Dr. Carlos S. Lanting College
Casaul General Hospital
16 Tandang Sora Avenue, Sangandaan, Novaliches
Quezon City
(02) 938-7782/938-7789/ (02) 939-7229

College of Business Administration

Marketing Plan

“CLICK ADS”

Submitted as a partial fulfillment of the requirements in
Principles of Marketing

Presented by:

Beriña, Ivan Jan Erick C.
Cuarez, Hazel D.
Dulay, Erika M.
Ferrer, Juvenal Mark I.
Reyes, Darlene Joy B.

BA – 12A

TABLE OF CONTENTS

APPROVAL SHEET

ACKNOWLEDGEMENT

TITILE PAGE

II – EXECUTIVE SUMMARY

III – CURRENT SITUATION – MACROENVIRONMENT

IV – CURRENT SITUATION – MARKET ANALYSIS

V – CURRENT SITUATION – CONSUMER ANALYSIS

VI – CURRENT SITUATION – INTERNAL

VII – SUMMARY OF SITUATION ANALYSIS

VIII – MARKETING RESEARCH

VIV – MARKETING STRATEGY – PRODUCT

X – MARKETING STRATEGY – SEGMENTED MARKETING ACTIONS AND MARKET SHARE OBJECTIVES

XI – MARKETING STRATEGY – PRICE

XII – MARKETING STRATEGY – PROMOTION

XIII – MARKETING STRATEGY – DISTRIBUTION

XIV – IMPLEMENTATION

XV – FINANCIAL SUMMARY

XVI – SCENARIOS

XVII – APPENDIX

APPROVAL SHEET

Fulfilling the requirement in Marketing – I. This is to certify that the Marketing Plan prepared by the following students:
Beriña, Ivan Jan Erick C.
Cuarez, Hazel D.
Dulay, Erika M.
Ferrer, Juvenal Mark I.
Ramos, Henri B.
Reyes, Darlene Joy B., entitled “CLICK ADS” has been approved by our professor as a satisfactory completion of her study requirement for the subject Marketing – I.

____________________________
Ms. Maria Romana Navarro-Daguio
Supervisory Professor

Approved by the panel of examiners with the grade of _____.

____________________________ __________________________ Faculty – Member