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Unit 3 Individual Project
Craig Larsen
American Intercontinental University

Abstract
Within this assignment one will see the reasoning for identifying these 3 firms (Facebook, MySpace, and LinkedIn) and why they are worthy of pursuing, and what category they fall into like low-hanging fruit, home runs, or singles. It will cover the risk of each firm also the positive or negative public relations effect on each opportunity chosen.

For this assignment I choose the 3 main social networking sites available today; Facebook, MySpace, and LinkedIn.
Facebook - Facebook is a social networking site that was first launched in 2004. (Eldon, 2008) Facebook is definitely the number one site throughout the globe when it comes to social networking. Through the years Facebook has had some tough competition and has seen many ups and down’s from various lawsuits, but it is still arguably the most popular social networking site used today. (Facebook, 2012) Marketing Opportunity - This site would be an exceptional marketing opportunity to market clothing to college students across the globe or around the world. This would be achievable because of the popularity of Facebook. As we already know, Facebook is used by many if not most of these students, so I would suggest that they branch out and try to use this opportunity.
Categorization of Opportunity - Home run

Risk of Opportunity - The problem with this opportunity is that it is such a popular site that the students may just want to use it to talk and associate with current and new friends and would not want to see all the companies advertising banners. Also many of the student’s parents are using this site as well, this may definitely damage its usefulness as a marketing site as the students may feel their parents can see what they are purchasing or searching for.
Explain how the marketing opportunity

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