There are complex processes involved in mergers and acquisition .It is difficult to compare betas measured against different indices due to differences in composition of index. ➢ Changing financial leverage affects the systematic risk that shareholder’s face. ➢ Risks when the acquirer and the Acquirer-Target merging entities are in two different countries For the corporation that has acquired another company, merged with another company, or been acquired by another company, evaluate the strategy that led to the merger or acquisition to determine whether or not this merger or acquisition was a wise choice. (Facebook acquiring WhatsApp) There are many reasons that a company consider before doing any merging or acquisition activity. Hence it can be safely considered that Facebook too has considered the factors related to the same. First of all, the number of users of...
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...and cross-media ownership allows companies to become transnational companies. In recent times, media corporations have a higher chance at becoming transnational companies because of the demand from the economy. Media has risen to the top and will continue to do so as long technology expands. In July 2004, a new social media site was establishing itself in the college community. Incoming freshmen, current college students and professionals were able to make the transition from Myspace to Facebook. Facebook was a place for friends to connect and network with one another on a professional and social level. Soon Facebook opened its website to non-college students and from there the expansion began. One of the bases for a company to be considered a transnational media corporation would have to include headquarters in an international location. In the case of Facebook, not having headquarters or a building in a foreign country does not exclude this company from being a TNMC. Even with this missing component Facebook makes up its lack of being physically present in foreign territory by meeting the other requirements of a TNMC. Acquisitions and TNMCs are partner terms in acquiring the power needed in order to evolve into the successful company. When a company acquires (takes over) another, the acquiring company also acquires the talent, resources and personnel. In 2007, Facebook acquired Parakey. Parakey was a company that developed offline messaging applications. Facebook’s founder...
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...Berman, Tom Anderson (MySpace's starting president), and a team of programmers and resources provided by eUniverse. Myspace quickly gained popularity among teenage and young adult social groups. In February 2005, DeWolfe held talks with Mark Zuckerberg over acquiring Facebook but DeWolfe rejected Zuckerberg's $75 million asking price. Some employees of Myspace, including DeWolfe and Berman, were able to purchase equity in the property before MySpace and its parent company eUniverse (now renamedIntermix Media) was bought. In July 2005, in one of the company's first major Internet purchases, Rupert Murdoch's News Corporation (the parent company of Fox Broadcasting and other media enterprises) purchased Myspace for US$580 million. News Corporation had beat out Viacom by offering a higher price for the website,] and the purchase was seen as a good investment at the time. Of the $580 million purchase price, approximately $327 million has been attributed to the value of Myspace according to the financial adviser fairness opinion.Within a year, Myspace had tripled in value from its purchase price. News Corporation saw the purchase as a way to capitalize on Internet advertising, and drive traffic to other News Corporation properties. On April 19, 2008,...
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...numbers and funding is getting spread wider across a variety of Non-Profits. Which makes earned media an essential tool for corporations. Nowadays, paid and earned media can be applied to traditional media, and social media. This paper is going to focus on earned media and how it is more beneficial for a Non-Profit to use these routes instead of paying for it. According to the book Advertising & IMC: Principles and Practice earned media is definite as “free publicity generated through promotional efforts other than paid media, often resulting from public relations or social media.”...
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...Case Study #2: Facebooks Dilemma 1. What concepts in this chapter are illustrated in this case? The concepts that the case study entitled, “Facebooks Dilemma” highlights out of chapter 10 of Management information Systems: by Kenneth Laudon & Jane Laudon are based around what is identified as Electronic commerce. Electronic commerce is the use of the internet and the web to perform business transactions more specifically, to perform commercial transactions between organizations and individuals alike. Facebook is what is known as virtual community, it falls under a more specific kind of virtual community known as a social networking site. Online communities are used by individuals for expanding business or social contacts, and social shopping sites; in which users swap shopping ideas. The case study goes into a detailed analysis of how facebook has become an opportunity for electronic commerce to take place, however the process of allowing this electronic commerce to take place has been hampered due to legal issues concerning the users privacy in these interactions that private companies use to create their advertising. Currently face book is not generating the expected amounts of revenue that it is capable of based upon the beliefs of some, one of those select corporations that does believe it will someday soon be a Mecca of advertising commerce is Microsoft, who bought 1.6% of the facebook company for $246 million (Laudon pg 409). Surely if a corporation like Microsoft...
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...organise protests and criticise their governments. (Howard et al, 2011). Residents of the Arab nations used social media to help inform Western news teams about events on the ground. Social networking helped put a human face on political power and became a causation of the Arab Spring. Of the online tools, social networking sites have experienced the most prolific growth (Diffley et al, 2011). People spend hours connecting to others on social networks (McGrath, 2010). This evolution of social networking could not escape the corporations’ attentions, which are in constant search for new instruments meant to help them increase their market shares (Chis and Talpos, 2011). Studies by Forrester research show that spending on social networking will increase from $455 million in 2008 to $3.1billion in 2014, a 335% increase (Horovitz, 2009). Based on the above, my paper will focus on how social networking has become an indispensable tool for everyone, especially corporations despite its drawbacks, and the implications it will have, for us as individuals and as business people. Social networking has enabled the average person’s opinion to become far more important. Evidence suggests that online conversations played a huge role in the revolutions that toppled governments in Egypt and Tunisia (Howard et al, 2011)....
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...and analyse them from their core, the simple meaning according to various dictionaries of freedom is ‘the power to determine action without restraint’ or ‘exemption from external control, interference, regulation, etc’ this implies that freedom is liberty without constraints, whereas expression is nothing but the act of putting forth things in words or describing or expressing current emotions through multiple means at different levels, for example spiritual, mental, physical or social. Since we are discussing ‘Freedom of expression’ in regard to social media and in specifics to social networking websites like Facebook and Wikileaks who assimilate multimillion threads of information and personal data every day, what they do with it and how it can affect various functional groups in the society like the (3 tier spread): 1. Government 2. Society 3. Corporations Freedom of speech is not generally seen as an absolute right, but a prudential right. An absolute right is a right that cannot be interfered of overridden, no matter what the public interest in doing so may be. Keeping the above in mind there are two aspects that have to be relatively analysed that is the positive and negative, and how different components of society’s composition are affected by them. As Quinn (2010, p. 152) explains, freedom of speech may exclude ‘libel, reckless or calculated lies, slander, misrepresentation, perjury, false advertising, obscenity and profanity, solicitation of crime, and personal...
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...Starbucks Corporation: A Strategy Recommendation Elizabeth Joyner Capella University I. Introduction and History of Starbucks It all began in 1971 in a small storefront in Seattle, Washington’s Pike Place Market. This was the site of the very first Starbucks store where unlike how the store is set up now it was merely a roaster and retailer of whole bean coffee and teas. Ten years later in 1982, Howard Schultz joins the company as the director of retail operations and marketing. To further immerse himself into the coffee world he travels to Italy in 1983 and subsequently falls in love with the coffee bar experience. The following year, the very first Café Latte is served in downtown Seattle. In 1985 Schultz founds Il Giornale, a business that offers brewed coffees and espresso drinks made from Starbucks brand coffee beans. Two years after the founding of Il Giornale, Howard Schultz acquires the assets of Starbucks and changes the name of Il Giornale to Starbucks Corporation and opens up 17 Starbucks stores including stores in Chicago and Vancouver, Canada. The statement, “Our Mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks Corporation), the popular coffee chain became what it is today. II. History of the Internet and Social Media While Howard Schultz and the “big wigs” of the Starbucks Corporation are watering the new coffeehouse idea and growing Starbucks into the conglomerate that...
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...4/11/2012 It is no secret that employers have been utilizing Facebook and other social networking sights to screen prospective employees in recent years. However, now many companies are going a step further and requiring potential candidates to provide their Facebook login. Those who refuse to provide this information are often turned away immediately and those who comply place their profiles in the hands of the interviewer. The employer uses the individual’s login to search through their messages, comments, and pictures, looking for anything controversial that reflects negatively on the user. This has caused controversy and debate across the nation as more become aware of this issue. The legal and moral implications of requiring potential employees to provide this information are serious. Many argue that this is an invasion of individual rights to privacy and even Facebook itself condemns this practice. Overall, demanding private login information is unethical and a violation of citizens’ rights in the United States. The reasons that some companies ask for logins are understandable. In recent years, social networking sites have become increasingly popular and users often post personal information that could be valuable in assessing interviewees. Having access to their potential hire’s profile would be helpful to a corporation and would enable them to sift out those who represented themselves poorly on Facebook. However, this is also an invasion of the individual’s rights....
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...Starbucks Corporation. To produce more revenue as well as excel above the competing international coffee organizations. Starbucks Corporation must not only meet but also continually exceed this goal. Starbucks is known for continuously creating new innovations in the marketplace. The Corporation is also well-known For using various media channels to perpetuate their reputation as the top coffee organization in the world. This strategic initiative will increase these channels of communication to include Facebook, Twitter, television advertisements, and magazine ads. The resultant efforts of this strategic initiative will determine Starbucks future revenue and future direction of the organization. Starbucks has several current strategic initiatives in place to improve the organization’s sales and drive long-term shareholder value. This strategic initiative will further expand current strategic initiatives by including a multi-channel advertising and marketing campaign to increase successfully the transparency of the Corporation. This initiative will enable Starbucks to expand globally and reach new customers to enable one-on-one dialogue while increasing sales both internationally and domestically. Current strategic initiatives will improve through the implementation of this strategic initiative of multi-channel advertising. Social Media has become the best way for Starbucks to communicate with consumers, partners, and suppliers. Social media also allows the corporation to monitor...
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...Implementing social media outlets such as Facebook, Twitter and Tumblr is the innovative way to mobilize immediate marketing. Social media can be a critical factor for business image, many sites allow for customer reviews. Not all of the company’s reviews will be positive but the way the company responds will have numerous consequences for the company’s image. Problem Statement “One of the biggest threats of social media inaction is to risk having a big, dark cloud cast over the brand” (Overhulse-king, 2010, p 42). Many companies are not aware of the information on social media and do not engage in the use. This can be very harmful for the organization brand. Lack of participation in social media handicaps the organizations by not building positive relations with customers and minimizing negative ones. Current Situation All businesses have inherent threats, competition, branding, company image and cost. In order for an organization to continue to grow economically they must integrate social media strategies. “If corporations were to analyze their opportunities for social responsibility using the same frameworks that guide their core business choices, they would discover, as Whole Foods Market, Toyota, and Volvo have, that CSR (corporate social responsibility) can be much more than a cost, constraint, or a charitable deed – it can be a potent source of innovation and competitive advantage” (Porter M. E., 2006). Social media use in corporation is a tribute to the consumers and...
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...Favian Ramirez MGT 105 Professor Call 3 November 2015 1. The quote Dr. Martin Luther King Jr said can apply to corporations and individuals because of the Corporate Social Responsibility which is the obligation of organizational managers to make choices and take actions that will enhance the welfare and interests of society as well as the company. Corporations and individuals can always give back to help the surrounding community in any way they can and MJK is saying that no matter how much he gains he will always give what he gets for the community. This kind of thinking can actually get many people on your side and can even grow your business because people always want to give for thinks like cure for cancer and the people in Africa. 2. BP...
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...and eMarketing, and new segmentation and positioning imperatives. Culinary artist and line cook Steve Ellis established Chipotle Mexican Grill Inc. in 1993 in Denver Colorado after noting the popularity of taquerias and other Tex Mex food items in the San Francisco area (wikipedia.com). In 1998, McDonald’s made an initial minority investment in the corporation and become its largest investor by 2001 (wikipedia.com). The investment from McDonald’s granted Chipotle the opportunity to quickly expand from 16 restaurants in 1998 to 837 locations in 2009 (wikipedia.com, slideshare.net). While Chipotle is one of the fastest growing restaurants in North America, the corporation faces competition from corporations such as Moe’s Southwest Grill, Qdoba Mexican Grill, Rubio’s Fresh Mexican Grill, Panchero’s Mexican Grill, and Baja Fresh (wikipedia.com). In addition to numerous competitors in the fast-casual Mexican market, Chipotle must also adapt to changes in the marketing environment that involve the evolution of new technologies and concepts such as increased use of the Internet, viral technology, and social networking sites such as Facebook, Twitter, and MySpace. In order to counteract the presence of market competitors while leveraging the...
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