...Australian Fruit Juice Industry Report Executive Summary The purpose of this report was to examine the Australian Fruit Juice industry. Research for this report included the IBISWorld Fruit Juice Drink Manufacturing report. The Australian Fruit Juice industry consists of 56 wide ranges of beverages including flavoured water, iced tea, and fruit drink and fruit juice, with 4 major companies representing 71.5% share. The industry had an annual growth of 1.1% in 2008-13, businesses profited over $106.2m creating the industry revenue of $2.0 billion. The major findings indicate the importance of correct advertising and labelling of fruit juice this ensures that no legal matters are taken against the business, how black-label brands hold a 10% share of the market holding a threat to other business with the ability to charge lower prices and committing more shelf space to their own fruit juices and how important it is for business to follow customer trends as they hold the purchasing power. The report also compares and contrasts Boost Juice Bars and Spring Valley Juice marketing strategies, recommending that Boost Juice Bars continue on with their strong marketing mix and Spring Valley focus on their customer trends and target market. The report also recommends the industry swap to BPA free plastic bottles to better enhance their brand and health and safety of their consumers. Table of Contents 1. Introduction …………………………………………………………………………………3 2. Fruit Juice Industry Overview...
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...Positioning……………………………………………………… Page 23-24 4) 4.0 Marketing Strategy……………………………………………………… Page25 4.1 Product…………………………………………………………………. Page25-29 4.2 Price…………………………………………………………………… Page30-33 4.3 Promotion……………………………………………………………… Page34-38 4.4 Distribution……………………………………………………………. Page39-42 5) 5.0 Financial…………………………………………………………………… Page43-46 6) 6.0 Control……………………………………………………………………… Page47-51 7) References……………………………………………………………………...... Page 52 1. Executive Summary First of all, we decided to choice HupSeng as our title of marketing plan. HupSeng is a well know brand in Malaysia. Besides, there have several type of biscuits brand in Melaka, Malaysia such as Julie’s, Oriental, Munchy’s and so on. All of these brands are close competitor to each another. Therefore, our group would like to identify what is the different between one another and we also would like to compare and analyze all the brand of Biscuits. Hence, we choose HupSeng as our assignment topic. In order to complete this marketing plan, our assignment would be going on in several different phases.In this assignment we have include...
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...Report on Employees Reflection of PRAN Export Limited BUS 400 (Internship) Submitted To: Showvonick Datta Lecturer BRAC Business School Submitted By: Mia Mohammad Irfan (09204036) Date of submission: 9th March, 2014 Letter of Transmittal March 9, 2014 Showvonick Datta Lecturer BRAC Business School Subject: Acceptance of internship report. Dear Sir, It gives me immense pleasure in preparing this report that was assigned to me in fulfillment of my course requirement. This report has been valuable to me as it assisted to unite the practical experience to theoretical knowledge. I would like to mention that I am extremely grateful to you for your valuable guidance, extreme understanding effort and constant attention as and when required in accomplishing the report. I shall be very pleased to answer any query you think necessary as and when needed. Sincerely Yours, Mia Mohammad Irfan ID: 09204036 BRAC Business School Acknowledgement I acknowledge my heartiest gratefulness to all who have extended their hands of cooperation in preparing the report. At first I express my gratitude and acclaim our indebtfulness towards my relevant course instructor Showvonick Datta for his overall guidance, advice and support in encouraging our reponsibilities consciously while creating this report. I would like to express gratitude towards Mr. Faijullah Zisan, Assistant Manager Export, PRAN Export Limited for his assisting approach and effort to provide me the necessary information and...
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...Global Marketing, 8e (Keegan/Green) Chapter 1 Introduction to Global Marketing 1) The market development strategy involves seeking new customers by introducing existing products or services to a new market segment. Answer: TRUE Difficulty: Easy Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 2) Starbucks is building on its loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. This is an example of Market Penetration. Answer: TRUE Difficulty: Moderate Chapter LO: 1 AACSB: Reflective thinking Course LO: Discuss the fundamental concepts of marketing 3) The perceived value equation can be represented as Value = Price/Benefits. Answer: FALSE Difficulty: Easy Chapter LO: 2 AACSB: Analytical thinking Course LO: Discuss the fundamental concepts of marketing 4) Companies can increase prices if costs are low because of process efficiencies in manufacturing. Answer: FALSE Difficulty: Easy Chapter LO: 2 AACSB: Reflective thinking Course LO: Identify and describe the processes and tools of strategic marketing 5) If Nestlé decides not to market biscuits (cookies) in the United States due to competitive reasons, it is considered as a lack of strategic focus and missed opportunity. Answer: FALSE Difficulty: Moderate Chapter LO: 2 AACSB: Reflective thinking Course LO: Identify and describe the processes...
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...27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes As A Result. However, There Are Possible Upcoming Challenges Such As Competitive Demands From Rivals, Continuing Changing Customer Tastes And Lifestyle Changes Along With Other Issues That Ock Has To Contemplate In Order To Respond To Them To Sustain Its Market Share, Respond To Competitive Threats And Cope With The Growth Demand Progressing Ahead In The Near Future. Keywords: Macro...
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...27 Years, Ock Has Well-Established Its Brand Name And Reputation, Where It Markets Its Range Of Snack Products Through Retail Outlets At Petrol Kiosks And Shopping Malls. Over The Years, Ock’s Efforts In Modernizing And Re-Enginnering The Business Have Assisted In Accomplishing The Business Goals In Upgrading Of The Production Facility, Increasing The Number Of Business Outlets And Specializing In The Manufacture Sales Of A Wide Range Of Very Affordable High Quality Food Products. Ock Experienced Soaring Business Operation Volumes As A Result. However, There Are Possible Upcoming Challenges Such As Competitive Demands From Rivals, Continuing Changing Customer Tastes And Lifestyle Changes Along With Other Issues That Ock Has To Contemplate In Order To Respond To Them To Sustain Its Market Share, Respond To Competitive Threats And Cope With The Growth Demand Progressing Ahead In The Near Future. Keywords: Macro...
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...Global Business Plan 1 Developing a Global Business Plan: Philippines Kimberly Bynum Rowel Famy Phil Winney International Business 550, Evening MBA Professor Sepheri December 11, 2002 Global Business Plan 2 Identifying Global Business Opportunities “Water is a precious commodity without which life as we know cannot exist. National Geographic research indicates that although two thirds of the earth’s surface is covered with water, only 5% of this two thirds is safe for domestic consumption.” (www.aquatreatment.com/deep.html). This research paper examines the market for an in-home water purification system in the Philippines. Our product is the Aquasmart Double Filter Under Sink Water Purification System, which is designed for home or office use, to provide clean drinking water at a lower cost than bottled water. Our initial target market will be the growing urban middle class of Filipinos. A majority of the Filipino population live in rural regions, and are involved in the agricultural economy. However, urban centers are growing quickly as the Philippines gradually shift from an agriculturally-based economy to an urban-based modern industrial economy. Urban residence currently accounts for 45% of the Philippine population, but as migration patterns continue...
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...Capital Investment Analysis [FIDELITY SERVICE APARTMENT] Course name: Financial Management Dr. Jahangir Alam Professor IBA, University of Dhaka Group 13 IBA, BBA 20th, Section A Date of submission: 23rd June 2013, Sunday 1 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] NAMES ID NUMBER Munkasir Masud Muhammad Saiyedul Muttaqin Bijoya Chakraborty Kashfia Tabassum Ahmed Imtiaz Farhan Bin Habib ZR-06 ZR-11 RH-22 RH-42 ZR-61 2 Capital Investment Analysis [FIDELITY SERVICE APARTMENT] 23rd June 2013 Dr. Jahangir Alam Professor Institute of Business Administration University of Dhaka Subject: Letter of Transmittal Sir We are pleased to submit the Capital investment analysis on Fidelity service apartment’s ltd. We have completed the report through putting the theories and techniques learnt throughout the Financial Management course. This report contains analysis of the current market situation as well as possible the evaluation of the feasibility of the project. We have recommended some marketing and financial scopes which might prove imperative. We have tried our very best to tailor the report according to your guidelines. Therefore, we request you to accept our report. We believe that you will find it in order. We are eagerly expecting your feedback on the overall report. Thank you. Yours respectfully Group 13 IBA, BBA 20th, Section- A __________________________ Munkasir Masud, ZR- 06 __________________________ Bijoya Chakraborty...
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...CHAPTER 1 INTRODUCTION As the demand of Food Industry continues to upsurge at the present time, people as the consumers tend to explore for a unique food outlet which can offer products suitable to their taste and preferences. Since meals on the go are nothing new in the Food Service Industry, there is an outgrowing demand of people who are looking for healthy, “Home- Cooked Meals” and finding them outside their traditional way of eating. Food that is flavorful and healthy is making the grade, which explains why ethnic or native meals are among top home meal replacement preferences. Hence, Food chains are becoming popular already. Considering this fact, the proposed business is entitled “Harampangan ha Sinirangan”, this has the quickness of the service in fast-food chains and the convenience that most upscale restaurants gives to its customers and top it all with meals and delicacies that are inspired by purely Eastern Visayas Cuisine. The local residents and tourists as the major target beneficiaries, tend to discover a place where to gather, relax, enjoy and eat something new. Having these ideas, the proposed business would be a place that would cater with that needs and wants. It would be first Food Outlet that would offer purely native meals and delicacies. The proposed business would be situated at Real Street, Sagkahan Tacloban City. It is therefore accessible and is located near with the prospective target consumers. The proposed business would not only...
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...GLOBALIZATION, EMPLOYMENT AND POVERTY IN GHANA Ernest Aryeetey1 1. INTRODUCTION One of the most significant influences on the performance of the economy of Ghana in the last two decades has been derived from the greater interaction between it and other economies. Thus, following economic reforms that focused considerably on opening the economy to greater and freer external trade, globalization has been a major aspect of the economy and society. But this influence has been observed not only in the area of external trade; it is seen also in terms of capital flows, aid, technology transfer, international migration, etc. All of these have seen significant expansion in the period of reforms, even if this has been on a scale far smaller than in South East Asia and the other faster growing developing economies. Globalization has definitely created opportunities for various parts of the economy to gain access to larger pools of resources as well as markets. While this may generally be perceived to have impacted positively on the beneficiaries, there are also indications that globalization has introduced new risks to environments that were hitherto closed to those risks. The increased risk may, in some cases, have accentuated poverty and worsened income distribution in parts of the country. While poverty has always been generally closely associated with the condition of African states, its link with globalization is a more recent development, and is much less understood...
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...OUTLINE: Topic - Impact of Migration: Focus on Philippines I. Introduction Ia. Defining Migration a.1 Kinds of Migration a.2 Who are Migrants a.3 Factors of Migration a.4 Reasons for Migration II. Review of Related Literature III. History of Migration and its Policies III.a. Migration Policies - Critique III.b. Statistics b.1.Number of Migrants b.2.Main destinations b.3.Occupations b.4.Sex b.5.Remittances III.c. Case Study c.1. Flor Contemplacion c.2. Angelo Dela Cruz c.3. Rodelio “Dondon” Lanuza IV. Impact of Saudization to Filipino OFWs V. Impact of Migration V.a. Impact of Migration to the Sending State a.1 Positive effects a.2 Negative effects V.b. Impact of Migration to the Receiving State b.1. Positive effects b.2. Negative effects VI. Implication of the Effects to the Philippines (Actions made to combat negative migration effects) VII. Implications of Migration to the Youth - Youth Migration VIII. Migration and Filipino Family Life, Society and Culture VIII.a. Effects on the family of an OFW VIII.b. Migration and Filipino Society IX. Solving Migration Problems X. Conclusion I. Introduction What is migration...
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...2014 Cost Reduction in Logistics Operations Vijay Ramamoorthy Roll No: 173 PGDM, Batch 19 A Project Report on “COST REDUCTION IN LOGISTICS OPERATIONS” A Project Report submitted in partial fulfilment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) Submitted by: Vijay Ramamoorthy PGDM, Roll No. 173, 19th Batch (2013-2015) Submitted on 01st July, 2014 Under the guidance of Mr. P. Meenakshi Sundaram Project guide (Deputy Manager, Logistics, CavinKare) XIME Xavier Institute of Management & Entrepreneurship Electronics City-Phase II, Bangalore-560100 Summer Internship Report 1|Page ACKNOWLEDGEMENT The 8 weeks of internship at CavinKare has been an enriching experience in terms of learning and application of theory into practice. The real time experience that I have received is something which cannot be emulated in a class room scenario and will be highly helpful for my professional growth. It has been a fruitful, exciting and value-adding exercise for me. It bears the imprint of many people, and I wish to express my sincere gratitude towards all those who made it possible. First, I would like to express my earnest appreciation and gratitude towards our President, Professor J. Philip, President, XIME for conceptualizing the summer training program. I would like to thank our Senior Dean, Mr. S.D.Tyagaraj for implementing the concept of summer training program. I am grateful to Mr. John Ben, my project guide, for guiding...
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...U N I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N T WORLD INVESTMENT REPORT 2013 GLOBAL VALUE CHAINS: INVESTMENT AND TRADE FOR DEVELOPMENT New York and Geneva, 2013 ii World Investment Report 2013: Global Value Chains: Investment and Trade for Development NOTE The Division on Investment and Enterprise of UNCTAD is a global centre of excellence, dealing with issues related to investment and enterprise development in the United Nations System. It builds on four decades of experience and international expertise in research and policy analysis, intergovernmental consensusbuilding, and provides technical assistance to over 150 countries. The terms country/economy as used in this Report also refer, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgment about the stage of development reached by a particular country or area in the development process. The major country groupings used in this Report follow the classification of the United Nations Statistical Office. These are:...
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...U N I T E D N AT I O N S C O N F E R E N C E O N T R A D E A N D D E V E L O P M E N T WORLD INVESTMENT REPORT 2013 GLOBAL VALUE CHAINS: INVESTMENT AND TRADE FOR DEVELOPMENT New York and Geneva, 2013 ii World Investment Report 2013: Global Value Chains: Investment and Trade for Development NOTE The Division on Investment and Enterprise of UNCTAD is a global centre of excellence, dealing with issues related to investment and enterprise development in the United Nations System. It builds on four decades of experience and international expertise in research and policy analysis, intergovernmental consensusbuilding, and provides technical assistance to over 150 countries. The terms country/economy as used in this Report also refer, as appropriate, to territories or areas; the designations employed and the presentation of the material do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. In addition, the designations of country groups are intended solely for statistical or analytical convenience and do not necessarily express a judgment about the stage of development reached by a particular country or area in the development process. The major country groupings used in this Report follow the classification of the United Nations Statistical Office. These are:...
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...Jones: Introduction To Business: How Companies III. A Functional Approach to Business 12. Operations and Materials Management: © The McGraw-Hill Companies, 2007 Create Value for People Managing the Production and Flow of Goods and CHAPTER 12 Operations and Materials Management: Managing the Production and Flow of Goods and Services Learning Objectives After studying this chapter, you should be able to: 1. Describe the nature of the operations and materials management process and explain how it can create a competitive advantage for a company. 2. Identify the five main components of operations and materials management costs and the methods companies use to reduce them. 3. Differentiate between the three major kinds of operating systems companies use to produce goods and services. 4. Understand the way total quality management can significantly improve both quality and productivity. WHY IS THIS IMPORTANT Flour, eggs, sugar, baking powder, chocolate, and shortening don’t create much excitement when they are in the kitchen cupboard. They create a lot more excitement when someone transforms them into a cake. Whether it’s a cake, a computer, or a legal docu- ment, operations and materials management processes create value in a household or a company. A company’s operations require inputs such as raw materials or parts and the skilled people and equip- ment to transform them into useful products...
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