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3. MAIN STRATEGIC ISSUES WHICH FACEBOOK HAS TO ADDRESS
3.1 Company overview
Facebook - operated by Facebook Inc, is one of the most popular social networking website by which registered users can create their profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues easily. It was first founded as a network for Harvard University in 2004 by Mark Zuckerberg and two of his roommates. Despite that Facebook’s primary operations are in the United States, it has become a global network. Its headquarters is at Melno Park, California. It is reported that the company had 11,996 employees; 1.55 billion monthly active users estimated revenue of about $12,087 million as of September 30, 2015 (Facebook)
Besides, Facebook is now operating in social networking industry, a new rising phenomenon. It is web-based services that allow users to interact over the internet to share their interests and information in public. This industry takes an active role in gathering many people from all around the world in one place. According to Nielsen (2009), two-third of the world’s internet population access to a social network nearly 10% of all internet time; and Facebook had the highest average time per visitor among the 75 most popular networks worldwide.
Furthermore, connecting people in the open world is the most Facebook’s mission along with the 12-year-development. It would like to bring users more opportunities for sharing thoughts and discovering the world around them. Therefore, to achieve its goals, Facebook provided users a large number of products with different objectives such as Messenger, Instagram and Pages. The motto of Facebook is that “this journey is 1% finished”, like a reminder of mission fulfillment to all the creative and bold staffs who are allowed to deal with problems they are interested in.
3.2 Timeline of Facebook’s

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